Juan Rodriguez Talavera

Improve UX success by measuring, managing, and prioritizing design debt. We love Joana Cerejo’s article (by way of Juan Fernando Pacheco) as a practical guide to measuring and managing design debt, focusing on transforming businesses into user-centered successes. Design debt is akin to technical debt, reflecting the accumulated effects of past design and development decisions that negatively impact user experience. Check out her post: https://lnkd.in/gFXCCQqa Types of design debt: UX design debt ↳Directly affects business goals by impacting adoption rates, learnability, and user satisfaction. Operational design debt ↳Results from inefficient processes and poor organizational structures supporting design and development teams. Visual design debt ↳UI inconsistencies that undermine the product’s credibility. Testing and research debt ↳Lack of UX research and testing leads to poor user experiences and lower product adoption. Understanding and addressing design debt is necessary for enhancing user satisfaction and achieving business success. Joana emphasizes the importance of a strategic approach to managing design debt, aligning design improvements with business objectives for optimal results. We agree! Using iterative design and continuous research with Helio is an amazing way to reduce your design debt and create a business lift. #uxresearch #productdiscovery #marketresearch #productdesign

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🌟 Calling all UX research professionals! 🌟 Be part of the 𝗨𝗫𝗥 𝗠𝗮𝘁𝘂𝗿𝗶𝘁𝘆 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 2024—an initiative by UXinsight in collaboration with Norstat – TestingTime. Take the survey to help benchmark the maturity of in-house user research practices worldwide and gain insights into your organisation’s UXR maturity 🌍✨ 📊 Survey topics: - Who is doing the research? - Mission, vision & strategy - Buy-in & resources - Methods & operations - Standards & compliance - Capacity building - Impact 🕒 Expected time: 12 minutes of thoughtful reflection As a thank you, you’ll receive an overview comparing your responses to the global benchmark, and be among the first to get the final report. 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲, 𝗖𝗼𝗺𝗽𝗮𝗿𝗲 & 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿. 🔗 https://lnkd.in/eV94w8m9 Thank you for your time and input! — Karin & Debbie (UXinsight), Yvette (Norstat) and Reto (TestingTime) #UXResearch #UXR #UserResearch #UXRMaturity

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🚨 New blog alert! Maximizing Design Impact with Data-Driven Design, by Florencia S., UX Designer at Leniolabs_. "The era of creating purely aesthetically pleasing interfaces is behind us. Today, designers are adopting a Data-Driven Design (DDD) approach, using empirical evidence to guide their choices." ✍🏽 Learn more about DDD in the full article: https://lnkd.in/dCEHfgMn #datadrivendesign #uxdesign #userresearch

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What’s your New Year's resolution? ✍️ Ours is to help make your UX research process even more efficient 🐝 That's why we have carefully analyzed the ups and downs of the most popular user interview tools on the market and put together a recommendation list for you! ➡️ Watch our video guide & discover which tools we recommend for 2025! https://lnkd.in/d7q5SMF3 

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Would you know the difference between moderated and unmoderated usability studies? Usability testing is a valuable tool in the UX research methodology and in our latest blog by our UX/UI Designer Cristiano Trionfera, we take you through everything you need to know >> https://lnkd.in/ensWQGQP #b2bdigitalagency #ux #ui #usabilitystudies #usability

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Kick-off Campaigns with ROAST Scripts on Google Ads⚽ How can you score marketing goals during the Euro's? Our ROAST Labs team have created a script for Google AdWords to make real-time adjustments to your campaigns, based on external data! #Google #euros2024

