LAURA JIMÉNEZ RUIZ

Excited to have contributed to this insightful blog with PCMA, discussing the power of immersive experiences in the event industry! 🎉 With attention spans shrinking due to social media and the rapid consumption of content, it's more crucial than ever to create meaningful and engaging experiences that capture and hold our audience's focus. Immersive events offer a solution to this challenge, creating deeper connections and lasting impressions. Take a look at the blog and let me know your thoughts! 👇 #EventIndustry #ImmersiveExperiences #AttentionEconomy #PCMA OZUM - Meetings and Events

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Clear explanation in few words why a Resellable rate is beneficial for hotels and airlines.

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Canary Technologies se hace con digital de TUI 🇬🇧 https://lnkd.in/d33AFk98 🇩🇪 https://lnkd.in/dDZjnv_k #Digitalizacion #Tecnologias #GranCanaria #CanaryTech #technologies #inteligenciaartificial #Maspalomas #turismo #Hoteles #Internet #Tecnologia

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🇬🇧 If you are coming to #Porto during #summer , have a look at the last post of #Revolutours blog. 🇪🇸Si vienes a #Oporto este #verano echa un vistazo al último post de nuestro blog de #Revolutours

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A magnificent reason to visit and subscribe to our channel...an expert who reveals to us intimate and personal reasons that led him to prefer a development in the world of tourism. #marketing #marketingdigital #marketingtips #marketingdecontenido #marketingexperiencial #advertising #publicidad #storytelling #storyteller #storytelling #consulting #consultor #consultoria #proyectos #direcciondeproyectos #strategicmanagementconsultant #socialmedia #experience #business #endomarketing #quality #brand #branding #money #empathy #project #language #programming #content #consultants #power #creativity #communications #behavioraleconomics #neuroscience

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The other day I came across this graph and, honestly, it scared the crap out of me. Basically, in yellow you have what the government owes the people who have been paying taxes throughout their lives as a % of the GDP. In blue, we see the proportion of these obligations that have been covered through private pensions. This is absolutely unsustainable. Specially in a context in which the population is increasingly older. The north-americans have a word for this: sh*tshow. In Spain, the maximum individual contribution you can make to a pension plan in 2024 is 1.500€/year, according to current legislation. This limit can be increased by up to an additional 8.500€/year if the contribution is made through an employment plan (for example, through the company). This brings the combined maximum total to 10.000€/year. It's almost as if the government doesn't want us to manage it ourselves. It even seems like they want us to depend on them. To see things more clearly I took the time to calculate (approximately) yellow minus blue to get the % of GDP that the government owes to the people without being compensated by any private pension and this is what comes out: Spain ~500% Austria ~444% Italy ~431% Greece ~406% France ~398% Slovenia ~390% Romania ~378% Portugal ~370% Luxembourg ~361% Germany ~338% Hungary ~335% Croatia ~333% Finland ~331% Belgium ~325% Estonia ~310% Cyprus ~295% Poland ~295% Lithuania ~280% Czechia ~261% Malta ~245% Latvia ~235% Slovakia ~235% Netherlands ~216% Bulgaria ~197% Sweden ~192% Ireland ~155% Denmark ~22% Austria, Italy, Greece, Slovenia & company are a disaster. Spain breaks records, as it owes FIVE times what it generates in a whole year. Mindblowing. Interesting (and intelligent) are the cases of the Netherlands, Sweden, Iceland and Switzerland, which have significant obligations but they compensate them privately. Denmark, as usual, is an example of how things should be done.

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The most useful advice I give to my clients: never stop analyzing your target: follow it, take care of it and if it changes: adapt to it.

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Let's talk about The Power of New Technologies and Startups. See you in Marbella for #STARTUPOLÉ '24.

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11 tips to make everyone want to work with you: 1. If you're late, bring coffee and cookies. It's the only acceptable excuse. 2. Praise in public, scold in private. 3. Getting overheated? Pause, stretch and smile. It works, I promise. 4. Did you screw up? It's a great opportunity to laugh at yourself. 5. Don't send long emails. Nobody reads them. NO ONE. 6. Never underestimate the power of a good joke at the right time. 7. Sometimes "I don't know" is the right answer. 8. Saying "thank you" doesn't cost a penny. 9. Don't take yourself too seriously. No one else does. 10. If you're stuck, ask the funniest person on your team. 11. If someone helps you, buy them a drink. It's an unwritten law. Thanks Antonio Resines And sorry I translated “churros” for cookies 😅

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The future is now with interactive holograms! 🌟 Imagine visiting a museum 🏛️, hotel 🏨, hospital 🏥, or even an office reception 🏢 and being greeted by an interactive hologram 🤖✨. These advanced systems not only capture attention but also provide detailed and personalized information to visitors and clients. 💡 Advantages of interactive holograms: Information automation: Free up employees from repetitive tasks. Increased efficiency: Human resources can focus on more creative and innovative tasks. Customer experience: Enhance visitor experience with dynamic and engaging interactions. Implementing interactive holograms not only modernizes your company's image but also optimizes staff management and significantly improves customer satisfaction. 🚀 #Technology #Innovation #Holograms #Automation #CustomerService #DigitalTransformation #HumanResources

