Sara Fernández Carmona

Sara Fernández Carmona

Barcelona, Cataluña, España
8 mil seguidores Más de 500 contactos

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I specialize in developing strategies that drive global growth. As an International SEO…

Experiencia

  • Gráfico Universitat de Barcelona

    Universitat de Barcelona

    Barcelona, Cataluña, España

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    Barcelona, Catalonia, Spain

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    Barcelona, Catalonia, Spain

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    Barcelona, Cataluña, España

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    Barcelona, Cataluña, España

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    Barcelona, Catalonia, Spain

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    Barcelona, Catalonia, Spain

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    Barcelona, Catalonia, Spain

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    Remote

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    Barcelona Area, Spain

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    Barcelona and Sliema, Malta

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    Barcelona Area, Spain

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    Barcelona Area, Spain

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    Barcelona, Catalonia, Spain

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    Barcelona Area, Spain

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    Barcelona Area, Spain

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    Remote

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    Milan Area, Italy

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    Barcelona, Catalonia, Spain

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    Milan Area, Italy

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    Monteveglio, Emilia-Romagna, Italy

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    Barcelona, Catalonia, Spain

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    Malgrat de Mar, Barcelona

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    L'Hospitalet de Llobregat, Barcelona

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    Barcelona, Catalonia, Spain

Educación

  • Gráfico Thiga Academy

    Thiga Academy

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    Areas of study:

    - Product mindset
    - Product research
    - Product development
    - Experimentation and no-code
    - Product frameworks
    - Agile: Scrum, Lean, Kanban
    - Product vision and strategy
    - From roadmap to user story
    - Data
    - Creating environments for product success
    - Stakeholders management

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    Areas of study:

    - Fundamentals of Design and Usability
    - User Experience, Customer Experience, Brand Experience
    - User-Centered Design, Design Thinking
    - UX Research: investigation techniques (surveys, interviews, ethnographic techniques, benchmark, user personas, customer journey, empathy mapping, etc), analysis, concept definition, planning and execution
    - UX Writing/Content Design
    - Product Design
    - Interaction Design
    - Information Architecture
    - Card…

    Areas of study:

    - Fundamentals of Design and Usability
    - User Experience, Customer Experience, Brand Experience
    - User-Centered Design, Design Thinking
    - UX Research: investigation techniques (surveys, interviews, ethnographic techniques, benchmark, user personas, customer journey, empathy mapping, etc), analysis, concept definition, planning and execution
    - UX Writing/Content Design
    - Product Design
    - Interaction Design
    - Information Architecture
    - Card sorting
    - User flow diagrams
    - Responsive design
    - Wireframing and prototyping: low vs high fidelity, paper prototype, prototyping with Axure RP, Figma, Sketch
    - Usability testing
    - Visual design: structures and grids, color psychology, typography
    - Design systems & UI Kits
    - Visual and branding definition
    - SEO and Analytics, A/B Testing, Heatmaps, CRO
    - Data-driven design
    - Project and Product Management
    - Lean Startup, Lean UX, Agile, Scrum, Kanban, Growth Hacking
    - Communication Strategy for designers
    - Personal branding

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    Areas of study:

    - Keyword research
    - Semantic SEO and Natural Language Processing (NLP)
    - Information Architecture
    - Local SEO & International SEO
    - Project Management for SEO
    - SEO Audit & Reporting
    - Data analysis with spreadsheets
    - Guerrilla SEO, Digital PR & Link Building
    - SEO for Copywriting, SEO blogging and Social Media
    - Technical SEO
    - Log analysis
    - Regular Expressions (Regex) & XPath
    - Mobile SEO & ASO
    - SEO for ecommerce
    - Data…

    Areas of study:

    - Keyword research
    - Semantic SEO and Natural Language Processing (NLP)
    - Information Architecture
    - Local SEO & International SEO
    - Project Management for SEO
    - SEO Audit & Reporting
    - Data analysis with spreadsheets
    - Guerrilla SEO, Digital PR & Link Building
    - SEO for Copywriting, SEO blogging and Social Media
    - Technical SEO
    - Log analysis
    - Regular Expressions (Regex) & XPath
    - Mobile SEO & ASO
    - SEO for ecommerce
    - Data management with Google Sheets and Data Studio
    - Rich snippets & Open Graph
    - UX & CRO
    - Site migrations
    - Google penalty recovery
    - SEO for YouTube
    - Coding for SEO
    - HTML5, CSS3 and frameworks, WordPress and other CMS
    - SQL, BigQuery, JavaScript and Google Cloud
    - Black Hat SEO
    - Web Performance Optimization (WPO)
    - Google Analytics & Advanced Analytics
    - Google Search Console, Google Tag Manager, Google Ads, Facebook Ads
    - Legal aspects of Digital Marketing
    - Traffic monetization
    - Automation techniques
    - SEO for news publishers

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    Professional diploma in Digital Marketing. Issued by the Digital Marketing Institute of Ireland.

