Paola Arboccó

No quiero estropear este audiolibro, solo quiero compartir 3 ideas principales que aprendí: 1. Honra a tus proveedores, las mejores ideas vienen de ellos, 2. Paga bien a la gente, por lo tanto atraerás y mantendrás a personas de calidad, 3. Adopta una estrategia razonable, en lugar de esperar una estrategia óptima, y apégate a ella, probablemente tendrás éxito. *La tenacidad es tan importante como la brillantez*. ———————————————— I do not want to spoiler this audio book, only want to share 3 main ideas that I learned: 1. Honor your vendors, best ideas come from them, 2. Pay people well, thereby you’ll attract and keep quality people, 3. Adopt a reasonable strategy, as opposed to waiting for an optimum strategy, and stick with it, you’ll probably succeed. *Tenacity is as important as brilliance*.

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🇪🇸 📲 News about the exciting partnership between AVOW and Samsung is making headlines far and wide, including in Spain where Samsung holds a 27.5% market share (as of June 2024). This partnership opens up unique opportunities for mobile brands seeking to advertise on Samsung’s Galaxy Store across Europe. 🇪🇺 Check out the detailed coverage by MarketingDirecto.com, a leading source for marketing news in Spain, here: ➡ https://lnkd.in/dcATw-bk (article in Spanish) #AVOW #Samsung #GalaxyStore #MarketingDirecto #Spain #PublicidadMóvil #Partnerships #MobileMarketing #MobileOEMAdvertising #Tecnología #España #NoticiasTecnológicas #AnunciosMóviles

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MEET VUELTA A LA VIDA FOUNDER... Mara COTTIN is a solopreneur/craft maker of Vuelta a la Vida Why Vuelta a la Vida? Vuelta a la Vida was seeded in 2018 after multiple health issues with the aim to find some well-being products and sustainable candles at an affordable price to improve my holistic self-care. What’s your career background? I started as medical assistant in Paris and became holistic therapist in Europe before heading to Nicolas - Wine shop as store manager. What are three essential tips you would recommend to fellow entrepreneurs for taking care of their mental health? Entrepreneurship is an exciting and rewarding journey, but it also comes with its fair share of challenges. Set Boundaries Mental health plays a vital role in an entrepreneur’s ability to make sound decisions, foster creativity, and maintain productivity. As an entrepreneur, it’s essential to set boundaries between my work and personal life. By establishing boundaries, I can create a balance that allows you to recharge and maintain my mental well-being. Prioritize self-care I prioritize self-care which is crucial for maintaining good mental health: I schedule regular breaks throughout the day. Develop coping strategies I have also developed coping strategies, such as deep breathing exercises, & journaling to help manage my negative stress and stay focused on my business goals. If you could have any superpower to help you in your role as a founder, what would it be and why? I suppose the ability to see into the future.   We do the best we can with this anyway. The vision of how my small business will work and how great it will be, and how it will affect the well-being market is key to lay out – and to constantly get across to other people, from your customers, to partners, to people joining your team – so the better you are at really understanding the future needs of your relevant customers & partners, the better you can lay out the vision for the company and take people with you. Did you come up against any obstacles whilst building, if yes, how did you overcome them and what did you learn? Certainly, building any business comes with its fair share of obstacles.  Launching to quickly a product without conducting a comprehensive market research. And is an essential step before diving into development. This ensures that your product addresses a genuine customer problem, increasing the chances of success. So, always validate your ideas before launching to avoid unnecessary setbacks. Tell me about your vision for the next 6 months... International distribution in the well-being sector; we’re aiming to increase our team twofold by the end of this year.

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Innovation, the driver of competitiveness. We must overcome the fear of launching new products and services. The only constant that consumers seek is open innovation (digital transformation, innovation processes focused on efficiency, adaptability to new regulations, economic challenges, and scalability) and interest in healthy food, responsible with the environment, and that contributes have a interactive experience. In digital transformation, the challenge is to provide an omnichannel service that delivers a perfect experience driven by an automated value chain. Again, tanks for sharing the report LAUREANO TURIENZO ESTEBAN Report: Yearly Innovation Retail Food https://lnkd.in/eyBRi-xc #innovation #ai #Phydigital #UX #CX #omnicanal

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👟 Zapatero a tus zapatos! Gran comercial de Banco Galicia #motivación #inteligenciaemocional #desarrollopersonal #recursoshumanos #marketingdigital #emprendimiento #productividad #trabajo #innovación #negocios #liderazgo #estrategia #empleo #innovation #management #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #careers #markets #startups #marketing #socialmedia ....................................................................... All rights and credits reserved to the respective owner(s). If you are the main copyright owner rather than the one mentioned here of this content, contact me to claim credit or content removal.