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¡Conseguirá su objetivo un 'tourist tax' de 4 euros por noche en Barcelona? Según The Economist, no.... 👥 Los que vivimos en el centro histórico de ciudades (Madrid en mi caso), hemos visto como el crecimiento del turismo ha cambiado radicalmente nuestro entorno. 🏪 Muchos comercios tradicionales han desaparecido en favor de bares con terrazas que inundan las aceras, y a determinadas horas es difícil dar un paseo tranquilamente. El barrio ha perdido su carácter. 🌍 Pero esto son inconvenientes menores comparados con el impacto que el turismo tiene en Barcelona, que con 6 visitantes por residente (frente a 1,7 en Madrid) es la cuarta ciudad del mundo más 'invadida' por turistas (tras Ámsterdam, París y Milán). 💸 Y lo que es peor, los turistas en Barcelona son de los que menos gastan: unos 1.000 euros por visitante, frente a los 2.500 euros de los que vienen a Madrid. 🗣️ Por eso entiendo a los barceloneses que piden que se ponga algún límite a esta situación. Parece claro que a veces, lo de 'cuantos más turistas vengan, mejor', no aplica. 📉 The Economist, que viene observando con cierta perplejidad el rechazo que se está despertando entre algunos españoles contra nuestra principal industria, explica que esta situación es un 'fallo de mercado'. 🏛️ Ello justificaría una intervención pública, mediante impuestos especiales a turistas (o 'tourist tax') con tres objetivos: 1️⃣ Hacer que el precio que pagan los visitantes cubra las 'externalidades negativas' o costes que su afluencia excesiva suponen para los residentes. 2️⃣ Incentivar a los turistas a que busquen otros destinos no tan congestionados, o al menos que lo hagan quienes son más sensibles al precio, que son los visitantes menos interesantes. 3️⃣ Reconciliar a la población local con el turismo, si el tourist tax permite mejorar los servicios públicos, lo que beneficiaría a todos los residentes y no solo a los propietarios de bares, hoteles y tiendas de souvenirs. ☕ Pero para que este impuesto tenga algún impacto en el número de visitantes y en la recaudación, ha de fijarse en niveles mucho más elevados que el precio de un café en el Barrio Gótico. 🤔 Entiendo que sería una decisión difícil para cualquier político, pero podría vincularse a un objetivo anual de visitantes (y reducirse cuando se llegue a él), y lo recaudado destinarse a programas de gasto público en zonas 'tensionadas', como promoción de viviendas sociales. 🔍 Lo que está claro es que este es uno de los debates más importantes y de difícil solución a los que se enfrenta el sector más importante de nuestra economía, del que dependen tantas pymes y puestos de trabajo. ❓En resumen ¿deben las ciudades intentar limitar el número de visitantes que reciben? Y si es así, ¿cuál debería ser la cuantía del 'tourist tax'? ¿Opiniones? How to make tourism work for locals and visitors alike https://lnkd.in/dgk-hzqW from The Economist

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Ever wondered how to stand out and connect with your target audience? The secret lies in hyper-focusing on the customer. 🎯 Leveraging technology to create personalized and unforgettable experiences is more than just a strategy; it's a necessity in today's digital age. Why is customer hyper-focus critical now? The stats speak volumes: - 86% of consumers are willing to pay more for a personalized experience (Forbes). 💰 - 80% of consumers will abandon a purchase if they can't find what they're looking for in under 8 seconds (KPMG). ⏱️ - Nearly 65% of customers expect brands to understand their needs and preferences (Forrester). 🔍 In a world where attention is the new currency, making your customers feel seen and understood is priceless. Let's embrace technology to make every customer experience a memorable one! #CustomerExperience #Personalization #DigitalStrategy

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In this pharma magazine (in Spanish) you can have more information on the relaunch of BiManan (Nutrition & Santé) and of the global relaunch Valdispert (Cooper Consumer Health) over several eurpean countries + Hong Kong I hope you will find it of interest

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Will we have super intelligence by 2028-2030? What does it mean exactly for the average person? We are so close to big change. This change will impact many. Maybe the biggest impact is that technology will be accessible by non-technical people. This can be great for people that are creative, they will work better and faster without having to invest so much intelectual capital in mastering technical tools to create. However, it may be not so positive to others. What do you think? Will this be good for man kind at the end of the road? #AI #IA #ArtificialIntelligence #InteligenciaArtificial

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Hoy en el #OOHEuropeForum de World Out of Home Organization, nuestra directora general Elia Méndez Bravo ha compartido con la audiencia los puntos impactados por la #regulación para el sector en Europa. Como aspectos a tener en cuenta incluímos los 8 puntos clave para estar preparados y el "tagline" con los que ha cerrado la presentación: 1. Stay vigilant: Monitor evolving regulations closely and anticipate future trends 2. Strengthen public relations: Foster closer relationships with public administrations and regulators to build trust and cooperation. 3. Educate and inform: Provide training to those involved in public tenders so they understand the full value chain of the OOH sector. 4. Advocate effectively: Submit well-founded legal appeals when necessary to challenge unfair regulations. 5. A voice for more than brands: Position OOH not only as a channel for advertising but as a platform for amplifying social and cultural messages that benefit society. 6. Self-regulation: It allows all relevant stakeholders, from the brands and creative agencies to the media and digital players to be co-owners of a set of rules that go above and beyond requirements. 7. UNITE AS A INDUSTRY: Work together through industry associations and with local SRCs to present an unified voice that highlights the economic and unique social and cultural value of OOH advertising. 8. WOOH as a partner: Provide updated information on the regulations of each country in which there are clauses that affect the OOH media, as well as ongoing allegations and their results. By staying informed, engaged and united, the OOH industry can not only navigate the challenges but thrive as a key media for both brands and societal impact. #OOH #Exterior #PublicidadExterior #Legal #Regulación

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