Marta Casas Casals

🚨 🚨 🚨 🚨 Cultured Swine #2 🐷 🐷 🐷 🐷 ✅ Loewe x On I feel like this week it's been collaboration galore. Every time we open social media, there is a new collaboration coming our way. But this one probably won this week. Finding the right collaboration partner is difficult, but following the right steps, knowing your objectives, and knowing what one brand can gain from another is the holy grail of good co-branding—thumbs up for Loewe and On. ✅ Hugo boss 3.0 web membership program It seems like Hugo Boss is trying hard to get more “out there”. After a big big big campaign last year with the likes of Naomi Campbell, this year we see Boss upping up their game in the membership area. It’s all cool and digital and engaging, but like, do I really want another app on my phone or access to a branded landing page? It seems like a stretch, even though the intention is good. Let’s see how this goes. I am staying tuned. ✅ Tyler MIitchell at Amerikahaus For my Berlin folks, go to the CO Berlin at Amerikahaus. Tyler Mitchel’s show that opened just this weekend is simply great. His work is highly editorial yet documentative, which opens up a great question: Why don’t brands work more with artists? I am getting sick of the same clinique hyper-polished looks brand communication is giving these days. Let’s bring some more reality into it, please. ✅ Hector Bellerin’s new label I am not really into football, but I know this guy. Labeled as the best-dressed footballer, I first saw his name in an H&M Collaboration he did a few years back. Even though at that time, the collection was super under-the-radar, this time he is coming big with plans to start his new label. This will be worth watching. The power of celebrity on branding is undoubtful. 

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Meet Marina Prieto: The Viral Granny Proving the Power of Subway Ads In 2023, subway ad investments in Spain saw a 7% decline. To counter this, JCDecaux, the global leader in outdoor advertising, needed to show brands the true impact of this medium and encourage them to reinvest. The Idea They hired Marina Prieto, a 100-year-old Galician granny with just 28 Instagram followers. If she could go viral, any brand could. The Execution They used hundreds of unbooked ad spaces to display Marina's 54 Instagram posts, showing her gardening, eating churros, or napping, without further explanation. We simply waited. The Results Marina went viral. Her story spread from the subway to social media, street conversations, press, TV, radio, and even internationally. The buzz culminated in a reveal at the Elfies in front of all the CMOs, proving JCDecaux's point: subway ads work. This convinced brands to reinvest in this powerful medium. #MarinaPrieto #JCDecaux #OutdoorAdvertising #SubwayAds #ViralCampaign #AdvertisingInnovation #DavidMadrid

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The same essence, but always looking for new ways to connect. At Vaquero, every angle is an opportunity to create something impactful. 🔥 #VaqueroAdvertising #NewPerspectives #Innovando #MarketingCreativo #SpanglishVibes

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Embrace the struggle, love the process, or get out of Marketing. I have always been passionate about storytelling, dissecting ideas, and materializing creativity. Despite being in the local industry for well over 8 years in various capacities, I have always struggled to believe in both the Ilonggo brands' and Ilonggo market's aptness for marketing/advertising (as it is a relatively young and unique market). On my wits end with the industry, Prometheus came and revitalized the excitement. What's this? A marketing agency? In Iloilo? Crazy, but promising. It felt great to finally feel seen and heard but like any other, the same cycle of struggle was bound to happen. Fast forward, here I am. Three years down the line in a position greater than I ever imagined. Being with Prometheus made me realize that you don't thrive in this industry when all you look for is enjoying each and every micro nitty-gritty — big personalities, conflicting ideas, limited resources, etc., you'll get a lot of that, just like in any industry. But like what Lcid said, it's about evolving, persevering, and defying limitations. That's what I'm looking for. With Prometheus, we are allowed to be as creative as we can. But more importantly, we are allowed to create an impact. With Prometheus, ANYTHING is possible.

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🔴 𝗦𝗧𝗢𝗣 𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚: MANGO has created the first #advertising campaign generated by #AI for its Teen line. 𝘛𝘩𝘦 𝘨𝘰𝘰𝘥 𝘯𝘦𝘸𝘴 𝘪𝘴: • 𝗖𝗼𝘀𝘁 𝗿𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻, obviously. Marketing teams will finally be able to produce high-quality content at scale. • 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗶𝗺𝗶𝘁𝘀. Instead of spending days choosing the right model or flying an entire team across the world, we’ll be able to create freely, without logistical barriers. • 𝗧𝗶𝗺𝗲-𝘀𝗮𝘃𝗶𝗻𝗴 (and we all know time is money). Advertisers can quickly see if an idea is worth exploring or not. 𝘛𝘩𝘦 𝘣𝘢𝘥 𝘯𝘦𝘸𝘴 𝘪𝘴... • Our marketing industry will face a 𝘩𝘶𝘨𝘦 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦. We’ll have to become as creative, competitive, and bold as possible to maintain our position. • And, in my humble opinion, many people will lose their current jobs! And you, do you think it's good or bad news? 𝘊𝘩𝘦𝘦𝘦𝘦𝘳𝘴.