    Areas of study:

    - Digital Marketing Strategy
    - Content Marketing
    - Social Media Marketing
    - SEO
    - Paid Search (PPC) with Google Ads
    - Display and Video Advertising
    - Email Marketing
    - Web Performance Optimization (WPO)
    - Analytics with Google Analytics
    - Big Data and Analytics
    - Graphic Design Essentials for Marketers
    - User Experience (UX)…

    Professional diploma in Digital Marketing. Issued by the Digital Marketing Institute of Ireland.

    Areas of study:

    - Digital Marketing Strategy
    - Content Marketing
    - Social Media Marketing
    - SEO
    - Paid Search (PPC) with Google Ads
    - Display and Video Advertising
    - Email Marketing
    - Web Performance Optimization (WPO)
    - Analytics with Google Analytics
    - Big Data and Analytics
    - Graphic Design Essentials for Marketers
    - User Experience (UX) Essentials
    - Customer Experience (CX) Essentials
    - GDPR Compliance
    - Ecommerce Strategy

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    Professional certificate in SEO. Issued by Webescuela Business School.

    Areas of study:

    - On-Page SEO
    - Google Algorithms
    - Google Penalties & How to Recover
    - Content Marketing Strategy
    - Keyword Research
    - Mobile SEO, ASO & Voice Search Optimization
    - Web Performance Optimization (WPO) for WordPress
    - Information Architecture & UX-UI
    - SEO Strategy
    - Technical SEO
    - SEO for ecommerce
    - SEO Audit & Reporting
    - Link Building & Off-page SEO
    -…

    Professional certificate in SEO. Issued by Webescuela Business School.

    Areas of study:

    - On-Page SEO
    - Google Algorithms
    - Google Penalties & How to Recover
    - Content Marketing Strategy
    - Keyword Research
    - Mobile SEO, ASO & Voice Search Optimization
    - Web Performance Optimization (WPO) for WordPress
    - Information Architecture & UX-UI
    - SEO Strategy
    - Technical SEO
    - SEO for ecommerce
    - SEO Audit & Reporting
    - Link Building & Off-page SEO
    - Local & International SEO
    - Black Hat SEO
    - Tools: Google Analytics, Google Search Console, Semrush, Ahrefs, Screaming Frog, SE Ranking, DinoRANK

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    Master's Degree in partnership with Agencia EFE.

    Areas of study:

    - Digital Journalism and Social Media
    - International Journalism
    - Multimedia Journalism
    - Digital Communication Strategy
    - News Agency Style and Techniques
    - Information and Communication Systems
    - Transmedia Narrative and Storytelling

    On-the-job training with Agencia EFE as a journalist.

    Samples of my work 👇

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    Based in Milan, Italy.

    Areas of study:

    - Intercultural Business Studies
    - Reverse Translation (Spanish to English and Italian)
    - Advanced Italian and English courses
    - Professional Interpreting seminars

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    Areas of study:

    - Audiovisual Translation and Localization
    - Scientific, Technical and Legal Translation
    - Intercultural Business Studies
    - Reverse Translation (Spanish and Catalan to English and Italian)
    - Transcreation, Content Creation and Creative Writing
    - Syntax and Linguistics
    - Conference Interpreting (Consecutive and Simultaneous)
    - Computer Science for Translators (CAT Tools)
    - English, Italian and French language courses
    - Advanced Proofreading and…

    Areas of study:

    - Audiovisual Translation and Localization
    - Scientific, Technical and Legal Translation
    - Intercultural Business Studies
    - Reverse Translation (Spanish and Catalan to English and Italian)
    - Transcreation, Content Creation and Creative Writing
    - Syntax and Linguistics
    - Conference Interpreting (Consecutive and Simultaneous)
    - Computer Science for Translators (CAT Tools)
    - English, Italian and French language courses
    - Advanced Proofreading and QA
    - Public Speaking
    - Localization and Transcreation

    On-the-job training with Agencia EFE as a news translator and proofreader.

    Final thesis 👇

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Licencias y certificaciones

Experiencia de voluntariado

  • Gráfico SEO Barcelona

    Community Builder and Founder

    SEO Barcelona

    - actualidad 1 año 10 meses

    Ciencia y tecnología

    I manage SEO Barcelona, a multilingual Slack community that fosters knowledge sharing, networking, and socializing among SEO professionals and Marketers who share a common passion for the industry and are based in Barcelona.

    As the community founder, I handle various responsibilities, including organizing meetups, providing community updates, managing social media (Twitter/X), adding new members to our Slack community, as well as taking care of graphic design for materials such as…

    I manage SEO Barcelona, a multilingual Slack community that fosters knowledge sharing, networking, and socializing among SEO professionals and Marketers who share a common passion for the industry and are based in Barcelona.

    As the community founder, I handle various responsibilities, including organizing meetups, providing community updates, managing social media (Twitter/X), adding new members to our Slack community, as well as taking care of graphic design for materials such as posters, flyers, and merch design. Additionally, I actively moderate the space to ensure it maintains a professional, safe, and enjoyable atmosphere.

