Valeria Pagano

I didn’t expect this, but it happened! I have collaborated  in the "Anuario de la Telefonía Móvil 2024" under the e-commerce section. This journey has been incredible, diving deep into the latest trends and insights in mobile telephony, e-commerce and affiliate marketing. I'm excited to contribute my expertise to such a comprehensive guide that brings together the most relevant information in the sector. In my segment, I explored: ↪️ The smartphone market's significant growth and innovation. Tradedoubler's impressive 3x increase in smartphone revenues in 2023, with retailers leading in volume by 2%, outperforming direct brands by 20x. ↪️  The latest consumer preference trends favoring retailers. ↪️  Future mobile sales trends like AI integration, foldable smartphones, and the growing second-hand mobile market driven by environmental regulations. It’s a fascinating intersection of technology and e-commerce that’s shaping the way we live and shop. A huge thank you to David Gómez Bolaños for this opportunity and to Tradedoubler España & Latam for supported me along the way. Check out the "Anuario de la Telefonía Móvil 2024" for a deep dive into the world of mobile and its impact on e-commerce. Link in the comments! 👇   #Ecommerce #MobileTechnology #DigitalMarketing #AffiliateMarketing

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To all #iGaming industry and tech enthusiasts! 🚀 Ceuta is gearing up for two days of innovation and development. This event is tailored to explore the vast potential of #Ceuta attracting tech companies, with a special focus on the booming #onlinegaming sector. This is the future of technology and economic growth. This is an opportunity to network, learn, and shape the future! #elenpay #BetOnCeuta #Technology #EconomicDevelopment

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I have loved being on this launch and hearing the tips so far - there's so much more to discuss around each of them! My tip was about going deeper into understanding target markets competitors to drive efficiencies to shorten the decision-making process at a time of quick changes: - Know what content and format could work - In multilingual markets, know what language people use to search and buy - What channels potential customers prefer - Mitigate any risks - Maximise budgets It goes beyond the use of chips/ crisps. For example, in the Spanish market people from a certain area like to call themselves in a slightly different way than the official name. This even works for your primary markets. #digitalstrategy #iSEO #SEO #research

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🚀 Thrilled to announce Content to Commerce has been officially launched in Spain! 🚀 This groundbreaking capability, managed within our #NewBizFactory, seamlessly blends engaging #content with direct #commerce opportunities. It's designed to push the #brand #awareness, drive #higher #engagement, boost #sales, and build stronger #brand #loyalty for our clients. With 25 years of Tradedoubler heritage and exclusive media and content inventory, our team is dedicated to exploring, testing, and scaling innovative solutions. Our #shoppable #solutions open new ways for #branding, #engagement, and #performance in an omni-shopper approach. 🌟 Key Benefits: 👩‍💻 Enhanced Engagement: Create immersive experiences. 🛍 Increased Sales: Streamline the path from inspiration to purchase. 💕 Brand Loyalty: Strengthen consumer connections. 🔏 Data-Driven Insights: Leverage valuable consumer data. As we are always pushing the boundaries of what’s possible, this new service reaffirms our commitment to staying ahead of the curve and delivering unparalleled value to our clients. Excited to see the incredible impact this will have! Huge thanks to our extraordinary team for their hard work and dedication in bringing this to life! 🙌 (Soraya García Merino Alejandra Campos Fernández Cristina Malagori Alfonso Serrano González Elena Maggetti and all team…) #Innovation #Marketing #ContentToCommerce #DigitalMarketing #CustomerExperience #NewBizFactory

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Majestic dunes, pristine beaches, unbeatable winds. Yet \Fuerteventura is more than divine landscapes, it's a thriving hub of digital innovation. 📊🌴 ➡️ Did you know: Fuerteventura, a place of just 116,886 residents has 1,600 registered companies dedicated solely to technology and digital marketing? Truly a testament to how digital landscapes are flourishing in physical paradises. A fine place to grow your digital roots. Yet navigating digital landscapes can be complex. Here's a 3-point survival kit for those brave digital explorers who call Fuerteventura home. 🗺️ Know Your Routes: Understanding the intricacies of SEO, Search Engine Marketing \SEM\ & Social Media Advertising is critical. Always adapt your strategy based on data and digital trends. 💡Keep Innovating: The digital world is ever-evolving. Keep on top of new platforms, algorithms, and tech trends. Learn, iterate, improve. 🔗Network, Network, Network: Strengthen bonds with local partners. Collaborate, share insights, and tackle digital challenges together. Together we rise. Timeless beauty meets digital modernity in Fuerteventura. Let's embrace this stunning duality and continue to grow our digital ecosystems in harmony with our natural surroundings. 🌵🌐💡