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🎨 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝗿𝗲𝗰𝗶𝗽𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝗙𝗹𝘂𝗶𝗻𝘁'𝘀 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 🎨 Did you know? We're now on Behance! 🎉 In the upcoming weeks, we'll be sharing dedicated UX/UI case studies about our projects. This week, we're excited to unveil the design journey of Fluint. 𝗔𝗯𝗼𝘂𝘁 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁 Fluint is a B2B SaaS company that offers a B2B Buyer enablement tool for complex sales. As the ultimate champion whisperer for sales representatives, Fluint enables companies to equip their internal champions better, increasing the probability of closing deals. 🚀 𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 We first teamed up with Fluint to optimize and get their unfinished MVP across the finish line. It involved refining the scope and user experience, dealing with the legacy code, enhancing existing features, and incorporating advanced features. 🔥 Outcomes In just 90 days, we helped Fluint course-correct and launch a robust and scalable MVP to market. ⚡️ Ready to dive into the design wonders of Fluint's project— Explore now on Behance! 💫 Link in the comments 👇 #UXUI #Design #SoftwareDevelopment

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🚀 Citrux Unveils the Power of UX-Driven Design Systems 🚀 Our UX/UI Designer, Sofia Martinez, dives into the world of design systems and how UX research is the secret ingredient to their success. Learn how to create design systems that prioritize user needs, leading to happier customers and a more efficient design process. #Citrux #UXDesign #UIDesign #UserExperience #UserResearch #DesignSystems #ProductDesign Continue reading here: https://lnkd.in/gPdPZZuS

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Understanding user behavior with limited access to users can be tricky, but it's crucial for developing great products. Carol Hernández, our Head of UX, shares how we tackle this challenge at Tadaweb 👇🏼 Our strategy embraces triangulation to cross-reference data from multiple sources, enhancing the reliability and quality of our learning and their application to product decisions. We gather data from web analytics, customer success feedback, direct user interactions, and subject matter experts. By combining the qualitative and quantitative information that flows between teams and engagement metrics, we aim to grasp the full context and get the "why," "how," and "what" of user behavior. Given the nature of our business, we need to adopt a multifaceted —and often resourceful, approach to gain a thorough understanding of our users. This involves continuously developing our capacity to manage biases in interpreting observations and research output, especially since many of our insights come from indirect observation. Carol highlights three key activities that maximize the value of user-related information collection: Standardization and centralization: Use a structured method for collecting user feedback. Keep all qualitative data in one place to analyze systematically and consistently before it becomes outdated or gets lost in oblivion. Training: Develop the skills of people with customer-facing activities to ask clear, unbiased, non-leading questions and maximize the insights we can extract from live time we have with end users. For example, shifting from asking "Do you like our product?" to "Can you tell me about a time when Tadaweb was particularly useful to you?" is likely to yield more insightful and detailed responses, uncovering underlying needs and opportunities. Awareness of Bias: Acknowledge and address inherent biases in interpreting feedback. Use probing questions and cross-reference with quantitative information and other qualitative insights. This ensures a more accurate understanding of user needs and experiences. By following these strategies, we ensure that we continually improve our products to deliver the best value to our users and help them obtain the right information at the right time 🚀 #userfeedback #UX #productdesign #leadership #growth #scaling #userbehavior

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Are you tired of searching for more information about B2B UX Research and how does this work? Wait no more, when we are here to provide you with some knowledge about B2B UX research. Learn more at, https://lnkd.in/gM2w_Cwi #datadriven #UXresearch #businessgoals #decisionmaking #B2B #userexperience #researchmethods #dataanalysis #businessintelligence #UXdesign #strategy #marketresearch #innovation #productdevelopment #analytics #UXstrategy #ROI #UXinsights #customerexperience #datastrategy #B2Bsolutions #B2Buxresearch #uxdesignservices #uxdesignagency #uxdesigncompany #usbusiness #ukbusiness #pattemdigital #lifeatpattemdigital

