Valosan

Learn more about our journey at Valosan!

We're coming to #slush2024 Learn more about growing your global brand with PR - now AI-powered! Visit us at the startup booth J7 on Day 1, and the Finnish AI Startup Showcase side-event on Day 2. See you next week!

Great tips for next week! See you also at the Valosan startup booth on the first day 💡✔️

Welcome to see our presentation at the AI Finland side event during #slush2024!

Our brilliant team at San Francisco Agency put together quite a nice info package, based on studies and data by third-party organizations, on why you should invest in PR. 💰 7 REASONS TO INVEST IN PR 👇 1. Increased brand awareness: PR campaigns can increase brand visibility by up to 275%. By securing media coverage and generating positive stories, PR helps brands reach wider and more targeted audiences, which can directly lead to more recognition and trust. 2. Enhanced credibility: PR is a powerful tool for building credibility. 73% of potential clients are more likely to trust a brand if it has earned media coverage. PR-driven mentions in respected media outlets can lend authority and trustworthiness to a brand. 3. Cost-effective marketing: Compared to traditional advertising, PR offers a higher return on investment (ROI). Data shows that PR can be up to 90% more cost-effective, providing valuable exposure without the high costs associated with paid advertising. 4. SEO benefits: PR efforts can significantly boost a brand's online presence. Earned media coverage with backlinks can increase a website's search engine ranking by up to 45%, driving more organic traffic and improving online visibility. 5. Crisis management: Effective PR can mitigate the impact of a crisis. Companies with strong crisis communication plans are 50% more likely to recover quickly from negative events, preserving brand reputation and client trust. 6. Lead generation: PR can directly contribute to lead generation. Businesses that invest in PR see a 5-7% increase in lead quality. Positive media exposure helps attract interested prospects who are more likely to convert. 7. Influence on potential client's decision-making: PR significantly influences potential clients' behavior. 69% of consumers said media coverage impacts their purchasing decisions, proving that a well-executed PR strategy can directly drive sales and business growth. Data sources: Nielsen, Global Communications Report, Public Relations Society of America (PRSA), Moz, PwC, HubSpot, Cision.

Is your company considering expanding its reach beyond the local domestic market and establishing brand awareness on a broader scale? Venturing into PR within the Nordic region may appear challenging initially, leaving you wondering where to begin. 😬 No need to worry! Our brand-new Nordic PR guidebook provides the necessary tools to take those crucial initial steps toward more visibility. 🤩 Download it now by clicking below! 👇🏻