Using qualitative research to identify how to create messaging that resonates with B2B buyers
Telecom
NEW REPORT
Understand the steps brands can take to stay relevant in tough times
The telecom industry is shifting. Again. This time, focusing less on entertainment and returning to its communication and connectivity roots. And as technology becomes increasingly agile, consumers expect more value for less money. The need to differentiate has never been more critical. With decades of experience on the client and vendor side, Escalent provides insider-level telecom industry analysis, consulting and research to solve today’s toughest telecom challenges.
The telecom industry must do more than attract and retain customers with pricing strategies—it must plumb the customer experience (CX) to reveal what truly inspires customers to remain loyal.
Escalent knows the telecom market—and its consumers—inside out. The industry’s leading brands think of us as a true business partner, and they rely on our nuanced telecommunication industry research and consulting to help them anticipate—and navigate—disruption. Let us help you map out a new, impactful and actionable strategy to attract and retain customers and inspire brand love.
What products, features and price combinations provide the biggest bang for the buck, drive acquisition and support topline growth? Escalent has more than 40 years of experience helping providers optimize their products. Using choice-based methods and user experience assessments, we dig deep to evaluate your concepts, revealing what your customers really value and ensuring you get data-driven, reliable insights to go to market with confidence.
Show me more5G is poised to speed up everything—including brand evolution. Escalent excels at nuanced telecom market analysis and provides an insider-level understanding of telecom market data and its hard-to-reach audiences. This kind of expertise is essential to game-changing telecom brand research that powers business and drives sales.
Show me moreFight churn. Attracting and retaining quality customers requires a highly skilled partner to deliver insightful telecom industry analysis—one who understands the push-and-pull factors that drive subscriber movement. We have extensive expertise in path to purchase and consumer journey, onboarding, customer relationship and experience, and customer acquisition and retention to help you grow your market share.
Show me moreAs the telecom industry is asked to meet higher demands with smaller budgets, business strategy can take a hit. Leave the endless quick-turn ad hoc requests to us—we can give you access to a highly-skilled, team of Implementation Consultants to tackle these demands. Our clients rave that this solution saves the budget needed to conquer other strategic priorities with new telecom research and analytics.
Show me moreDiscover how the right insights can help brand managers strategically minimize negative bias and capitalize on positive bias to build stronger brand preference and consumer loyalty
While synthetic data and AI-driven insights offer powerful capabilities, the human touch remains irreplaceable for capturing the emotional depth and individuality crucial to meaningful consumer insights.
While the term “Brand Authenticity” buzzes across industries, organizations need to know who they truly are to live up to that ideal to build brand trust and attract loyal customers. Escalent's Rob Darrow shares three brand authenticity lessons to help you bridge the gap between your brand's ideal and actual state.
Top data analytics and advisory firm Escalent announces it has acquired C Space and Hall & Partners.
Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people
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