Employer Branding Agency Emine Oy

So funny, so true, so much to THINK about! 🍕

Did you know stories are the brain’s favorite way to process information? 🧠 ❤️ When you hear ”storytelling,” you might picture epic movie plots, fairytales, or those trendy Instagram Stories with cool filters. But in business, storytelling has a purpose beyond entertainment—it’s about connecting. It’s the art of wrapping your message in a narrative that sticks like superglue in the minds of your audience. Here’s how it works 👇🏼 Every story has a hero, a challenge, and a resolution. In business storytelling, your audience—whether it’s job candidates, employees, or even customers—is the hero. Their challenge? Finding a meaningful career or solving a problem they care deeply about. And your company? You’re the guide who helps them succeed. This simple structure transforms dry facts into an emotional experience. It takes your audience on a journey where they see themselves. And when they see themselves in your story, they start to care. And when they care, they act. Ready to stop being forgettable? 📖 👉🏼 Discover the power of business storytelling in our blog! #emineblog #businessstorytelling #storytelling

New year, new goals approaching, but is your EB strategy still feeling a bit... blurry? 🥴 No stress, you’ve come to the right place. 🧘♂️ Grab a cup of coffee (or some cozy mulled wine) and keep reading —you're not alone in this! ✨ Strategic choices: The work needs to always begin with strategic-level choices and decisions: what aspects of employer branding will be the focus in the coming years. Everyday work becomes easier when it’s crystal clear what to focus on and what can be set aside. ✨ Communications plan: Once the strategic decisions are made, you need concrete content ideas to kickstart, advance, and manage your employer branding efforts. Tools like Trello work exceptionally well for this! ✨ Organizing and preparatory content creation: Before you dive into publishing content, we recommend creating a "content bank" in advance to avoid pressure from ongoing content production. Remember to set aside time for this in your calendar. 🗓 ✨ Systematic employer branding: Success—achieving the set goals—requires commitment to executing the plan on a weekly basis. For many employer branding professionals, this is where things tend to get tricky amidst their hectic schedules. What if we told you you’ll get all this (and more!) with the Magnetic Employer Branding Method™️? Book an online discovery meeting with us to get started on elevating your employer brand! 👨💻 [email protected] - [email protected] - [email protected] #employerbranding #TheMagneticEmployerBrandingMethod #ebstrategy #ebstrategia #emine #employerbrandingagency

EB Forum järjestetään ensimmäistä kertaa Suomessa 23.1.2025. Sain kutsun puhujaksi, mikä sopi tietysti erinomaisesti, koska mun eka kirja on tulossa alkuvuodesta, ja parin 💩-vuoden jälkeen odotan ensi vuodesta melkoisesti parempaa. Sekä sulle että meille. Ois mahtavaa nähdä sut EB Forumissa! Jos sulla ei ole vielä lippua, käytä meidän koodia 'EMINE', ja saat lipusta alennusta 5%. Liput täältä: https://ebforum.fi/ Muista alekoodi 'EMINE' 🙌🏻 Employer Branding Agency Emine Oy Nora Nykänen Leo Rantanen Employer Branding Forum

Is your company going through changes? Are you mindful of those changes impacting your employer image? Your employer image and reputation are the product of people’s experiences about you as a place to work. Most companies are going through changes impacting their employee experiences, company cultures and therefore also their desired (new) employer image. There might be a lot of outdated and unfavourable perceptions to correct before you can move forward achieving the employer image your company needs. If you work in any area of talent marketing, you need to be mindful of this. When you need a helping hand to get you started, we’re just one email or phone call away! 💌 [email protected] #employerimage #employeexperience #desiredemployerimage #employerbrandingagency #emine

