Fabrizio Luna

🚀 Exciting news for marketers! The landscape of advertising in Spain is rapidly evolving, leaving behind the days of blanket campaigns reaching 75-80% of the population with ease. 📺 Traditional TV and radio ads are no longer the golden ticket to success; today's marketers are challenged by a highly complex and fragmented digital environment. ‣ Shift from mass advertising to targeted strategies is essential for success. ‣ Understanding consumer behavior and media consumption patterns is key in navigating this new terrain. 🔍 With privacy regulations tightening, it's crucial for marketers to strike the right balance between personalization and respect for data privacy. 🌐 Embracing digital channels and harnessing data analytics are the way forward for brands looking to stay relevant and impactful in today's competitive market. 💡 Prediction: The future of marketing in Spain will be defined by agility, adaptability, and a deep understanding of the digital landscape. Marketers who can pivot quickly and harness the power of data-driven insights will emerge as industry leaders. 🚀 Let's rise to the challenge and embrace the opportunities that this new era of marketing presents! #MarketingTrends #DigitalTransformation #AdvertisingEvolution

#WhiteCanvas #TheCatalyst Imagine standing before a white canvas, a blank slate brimming with potential. In the world of out-of-home advertising, every empty wall, every digital screen, is an opportunity waiting to be seized. It's not just about filling space; it's about captivating audiences, sparking conversations, and forging unforgettable connections. Let’s transform these blank canvases across our large Home-Travel-Eat-Shop-Play consumer touchpoints into immersive experiences that leave a lasting impact. Let's collaborate to unlock the limitless creative possibilities of out-of-home advertising. Connect with me today to catalyze the grounds and ignite innovation with Stellar Ace. Together, let's paint the town with brilliance! #ShaBShares #CorporateLife #StellarAce #TODS #HTESP

🚀 Exciting News 🚀 🌟 Prediction: With Spain emerging as the undeniable leader in private label brands in Europe, we can expect to see a continued surge in the popularity of store brands, driving a major shift in consumer behavior towards prioritizing value and budget-conscious shopping. 🌟 General Commentary: - Spain's impressive 48.5% penetration rate of private label brands showcases a significant departure from traditional brand loyalty. - The rise of store brands reflects a changing landscape of consumer preferences, emphasizing the importance of quality at an affordable price point. - This trend underscores the growing need for brands to adapt their strategies to meet evolving consumer demands and navigate the current economic climate effectively. 🌟 Stay tuned as we witness the transformative impact of Spain's dominance in private label brands shaping the future of consumer engagement and market dynamics. Let's embrace the era of prioritizing value without compromising on quality! 🌟 #PrivateLabel #ConsumerTrends #BrandInnovation

ROLE OF THE DMN (DEFAULT MODAL NETWORK) IN PURCHASE DECISIONS IN THE RETAIL WORLD: Taken from the book of my authorship: NEUROVENTAS. Insights and drivers from neuromarketing. 🔗#Neurosales #ConsumerNeuroscience #Neuromarketing #RedNeuronalPorDefecto #PurchaseDecisions #EmotionalMarketing #IntuitivePurchases #RetailConScience The DMN , which is our default form of brain operation and which includes regions such as the medial prefrontal cortex, the posterior cingulate gyrus and the precuneus, among others, plays a fundamental role in making emotional and automatic decisions that are influenced by experiences. pasts, memories and future expectations. This has a direct implication in the retail world, since many purchasing decisions (95%) are based little on rational analysis, but on emotional responses and subconscious memories. · Remembering previous purchase experiences: The activation of the DMN can lead consumers to remember positive or negative experiences associated with brands or products. If a customer has had a pleasant experience in the past with a product or store, DMN can help evoke those emotions when considering a new purchase. · Influence of personal identity and values: Since DMN is related to self-reflection, it can influence purchasing decisions based on how a product or brand aligns with the consumer's identity or values. For example, a buyer may choose sustainable products because they reflect his concern for the environment, a decision based on his internal values ​​activated by RND. · Automatic and emotional decisions: Many purchasing behaviors are automatic and are based on thought patterns that DMN facilitates. Instead of carefully evaluating each purchasing decision, consumers often rely on RND to make quick decisions based on habits or impulses. Implications in retail marketing: · Emotional marketing: Brands can take advantage of DMN by designing campaigns that evoke positive memories or appeal to the consumer's personal identity. Stories or experiences that emotionally connect with the consumer can influence the activation of DMN and guide the purchase decision. · Point-of-sale experiences: Store design and product presentation can be activated through positive associations from past experiences, increasing the likelihood of impulsive or repetitive purchases. · Personalized advertising: Advertising messages that appeal to self-reflection or that allow consumers to imagine using a product in the future may be more effective in activating DMN and therefore influencing the purchase decision. REFERENCE Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18-36.

