Brella

At events like the Forbes #Under30Summit, the energy is unmatched. But with thousands of attendees, fostering meaningful connections can be an overwhelming challenge. Enter Brella. Mary Margaret Söderquist, Director of Audience & Community Marketing at Forbes, shared how by implementing Brella, "we vastly improved our attendees’ on-site experience, helping them leave the event with more useful and meaningful connections.” The Impact of Brella at Forbes Under 30 Summit: ✅ 71% of survey respondents said "Networking Experiences" were their favorite part of the event. ✅ Forbes is able to identify and leverage their “super connectors" i.e. the attendees driving the most value through networking pre-, during, and post-event. ✅ Brella's metrics and insights provided clarity on attendee behavior, helping the Forbes team refine and improve future events. Attendees have also come to expect Brella. “When you have a tool designed to enhance your event experience, attending without it feels like being in the dark without a flashlight!” We’re thrilled to see Brella making a real difference for Forbes and their attendees. Huge thanks to Mary Margaret and the Forbes Live team for their partnership and trust! Check out the video highlights below!

Well that was a busy events season! 🎉 I have really enjoyed the feedback, discussions and event designs deeply, thank you to everyone I have gotten to work with this year, it has been a privilege to see what you have done and to have been part of it. After working with dozens of events and event organisers the last couple of years I have had a lot of learnings which I thought I'd note below👇 1️⃣ Networking/Meeting experience cannot be a second thought in your floor design: From my experience, meeting space design has a tendency to become neglected during floor planning process and often de-centered. Your partners, attendees and you the organiser will only benefit from one simple location for everyone to conduct their meetings. It is a hub of life and the design opportunities are infinite. Shoot for the starts and ensure it's as the core of your venue ⭐️ 2️⃣ Partner experience and *direct onboarding* for your tools should be an active process for your Partnerships teams: Partner/Sponsors have many different priorities and tasks for their event experience, sitting down and curating onboarding/office hours for best practices for your event app like Brella is priceless. It is a priority to ensure their success and allow them to utilise the tools you offer to them to the fullest. This will contribute in full to retention and their ability to maximise the tools you offer, help them to help you! 3️⃣ Platform/app adoption improvements: This is always a question I receive and one place I feel there is ample room for improvement. If you are using event tools, how are your communicating? Are your stage hosts giving a few words about the app with some visuals on the stage to prompt the value? Are you leveraging catchy/alluring signage across the venue? Are you ensuring downloads directly at registration? Most of the time, it's never usually all 3. There are ways to catch people at many different points of their attendee journey without it being intrusive and it's primarily about design. 4️⃣ In App Communications for your event tool: Event Organisers have the opportunity with event tech to communicate onsite to your attendees even when your are busy at the venue 📣. From App Stories, Emails, Push notifications, embedded video within your event app your communications teams should be involved from day one, there is no other affective way to impact the attendee journey that through the app you are leveraging. 5️⃣ Full team involvement: In line with my above points I want to emphasise that Event Apps are not for one or two dedicated persons but rather should be a team wide project 👯 All teams, from Comms, Partnerships, Content, Operations should be involved in seeing how the app can benefit their goals for the onsite experience, which it can for every department, ensure all your colleagues are in on the platform you leveraging. Thanks for reading and hoping you can get some rest before the Spring season arrives!🤞

What-a-week! 🔥 ❄️ Some snowstorms, sauna, ice plunges, new people, ideas & inspiration = Slush Last week, we had the pleasure of hosting a fantastic group of industry professionals from 10+ countries right here in our hometown of Helsinki where we wanted to do our very best to cater the most authentic Finnish experience: 🔥 Saunas and ice plunges 🍽️ A memorable dinner filled with great conversations & nordic cuisine 🌟 The incredible energy and innovation at Slush! 🌟 Organizer walking tour behind the scenes - thank you again Stella Korpikuusi for hosting us! 🙏🏻 Moments like these remind me why we do what we do—and I can’t wait to make this an annual tradition! 🙌 Dalia Kamar Kruthika Shetty Peter Noszek Mads Kjer Tannya Gaxiola Monica Zara Erkki Kubber 🌍 Alexandre Labarriere Maximilian Keis Bernd Storm vans Gravesande Noémi Kmoth  Mikkel Bendixsen Mathias Stenman Ville Vanhala Jani Lehtimäki Gianluca Bellan And a massive shoutout to the Slush team with the lead of Aino Bergius for the solid execution that was truly world-class. See you next year, Slush 🙌