Aiming to ace your employer branding? ♠️ Start with these 8 DO’s and DON’Ts! 📛 DON’T continue to post random content 📛 DON’T forget to book weekly slots from your calendar for your execution tasks 📛 DON’T forget to follow up on how your marketing efforts work 📛 DON’T give up after few weeks if you can’t see immediate results 🙌🏼 DO shift your attitude about employer branding from ad hoc actions into a continuous process 🙌🏼 DO invest in a good strategic plan because that is the only way to achieve one clear employer image and convert that image into an employer brand 🙌🏼 DO invest time in regular ideation on your chosen EB key messages 🙌🏼 DO document your weekly EB actions into official workflows and porcesses When you follow these tips, DOs and DON’Ts, your employer brand marketing know-how will develop in front of your own eyes; 👉🏼 you’ll find it so much more motivating in the long run, and what’s important, your can argue and testify to your boss why they should invest more resources on this work as you become able to prove the business-relevant value conversions. Eager to achieve ease for your employer branding work? Reach out and let’s make it happen right at the start of the new year! 💫 #ebstrategy #employerbranding #employerbrandingagency #ebmarketing #talentmarketing #EB

Say hello to Jaana: our Recruitment Business Partner and driving force behind Mylab’s employer branding! ⚡ One of her main tasks during 2024 has been developing Mylab’s employer brand and now she’s here to give you a glimpse into her top takeaways and observations from the year. So, where did this journey begin? 💬 “We kicked things off by setting clear goals and creating a communications plan to support our desired employer brand perceptions. We also refreshed our career pages with input from many of our employees.” 🌟 Over the past year, we have consistently shared employer branding content, crafted in collaboration with the Employer Branding Agency Emine Oy, showcasing our people and work on social media and our website. What’s been your main observations during the first year? 💪 First, systematic employer branding communication has had real effects. ”Candidates in recruitment processes have been looking into our content and we’ve received positive feedback outside of Mylab that it’s nice to see sneak peaks from our people and daily work.” 💪 The second observation is about what happened internally. ”I think that our people are more interested to participate, share ideas and support the work, now that they have seen some of the results.” Employer branding is a long-term journey, but are there any exciting milestones to share? ”Yes, there are!” 🙌 ”Our presence in e.g. social media is significantly higher than before and the analytics show our contents are engaging. 🙌 Internally, the awareness of employer branding related matters has raised and I have been happy to be consulted to many development projects from this perspective! [This is just the first part of our series on Mylab’s employer branding journey—stay tuned for more!] #MylabCrew #LifeatMylab #EmployerBranding #Recruitment

🆘 Did you know developing your employer brand only as a part of talent acquisition can be a huge business risk? Every single person taking part in the recruitment process build perceptions through their personal behaviour and how they interact and communicate with your audience. The more people are taking part, the more perceptions are being created. Some of those might be really positive, some quite the opposite! But what’s worse, none of them might adding competitive value for the business! You need to know all branding - including employer branding is done for the sole purpose of increasing competitive advantage for the business. If your employer branding fails to add competitive advantage, it’s nothing but a very expensive marketing exercise. #employerbranding #talentacquistion #recruitmentprocess #businessvalue #employerbrandingagency

💬 ”Our marketing will never let us do that.” 💬 “They have specifically banned HR to use any marketing collateral on HR marketing purposes.” Story of your life? Luckily, today, many marketing teams enjoy collaborating with HR on employer branding, but every once in a while we still face barriers built by marketing. But what’s really holding them back? Susanna has outlined 4 key reasons in Emine’s latest blog – go take a look! 👀 #emineblog #marketing #employerbranding #HRmarketing #HR #employerbrandingagency

One-way isn’t social 💬 ➡️ 🤷 And it won’t lead you to success either! On social media, being a social company (profile) is key to success yet majority of businesses on social media use platforms as one-way arenas. That is one of the reasons why company content usually fails on social media. Social media is the most cost-efficient media for systematic employer brand communication and marketing but if you want to be successful, you must be willing to humanize your employer brand. People want to feel like they’re engaging with a brand that’s personal, authentic, and relatable. That’s how you stand out and truly succeed in today’s social world. 💎 Want to learn how to do that? Let’s have a chat and start building those meaningful connections together! #employerbranding #socialmedia #employerbrandingsuccess #employerbrandingagency #affinity #eb