ROLE OF THE DMN (DEFAULT MODAL NETWORK) IN PURCHASE DECISIONS IN THE RETAIL WORLD: Taken from the book of my authorship: NEUROVENTAS. Insights and drivers from neuromarketing. 🔗#Neurosales #ConsumerNeuroscience #Neuromarketing #RedNeuronalPorDefecto #PurchaseDecisions #EmotionalMarketing #IntuitivePurchases #RetailConScience The DMN , which is our default form of brain operation and which includes regions such as the medial prefrontal cortex, the posterior cingulate gyrus and the precuneus, among others, plays a fundamental role in making emotional and automatic decisions that are influenced by experiences. pasts, memories and future expectations. This has a direct implication in the retail world, since many purchasing decisions (95%) are based little on rational analysis, but on emotional responses and subconscious memories. · Remembering previous purchase experiences: The activation of the DMN can lead consumers to remember positive or negative experiences associated with brands or products. If a customer has had a pleasant experience in the past with a product or store, DMN can help evoke those emotions when considering a new purchase. · Influence of personal identity and values: Since DMN is related to self-reflection, it can influence purchasing decisions based on how a product or brand aligns with the consumer's identity or values. For example, a buyer may choose sustainable products because they reflect his concern for the environment, a decision based on his internal values ​​activated by RND. · Automatic and emotional decisions: Many purchasing behaviors are automatic and are based on thought patterns that DMN facilitates. Instead of carefully evaluating each purchasing decision, consumers often rely on RND to make quick decisions based on habits or impulses. Implications in retail marketing: · Emotional marketing: Brands can take advantage of DMN by designing campaigns that evoke positive memories or appeal to the consumer's personal identity. Stories or experiences that emotionally connect with the consumer can influence the activation of DMN and guide the purchase decision. · Point-of-sale experiences: Store design and product presentation can be activated through positive associations from past experiences, increasing the likelihood of impulsive or repetitive purchases. · Personalized advertising: Advertising messages that appeal to self-reflection or that allow consumers to imagine using a product in the future may be more effective in activating DMN and therefore influencing the purchase decision. REFERENCE Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18-36.

ROLE OF THE DMN (DEFAULT MODAL NETWORK) IN PURCHASE DECISIONS IN THE RETAIL WORLD: Taken from the book of my authorship: NEUROVENTAS. Insights and drivers from neuromarketing. 🔗#Neurosales #ConsumerNeuroscience #Neuromarketing #RedNeuronalPorDefecto #PurchaseDecisions #EmotionalMarketing #IntuitivePurchases #RetailConScience The DMN , which is our default form of brain operation and which includes regions such as the medial prefrontal cortex, the posterior cingulate gyrus and the precuneus, among others, plays a fundamental role in making emotional and automatic decisions that are influenced by experiences. pasts, memories and future expectations. This has a direct implication in the retail world, since many purchasing decisions (95%) are based little on rational analysis, but on emotional responses and subconscious memories. · Remembering previous purchase experiences: The activation of the DMN can lead consumers to remember positive or negative experiences associated with brands or products. If a customer has had a pleasant experience in the past with a product or store, DMN can help evoke those emotions when considering a new purchase. · Influence of personal identity and values: Since DMN is related to self-reflection, it can influence purchasing decisions based on how a product or brand aligns with the consumer's identity or values. For example, a buyer may choose sustainable products because they reflect his concern for the environment, a decision based on his internal values ​​activated by RND. · Automatic and emotional decisions: Many purchasing behaviors are automatic and are based on thought patterns that DMN facilitates. Instead of carefully evaluating each purchasing decision, consumers often rely on RND to make quick decisions based on habits or impulses. Implications in retail marketing: · Emotional marketing: Brands can take advantage of DMN by designing campaigns that evoke positive memories or appeal to the consumer's personal identity. Stories or experiences that emotionally connect with the consumer can influence the activation of DMN and guide the purchase decision. · Point-of-sale experiences: Store design and product presentation can be activated through positive associations from past experiences, increasing the likelihood of impulsive or repetitive purchases. · Personalized advertising: Advertising messages that appeal to self-reflection or that allow consumers to imagine using a product in the future may be more effective in activating DMN and therefore influencing the purchase decision. REFERENCE Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18-36.