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📊 Who are the top 20 FMCG banners in terms of household penetration in the EU5 market? Thanks to NielsenIQ HomeScan, we have a clear view of the leaders. As recently shared in the “share of wallet” analysis, Mercadona and Tesco top the ranking: over 90% of Spanish households shop at Mercadona at least once a year. 🎯 🔹 Discount banners in the spotlight: #Discount banners, especially Lidl and Aldi, are also well-represented across EU5 markets. They now attract a much broader audience and are no longer limited to less affluent consumers. 👉 These findings highlight the evolving shopping habits of European households, with a growing diversity in channel and retailer choices.

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🏙️ Outdoor advertising is reborn in the digital age, offering advertisers visibility, segmentation, and creativity. 🖥️ Companies like Clece OOH, in #Madrid, lead the innovation in a medium that remains essential in communication strategies. 📰 This article analyzes the future prospects of large-format digital screen ads, spectacular marketing, and mixed events, and how CLECE OOH has adapted to this constant evolution. 👉🏽 Read more! https://lnkd.in/eugdtJ5e #DOOH #OutdoorAdvertisement #DigitalSignage #AdTech #OOH #OOHAdvertising #MediaPlanning #DOOHMarketing

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The Power of Gen Z Marketing 🚀 In today’s fast-paced digital landscape, understanding and engaging with Generation Z is crucial for any business/organization aiming for long-term success. As a marketing specialist, I had the incredible opportunity to work with high-profile brands in Spain, such as Zara, MANGO, CaixaBank, Estrella Galicia, Estrella Damm, Oysho, Desigual, Elganso, and the Hotel Chain of Paradores. Together with a group of outstanding students from around the world, we delved into research and presented our innovative ideas to help these brands better understand and connect with the Gen Z audience. 🌟 Why Target Gen Z? Gen Z, born between the mid-1990s and early 2010s, are true digital natives. They’ve grown up with smartphones, social media, and instant access to information. Their purchasing decisions are heavily influenced by online content, making a robust digital presence essential. Gen Z spends a significant portion of their time on platforms like TikTok, Instagram, and Snapchat. Engaging content on these platforms can quickly go viral, amplifying brand visibility and engagement. They care deeply about social and environmental issues. Brands that demonstrate genuine commitment to sustainability, diversity, and social justice can build strong, loyal relationships with this demographic. Influencers play a pivotal role in shaping Gen Z’s opinions and purchasing decisions. Collaborating with influencers who resonate with your brand’s values can lead to authentic and impactful marketing campaigns. During my time working with those brands, our focus was on analyzing and enhancing their existing marketing strategies, particularly to engage the Gen Z demographic. We conducted comprehensive research to understand the preferences, behaviors, and values. This included surveys, focus groups, and social media analysis to gather real-time insights. By identifying gaps and opportunities in the current strategies, we proposed enhancements that would resonate more with Gen Z. This included optimizing social media content, creating interactive campaigns, and leveraging user-generated content. Our team brainstormed and presented new, innovative ideas for future campaigns. From gamified experiences to virtual reality try-ons, we pushed the boundaries to create memorable and engaging marketing initiatives. As Gen Z continues to grow in purchasing power, businesses must prioritize understanding and engaging with this dynamic demographic. By staying attuned to their values, preferences, and digital habits, brands can not only capture their attention but also build lasting relationships. Drop me a message for a possible collaboration to improve your organization's marketing strategies and bring fresh insights from GenZ! #GenZMarketing #DigitalTransformation #Innovation #BrandEngagement #FutureOfMarketing #SocialMediaStrategy #InfluencerMarketing #Sustainability #CustomerEngagement #MarketingStrategy #Marketing #GenZ #Brands