    I also establish and nurture relationships with external entities to provide special offers, giveaways, and opportunities for our members. It's important to note that this community operates on a non-profit basis and is provided entirely for free.

    New members are always welcome to join us at https://sara-fernandez.com/en/seobarcelona/ and be part of our growing community! 🙌

  • Gráfico Women in Tech SEO

    Trainer and Mentor

    Women in Tech SEO

    - 1 año 5 meses

    Educación

    I have facilitated training sessions and provided mentorship to members of this global community, which aims to help women excel in the fields of SEO and digital marketing.

  • Gráfico Festival Matsuri Barcelona

    Bartender

    Festival Matsuri Barcelona

    - 1 mes

    Arte y cultura

    Matsuri Barcelona is a festival that offers a unique glimpse into the vibrant tapestry of Japanese culture and an opportunity to engage with the local Japanese community. The event features demonstrations of traditional dances and performances, stalls showcasing a variety of articles and crafts, engaging workshops, and authentic Japanese food.

    As a volunteer bartender, my responsibilities included preparing and serving drinks, as well as providing general information and assistance to…

    Matsuri Barcelona is a festival that offers a unique glimpse into the vibrant tapestry of Japanese culture and an opportunity to engage with the local Japanese community. The event features demonstrations of traditional dances and performances, stalls showcasing a variety of articles and crafts, engaging workshops, and authentic Japanese food.

    As a volunteer bartender, my responsibilities included preparing and serving drinks, as well as providing general information and assistance to visitors. It was truly an honor to contribute to the lively atmosphere and ensure that all guests had a memorable and enjoyable experience.

  • Gráfico WomenHack

    Event Coordinator

    WomenHack

    - 1 mes

    Ciencia y tecnología

    WomenHack is an invite-only recruiting event focused on connecting top women engineers, designers, and product managers with opportunities at tech companies around the world. Their goal is to bridge the IT gender gap and give women additional opportunities to succeed in tech.

Publicaciones

  • SEO in 2024: Research market-relevant events to stay ahead in international SEO

    Majestic SEO

    "SEO in 2024" is a comprehensive guide authored by David Bain along with 101 top SEO experts, myself included. This book aims to offer the latest and most practical SEO strategies and insights for the year 2024.

    For this edition, I was responsible for a chapter that encourages professionals to proactively research and take into account market-relevant events to stay ahead in International SEO.

    You can check it here: https://majestic.com/seo-in-2024/sara-fernandez-carmona

    Ver publicación
  • International SEO: Part 2

    Oncrawl

    "International SEO: Part 2" is an ebook by Oncrawl, released as part of a two-ebook series that covers everything you need to know to implement a successful international SEO strategy, including market research, using hreflang annotations, choosing optimal site structures, growing your backlink profile, and more. Due to my expertise in International SEO and Localization, I was invited to contribute to the second volume of the series, where I discussed the importance of transcreation over…

    "International SEO: Part 2" is an ebook by Oncrawl, released as part of a two-ebook series that covers everything you need to know to implement a successful international SEO strategy, including market research, using hreflang annotations, choosing optimal site structures, growing your backlink profile, and more. Due to my expertise in International SEO and Localization, I was invited to contribute to the second volume of the series, where I discussed the importance of transcreation over translation.

    The ebook is available in both English and French.

    Ver publicación
  • SEO in 2023: 101 of the world’s leading SEOs share their number 1, actionable tip for 2023

    Majestic SEO

    "SEO in 2023" is an insightful book written by David Bain and 101 SEO leading experts, including myself, that is designed to provide the most up-to-date and actionable SEO tips for the year 2023.

    As an SEO and User Experience professional, I was responsible for an entire chapter focused on the intersection of SEO and UX. Throughout my writing, I emphasized the importance of using the term "Search Experience Optimization" (SXO) and why SEO and UX need to work together. It's crucial to…

    "SEO in 2023" is an insightful book written by David Bain and 101 SEO leading experts, including myself, that is designed to provide the most up-to-date and actionable SEO tips for the year 2023.

    As an SEO and User Experience professional, I was responsible for an entire chapter focused on the intersection of SEO and UX. Throughout my writing, I emphasized the importance of using the term "Search Experience Optimization" (SXO) and why SEO and UX need to work together. It's crucial to stay up-to-date on UX best practices as an SEO, including cognitive biases, UX laws, usability principles, and qualitative data.

    I also stress the importance of clear communication between UX and SEO teams to avoid common mistakes and ensure a positive user experience. To wrap it up, I recommend that SEOs have access to UX research and data and at least a basic understanding of UX best practices, even if they're not experts in the field.

    You can check it here: https://majestic.com/seo-in-2023/sara-fernandez-carmona

    Ver publicación

Idiomas

  • Spanish

    Competencia bilingüe o nativa

  • Catalan

    Competencia bilingüe o nativa

  • English

    Competencia profesional completa

  • Italian

    Competencia profesional completa

  • French

    Competencia básica

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