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I'm going to spend a few days in Lisbon with the amazing StoryToDoc team! Target: To talk to a few dozen SaaS teams about AI automation processes. S2D is a service that automatically generates documentation of a SaaS interface. An AI crawler explores the interface and discovers the user stories. A player then plays the sequence in a step-by-step tutorial mode to explain how to perform a task. Thousands of user stories are generated. They can be linked together to describe more complex processes. Every time the interface is updated, S2D works tirelessly to discover what's new and update the documentation. This saves the support teams months of work. And this is just the beginning of a paradigm shift in user support! We're moving forward with S2D to prepare the next features. If you're passing through Lisbon, don't hesitate to stop by and say hello.

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🚀📈 The Spanish market in 2023 has shown some fascinating trends in EMV (Estimated Media Value) across different sectors! Interestingly, there is little correlation between the number of brands and the EMV. This raises the question: what truly drives EMV? 😕 The graph below highlights the impressive impact fewer, focused brands can have on media value, especially in the Sports and Fitness sector. 📊💪 You can download the full report here: https://lnkd.in/d6fpqek4 #EMV #MarketingInsights #SpanishMarket #SportsAndFitness

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Tomorrow we are doing a follow-up webinar to discuss my presentations at ELIA - European Language Industry Association Execs event in Malta. I am interested to see what questions people will have, having had time no to review my content at home. In the meantime, on the weekend I was playing with a new tool to place some of my content in a new, maybe better format? Note the content is mine - the tool just helps with the formatting and design.. This is what it gave me. 📗 What do you think? Should I continue? Would you want to read more? 😉 #genai #clientacquisition #growth #lsps #languageindustry

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𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 & 𝗔𝗱𝗰𝗵𝗶𝗲𝘃𝗲 Last week we hosted a webinar in collaboration with Google. Laura Marin Salinas thanks for stepping in during my absence, and making it a great success with Vincenzo Cascone. In addition to the interesting content being shared, I am always curious about viewers' questions. I love the interaction. With Performance Max for Travel Goals (PMTG) as main topic on the agenda, many questions were about set-up, limitations, campaign structure and bid management. One of the questions was: 𝘾𝙖𝙣 𝙎𝙚𝙖𝙧𝙘𝙝, 𝙃𝙤𝙩𝙚𝙡 𝘼𝙙𝙨 𝙖𝙣𝙙 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙈𝙖𝙭 𝙛𝙤𝙧 𝙩𝙧𝙖𝙫𝙚𝙡 𝙜𝙤𝙖𝙡𝙨 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 𝙧𝙪𝙣 𝙨𝙞𝙢𝙪𝙡𝙩𝙖𝙣𝙚𝙤𝙪𝙨𝙡𝙮? The answer is Yes. PMTG will then only focus on incremental traffic, which you do not capture within Search & Hotel Ads. If you missed the webinar and would like to receive a recap or recording of the webinar, please let me know.

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Your life is complicated enough. Your apps shouldn't make life any harder. Today's Comunicano App Review is all about the Practical. Take a moment out of your day to check it out and see for yourself how you can take advantage of the apps that simplify your days. And while you're at it, Subscribe to The Comunicano too. Jeff Pulver Evan Kirstel B2B TechFluencer Rich Tehrani Peter Csathy Jeremy Toeman

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Meet us at #EUSS2024 to discover Seneca, the next-gen AI analytics tool that allows your company to get all the data you need to research your next product. 🚀

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Exciting week at #WebSummit in Lisbon! Great to connect with inspiring leaders, innovative startups, and dive into the latest trends in tech and marketing. Ready to bring new insights back to the team! #Lisbon #WebSummit2024 #TechInnovation #MarketingTrends #Networking”