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I couldn't agree more. This statement serves as a potent reminder of the significance of fostering strong relationships and leaving a positive impact at every stage of one's professional journey. Throughout my career, I've come to realize that success isn't solely defined by achievements, but also by the way we collaborate, communicate, and support those around us. We must continue to seek opportunities to contribute our experience and knowledge to organizations where we can grow professionally and cultivate lasting relationships built on respect, trust, and teamwork. I firmly believe that the legacy we leave behind is shaped by how we treat others, and I strive to ensure that my time at each organization is remembered with fondness and appreciation. #WorkplaceRelationships #Leadership #Teamwork #ProfessionalGrowth #Values

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Speak up! If you don't want others to speak for your brand. This is one of the messages that I had the pleasure of learning in the event "La Reputación de Marca en el Retail" organized by the Asociación Española del Retail AER. Hugo Calvo Gama, Partner at Auren Spain highlighted the importance of a coherent and solid #communication strategy- internal and external- if you want to build or protect your brand. I couldn't agree anymore! The important thing is to know and measure your brand's reputation. For that purpose, Rut Cano Silva, Marketing Manager at Partoo, presented software that can efficiently help manage your brand's online revews. She delved into the #ethics and responsability in online communication. Speaker Marc Carrillo Mediña, Chief Client Officer at Epsilon, continued the conversation in the same vein, emphasizing that solutions and analysis of brand reputation are crucial for taking effective action. The great Patricia Carballedo Castro, General Director at Asociación Española del Retail AER, guided us through an interesting conversation on crisis reputation management and how to handle such situation. My tips? - Transparency and honesty - Agility - Rumour management- set your own path! Don't let others control de narrative! - Understanding if it is truly a crisis - Damage control - Have a recovery plan ready! It was a great honour to share panel with Ana Valencia Chicote, HR Director at VisionLab!, José Ricardo Recio Jareño, CEO at Walter, S.A. Cuchillería, y Gloria Gubianas Blanes, CEO and Co-Founder at Hemper. Congrats on what you are building and doing with your businesses! Thanks Alfonso Sebastián📙, LAUREANO TURIENZO ESTEBAN for the initiative and Ángela Sánchez Sánchez y Laila Baameiro Ruiz for the great organization. #ConstruyendoRetail Covisian #BrandConstruction #Branding #Communication #branding #InternalCommunication

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The tragedy of Valencia, where flash floods have left +200 dead (and counting), leaves us with a reflection: the importance of decision rights, roles and responsibilities, and their impact on having (or not) an effective operating model for the right outcome. At this time, the finger pointing between the central and regional governments has already begun. A case study to reflect on #collaboration and the importance of the human factor when it is necessary to coordinate. https://lnkd.in/g2JcUU6F

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📢 As anticipated, exciting news from the retail sector in Spain over the last days! Investment volumes in the first half of 2024 have surged, reaching approximately €1.16 billion. This represents a remarkable 197% increase compared to the same period in 2023, and it's 37% higher than the average of the past five years, excluding a massive €2 billion transaction in the second quarter of 2022. 🏬💼 Leading the charge in investments are shopping centres, accumulating around €750 million transacted in the first half of the year. This represents an incredible 820% increase compared to the same period in 2023 and a record-breaking 40% surge compared to the accumulated volume in the last three years. The strong appetite for this asset class is driven by its solid recovery in footfall and sales, as well as its attractive returns considering the level of risk involved. Awareness by investors of the strong performance of these assets, the impressive mispriced risk on the market, and the clear understanding that we are currently on a limited window of opportunity have led to intense investor demand. 💰🌟 Looking ahead, we anticipate that investments in shopping centers will continue to rise, and we estimate that it will reach around €1.4 billion by the end of 2024, without even considering M&A activity. The projection is based on expected opportunities and ongoing transactions. This is a fantastic opportunity for investors seeking high returns in the retail sector. Stay tuned for more updates on the thriving retail sector in Spain, and if you want to learn more about this exciting investment opportunity, feel free to reach out to me at [email protected]

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Meaningful data is the pilar of good decisions for your business

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In such a complex economic environment, #startups need to transform as quickly as possible and seek optimizations of all kinds. That's the reason why Kyva.co is reinforcing its partnership with Colombian #fintech Bold, being one of the first #ecommerces to roll out their new online #payment module, on top of the mobile payment terminals Kyva was already using to #monetize #events. By doing that, @kyva.co aims at improving its platform #user #experience, optimizing #transaction costs, and simplifying its #backoffice through the reduction of suppliers. More updates should come soon. Cheers!

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Marketing emocional

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