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Imagine a world where a Jack Russell terrier leaps off the canvas of Josep Guinovart's Homage to Picasso, transforming from abstract shapes into a living, breathing brand ambassador. This isn't just artistic whimsy - it's a metaphor for how Content Basis brings your brand to life. In the realm of content creation, we're the masters of abstract-to-concrete transformation. Just as Guinovart paid homage to Picasso's revolutionary style, we pay homage to your brand's unique essence, translating it into content that's as attention-grabbing as a terrier in a cubist painting. Our team specializes in visual storytelling that turns the complex journey of your product or service into a masterpiece. We create visually rich journey maps that showcase your offering's lifecycle, from conception to customer hands, with custom illustrations and infographics that highlight each step. It's like watching our imaginary Jack Russell navigate through Guinovart's abstract landscape, leaving a trail of engagement in its wake. Why choose Content Basis? Because we understand that in today's crowded market, your content needs to stand out like a recognizable form in an abstract composition. We don't just create content; we craft experiences that resonate, engage, and convert. Our approach to storytelling is like finding that hidden terrier in the painting - we reveal your brand's unique character in unexpected and delightful ways. Imagine your brand as the Jack Russell in our story - distinctive, energetic, and impossible to ignore amidst the noise of the market. We'll help you create that presence across all platforms, guiding your audience through a journey as captivating as a scavenger hunt in an art gallery. Are you ready to let your brand break free from the canvas and capture hearts like our abstract terrier? Let's embark on a creative journey that turns heads and sparks conversations. Partner with Content Basis today and let's brainstorm your next big idea! https://ctb.is/3mj9x49 #ContentCreation #Marketing #CreativeCampaigns #ContentBasis #DigitalMarketing #Branding #ImageMarketing

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🚨 Breaking News in E-Commerce Innovation With Perplexity’s “Shop Like a Pro” making waves in the e-commerce space, AI is reshaping how customers discover and purchase products. But here’s the next frontier for brands: turning package inserts into digital engagement powerhouses. 🔑 Why It Matters: The humble package insert isn’t just a piece of paper—it’s a direct line to your customers’ attention, post-purchase. Imagine scanning a QR code that instantly connects you to the brand’s email signup or exclusive offers. Tools like Brij make this easier than ever, bridging the gap between physical and digital experiences. How It Works: 1. Add a QR code to your inserts that link to your email signup page, rewards program, or product how-tos. 2. Pair it with a compelling CTA (e.g., “Unlock 15% off your next order!”). 3. Use AI-driven insights to segment new signups and send hyper-personalized emails tailored to their purchase. 📩 The Impact: Email signups drive recurring engagement, making each package not just an end but a beginning. Combine this with tools to predict customer preferences, and you’ve got a recipe for sustained loyalty and increased LTV. Plus, you have the ability to test what aligns best with the priorities for your brand: • Product reviews (“Share your thoughts—get $5 off!”). • Tutorials (“See how others style this product.”). • Community engagement (“Join our VIP group.”). As AI transforms e-commerce, the brands that balance AI innovation with tangible customer touchpoints will win. Package inserts + QR codes + AI-powered email = a trifecta of engagement. What’s your take? Are you leveraging package inserts to build deeper customer connections? #ECommerce #AI #Innovation #ShopLikeAPro #EmailMarketing

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"WE WILL HAVE A WEB IN WHICH WE WILL ALL HAVE FULL CONTROL OF OUR DATA" SAYS THE INVENTOR OF THE INTERNET This was a key message from Sir Tim Berners-Lee at the #SBC Leaders Summit fireside chat in Lisbon today. Sir Tim Berners-Lee is the inventor of the world wide web, and he developed HTML. 35 years after the start of the internet, the fireside chat with Sir Tim Berners-Lee was a conference highlight. His forecast for the internet was very clear: 1️⃣ We will have full control of our data. (Personal data wallet) 2️⃣ No use of our data without our consent. 3️⃣ Google, Meta, Microsoft - we will not hand them over the control of our data. Bold statements while we have ongoing discussions about data protection and property rights. There could not have been a better start of the conference than this authentic fireside chat. It kicked off further discussions and questions: "Who will feed the internet, if the data is not accessible?" "Will we have to get something out of a search engine?" "Will we really have control of our data?" iGaming.com Kutaisi International University / ქუთაისის საერთაშორისო უნივერსიტეტი #MIT Massachusetts Institute of Technology

