Pepe Cerezo

Avui escric a La Vanguardia sobre el Catalunya Media City, que ha de convertir-se en el referent tecnològic i creatiu pel futur de la indústria audiovisual a Catalunya. Hoy escribo en La Vanguardia sobre el Catalunya Media City, que debe convertirse en el referente tecnológico y creativo para el futuro de la industria audiovisual en Catalunya. Today, I am writing in La Vanguardia about the Catalunya Media City, which should become the technological and creative benchmark for the future of the audiovisual industry in Catalonia.

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Meta has closed the Facebook page of El Grupo Informático without prior notice or justification due to an alleged copyright infringement. The page had more than 120,000 active followers. On June 4th, Meta notified us via email that the page had been closed for posting "copyright-protected content," specifically a video. The editorial team is not aware of having published any video (since, among other things, we are not engaged in audiovisual production), and Meta has been unable to provide more details when we requested them. Additionally, our attempt to contact a representative from Meta Spain has been completely unsuccessful. The only response received after filing the appeal was from an inefficient AI. We consider that the closure of an entire page by Meta without prior notice is disproportionate and violates the freedom of expression and information, leaving us in a state of defenselessness and helplessness. https://lnkd.in/dfqWW9Pb

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🚀 Center for Digital Technology and Management (CDTM) in Valencia is an excellent example of collaboration between the two large Valencian universities, the Valencian government and the Valencia city council. Center for Digital Technology and Management (CDTM), a benchmark for training in technology-based innovation and entrepreneurship, inaugurated a year ago in Valencia its first headquarters outside of Germany with one of the most competitive study programs. ➡️ The admission rate, less than 5%, defines a selection process that constitutes the success of this model inspired by the Massachusetts Institute of Technology, in which everything that is learned can be applied to real problems. Designed as a space for coexistence, the 25 students selected for each class – two a year – go on to the “innovation cycle”, three courses where you learn to use the tools to innovate, based on real company projects, in different phases, from the study of trends to the launch of a prototype and strategic consulting. Thank you Ferran Pla Cardona, Carla Pregel Hoderlein, M. Esther Gómez-Martín, Rosa María Donat y Salvador Coll Universitat de València innovacioUV - Universitat de València Universitat Politècnica de València (UPV) València Activa Las Naves Published in Diario EL PAÍS

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📰ALL OF THIS HAPPENED IN Javier Milei's ARGENTINA THIS WEEK! Right-click translate links in Spanish on Chrome FOLLOW ON X: https://lnkd.in/dFhyAbUF 1-📈 Stanley Druckenmiller boosted his Argentine stock positions, driven by the ‘Milei effect.’ Over 2% of his portfolio is now in $MELI. He also opened a $YPF position. He also acquired more shares of $BMA, $GGAL and the $ARGT ETF, doubling down on his confidence in the Argentine market after listening to Milei at Davos earlier this year. https://t.co/BnZpFoWoIN 2- 🇦🇷 Explorador Capital, led by @CumminsAndy, sees potential for a bright future for Argentine assets under @JMilei presidency. The country's stocks and bonds could lead global returns over the next five years, he says. 💬"We are in the midst of a painful process of transition to reduce the size of government spending to a level that is appropriate for those of us who want to see Argentina’s human potential unlocked". 📊Cummins highlights the lifting of capital controls as crucial to attract investments, and will boost his positions if the gov't succeeds in doing so. He sees energy, agriculture, and financial services as key sectors with high growth potential. 🌎Despite challenges like debt obligations, Cummins remains optimistic. He stresses the importance of Argentina’s reforms being sustained to maintain investor confidence and drive long-term growth. https://t.co/dWqjGzgp7L 3- 🇦🇷 Argentina faces bond payments in 2025 totaling around US$7.6 billion. Economy Minister @LuisCaputoAR assured Friday that payments will be made using pesos from the budget surplus, casting doubt over the use of repo credits next year. 💵 🤔Caputo hinted at using repo credits only as an "alternative" for the January 2025 payments. He emphasizes that the government has the necessary pesos to buy dollars for interest payments, although how Argentina will make capital payments remains to be seen.💰 🫰The BCRA's net international reserves remain negative, somewhere in the neighbourhood of -3 to -5 billion USD. Despite market concerns, Caputo downplays Argentina's country risk, focusing on lowering inflation and boosting the economy. “Country risk is no longer a leading indicator," he said. 📉 https://t.co/0hjD0smxuY

