Benetsa

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Studies show that 20% of small businesses fail within their first year, and nearly 50% fail within the first five years. One of the primary reasons is the lack of expertise in critical areas like marketing, finance, and operations. Having a consultant is not a luxury; it's an essential strategy for driving growth and success. A skilled consultant brings the expertise, market insights, and tailored strategies that businesses often lack, helping them avoid common pitfalls and significantly increasing their chances of long-term survival and growth. #benetsa #sales #marketing #consultancy #training

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The human brain is a complex and dynamic organ that processes millions of stimuli every day, relying on both rational and emotional pathways to make decisions. When it comes to purchasing behavior, the brain's decision-making process is influenced by psychological triggers, social cues, and past experiences. The emotional brain, powered by the limbic system, often drives spontaneous or instinctive decisions, while the rational brain (prefrontal cortex) evaluates logic, value, and long-term benefits. 1. Emotional Over Rational Decisions Most purchase decisions are driven by emotions rather than logic. Consumers justify their emotional purchases with rational arguments. 2. Social Proof Matters People are more likely to buy a product or service when they see others using it or recommending it. Testimonials, reviews, and endorsements are powerful motivators. 3. The Power of Scarcity Limited-time offers, low stock, or exclusive deals create a fear of missing out (FOMO), compelling consumers to act quickly. 4. Brand Trust Influences Decisions Consumers prefer brands they trust. A strong reputation, consistent quality, and transparency build long-term loyalty. 5. Visual Appeal Is Crucial People are naturally drawn to visually appealing products. Packaging, design, and presentation heavily influence purchase decisions. 6. Price Anchoring Works When consumers see a high price first, subsequent prices seem more affordable. This strategy is used in upselling and discounts. 7. Convenience is King Ease of purchase, fast delivery, and user-friendly experiences (online or offline) significantly affect buying decisions. 8. Personalization Increases Engagement Tailored recommendations and personalized offers make customers feel valued, increasing their likelihood of making a purchase. 9. Peer Influence and Word of Mouth Recommendations from friends, family, or influencers often outweigh traditional advertising. 10. Loss Aversion Consumers are more motivated to avoid a loss than to gain something of equal value. Highlighting what they might lose by not purchasing can be effective. 11. Need for Instant Gratification People prefer products and services that provide immediate satisfaction rather than delayed benefits. 12. Cognitive Dissonance After Purchase After making a purchase, consumers often seek reassurance they made the right decision, leading to a preference for brands that follow up with support or appreciation. 13. Impact of Colors and Psychology Colors influence perception and behavior. For instance, red evokes urgency, blue conveys trust, and green suggests sustainability. 14. Free and Bonus Offers Attract Attention "Free" is one of the most persuasive words in marketing. Bonuses or additional perks increase the perceived value of a purchase. 15. Repetition Reinforces Recall Repeated exposure to a product or service (through ads, posts, or promotions) keeps it top of mind for consumers. ምን ታስባላቹ?

Here are the top 10 marketing consulting firms as listed by NoGood: 1. NoGood: An elite group of growth marketers, martech engineers, data scientists, and creatives serving industries like software, retail, healthcare, fintech, pharma, and marketplace. 2. Equibrand: Specializes in creating tailored marketing strategies through insight, identity, and innovation, with over two decades of experience. 3. Seedx: A holistic growth firm offering a blend of marketing, technology, and strategy, aiming to transform businesses by turning challenges into opportunities. 4. Bain & Company: A global consulting firm providing services across various industries, delivering tailored outcomes through a network of digital innovators. 5. Brolik: A team of strategists, developers, and designers focusing on understanding clients' visions to identify opportunities for sustainable growth. 6. McKinsey Digital: The digital branch of McKinsey & Company, offering consulting in software, analytics, and design across multiple sectors. 7. SmartSites: A full-service consulting firm with a diverse team providing growth-focused services, having completed over 900 websites and generated significant sales for clients. 8. Fair Marketing: Works with enterprise businesses to enhance online presence and customer base, leveraging contemporary strategies and digital trends. 9. Legnd: A dynamic team offering internet marketing services, aiming to deliver exceptional results through targeted strategies. 10. V Digital Services: Assists businesses of all sizes in designing strong marketing strategies to provide value and achieve the best marketing ROI. Source: NoGood - Best Marketing Consulting Firms in 2024 (https://lnkd.in/dycDVv9r)

እስታርታፖች ጀማሪ ንግዶች ትንንሽ ንግዶች መካከለኛ ንግዶች የሁልጊዜ ጥያቄያቸው - እንዴት መሸጥ እችላለሁ? - ድርጅቴን እንዴት ማስተዋውቅ እችላለሁ? - ከዘመኑ ጋር እንዴት መራመድ እችላለሁ? በወር 2,800 ብር ብቻ በመክፈል ይህንን ጥያቄ ይመልሱ። እንዴት? ይደውሉልን! +251922298823

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority, the Father of Modern Marketing. Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management. He has been honored as one of the world’s leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from 22 universities including Stockholm University, the University of Zurich, Athens University of Economics and Business, Budapest School of Economics and Administrative Science, the Kracow School of Business and Economics, and DePaul University. He is author of over one hundred and fifty articles and 90 books, including Principles of Marketing, Marketing for Hospitality and Tourism, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, The Marketing of Nations, Confronting Capitalism, Democracy in Decline, and Advancing the Common Good. His research covers strategic marketing, consumer marketing, business marketing, professional services marketing, and e-marketing. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and others. He has lectured several times in Italy, Sweden, China, Japan, India, Indonesia, Australia, Mexico, Brazil, Chile, and many other countries. For more biographical information on Philip Kotler, see My Adventures in Marketing, available at Amazon. Also see My Life as a Humanist, Amazon 2022. Source; https://lnkd.in/gmFrBSTr #marketing #kotler #autobiography #benetsa

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