Jane Carson

Positive reviews are invaluable for any business. Don't hesitate to share your feedback after a transaction, deal or delivery. If it's negative, offer constructive criticism; if positive, share it on their social platforms. Let's spread love and appreciation! ❤️🙏 #review #appreciation

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Things I've learnt since recruiting three roles lately: - No agencies please - NO AGENCIES PLEASE - Respectfully: No agencies please - Respectfully: NO AGENCIES PLEASE ...Do not work. I might as well have written my posts in Swahili. I understand it's tough and competitive out there for recruiters, but does anyone else get annoyed by the blatant ignoring of a request for no agencies? (It just makes me less likely to consider using them in future!). #annoyedincheltenham (View my own and not that of my employer). PS I'm still recruiting for two out of the three roles, link in comments. No agencies please (in Swahili according to Google translate: hakuna mashirika tafadhali).

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𝗔𝗻 𝗔𝘀𝗸 🙏 UK-based B2B tech marketers, we want to find out if you're paid fairly in 2024. It's been 2 years since we last ran our salary survey. And it's fair to say that a lot has happened during that time. 😅 Coming out of COVID, salaries were going through the roof. We were regularly placing people into roles paying up to 30% more than their existing salary. ================= But, in 2024....we want to find out... ➡️ Are you paid more or less than your peers? ➡️ Should you get a bonus, and if so, what sort of bonus? ➡️ As a leader, should you be paying your team more or are they susceptible to moving? ➡️ Is headcount in marketing teams expected to increase or decrease? ➡️ Are people thinking about moving jobs or sitting tight? ================== ⏰ It will take less than 5 minutes and we'd really appreciate your input. Plus, it's anonymous. 𝘕𝘰𝘵𝘦: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘜𝘒-𝘣𝘢𝘴𝘦𝘥 𝘉2𝘉 𝘵𝘦𝘤𝘩 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘣𝘦𝘪𝘯𝘨 𝘱𝘢𝘪𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘗𝘈𝘠𝘌. #b2bmarketing #tech #salary  

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𝗔𝗻 𝗔𝘀𝗸 🙏 UK-based B2B tech marketers, we want to find out if you're paid fairly in 2024. It's been 2 years since we last ran our salary survey. And it's fair to say that a lot has happened during that time. 😅 Coming out of COVID, salaries were going through the roof. We were regularly placing people into roles paying up to 30% more than their existing salary. ================= But, in 2024....we want to find out... ➡️ Are you paid more or less than your peers? ➡️ Should you get a bonus, and if so, what sort of bonus? ➡️ As a leader, should you be paying your team more or are they susceptible to moving? ➡️ Is headcount in marketing teams expected to increase or decrease? ➡️ Are people thinking about moving jobs or sitting tight? ================== ⏰ It will take less than 5 minutes and we'd really appreciate your input. https://lnkd.in/eMbwgYsU Plus, it's anonymous. 𝘕𝘰𝘵𝘦: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘜𝘒-𝘣𝘢𝘴𝘦𝘥 𝘉2𝘉 𝘵𝘦𝘤𝘩 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘣𝘦𝘪𝘯𝘨 𝘱𝘢𝘪𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘗𝘈𝘠𝘌. #b2bmarketing #tech #salary  

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𝗔𝗻 𝗔𝘀𝗸 🙏 UK-based B2B tech marketers, we want to find out if you're paid fairly in 2024. It's been 2 years since we last ran our salary survey. And it's fair to say that a lot has happened during that time. 😅 Coming out of COVID, salaries were going through the roof. We were regularly placing people into roles paying up to 30% more than their existing salary. ================= But, in 2024....we want to find out... ➡️ Are you paid more or less than your peers? ➡️ Should you get a bonus, and if so, what sort of bonus? ➡️ As a leader, should you be paying your team more or are they susceptible to moving? ➡️ Is headcount in marketing teams expected to increase or decrease? ➡️ Are people thinking about moving jobs or sitting tight? ================== ⏰ It will take less than 5 minutes and we'd really appreciate your input. https://lnkd.in/eMbwgYsU Plus, it's anonymous. 𝘕𝘰𝘵𝘦: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘜𝘒-𝘣𝘢𝘴𝘦𝘥 𝘉2𝘉 𝘵𝘦𝘤𝘩 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘣𝘦𝘪𝘯𝘨 𝘱𝘢𝘪𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘗𝘈𝘠𝘌. #b2bmarketing #tech #salary