ROLE OF THE DMN (DEFAULT MODAL NETWORK) IN PURCHASE DECISIONS IN THE RETAIL WORLD: Taken from the book of my authorship: NEUROVENTAS. Insights and drivers from neuromarketing. 🔗#Neurosales #ConsumerNeuroscience #Neuromarketing #RedNeuronalPorDefecto #PurchaseDecisions #EmotionalMarketing #IntuitivePurchases #RetailConScience The DMN , which is our default form of brain operation and which includes regions such as the medial prefrontal cortex, the posterior cingulate gyrus and the precuneus, among others, plays a fundamental role in making emotional and automatic decisions that are influenced by experiences. pasts, memories and future expectations. This has a direct implication in the retail world, since many purchasing decisions (95%) are based little on rational analysis, but on emotional responses and subconscious memories. · Remembering previous purchase experiences: The activation of the DMN can lead consumers to remember positive or negative experiences associated with brands or products. If a customer has had a pleasant experience in the past with a product or store, DMN can help evoke those emotions when considering a new purchase. · Influence of personal identity and values: Since DMN is related to self-reflection, it can influence purchasing decisions based on how a product or brand aligns with the consumer's identity or values. For example, a buyer may choose sustainable products because they reflect his concern for the environment, a decision based on his internal values ​​activated by RND. · Automatic and emotional decisions: Many purchasing behaviors are automatic and are based on thought patterns that DMN facilitates. Instead of carefully evaluating each purchasing decision, consumers often rely on RND to make quick decisions based on habits or impulses. Implications in retail marketing: · Emotional marketing: Brands can take advantage of DMN by designing campaigns that evoke positive memories or appeal to the consumer's personal identity. Stories or experiences that emotionally connect with the consumer can influence the activation of DMN and guide the purchase decision. · Point-of-sale experiences: Store design and product presentation can be activated through positive associations from past experiences, increasing the likelihood of impulsive or repetitive purchases. · Personalized advertising: Advertising messages that appeal to self-reflection or that allow consumers to imagine using a product in the future may be more effective in activating DMN and therefore influencing the purchase decision. REFERENCE Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18-36.

ROLE OF THE DMN (DEFAULT MODAL NETWORK) IN PURCHASE DECISIONS IN THE RETAIL WORLD: Taken from the book of my authorship: NEUROVENTAS. Insights and drivers from neuromarketing. 🔗#Neurosales #ConsumerNeuroscience #Neuromarketing #RedNeuronalPorDefecto #PurchaseDecisions #EmotionalMarketing #IntuitivePurchases #RetailConScience The DMN , which is our default form of brain operation and which includes regions such as the medial prefrontal cortex, the posterior cingulate gyrus and the precuneus, among others, plays a fundamental role in making emotional and automatic decisions that are influenced by experiences. pasts, memories and future expectations. This has a direct implication in the retail world, since many purchasing decisions (95%) are based little on rational analysis, but on emotional responses and subconscious memories. · Remembering previous purchase experiences: The activation of the DMN can lead consumers to remember positive or negative experiences associated with brands or products. If a customer has had a pleasant experience in the past with a product or store, DMN can help evoke those emotions when considering a new purchase. · Influence of personal identity and values: Since DMN is related to self-reflection, it can influence purchasing decisions based on how a product or brand aligns with the consumer's identity or values. For example, a buyer may choose sustainable products because they reflect his concern for the environment, a decision based on his internal values ​​activated by RND. · Automatic and emotional decisions: Many purchasing behaviors are automatic and are based on thought patterns that DMN facilitates. Instead of carefully evaluating each purchasing decision, consumers often rely on RND to make quick decisions based on habits or impulses. Implications in retail marketing: · Emotional marketing: Brands can take advantage of DMN by designing campaigns that evoke positive memories or appeal to the consumer's personal identity. Stories or experiences that emotionally connect with the consumer can influence the activation of DMN and guide the purchase decision. · Point-of-sale experiences: Store design and product presentation can be activated through positive associations from past experiences, increasing the likelihood of impulsive or repetitive purchases. · Personalized advertising: Advertising messages that appeal to self-reflection or that allow consumers to imagine using a product in the future may be more effective in activating DMN and therefore influencing the purchase decision. REFERENCE Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18-36.