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🎙️ARE WE AT RISK OF POLARIZATION❓ (Audio in 🇪🇸) (Subtitles in 🇬🇧) #ParlamentoEuropeo #UEelecciones2024 #EleccionesEuropeas #UniónEuropea #radio #media #periodismo #periodismopolítico #madrid #Valencia #COPE #useyourvote #abetterworldispossible #europe #lecturer #professor #eupolitics #eulaw #eueconomics Cadena COPE 🇪🇺

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LinkedIn trends for 2025🚀 I had attending Anna Bayón Orcajo's webinar with Jordi San Ildefonso about content, tips, and trends for LI in 2025, and I want to share the most relevant things he left us: 📈Trends: - 𝗩𝗲𝗿𝘁𝗶𝗰𝗮𝗹 𝘃𝗶𝗱𝗲𝗼 𝗳𝗼𝗿𝗺𝗮𝘁: It's crucial to reach a wider audience, especially new people - short, vertical videos are dominating! - 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Tell authentic stories that connect emotionally with your community. This will help you stand out from the crowd. - 𝗛𝗼𝗿𝗶𝘇𝗼𝗻𝘁𝗮𝗹 𝘃𝗶𝗱𝗲𝗼𝘀: Perfect for educating your audience more deeply. - Personal content: Showing who you are is key to genuinely connecting with others. - 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝘁𝗼𝗿𝗶𝗲𝘀: Share testimonials and real cases that give value to your brand. - 𝗘𝗚𝗖 (𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁): Harness the power of your community to create content and increase trust. - 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗘𝗰𝗼𝗻𝗼𝗺𝘆: The creator economy is booming, and we should take advantage of this movement to create more valuable content. 🛠️Other formats that will make a difference: - 𝗥𝗲𝗱𝗶𝗿𝗲𝗰𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰: It's not just about attracting, it's about keeping your audience engaged. - 𝗨𝘀𝗲𝗳𝘂𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: Share content that helps them. - 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹𝘀: Don't underestimate the power of visual and educational presentations. - 𝗥𝗲𝗮𝗹 𝗲𝗱𝗶𝘁𝗲𝗱 𝗶𝗺𝗮𝗴𝗲𝘀: Show authentic images with a creative twist. - 𝗩𝗶𝘀𝘂𝗮𝗹 𝗱𝗶𝗮𝗿𝘆: Share your day-to-day life to humanize your brand. - 𝗗𝗮𝘁𝗮 𝗮𝗻𝗱 𝗺𝗲𝘁𝗿𝗶𝗰𝘀: Data-backed content builds trust. - 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: Share your successes with the community, it's important to celebrate! - 𝗢𝗽𝗶𝗻𝗶𝗼𝗻𝘀 𝗼𝗻 𝘁𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆: Share your views on current and relevant topics. - 𝗠𝗶𝘅 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 𝗮𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Mix different types of content and measure the results. ➕Don't limit yourself to following only people in your industry. Broaden your horizons to draw inspiration from different areas. ➕Be selective with your connections. The value of your contacts is more important than the quantity. ➕Editing your posts doesn't limit your reach, it's the content that matters. 🔗 Link to watch the webinar: https://lnkd.in/dTsEkR_W 🔗 Link to donate: https://lnkd.in/d-3AKq8i Thanks to Anna Bayón Orcajo and all the brands involved for enriching this event. Metricool, Grosso Napoletano, Nova Talent, Marketing Paradise, Bombastic, Sharpei, Uncovercity, Welov.io, Raiola Networks, Sherpa Campus - Escuela de Marketing Digital, Fluo, Esmartia, VinNatura Organic & Natural Wines 🌿, Bisiesto Estudio #LinkedInTrends2025 #ContentMarketing #Marketing

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What a pivotal day for competition and digital policies in Europe. Teresa Ribera has been appointed Executive Vice-President for a Clean, Just, and Competitive Transition, overseeing competition policy. On the digital front, Henna Virkkunen takes the lead as Executive Vice-President for Tech-Sovereignty, Security, and Democracy. The big question is: What does this mean for future policies? While we await the mission letters, my prediction is a stronger focus on “fair competition” under Ribera’s leadership, given her mandate for a “just” transition, and more robust enforcement in digital markets under Virkkunen, as she leads the charge on “tech-sovereignty.”