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𝗔𝗻 𝗔𝘀𝗸 🙏 UK-based B2B tech marketers, we want to find out if you're paid fairly in 2024. It's been 2 years since we last ran our salary survey. And it's fair to say that a lot has happened during that time. 😅 Coming out of COVID, salaries were going through the roof. We were regularly placing people into roles paying up to 30% more than their existing salary. ================= But, in 2024....we want to find out... ➡️ Are you paid more or less than your peers? ➡️ Should you get a bonus, and if so, what sort of bonus? ➡️ As a leader, should you be paying your team more or are they susceptible to moving? ➡️ Is headcount in marketing teams expected to increase or decrease? ➡️ Are people thinking about moving jobs or sitting tight? ================== ⏰ It will take less than 5 minutes and we'd really appreciate your input. https://lnkd.in/eMbwgYsU Plus, it's anonymous. 𝘕𝘰𝘵𝘦: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘜𝘒-𝘣𝘢𝘴𝘦𝘥 𝘉2𝘉 𝘵𝘦𝘤𝘩 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘣𝘦𝘪𝘯𝘨 𝘱𝘢𝘪𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘗𝘈𝘠𝘌. #b2bmarketing #tech #salary

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I love it when brands do sexy PPC. Great example here of using: 1️⃣ Audience data 2️⃣ Location data 3️⃣ Copywriting skills To make their ad relevant and effective. Reminding me (a customer) that I don’t need to use Splitwise Inc. when I have Monzo Bank! The use of site links, that are relevant and enticing is a fantastic touch. Great example of how even a fairly dry subject, can be a chance to upsell your customer. The only way to stand out on the SERP is an effective ad - don’t forget that!

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🚨 𝙅𝙐𝙎𝙏 𝙄𝙉: TikTok Shop Ireland 🇮🇪 and TikTok Shop Spain 🇪🇸 are both go for launch, expanding the entertainment platforms’ reach to millions of potential new buyers. TikTok Shop, which is open exclusively to businesses and shoppers based in Ireland, will bring shoppable videos and LIVE shopping directly to For You feeds, giving local Irish sellers and Irish creators the ability to sell directly through shoppable content on the app. Across Spain, 20 million people come to TikTok and the Spanish community join the Irish today gaining access to discover and shop directly from Spanish sellers and brands as TikTok Shop Spain opens for business. Shoppable videos and LIVE shopping directly to For You feeds will give local Spanish sellers and creators the ability to sell directly through shoppable content on the app. TikTok is creating a new culture that blends entertainment and shopping, inspiring people to discover and share products they love. The experience is unique to each user, tailored to what they enjoy on TikTok as TikTok Shop lands in Spain it comes with a range of unique features on the market that will allow sellers to connect in a unique and exclusive way with their audiences, boosting sales. Source/more info: https://lnkd.in/dVrZzvDe Find this helpful? [ 𝗿𝗲𝗽𝗼𝘀𝘁 ] Anything to add about this subject? [𝗶𝗻𝘃𝗶𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗻𝘁] Nice story, Marcel. Next! [ 𝗹𝗶𝗸𝗲 ] #ecommerce #payments #paytech #digitalpayments

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If you’re looking for some inspiration in SEO or social media, I’m speaking on the search panel at Propeller’s upcoming event, The Roadmap to Digital Success on Thursday 10th October. Learn how search has changed for better or for worse, with myself and speakers from The Telegraph and Vodafone. Message me if you’d like to come! #seo #seouk #contentmarketing #digitalmarketing #socialmedia #searchmarketing #organicsearch #digimatt

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One of the benefits of modernising your B2B Sales team is the ability to use tools like this from Databox I've created a group of almost 300 businesses with B2B sales teams in our ideal sized client of up to 200 employees and a turnover of £10M If you'd like more insight into the 20 benchmarks I've created, let me know and I can send you the link. If you've got HubSpot you can plug your own data in and compare with almost 300 other businesses in your sector. If you've not got HubSpot - think about getting it. This chart is showing the range and median of the number of new customers B2B sales teams are winning each month How does it make you feel?

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I have been listening to The Girls in Marketing Podcast this morning with Richard Cook from Monzo Bank and he hits the nail on the head "customer service is marketing." But how closely aligned are your customer service/ops/marketing departments? These departments should be involved in a continuous feedback loop to help the marketing department with their content, to surprise and delight customers and to improve the product and service - which leads back to marketing. We were only discussing the crossovers between sales and marketing training and customer service with a potential mystery shopping customer yesterday and we explained the go hand-in-hand. Great customer service will give you more customers. Fact. Anyway, have a listen, it is a great interview with loads of actionable tips.