ROLE OF THE DMN (DEFAULT MODAL NETWORK) IN PURCHASE DECISIONS IN THE RETAIL WORLD: Taken from the book of my authorship: NEUROVENTAS. Insights and drivers from neuromarketing. 🔗#Neurosales #ConsumerNeuroscience #Neuromarketing #RedNeuronalPorDefecto #PurchaseDecisions #EmotionalMarketing #IntuitivePurchases #RetailConScience The DMN , which is our default form of brain operation and which includes regions such as the medial prefrontal cortex, the posterior cingulate gyrus and the precuneus, among others, plays a fundamental role in making emotional and automatic decisions that are influenced by experiences. pasts, memories and future expectations. This has a direct implication in the retail world, since many purchasing decisions (95%) are based little on rational analysis, but on emotional responses and subconscious memories. · Remembering previous purchase experiences: The activation of the DMN can lead consumers to remember positive or negative experiences associated with brands or products. If a customer has had a pleasant experience in the past with a product or store, DMN can help evoke those emotions when considering a new purchase. · Influence of personal identity and values: Since DMN is related to self-reflection, it can influence purchasing decisions based on how a product or brand aligns with the consumer's identity or values. For example, a buyer may choose sustainable products because they reflect his concern for the environment, a decision based on his internal values ​​activated by RND. · Automatic and emotional decisions: Many purchasing behaviors are automatic and are based on thought patterns that DMN facilitates. Instead of carefully evaluating each purchasing decision, consumers often rely on RND to make quick decisions based on habits or impulses. Implications in retail marketing: · Emotional marketing: Brands can take advantage of DMN by designing campaigns that evoke positive memories or appeal to the consumer's personal identity. Stories or experiences that emotionally connect with the consumer can influence the activation of DMN and guide the purchase decision. · Point-of-sale experiences: Store design and product presentation can be activated through positive associations from past experiences, increasing the likelihood of impulsive or repetitive purchases. · Personalized advertising: Advertising messages that appeal to self-reflection or that allow consumers to imagine using a product in the future may be more effective in activating DMN and therefore influencing the purchase decision. REFERENCE Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18-36.

ROLE OF THE DMN (DEFAULT MODAL NETWORK) IN PURCHASE DECISIONS IN THE RETAIL WORLD: Taken from the book of my authorship: NEUROVENTAS. Insights and drivers from neuromarketing. 🔗#Neurosales #ConsumerNeuroscience #Neuromarketing #RedNeuronalPorDefecto #PurchaseDecisions #EmotionalMarketing #IntuitivePurchases #RetailConScience The DMN , which is our default form of brain operation and which includes regions such as the medial prefrontal cortex, the posterior cingulate gyrus and the precuneus, among others, plays a fundamental role in making emotional and automatic decisions that are influenced by experiences. pasts, memories and future expectations. This has a direct implication in the retail world, since many purchasing decisions (95%) are based little on rational analysis, but on emotional responses and subconscious memories. · Remembering previous purchase experiences: The activation of the DMN can lead consumers to remember positive or negative experiences associated with brands or products. If a customer has had a pleasant experience in the past with a product or store, DMN can help evoke those emotions when considering a new purchase. · Influence of personal identity and values: Since DMN is related to self-reflection, it can influence purchasing decisions based on how a product or brand aligns with the consumer's identity or values. For example, a buyer may choose sustainable products because they reflect his concern for the environment, a decision based on his internal values ​​activated by RND. · Automatic and emotional decisions: Many purchasing behaviors are automatic and are based on thought patterns that DMN facilitates. Instead of carefully evaluating each purchasing decision, consumers often rely on RND to make quick decisions based on habits or impulses. Implications in retail marketing: · Emotional marketing: Brands can take advantage of DMN by designing campaigns that evoke positive memories or appeal to the consumer's personal identity. Stories or experiences that emotionally connect with the consumer can influence the activation of DMN and guide the purchase decision. · Point-of-sale experiences: Store design and product presentation can be activated through positive associations from past experiences, increasing the likelihood of impulsive or repetitive purchases. · Personalized advertising: Advertising messages that appeal to self-reflection or that allow consumers to imagine using a product in the future may be more effective in activating DMN and therefore influencing the purchase decision. REFERENCE Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18-36.