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Navigating Decision-Making in Modern Corporations: HIPPO vs. Creative Intelligent! Introduction: In today’s fast-paced corporate environment, the approach to decision-making can significantly influence a company's direction and success. At Pixelman Marketing, we often explore the dynamics between traditional and innovative decision-making processes. One common traditional method is the "Highest Paid Person's Opinion" (HIPPO), while a more contemporary approach is "Creative Intelligence." This blog delves into these methodologies, discussing their implications and how companies might strike a balance between the two. The Dynamics of HIPPO in Decision-Making: HIPPO, an acronym for Highest Paid Person’s Opinion, represents a top-down approach where decisions are primarily influenced by the opinions of the highest-paid or most senior individuals within an organization. This method is grounded in the belief that experience and seniority translate into better decision-making. However, it can often lead to conservative choices that prioritize safety over innovation, potentially stifling creativity and risk-taking that could lead to significant advancements. Embracing Creative Intelligence in the Workplace: Contrasting with HIPPO, Creative Intelligence emphasizes creativity, innovation, and collective brainstorming. This approach values data and insights from all levels of the organization, irrespective of hierarchy. Creative Intelligence encourages a participative corporate culture, where decisions are evaluated based on merit and the potential for positive impact. This not only fosters innovation but also enhances employee engagement by valuing diverse perspectives and skills. Comparative Implications: 1. Risk and Innovation: While HIPPO might safeguard against high-risk decisions, it could limit the organization's ability to innovate. Creative Intelligence, on the other hand, encourages exploring new ideas and solutions, potentially leading to groundbreaking outcomes and a competitive edge. 2. Employee Engagement: Exclusive reliance on HIPPO can demotivate employees who feel their contributions are overlooked. In contrast, a culture driven by Creative Intelligence can significantly boost morale and loyalty by involving employees in the decision-making process. 3. Adaptability: Industries that undergo rapid changes require agility and quick adaptation, which are more feasible under a Creative Intelligence framework. HIPPO-driven organizations may experience delays as all decisions require senior management’s endorsement. Balancing HIPPO and Creative Intelligence: To maximize efficiency and innovation, corporations can benefit from a hybrid approach that combines the oversight and experience of senior leaders with the innovative insights provided by a broader team. Establishing channels for open communication and idea-sharing across all levels can help in harnessing the strengths of both methodologies. By: Farid G.Asad Pixelman Ltd

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Purpose driven startups are suffering due to a lack of funding and we're seeing the very real impact of this... Europe has long prided itself on being the hub of purpose-driven innovation. Margrethe Vestager's words resonate now more than ever: 'while China may have the data, and the US the capital, Europe holds a unique claim to purpose'. A claim that's becoming increasingly difficult to uphold. European entrepreneurs have been at the forefront of impact, not just chasing commercial success but seeking to solve some of the planet's most pressing issues - e.g Olio • Share More, Waste Less, Lottie, WalkSafe, Koalaa soft prosthetics 🌎 Consumers and tech talent are increasingly placing their bets on companies that look beyond profit margins as proven by the likes of B Lab UK & B Corp, even the hottest fashion based companies (Luxe Collective Fashion). My journey into entrepreneurship was anchored in this belief. From my formative years, through experiences with Founders Factory & Google for Startups, the emphasis was always on purpose. Yet, now, the very foundation of purpose-driven startups is shaking. Why? 1) Funding is becoming more scarce and competed for than ever 2) The cost of acquiring customers is skyrocketing 3) In a tightening economy, consumer decisions are driven more by necessity than by values This is a pivotal moment. The risk is not just to individual startups but to the broader vision of a tech ecosystem driven by purpose. Can we afford to let the vision of a purpose-driven tech ecosystem fade away? Beyond working with startups on rigorous fundraising campaigns to push them ahead of their less impactful counterparts & creative customer acquisition methods (cc Revival Autos - turning classic cars electric), how we can support purpose-driven startups navigate these turbulent waters?