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Good news for outdoor advertising in Spain! The official measurement of the AIMC's General Media Study (EGM) shows that OOH outdoor advertising surpasses the TV penetration rate for the first time, with 34.5 million individuals having seen OOH advertising in the last week (82%). TV drops to 80.2% penetration rate.  The Internet continues to lead with 88.6%

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🔄 DRIVING CHANGE TOWARDS CONSCIOUS CONSUMPTION As we kicked off 2024, Wallapop launched a new brand campaign in Spain, "What We Need New - Lo Que Necesitamos Nuevo," to challenge the notion that everything we buy must be new. This campaign not only sparked significant changes in consumer behaviour but also paved the way for our latest initiative, "We Store – Guardamos." Launched last week, this new brand campaign aims to reshape the common habits that lead us to accumulate things we no longer need, often without realising it, and encourages us to rethink why we hold onto items "just in case". It represents a step forward in our commitment to promoting a more sustainable and humane approach to consumption. 🤝 COLLABORATION AT ITS BEST This campaign is the result of another fantastic collaboration between our internal creative team with our creative partners, MONO MADRID and Revuelta. 📺 🦖 JOIN US ON THIS JOURNEY Check out our latest TV spot and let's inspire each other not to hold onto things "just in case." Let’s give them a new life with Wallapop! What items have you been holding onto that could find a new home... perhaps an old dinosaur toy that could make another child the happiest? 🙌 A HEARTFELT THANKS A massive thank you to everyone involved in bringing this campaign to life —from the initial idea to the final launch. Your dedication has made all the difference! #Wallapop #Sustainability #Innovation #CircularEconomy #ConsciousConsumption #Marketing #Spain #CreativeCollaboration

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Harnessing Community Power: Insights from REFY's Mallorca Brand Trip ☀ 💄 REFY is setting a new standard for brand trips by transforming  influencer trips for product launches into an innovative community trip, offering a select group of customers a holiday in Mallorca. We’re obsessed! REFY utilized its Instagram Broadcast Channel to select the lucky winners for this trip: - Welcoming community members instead of influencers - Shifting from exclusive influencer events to inclusive community experiences is a significant and powerful change - Building authentic connections by sharing real moments on social media How brands can learn from this: - Community continues to be more powerful than a large following as an influencer. By inviting loyal customers instead of influencers, you foster a deeper connection and trust within your community. - Utilize tools like Broadcast Channels to directly connect with your community. This direct engagement can enhance customer loyalty and create buzz around your brand. - Showcase the human side of your brand. Celebrating real relationships and interactions among your community members can inspire others to join and engage. - Casual photo dumps are in! Creating a sense of realness is important to your community - especially in the beauty industry. Authenticity builds relatability and trust. Congrats to Jenna Meek, Jess Hunt and the REFY team for creating a groundbreaking experience across social!

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Never underestimate the power of networking! 🌐 Taking time to meet like-minded people is the key to unlocking new ideas and opportunities—especially in financial services. Last week, I had the pleasure of spending a couple of days at the The Financial Services Forum Executive Summit in Madrid with other CMOs, agencies and consultants from the financial services sector. We explored many topics including how AI is revolutionising other industries, from personalised customer experiences to creative innovations. Brands like Nike and Sephora are already showing how AI-driven personalisation creates deeper emotional connections with customers. I particularly enjoyed the AI hackathon session using some of the tools available to marketers to create campaigns end to end. While there are some real challenges with the output of some of those tools, we had a lot of fun trying and there is definitely a need for us for the financial services sector to start progressing its AI strategy. AI isn’t just about efficiency—it’s about delivering better, more meaningful experiences. Thanks to David Cowan and the FSF team for a great summit. #Networking #AIinMarketing #Personalization #InnovationInFS

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🎮 Exploring the intersection of geek culture and branding strategies 🚀 🔍 Geek culture has gone from being a niche to becoming a global cultural phenomenon. From film and television to fashion, technology and even food, its influence extends across multiple facets of society. 💡 In this article by Eduardo Irastorza, who was my TFM coordinator at EAE Business School, he delves into how brands are embracing this culture and harnessing its power to connect with audiences that are more diverse and engaged than ever before. 📖 How are brands integrating geek elements into their marketing strategies? What challenges and opportunities does this approach present? 💬 Share your thoughts and experiences in the comments!

