CXTech Week 23 2024 News and Analysis
https://lnkd.in/e8qSRdrY
Covered this week:
* LINK Mobility acquires the Portuguese company EZ4U and expands its presence in Europe
* Podcast 72: TADSummit Innovators, Fabrizio Salanitri, HORISEN
* TADSummit Podcast directory
* People, Gossip, and Frivolous Stuff
Lots of discussion on the Horisen interview:
1) A carrier knows the top 10/20/30 brands sending A2P SMS over its network (many carriers have already done direct deals with Meta and Google) as discussed on Unifonic Podcast Episode 5;
2) A critical point is carriers MUST take more interest and control over a critical service for its customers. The issue is not, 'it's only 4% of revenue.' The issue is, its 20% of the value customers perceive they receive from a telco, and the experience is getting worse.
3) The risk is SMS becoming the messaging channel of last resort because of price and poor customer experience.
4) Some in the SMS ecosystem have become hooked on AIT, spam, and fraud. MEF continues to ignore our work, which demonstrates they are complicit, despite Johnny's love for them.
5) A carrier can have a 'democracy' (better control through caring about customer experience and not handing everything over to a monopoly) with 5-10 aggregators with the sanction of ‘pump sh!t at our customers/network and you're closed off for good.’
6) The end customer is critical in all this, it’s about delivering a safe and secure communications experience. The messaging industry has lost sight of that critical base requirement.
7) Analytics and collaboration are critical to make SMS better. Horisen does not make money on the traffic, that was sold off to Link Mobility. Because they own their platform, they are best positioned to generate the best analytics.
8) Horisen is not a complete answer, they are part of a solution that can make SMS better, and takes us in a direction away from AIT, spam and fraud.
António Cruz, Charlene Wright, MBA, Alex Bisschop, Marek Jablonski, Niklas Thorin, Crystal Enriquez Cruz, Anton Ivarsson, Jonathan Marashlian, Tim Panton, Matthew D. Smith, Thomas McCarthy-Howe, Strolid, Inc., Ken Herron, Brian West, SignalWire Matthew Hodgson, Robert Vis, Vladimir Beloborodov, Suraj Shivakumar, NAGASAI SAIKAM, Divya Sakhare, Akshata Salunkhe, Nikhil Gupta, Robert Wakeling, Mark J Harvey 马克, Ameed Jamous, Rob Pickering, Daniel Gill, Mark Hay, Paul Sweeney, Dave Horton, Karim Zaki, Karel Bourgois, Dr. Kalyan Kumar Pasumarthy