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I've always maintained that curiosity is a superpower. In my experience, it's also the secret to great collaborations. In the 2+ years since launching The Stuff Of Life, I've realized that the best projects and conversations are defined by a desire to learn. Those clients want to know more about people/ users/ non-users; culture, context and categories; about what their own teams are saying; about what they're good at and what they really need to get good at. In a word, they're curious. And they get even more curious when you tell them things they didn't expect. The less-than-fruitful conversations (and the ones that tend to not go very far, in my case) are defined by a desire to check the boxes and confirm. There are clients who need to wrap up a process, others who simply want you to validate their ideas as an 'objective' third party. They're annoyed by any contradictions you point out or greater-than-cosmetic changes you might suggest. Of course there's a place for all kinds of work and all kinds of briefs. There's also a freedom in knowing what you want to do much more of. Here's to curious people, especially curious clients. (Shout out to Neha Kulkarni for the thought-provoking conversation) #brandbuilding #strategy #clients #partnerships #curiosity

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Planning your strategy for 2025?  This piece from Harvard Business Review accurately reminds us a common misconception: Mixing Strategy with Actions. Having a clear and cohesive vision of where our business should be, with a proper use of language, could help to bring efficiency in order to develop a flexible action plan instead a long list of to-do’s. Happy budgeting season. 🎯 https://lnkd.in/dvn5-7Ku

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The future of AI is not typing into an app. The future of AI is an assistant that interacts with you in a natural, multimodal manner. Check out ChatGPT 4o and how user behavior will be impacted by the new tech. Is your company sticking its head under the sand or embracing the change?

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Ever heard of intimocracy? Discover how the trend of "photo dumping" content on social media is shaking up the digital landscape for the best. Karen X. Cheng’s insights reveal the struggle between artistic authenticity and algorithmic extremes, urging us to embrace spontaneity over perfection. Explore how this shift can lead to a more genuine, raw portrayal of our lives, countering the homogenization of social media content. 🔗 Links in first comments. #SocialMedia #ContentCreation #DigitalCulture #Creators

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“The LinkedIn Thought Leader of the Week” = Manuel Barragan🏆 Each week, we celebrate a LinkedIn Thought Leader for their innovation and ideation. Global Thought Leaders progress our world; and make it a better one! This week we celebrate Manuel Barragan for his leadership in the field of digital transformation and artificial intelligence: - Manuel has over 2 decades of journey through IT, Consulting, and Financial Services. - Expertise in transforming business culture, processes, and technology for agility, customer-centricity, and innovation. - Manuel has a proven track record in partnering with business units and support areas for cost and time efficiency. Streamlining employee experience and creating appropriate customer experience. - He is well-experienced in technology, analytics, and business to translate automation into innovation and growth. Has the ability to understand C-level strategy and requirements (and deliver necessary technology for them). ➡ FOLLOW Manuel Barragan to benefit from his technological knowledge! 🚀 #ThoughtLeadership #ThoughtLeader #DigitalTransformation #AI #LinkedIn

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Register here 👉 https://lnkd.in/ewaJcJ4s We are getting ready for this new edition of Crisis Designer Forum: Expert Roundtable on Dec 4th! Join our conversation with top professionals as they share their learnings on crisis management, crisis communication, business continuity, and beyond. An informal chat to help us all gain insights from their real-world experiences and learn what to avoid when navigating challenging crises. Join the conversation with Bennett Golder (Managing Director and Head of Social UK at FGS Global) , Adam B. (Global Director, Resilience at dentsu, James White (Managing Director at Media First Ltd) and Belén Santa-Olalla (Chief Creative Officer from Conducttr) #CrisisManagement #ScenarioDevelopment #CrisisResponse #Conducttr #CrisisSimulation #riskmanagement #businesscontinuity #resilience #Security #InternationalSecurity #incidentResponse #RiskManagement #AI #artificialintelligence #crisisexercise #riskmanagement #crisiscomms #pr #publicrelations #crisiscomms #strategy

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🚀 AI for Positive Transformation 🌍 We stand at a pivotal moment in history where the direction of #AI’s impact—good or bad—is being shaped. A recommended reading throughout Dario Amodei’s "Machines of Loving Grace" essay, helps enlight best-case scenarios, envisioning a future where AI drives exponential growth in various sectors, compressing decades of progress into just a few years: 🔬 Health & Biology: AI could revolutionize medical science, pushing the boundaries of neuroscience and mental health, potentially compressing decades of research into mere years. Imagine AI-driven breakthroughs leading to cures for diseases that are currently untreatable. 📈 Economics & Governance: With AI, we can better understand global poverty, create policies that improve governance, and enhance decision-making at scale. AI could help distribute resources more efficiently, leveling the playing field for developing economies. 👩‍💻 The Future of Work: AI has the potential to automate mundane tasks, freeing up human creativity for more meaningful and fulfilling jobs. From automating routine workflows to advancing innovation, AI can reshape the workplace into one focused on human potential. ⚖️ Navigating Risks and Responsibilities: While the benefits are exciting, Amodei reminds us that we must carefully manage the associated risks. Ethical frameworks, governance, and transparency will be critical in ensuring AI benefits society at large without causing harm. This is our moment to shape a future where AI is a force for good! Read the full article here: https://lnkd.in/d6ZXS-r8 #technology #artificialintellogence #AGI