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The ICO's cashback cookie consent ruling in the UK was a much needed step in the right direction ❤️ Cashback cookies are finally seen as necessary! This ruling is now a great baseline for other markets Here's how you can do the same for any other market: 𝟭) 𝗨𝗽𝗱𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝘀𝗵𝗯𝗮𝗰𝗸 𝗰𝗼𝗼𝗸𝗶𝗲 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 Don't block cashback cookies at all, or Make them part of necessary cookies Every tracking setup is different But you'll have to tweak yours 𝟮) 𝗜𝗻𝗳𝗼𝗿𝗺 𝗹𝗲𝗴𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗴𝗲 Legal teams don't always speak marketing language Explain to them how: • cashback is used by consumers • why click/conversion data is needed Without cookies, cashback services become unusable 𝟯) 𝗨𝗽𝗱𝗮𝘁𝗲 𝗽𝗿𝗶𝘃𝗮𝗰𝘆 / 𝗱𝗮𝘁𝗮 𝗽𝗼𝗹𝗶𝗰𝗶𝗲𝘀 Some consumers want to know which data is stored Update your policies to reflect this information Be transparent, no need to hide it! What would you do outside the UK? Let's discuss in the comments. PS: this should reduce cashback Transaction Queries <><> Sign up to our weekly newsletter for more affiliate tips Sunday Tips: https://lnkd.in/ei5iHCTW

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 My personal website is finally live – with some insights from BrightonSEO ✨   Happy to share the first version of my website alongside some thoughts from brightonSEO April 2024      Although BrightonSEO already feels like ages ago, some of the key takeaways will continue to be relevant for a while...       In this article, I've included insightful thoughts mentioned in some of my favourite BrightonSEO April 2024 talks:   ◾ SGE & the future of search for publishers by Kapwom Dingis     ◾ Experience counts: why SEO needs a name change by Emily Goodyear   ◾ Addressing the gap between customer experience and SEO by Collette Masso del Llano     ◾ Google’s search strategy: balancing AI and market realities by Marcus Tober      Hope you'll enjoy the read!    🔖Save this for later!       ◾Follow me for more SEO Content!   _______   I’m Laura Vaduva ✨   SEO Specialist & Organic Growth      #seotips #marketingtips #SEO #BrightonSEO 

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Monzo, the digital bank, used a viral waiting list to amass 5 million users before launch! Users could invite friends and "bump" each other up the queue, creating a win-win scenario. They did that by doing Pre-Launch Marketing. Pre-launch marketing is a powerful tool to build anticipation and secure early customers. Here's how to get started (It's a bit more complicated than these points, but it's a good start): 1.       Craft a Captivating Landing Page: This is your launchpad! Highlight your offering and capture leads with a clear call to action (think email signups). 2.       Spread the Word: Promote your landing page across social media, paid ads, PR efforts, and even offline events. 3.       Fuel the Hype: Create a sense of urgency with teasers, countdowns, or exclusive early-bird offers. #growthhacking #prelaunch

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About half of all online purchases start with search. And as our whipsmart strategist, Ben Cooper, explains, ‘Just focusing on SEO isn’t going to be enough, nor is trying to optimise the living hell out of your site’s conversion points.’ Ben has 4 reasons why Search Experience Optimisation (SXO) is a better bet than bog standard SEO - read his great article 🔗👇🏻 #sxo #seo #theorganicagency Organic | Certified B Corp UK

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3 Email Marketing Lessons from Monzo Bank to Boost Your Customer Engagement Yesterday I received a brilliant example of multi-channel marketing from Monzo. Within hours, I got an email, push notification, and in-app message promoting their new under-16s account. Here's what we can learn: 🤓 Create Multiple Touchpoints: Repetition across channels reinforces your message and ensures it's seen. 🤓 Compelling Copy: Keep messages concise, but create enough intrigue to draw users deeper into the experience. 🤓 In-App for Detail: Use in-app messages for visuals, interactive elements, and expanded info. Monzo's approach is a masterclass in creating a seamless, engaging experience that drives action. PS: Are you leveraging multiple channels to their full potential? If you want to transform your email marketing and boost customer engagement 👉 Book a free discovery call with me: https://lnkd.in/eUi76izR ♻️ Share this post to help others learn about these lessons! #fintech #digitalmarketing #emailmarketing #seventyeightlearnings

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