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🎙️ Evolving Hotel Marketing: Insights from Sofia Muntaner" Sofía Muntaner Ordinas, Senior Brand Marketing Manager at Meliá Hotels International ✨ Discussion Topics: 📈 Adapting Marketing Strategies: Aligning with evolving consumer trends and values. 📱 Digital Channel Navigation: Mastering social media, SEO, and influencer collaborations. 📖 Print vs. Digital: The enduring power of print advertising alongside digital content. 🌍 Travel Behaviours: Leveraging emerging travel trends for increased bookings. 🤝 Influencer Partnerships: Enhancing authentic brand visibility. 📝 Content Marketing: The importance of long-form and interactive content. 📊 Social Media Engagement: Tailoring strategies to platform-specific metrics and demographics. 🏨 Effective Partnerships: Building collaborations for efficient marketing operations. Special Highlight: Sofia spoke at the 'Guest Behaviour in 2024 and Beyond' panel at International Hotel Technology Forum (IHTF) 2024, discussing how to attract the new wave of guests. 🎧 Listen Now: https://lnkd.in/eNw4XmHK #hotelmarketing #contentmarketing #hospitality

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Another wonderful achievement for the creator of #RevMarketingAutomation technology, Userguest has secured another round of funding to further propel and revolutionise hospitality technology! With a boasting record of generating more than $100M in direct revenue for hotels today, Userguest has achieved an extraordinary product-market fit and earned the unwavering trust of its clients in more than 30 different countries. Userguest's co-founder, Hicham Benyebdri, shared his excitement for the future. ''This investment underscores our investors' confidence in our vision to create an automated tool that optimises conversions and revenue for hotels'' Exciting times ahead for hoteliers all over the world to maximise their direct revenue, reduce their cost of adquisition and increase direct customer lifetime value ! See more details of the PR here: 👉 https://lnkd.in/dtkyCxjK #DIRECTREVENUE #RevMarketingAutomation #RevenueStrategy #ProfitManagement Userguest Nicole Varela Hicham Benyebdri Assil Bernossi Ahmed Chami Derek Pilcher Open Revenue Consulting Raquel Navarro Marín Ana carte Lucia Lacalamita Paula Navarro González Violeta Yuste Andía https://lnkd.in/dtkyCxjK

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🌟 Online vs. Offline Sales in Luxury Hospitality: Competition or Alliance? 🌟 In my latest blog post, I dive into a crucial topic for the luxury hospitality industry: how online and offline sales strategies should work together, not compete. In a sector where personalization and exclusive service are key, how can we strike the perfect balance between the global reach of digital strategies and the human touch of offline connections? As you know, many luxury travel agencies still operate “the old-fashioned way,” avoiding online connectivity to prioritize direct, personalized interactions? In the article, I explain why this segment is essential and how combining both strategies can make all the difference. Discover how to position your hotel in this unique market and learn more about these key trends here: https://lnkd.in/dGXCiY_3 What do you think? Online, offline, or both? 🤔 Share your thoughts in the comments below or pass it along to someone who might find it helpful. I hope you enjoy it!

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💡The lodging mix available in the destinations is at the core of some of the challenges posed by overtourism, as Barcelona protests, similar to other Spanish and world destinations are witnessing, as summer holidays season comes upon us. 🇪🇸🌍As the city deals with the effects of #overtourism, tensions rise, and residents' frustrations become evident. The measures being taken to address the impact of mass tourism are tackling the root causes of the discontent and aim at a harmonious coexistence between locals and visitors. 👉 Read the analysis in Bloomberg Línea https://lnkd.in/dmdSkM54 #travel #tourism #dataintelligence #TravelTechnology #Mabrian