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Promoting a brand, a product or a service online comes with many challenges. We continuously scroll, only stopping for the things that catch our attention. This is why content creation is vital. At Bold Mango we really take the time to understand your brand and your message. We create bold, entertaining and scroll-stopping worthy content. Don’t be a 🦖. Reach out for a chat. #socialmediamanager #marketing #contentcreation

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Sound Names | Alicorp • Bolívar Baby & Kids & VML Peru Agency The "Sound Names" campaign was launched in April 2024 in Peru, created for Alicorp and Bolívar Baby & Kids by the advertising agency VML Peru. In Peru, it's not uncommon to find individuals with unique names such as Chucky, Joker, or Merry Christmas, according to the National Registry of Identification and Civil Status (RENIEC). While these names might seem amusing at first, experts warn that they can adversely affect a child's personality development. A name is the first indicator of one's identity, and having a peculiar name can lead to bullying or harassment in the future. To address this issue, Bolivar Baby & Kids, a brand known for its baby clothes detergent, has launched an innovative campaign called "Sound Names." This campaign allows babies to participate in the selection of their names, leveraging the fact that babies can recognize pleasing sounds from the 29th week of pregnancy onwards. The concept behind Sound Names is both simple and ingenious. By using music production software with a feature known as "Piano Roll," the team converted potential baby names into unique melodies. The Piano Roll offers a distinctive visual representation of musical notes, which the team used to form letters and create sounds that correspond to different names. The "Sound Names" campaign is a prime example of effective marketing strategy and innovative thinking. By addressing a common societal issue—bullying due to unusual names—this campaign not only creates a positive social impact but also strengthens the brand's connection with its audience. The use of music production software to involve unborn babies in the naming process is a novel approach that highlights the campaign's creativity and uniqueness. This strategy effectively engages parents and creates a memorable brand experience, potentially increasing customer loyalty and brand recognition in a competitive market. CPG Marketing and Innovation Vice President: Alvaro Rojas Global Chief Creative Officer: Debbi Vandeven Deputy Chief Creative Officer: Rafael Pitanguy Chief Creative Officer LATAM: Nino Goldberg Deputy Chief Creative Officer LATAM: Sebastian Tarazaga CEO: Eduardo Grisolle Fontana Senior Art Director: Fernando Guerra Lima Senior Graphic Designer: Renzo Zapata S. Producer: Katherina Vilcarima Carbajal Social Media Manager: Solange Uchuya Canales Production Company: Cine70 Films Director: Jeff Carrera Photography Director: Julieta Sigot Creative Musical Director: Rodrigo Malnati #advertising #creativity #branding #digitalmarketing #competitiveedge #marketinginsights #producthighlight #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration #letsconnect #campaignanalysis #socialimpact #innovativeadvertising #brandexperience

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When brands become brave and lead their category.

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🚀 Zara Streaming Set to Launch in Spain, the U.S., and Seven Other Countries by Year's End! 🌍 Zara, a leading name in global fashion, is taking a bold step into the digital space with the upcoming launch of Zara Streaming. This exciting new initiative is poised to redefine how we engage with fashion content, offering a unique blend of style and technology. 📈 Impressive Sales Growth Across the Board: Zara's parent company reported stellar performance, with sales hitting €1.382 billion (+16.7%) for Zara alone. Stradivarius followed closely with €1.255 billion (+16.7%). Pull&Bear also saw strong growth, with sales reaching €1.124 billion (+7.8%). Massimo Dutti contributed €904 million (+7.3%). Oysho, another key brand in the portfolio, achieved €368 million in sales, marking a modest but solid 6.3% increase. As Zara Streaming rolls out in major markets like Spain and the U.S., we're excited to see how this innovative platform will enhance the brand's digital footprint and connect with fashion enthusiasts worldwide. Stay tuned for more updates on how Zara is blending fashion with cutting-edge technology! 🎥👗 #Zara #FashionTech #Innovation #DigitalTransformation #MarketingNews

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As the founder of Masaya.io, a video editing agency with a global reach, I lead a team as diverse as our projects, spanning talents from New York to California, France, and Asia. It's been incredibly rewarding to see our team's skills flourish as we empower our clients through compelling visual storytelling. 🌍 Targeted Industries: We specialize in sectors where visual storytelling can profoundly impact, including Technology, Real Estate, Fashion and Beauty, Entertainment, Retail, Travel & Hospitality, Healthcare, and Education. No matter your industry, if you’re driven by stories, we’re equipped to illuminate them. 🎬 Our Services: Our work spans real estate videos, explainer videos, product videos, animation videos, podcast highlights, lifestyle content, and event shoots. We are equipped to bring your stories to light. 🎯 Our Mission: Our work transcends traditional video editing; it's about crafting stories that resonate and inspire. We are dedicated to producing visual content that not only meets but elevates the expectations of our diverse clientele. 📹 Discover Our Craft: Attached is a video reel that showcases our expertise across these industries and services, highlighting how we elevate each project with creativity and technical excellence. 🤝 Let's Connect and Create: If you're looking for a partner to help bring your stories to life through video, let's connect. Together, we can create visuals that not only tell your story but also leave a lasting impression. #Storytelling #VideoMarketing #VideoEditing #Marketing

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The important lesson for me here is how important creative thinking is and how important it is to have creative thinkers within any team, be it finance, health, advertising or whatever.

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