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Are you at #GALA2024? Come and hear our CEO Konstantin Savenkov talk about life beyond segments. 👌 Globalization and Localization Association (GALA)

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Storytime was at the FIPP - Connecting Global Media 2024 in Cascais, where 400 media executives from 43 countries met in one place to talk about challenges, regulations, opportunities, and the latest trends in publishing. This year, paper and digital had space to shine - even though AI was the theme. It was great to catch up with the friendly faces of the industry - Nikki Simpson, Joanna Cummings and Peter Houston, whose talk was nothing short of inspirational. Also, a chance to connect with Sophie Cross, Margaret Ann Dowling, Amer Safir, and Doni A.. Our catch-up was so rich in stories that it turned into an extensive podcast recording, reflecting our shared vision for a culturally diverse world. The event’s spotlight on AI sparked discussions on regulation, the balance of successes and failures, and the monetisation of emerging opportunities. Juan Señor’s presentation on the World Media Report 2024-2025 was particularly enlightening, addressing the ‘cookiepocalypse’ and the shift in ad data control from platforms to publishers (content creators can become more powerful). I also found Julia Petersen ’s practical pricing strategies and behavioural economy quite fascinating too.  Roxanne Fisher from Immediate Media UK stood out for her accessible approach to AI, sharing how her company embraced the technology through immersion days, leading to increased productivity and creativity.  The conference affirmed that print media remains special to the reader, a luxury perhaps more sought after than ever in times of digital overload, with children’s magazines and fashion publications thriving in print form. Irene Smit from Flow Magazine showcased their love for paper, combining varied content with interactive elements, striking a chord with Gen Z and Millennials seeking disconnection. What she stands for is so refreshing and forward-thinking - and very much in line with the “offline movement” going on already in the Netherlands. I was excited to see many of my peers discovering Flow, a magazine I have loved for so long. In a digital-focused era, FIPP 2024 reminded us that print is far from obsolete. Instead, it’s finding new, creative ways to leave its mark on the world. As we continue to navigate the digital landscape, these insights from FIPP - Connecting Global Media will undoubtedly shape our approach to publishing and content creation. I’m looking forward to keeping the conversation going with everyone we met and exploring these opportunities together.

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📣 Learn from the best and discover what works and what doesn't on TikTok! After the great success of hyptT | Manage TikToks easily!'s previous webinar where we deconstructed strategies of Duolingo, Ryanair, and others, we are coming back! 🎾 This time Domen Gaiman will show you how brands combat the unpredictable nature of sports live events and turn them into millions of views on TikTok. 📅 On October 9th, we’ll be diving into the viral strategies used by the NBA, Olympics, and Tour de France, and show best practices for growing fan engagement. Webinar is FREE and very hands-on, so you will get all the important insights in 30 minutes! 🎯 Secure your spot now, link in the comments.  #TikTokTips #VideoMarketing #Webinar #marketingagency #socialmedia

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🚀 #SBCSummit Lisbon is just around the corner! We're gearing up for an exciting event and booking meetings now! If you're attending and want to chat about how #Cellxpert can help elevate your affiliate marketing operations, let’s connect! 📅 See you in #Lisbon! 🌍 #SBCLisbon #AffiliateMarketing #iGaming #Networking #Cellxpert #igamingindustry #gamblingindustry #affiliateprograms #affiliatestrategy

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Time to say ‘hi’ to Shanghai and ‘Adiós’ to Torremolinos! Well, not quite. According to Q1 online search trends, Spain and other Mediterranean countries *are* still top dog when it comes to holiday destinations, but that’s not the major news story emerging from the first four months of 2024. China saw a whopping 137k searches, up from 85k from the same period last year - that’s an increase of 60%! Such an uptick can be attributed in no small part to this famously guarded country opening its doors to a greater extent (Covid restrictions finally relaxed, more flights, etc) and it seems that travellers are only too keen to take advantage of this increased accessibility. Read more about the search landscape in Q1 here. https://lnkd.in/d-HAzDXQ

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