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🌍 Economists Talk Art 🎨✈️ How does creative capital shape the competitiveness of tourism in European regions? 🤔 Mafalda Gomez Vega, Iván Boal San Miguel, and PABLO ALONSO VILLA dive deep into this question in their latest article, "Does the accumulation of creative capital influence the competitiveness of the tourism sector in European regions?", published in Tourism Economics. 📰 Key Takeaways: 💡 Creative capital—encompassing talent, cultural diversity, and robust creative industries—plays a significant role in boosting tourism efficiency. 🏖️ Regions like the Canary Islands, Berlin, and Madeira showcase high tourism competitiveness, while peripheral and less-touristic areas lag behind. 📊 The study also identifies five key dimensions of creativity: 1️⃣ Talent 2️⃣ Openness and Tolerance 3️⃣ Cultural Supply and Participation 4️⃣ Technology and Innovation 5️⃣ Cultural and Creative Industries While most dimensions positively impact tourism competitiveness, technological advancement has a surprising negative correlation—a fascinating point for policymakers to consider. This research highlights the strategic value of fostering creativity in driving economic impact and attracting visitors. It's a must-read for anyone interested in the synergy between tourism and the cultural and creative industries! 📖 Read more: https://lnkd.in/eFxRpMYu Let’s discuss: How can regions harness creative capital to transform their tourism sector? Share your thoughts below! 👇

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🌟 Spain: A Global Leader in Tourism 🌟 Since 2015, Spain has consistently ranked in the top 3 of the World Economic Forum's podium for the most competitive tourism economies, currently standing proud at 2nd out of 119 countries in the 2024 Travel & Tourism Development Index. 📊 Key Indicators: International Tourist Arrivals: 85,056,528 International Tourism Inbound Receipts: €108,662 million Average Receipts per Arrival: €1,278 T&T Industry GDP Contribution: €186,596 million (12.8% of total GDP) T&T Employment: 2,805,487 jobs (13.3% of total employment) Spain has achieved a record-breaking number of international visitors, making it the second most visited country globally, just behind France. This success is attributed to Spain's rich cultural and natural attractions, exceptional infrastructure, robust tourism policies, and sustainability efforts. 🌍 Why Invest in Spain's Tourism and Leisure Industry? • Second in global visitor numbers and Travel & Tourism Development Index. • 5th in UNESCO World Heritage Sites with 50 incredible locations. • Leading in Biosphere Reserves with the highest number globally. • 300+ days of sunshine per year, diverse natural landscapes, top-rated beaches, and extensive wellness facilities. • World-renowned gastronomy offering exceptional quality and variety. • Outstanding public health system with high standards. • Top-tier infrastructure with excellent land, rail, and air connectivity, and leading digital infrastructure. Regions like Catalonia, the Canary Islands, the Balearic Islands, Andalusia, and the Community of Valencia are the top tourist magnets, each offering unique experiences. As we look to the future, Spain's commitment to sustainable and quality tourism, supported by strong public-private collaboration, continues to drive its success. Whether you're considering a visit or an investment, Spain's tourism sector offers unparalleled opportunities. ✈ https://lnkd.in/dFcJ25ty

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🌍 Adopt Sustainability: A Crucial Step for the Hospitality and Tourism Industry amid Rising Tourist Numbers 🌿 With tourism in Málaga reaching unprecedented levels and hotel occupancy at 91% on the Costa del Sol, the urgency for sustainable practices in the hospitality and tourism industry has never been clearer. July is almost over however, Javier Hernández, executive vice-president of Aehcos said; "And for August we have 86.4% of the rooms booked, compared to the 88% reached in 2023,". The summer is long and hot in Spain. Do you think August 2024 will top the last years bookings? Implementing sustainable practices is not just a reactive measure but a strategy for long-term viability. Hotels can reduce their ecological footprint, enhance local quality of life, and preserve natural and cultural assets. Benefits of Sustainability in Tourism: Reputation Enhancement: Attracts eco-conscious travelers and differentiates hotels. Cost Savings: Energy efficiency and waste reduction. Customer Loyalty: Aligns with guests' values. Regulatory Compliance: Avoids fines and improves resilience. Sustainability is key to a resilient and prosperous future in tourism. Turning this challenge into an opportunity is vital for innovation and leadership. Read more about the tourism boom in Málaga here: https://lnkd.in/dcMCbzN4 #Sustainability #Tourism #Innovation #Hospitality #Málaga #CostaDelSol