I had the pleasure of spending last week in Austin, Texas, as a partner guest of Swoogo at their annual Uncon event! I gotta say, hosting an event for people who organize events for a living is no small feat, but the Swoogo team pulled it off with an experience that was genuine, insightful, engaging, and just plain fun. The two days were packed with many “aha” moments but for me personally it was about experiencing the values that Swoogo brings to customer relationships first hand and also on how they approach product development. The customer centricity isn’t just talk; it’s authentic commitment and together, I feel like Brella and Swoogo are both focused on putting customers first, supporting our joint clients with a shared dedication to helping them succeed. We’ve made customer-centricity a core principle from day one, seeing it as a competitive advantage and something to take genuine pride in which is why the experience of witnessing these shared value firsthand with a key partner, left me feeling even more confident about our partnership. Big thanks to the Swoogo team for the invitation and the experience. Looking forward to all we can accomplish together! Special shout-outs to: Christopher Sykes, Sam Parker, Mark Johnson, Mike Olivieri, RJ Carver, Jihan Donawa Gibson, Jessica Fields, Stacey Baer

🎉 What an incredible 2024 edition thanks to you all! Full of networking, learning, and collaborating! Thank you to all the fleet managers, suppliers, industry experts and of course sponsors and partners who made this event a huge success. Your insights, passion, and engagement truly drove the conversations forward. See you next year in Luxembourg! 🤝 #FleetEuropeDays #FleetManagement #FleetandMobility #FleetEurope #Event #Milan

Unconventional IRL 2024 is THIS week! Big thanks to our partners who will be joining us live! Want to be part of the action? Reach out to us! Amego American Tradeshow Services Brella BW Events Tech Sessionboard Xtag

Feeling inspired after Day 1 at SOCAP Global! SOCAP is one of those events where a shared sense of purpose energizes the room. It brings together a global community of change makers passionate about growing the impact economy. Set in the heart of SanFran, #SOCAP24 embraced the city vibe, spanning a city block and utilizing gorgeous indoor/outdoor spaces. Brella is proud to be the Event App and Matchmaking solution, facilitating meaningful 1:1 meetings among funders, founders, NGOs, community leaders, and more. Take a look at the 1:1 meeting space at The Contemporary Jewish Museum below and congrats to the SOCAP team on a great first day🚀 Fabienne Blanc Nicole Lasasso Amanda Lee

We loved working with Asanto to bring an impactful event app experience to this year’s INNOVATE THIS attendees.    Powered by Brella – and proudly sponsored by Asanto – the INNOVATE THIS #travelinsurance conference app made sure attendees knew what to expect at every step of the event. And allowed users to find potential new partners, based on AI-enabled matchmaking. Plus, it made #networking easy by allowing users to easily arrange meetings at allocated tables at specified times. As well as providing all agenda and speaker information in easy-to-navigate formats. Here are a few fun facts about the 2024 INNOVATE THIS event #app: 🚀 App users opted into networking – 87% (Brella average: 72%) 🤝 Meeting requests made prior to the event – 86% ⭐ ‘Top networker’: Ilana Fletcher – closely followed by Emma Hickey, Olutomiwa Ogunbona and David Stirling 💥 Topics attendees were most interested in networking about: embedded insurance, claims/TPA services, travel/medical assistance and business innovation 🏆 Virtual exhibition booth with the most unique visitors: Asanto 🌱 Trees planted after the event by Brella as part of their #carbonoffsetting initiative with One Tree Planted: 6 Thank you to all our attendees for being so engaged and arranging so many successful #meetings. And thank you once again to Asanto for providing this innovative solution for attendees. Onwards and upwards to next year’s event and more exciting app developments! #eventapp #collaboration #businessdevelopement #sustainableevents #insuranceevents #insurance #healthinsurance #ipmi #insurtech #travel #insuranceinnovation #futireofinsurance #innovatethis