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Adapting and incorporating latest principals of PR measurement. It all starts with trainings, continues with approach offered to our partners.

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There were those who believed the reform of autonomous institutions would be halted. It seems that won’t be the case. On the contrary, it looks like it will be approved later this year. The coming months will be crucial for understanding how this reform may reshape the landscape of governance in Mexico.   #PublicPolicy #AutonomousInstitutions #ConstitutionalReform #Governance   https://lnkd.in/ejRm5upr

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The Commission has unconditionally approved the NVIDIA/Run:ai merger, concluding that the transaction does not raise competition concerns. However, Teresa Ribera's comments reveal the Commission's strategic intentions to increase focus on AI, study AI's impact on future competitiveness (although the use of the term "competitiveness" risks becoming overused and somewhat vague in practical terms), and encourage Member States to use "call-in" powers to refer potentially problematic mergers to the Commission. On a related note, the Italian Data Protection Authority has imposed an interesting remedy on OpenAI, requiring the company to launch a media campaign in Italy to educate the public about data protection issues associated with AI. OpenAI would probably use a creative, AI-generated campaign featuring pasta as the protagonist. Joke aside, it is really an interesting remedy as education plays a key role in ensuring the responsible adoption and diffusion of AI technologies.

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📢 A new study from Universidad Carlos III de Madrid and IMDEA Networks reveals the existence of a hidden "pink tax" in digital advertising. Advertisers pay more to target women online, exacerbating gender inequality. 🔍 This research has been the largest empirical study on the digital marketing pink tax according to the researchers. They analyzed data from 4.5M+ Facebook audience groups in 187 countries and 40 territories. ⚖️ The study points to some possible explanations for the remarkable disparity in the digital marketing pink rate between developed and less developed countries, as well as showing which sectors are most affected (hobbies, style and fashion, and travel). Find out more on our website ➡️ https://lnkd.in/d9eSbZwR

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El basetià Marc Castells i Olivella participarà el 19 de setembre a "Conference - Business and Inequality: Rethinking ownership, governance and rewards to prevent societal collapse" que organitza l'IESE Business School en la taula rodona titulada "Rewarding People Fairly Along the Value Chain" La jornada està pensada per a bussiness liders que estiguin disposats a fer passos concrets cap a pràctiques empresarials més equitatives, sostenibles i conscients. Registra't aquí ➡️https://lnkd.in/d53wTbJd ACCIÓ Generalitat de Catalunya Capitalismo Consciente España - Conscious Capitalism Spain

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Writing and thinking about Public Relations & Corporate Communication...

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Ever wondered how to stand out and connect with your target audience? The secret lies in hyper-focusing on the customer. 🎯 Leveraging technology to create personalized and unforgettable experiences is more than just a strategy; it's a necessity in today's digital age. Why is customer hyper-focus critical now? The stats speak volumes: - 86% of consumers are willing to pay more for a personalized experience (Forbes). 💰 - 80% of consumers will abandon a purchase if they can't find what they're looking for in under 8 seconds (KPMG). ⏱️ - Nearly 65% of customers expect brands to understand their needs and preferences (Forrester). 🔍 In a world where attention is the new currency, making your customers feel seen and understood is priceless. Let's embrace technology to make every customer experience a memorable one! #CustomerExperience #Personalization #DigitalStrategy