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I find interesting to analyze these videos on the evolution of brands! Today I saw this one about the growth of the top 20 Spanish hotel chains in the last 10 years #hospitality

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🔉 The purpose of this note is to inform you about the draft of the new guidelines for the Hotel Classification System, published by the Ministry of Tourism on May 2nd, 2024, on the website of the National Commission for Regulatory Improvement (CONAMER, for its acronym in Spanish). 🏨 These new guidelines aim to standardize, organize, and harmonize the categories of lodging establishments throughout the country, improving the accessibility and sustainability of lodging services. It is important to note that these provisions have yet to be published in the Official Gazette of the Federation. Therefore, they are not binding and subject to public consultation. Interested parties can access and participate in the consultation process through CONAMER’s website.   Full article: https://bit.ly/4ec642z Stay informed about relevant news in the legal industry in our news section at https://bit.ly/4aJQoSw. #Hospitality #HotelClassification #TourismGuidelines #HotelIndustry #CONAMER #HospitalityStandards #TravelIndustry #TourismDevelopment #HotelRegulations #MexicoTourism #RegulatoryUpdates #AccessibilityInTourism #IbarradelPasoGallego

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Tourism Revolution in the Last Three Decades 🌍 According to UN Tourism data, the number of tourists and the travel budget has experienced exponential growth between 1995 and 2023. Spain, home to one of our project's pilot destinations, has climbed from third to second place in the world tourism ranking, reaching 85 million visitors in 2023 and breaking records in both visitor numbers and tourism expenditure. 📊 Additionally, some of the top nine most visited countries in 2023, including Spain, Greece, and Italy, are where some of our project partners are located. The future of tourism is bright and we are excited to support a sustainable transformation for the sector! ✨ Learn more about how we do it on our website: https://www.fu-tourism.eu/ #SingleMarket #SMEs #EUTourism European Innovation Council and SMEs Executive Agency (EISMEA) EU Business Eupolis Grupa Ltd FINNOVA FOUNDATION Envolve Entrepreneurship SYNYO GmbH Vestbee Open Impact

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🌟 The Future of Hospitality: How Our Staff Prepares to Meet New Demands At Moreno Hospitality Experts, we know that hospitality staff is at the heart of every hotel experience or event. As specialists in hospitality staffing, we are committed to preparing our professionals to meet and exceed the evolving expectations of the industry. 🔍 What does it mean to be ready for the future? 1️⃣ Training in Personalized Service: Today’s guests expect to be treated as unique individuals. Our staff is trained to adapt to each situation, observing and responding to individual needs, creating authentic connections, and making every interaction meaningful. 2️⃣ Adaptation to New Technologies: From automated check-in systems to guest management apps, Moreno’s staff receives continuous training in the digital tools transforming hospitality. This enables them to seamlessly integrate into modern, tech-driven environments, providing guests with a smooth, efficient experience. 3️⃣ Focus on Sustainability: The demand for responsible practices continues to grow, and our team is prepared to support each client’s sustainability initiatives. Whether it’s resource management, waste reduction, or eco-friendly materials, our staff contributes to delivering a service aligned with responsible values. 4️⃣ Commitment to Health and Safety Protocols: Guest safety is essential. Our teams receive rigorous training in hygiene, safety, and wellness protocols, ensuring that each space is safe and welcoming. 💪 At Moreno Hospitality Experts, we are obsessed with hospitality and committed to supporting our clients—managers, hotel owners, and event organizers—with a professional team ready to adapt to tomorrow’s trends. Our staff is ready to bring their expertise to the field, ensuring every guest feels welcomed and cared for. 👉 If you’re looking for a hospitality team prepared to meet the future and enhance your guests' experience, let’s talk! With Moreno, you have a partner to deliver exceptional service.

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