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Tips of the week: Designer to follow - Cata Hormazábal de la Fuente She holds 15+ years of experience in UI/UX Design, and she is sharing it with her network. In addition, she has her own UX Consultancy. I strongly recommend you to follow her, the content is in Spanish, however, languages are not a barrier anymore, you can translate it and get some insights from her. Book to read: Know Your Onions: Graphic Design: How to Think Like a Creative, Act Like a Businessman and Design Like a God by: Drew de Soto This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered. Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god. This book is designed like a notebook, with all the authors’ tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients. Publishing company: Articul8 Publishing #uxconsultancy #graphicdesign #portfolio #userexperience #userinterface

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💡 Activate campaigns with pre-populated behavior data Meet Behavior Activations in Activation Templates, a new feature you'll want to use right away. 💡 What’s in it for you? Ready-to-go data: ACTIVATE campaigns using pre-populated behavior data along with attribute data. More impact, less work: LEVERAGE templates with built-in behavior insights to create more precise and powerful activations. 🎥 Our CEO/co-founder Kazuki 💎 Ohta shares why Behavior Activations matters👇 📢 Try it now: Activate it within Treasure Data today. 💬 How do you plan to use Behavior Activations to streamline your campaigns? Share your ideas below! #CustomerData #CampaignActivation #CDP #TreasureData #DataDrivenMarketing

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📣 Don’t miss our next webisode of Empower Digital Users: How to build a product your users love [with feedback]! Gain meaningful advice on how to make your products more user-centric. UX Designer Hanne Nusselder and Digital Product Manager Jos V. take you on their feedback journey from feature discovery to launch day and beyond. In 30 minutes, you’ll discover: ✅ How feedback guides the discovery phase and helps prioritise your roadmap ✅ How to test and validate ideas during the development process ✅ What is needed to effectively close the loop and elevate your product Not to mention a Q&A for all of your burning questions. Sign up to reserve your spot.👇🏼 https://lnkd.in/eRCcVCiJ

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Did you know that Ahrefs can help you discover which keywords your competitors are ranking for in featured snippets? 🏆 Our Head of Organic, Bruno Rodríguez Armesto, shared with HubSpot how this is a game-changer for optimizing content and snagging those coveted top spots in search results. But that's just one tool! From SEMrush for deep competitor analysis to SimilarWeb for traffic insights, this article is a must-read for anyone wanting to unlock the ultimate toolkit for competitor keyword analysis. Read more here: https://lnkd.in/gfPAj368 #SEO #SEOtools #Hubspot #competitoranalysis #digitalmarketing

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🎉 Free user testing? Like, actually free? You read that right. Userbrain now offers a truly free plan. No hidden fees, no catches, no surprises—just raw, actionable user feedback to power up your product decisions. 💡 Because let's face it: user research shouldn't be a luxury reserved for companies with deep pockets. It should be accessible to anyone who wants to create user-centric products. Period. So, what's in it for you? ✨ Easy sign-up: No credit card required—because who needs that hurdle? ⚙️ Quick test setup: Thanks to our Auto-create feature, getting feedback takes just seconds. 📩 Invite 5 testers each month: Just share a link and watch the insights roll in. 🤝 Collaborate effortlessly: Add up to 5 team members to keep everyone on the same page. You shouldn’t have to choose between saving money and understanding your users. We know how it feels to be caught between wanting top-notch user insights and balancing a budget. We also know that solid user feedback can be the game-changer that keeps you from designing something no one understands. So, why wait? 🔗 Register now for the free plan and experience firsthand how easy user testing can be! (Link in first comment)

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Getting ideas from concept to reality quickly is essential. That’s where design sprints come in. At UPDIVISION, we leverage design sprints to develop and validate ideas, making sure that we’re on the right track from the get-go. This structured  approach allows us to condense months of work, focusing on collaboration, innovation, and efficiency. Take our project with Salt Ship Design as an example. By using a design sprint, we were able to quickly understand the user needs, prototype the core features, and gather invaluable feedback—all within a few days. The result? A clear, validated direction that accelerated the project’s success and delighted our client. Want to learn how design sprints can transform your projects? Book a meeting with us now and get insights for free. https://lnkd.in/eXXTS6qH

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