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23% of people use #GenAI for content creation (Harvard Business Review). However, people are just scratching the surface of what can be done. With Acerca, your team can do more than generate ideas, edit text, draft emails, or draft documents. We can help you create and deliver your content at scale. Let's talk about how we can help you in the second half of the year. #b2bcontent #ContentCreationatScale #ContentCreation https://lnkd.in/gDxFa-pm

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Don't you find it amusing that a brand whose main clothing line is socks would stand out so well? In this episode of #BrandsandTheirSuccess, we feature the brand strategy of Bombas Want to know what makes #Bombas a standout brand? Then swipe to the end. Don’t forget to share if you found this valuable! If you want to build a brand like that, hit our DM today.

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Hey founders! Did you know that the word “marketing” didn’t exist until the 20th century? The word marketing first appeared in dicionaries in the time period 1900 - 1910. Marketing was developed by economists who needed an economic theory which included advertising as a key component. Marketing used media such as print, radio and TV to spread their message - and later on used the power of online media to reach the masses. Today, marketing is the major driver behind all industries, quite particularly the major companies including Amazon, Google and Meta. This marketing explosion has made it possible for young startups to gain traction in a global market. Are you looking to grow your product worldwide? For more info into how to grow your business, reach us at connectingdomes.com See you! #MarketingHistory #MarketingFacts #StartupGrowth #GlobalMarketing #DigitalMarketing #BusinessGrowth #EconomicTheory #Founders #Entrepreneurship #OnlineMedia #TechIndustry #ConnectingDomes

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✨ From struggling to thriving—let us show you how! ✨ At Creativo, we’ve mastered the art of transforming brands in just 3 simple strategies: 1️⃣ A Strategy That Simplifies: No more overcomplicated plans—just clear, actionable steps. 2️⃣ Creativity That Connects: Engaging content that speaks directly to your audience. 3️⃣ Results You’ll Celebrate: Measurable wins that grow your followers, build authority, and boost sales. 🚀 💡 Your brand’s breakthrough moment is just a message away! Let’s unlock your potential and set your business on the path to success. 💬 Comment “Let’s Thrive” or slide into our DMs to start your transformation journey today! 📈 Simplified. Creative. Impactful. #BrandTransformation #CreativeStrategies #MarketingMadeSimple #SocialMediaSuccess #DigitalGrowthExperts #BuildYourBrand #GrowYourFollowers #MarketingThatWorks #ElevateYourBrand #CreativeConnections

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Nudget - nudge (co)algebraic gadget/widget - example: social, digital and traditional neuromarketing investment instruments or scryptoassets (in general, distributed neurosocial objects) to raise neurocapital or customer/market neurointelligence (user-generated context: harvested category-theoretic nerve data/information on contextually measured customer preferences) in gamified structured commerce Visual channel mappings/polyomino mode partitions: - Cell colors encode PRODUCTS (3.5 products are represented) - Cell pictograms/icons encode PRODUCT FEATURES/ATTRIBUTES (feature facets/attribute levels) - Cell background patterns/textures encode PRODUCT BENEFITS/CONSEQUENCES (iconically) - Cell shapes encode PRODUCT VALUES (convolutional value components)

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Thou shalt prioritize data-driven decision-making, but never at the expense of creative intuition and emotional resonance. "The day we let data guide us, but creativity save us." A while back, we launched a campaign that ticked all the right data-driven boxes—perfect timing, targeted segments, optimized structure and everything tested well . Everything pointed to success. But something was off. Despite the data, the campaign just wasn’t performing. It was then that I realized: while the numbers were flawless, the campaign lacked emotional depth. It wasn’t connecting with people. So, back to the drawing board, this time leading with a more human touch. Making it a little off, an extra  touch of creativity and personality. The impact? Immediate. Engagement rates skyrocketed. 💡 Lesson Learned: Data shows you what to do, but creativity makes it worth doing. The magic happens when you balance both—when your campaign can speak to the mind and the heart. How do you blend data with creativity in your marketing efforts? See the post of all 20 Commandments of Marketing https://lnkd.in/gYPaCyKp -------------------------- Consumer Journeys That  Meet Your Consumers

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