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🚀 Exciting news! We are thrilled to hear that Tradedoubler, the leading Swedish digital marketing company, is expanding its global presence with a new office in Barcelona! This strategic expansion is a testament to the increasing interest from the Nordic tech sector in Catalonia, a region renowned for its commitment to fostering innovation💡, collaboration, and growth 📈 . With its vibrant tech ecosystem, Barcelona has established itself as a major hub for digital solutions, attracting global leaders in marketing technology. Tradedoubler’s decision to open a new office here further solidifies Barcelona’s reputation as a key player in the digital marketing and e-commerce landscape . It also marks a significant step in strengthening the ties between Sweden and Catalonia, driving new opportunities for collaboration and growth in the tech industry. We’re excited to see what the future holds as we continue building bridges between these two dynamic regions! Read more about this exciting development:  https://lnkd.in/detA5baz #Tradedoubler #Barcelona #InvestInCatalonia #DigitalMarketing #Innovation #Ecommerce #TechCompany

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🇦🇷 #Argentina: A concrete example of #Milei's dominance in #social #media: Recent digital analysis highlights how social media significantly influenced a major political and economic debate in Argentina. The controversy revolved around a $30 billion investment in a liquefied natural gas (LNG) plant by YPF and Petronas, initially expected to be located in Bahía Blanca, Buenos Aires. However, the decision favored Sierra Grande in Río Negro. Governor Axel Kicillof accused President Javier Milei of intervening in favor of Río Negro, while critics blamed Kicillof for not supporting the investment regime (RIGI) promoted by Milei. A study by "Rating Streaming" analyzed social media data from July 27 to August 2, focusing on YouTube and Twitter content related to #Kicillof and #RIGI. The findings revealed a decisive advantage for the anti-Kicillof, libertarian side. On YouTube, critical videos amassed over 1.3 million views compared to 0.4 million for supportive content. On Twitter, nearly 85% of reactions were in favor of Río Negro and critical of Kicillof. This discrepancy underscores the growing influence of social media in shaping public opinion and political discourse - not only in Argentina, of course. Rating Streaming: https://lnkd.in/dtDsE8tT "La guerra en las redes que #Kicillof perdió por goleada y lo dejó expuesto ante una pelea millonaria" https://lnkd.in/dvRZ3P_g

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🌍 What does Spain’s National #AI Strategy say? 🚀 Spain's National AI Strategy 2024, put together with input from the Ministerio para la Transformación Digital y de la Función Pública, Ministerio de Asuntos Exteriores, Unión Europea y Cooperación, Ministry of Science and Innovation of Spain, and Ministerio para la Transformación Digital y de la Función Pública, is set to supercharge our country's digital transformation! Here are the key pillars driving this ambitious roadmap: 🔹 Capacity Building: Spain will enhance #AI infrastructure through investments in supercomputing (like MareNostrum 5), sustainable data centers, and the ALIA language model to promote Spanish and co-official languages. 🔹 #AI Expansion: Focused support for the public sector and SMEs ensures AI adoption benefits all, spurring innovation and embedding #AI across services and industries. 🔹 Trust and Transparency: Led by the new Spanish Agency for the Supervision of #AI (AESIA), Spain aims for responsible, ethical #AI that respects rights and fosters trust—aligned with the European Commission's EU #AI Act. To make this vision a reality, Spain needs collaboration, talent development, and continuous public-private synergy. Together, we can lead in responsible, human-centric #AI! 🇪🇸🤝 -------- 📢 For further insights, follow us on LinkedIn or contact us at [email protected] for insights on navigating #AI regulations and supporting your #AI projects! #ArtificialIntelligence #Spain #EUAIAct #DigitalTransformation #Sustainability

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Next week I'm attending the NewSpace Economy Congress in Barcelona and presenting the panel “Space as a Catalyst for Regional Cooperation” with Bärbel Deisting, representing the space cluster in Bavaria bavAIRia e.V., Maria Galindo Garcia-Delgado, Secretary for Digital Policy at the Government of Catalonia, Andrea Resca, representing the Strategic Aerospace Forum of the Emilia-Romagna Region in Italy, Roya Ayazi, Secretary General of Nereus, and a representative of the Government of Scotland.   This panel will explore the role that regions can play in shaping EU and Member States space policies, their contributions to developing the NewSpace sector within their territories, and how the space industry can promote economic and social growth in these regions. #NewSpace24 #NewSpace 

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