Cristina Carmona Pérez

Kick-off Campaigns with ROAST Scripts on Google Ads⚽ How can you score marketing goals during the Euro's? Our ROAST Labs team have created a script for Google AdWords to make real-time adjustments to your campaigns, based on external data! #Google #euros2024

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The Problem with Average Metrics in GA4 (and What to Do Instead) We all love using averages, right? You’ve seen it ‘average engagement time,’ ‘events per session,’ ‘sessions per user.’ But here's the catch: averages don’t always tell the full story. ❌ The issue with averages: Averages can be misleading, especially if there’s a lot of variation in your data or if you have outliers (those weird numbers that don’t fit in). A single outlier can skew the average and give you a totally wrong idea about what’s going on. So how do you get the real picture? ✅ Look at data spread Instead of just focusing on the average, check how spread out the data is. Use things like variance or standard deviation to see how much the values differ. This tells you if the average is reliable or if the numbers are all over the place. ✅ Spot the outliers Find those extreme values that throw everything off. In GA4, you can use things like the Interquartile Range (IQR) to help identify and filter out outliers. ✅ Visualize your data Don’t just rely on averages plot your data in a chart! Tools like Looker Studio or even GA4’s built-in visualizations help you see the whole picture, not just a single average number. 🔄 Why this matters: Averages can hide the real insights. Let’s say your average engagement time looks high, but most people are actually leaving quickly while a few stay much longer that average isn’t telling you the truth about your users’ experience. ➡️ How to get better insights: 🡽 Don’t trust the average blindly. 🡽 Always look at how your data is spread out. 🡽 Visualize the distribution to understand what’s really happening. Keep your reporting smart and avoid mistakes by not relying too much on averages. Start looking deeper into your data to get insights that actually help you improve. Ready to level up your GA4 reporting? It’s easier than you think just start by digging a little deeper into those averages! 🎓 I’m Sadman, and I can help you get your GA4 Data on point with server-side tagging. Got questions or need a hand? Shoot me a DM!

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instead of asking "how many ads should I have in an ad set?", focus on your confidence in each ad's potential. The money you invest in testing should reflect your belief in the ad's effectiveness. It’s not about cramming multiple ads into a set; it’s about ensuring each one has the potential to resonate with your audience. Prioritize quality over quantity by digging deep into what's working and refining your approach. Trust me, this mindset will elevate your ad game!

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Starting a brand new Google Ads account for eCommerce? Here's the to-do list to start in the best way possible: ➡️ Establish the goals for the first, second, and third months. For example, "Target ROAS of 300%, and we want to get $10.000 in the first month of management. In the second month, our goal is to expand up to $35.000 with 300% ROAS, and in the third month, our goal is to reach $50.000 while holding a ROAS between 280% and 300% for brand and non-brand." ➡️ Establish the value propositions before the Google Ads account creation. ➡️ Create a Google Ads account. ➡️ Add the credit card. ➡️ Create a Google Merchant Center account. ➡️ Connect your store/website with Google Merchant Center. ➡️ Add logo and business details. Add shipping info and returning policy details. ➡️ Download the feed into a Google Sheet to see what is being uploaded to Google. ➡️ Create a Google Analytics 4 account. ➡️ Create a Google Search Console account. ➡️ Link both GMC and GA4 to Google Ads. ➡️ Make an exhaustive keyword research. Take advantage of this part. This is one of the most fundamental parts that many people ignore. ➡️ After you have done keyword research, make a Google Sheet and create ads for each one of the themes found via keyword research. ➡️ Setup all the tracking for Google Ads pixel. Hire someone on Upwork or some reference that you might have. - Be sure that you have the dynamic remarketing enabled. - Be sure that you have enhanced conversions on. - Be sure you have the consent mode enabled according to the existing policies. ➡️ Setup all the Google Analytics 4 with a qualified tracking specialist. ➡️ An ideal account structure for Google Ads for ecommerce: ✅ Search | brand  ✅ Search | dynamic | all website (maximize clicks in the first 2 weeks to add negatives) ✅ Search | nonbrand | theme 1 (keywords in exact match and manual CPC or maximize clicks) ✅ Search | nonbrand | theme 2 (keywords in exact match and manual CPC or maximize clicks) ✅ Search | nonbrand | competitors (CPA or ROAS bidding) ✅ Shopping | standard | category 1 (maximize clicks or ROAS to start in the first two weeks. Great opportunity to understand search terms and see the quality of the traffic that the feed is buying)  ✅ Shopping | standard | category 2 (maximize clicks or ROAS to start in the first two weeks. Great opportunity to understand search terms and see the quality of the traffic that the feed is buying)  ✅ Shopping | P-max with assets - Start with a meager budget, let's say $5 a day, with high ROAS After the initial setup, you can start testing and adjust all campaigns according to the results and objectives. ----------------------------------------- ✅I am Pedro and Im a PPC addict & Marketing obsessed

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We’ve helped eCom brands 5-10x their revenue with Google Ads... Here are 9 silent killers that are killing your Google Ads conversions: 1. Not using display URL properly A "scammy" or odd-looking display URL creates instant distrust. You'll get fewer clicks which turn into less sales. Use a display URL that accurately reflects the destination. Keep it simple, clean and easy to read. - - - 2. Poor use of keywords Keywords are the foundation of your Google ads. Get them wrong and your cost will skyrocket. Keep your prospects and products in mind when you select your keywords. - - - 3. No brand marketing Your Google ads don't just drive traffic. They also contribute to your brand image. Maintain style of voice and message throughout all of your marketing. The more people recognize your brand, the more sales you’ll make. - - - 4. Not directing the user You've caught their attention with an enticing benefit, good. Now give them a call-to-action so they can act on their desire. Set expectations and open a loop in their minds. Sounds simple but this is extremely important. - - - 6. Your description gives too much detail. The goal of the ads isn’t to drive sales. It’s to drive clicks. So don't give too much away in the description. Give room for curiosity so they click on your product page. - - - 7. Not using sentence case Too many marketers make this simple mistake. They either use all caps, or no caps. Sentence case has been the standard in publication for years. It's easy to read and looks professional. Use it. - - - 8. The ad includes the wrong keywords. Your potential buyers are looking for a fast solution. If your ad doesn't have the terms they're looking for… It’s unlikely that it’ll show up. And you’ll have to pay more to rank due to a low quality score. - - - 9. Not using all the available space Use all the extensions you can use. Maximize your headline length to what is responsive. Take up all the room you can on their screen. Do what’s needed to get people to click. - - - 10. Not qualifying traffic You only want to pay for traffic that converts into sales. Some quick tips: • Use negative keywords • Call out the target audience in your copy • Add a CTA so people know what to expect - - - 80% of your Google Shopping Ads performance depends on your Google Merchant Center and Product Feed. But most brands mess it up. So we created a free GMC & Feed optimization checklist to help you maximize your ROAS. Grab it here: https://lnkd.in/dExRwgcZ

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Use Conversions in GA4? Our Marketing team built an internal report to help us track our conversion events: which pages they’re coming from, how they’re trending and which channels are contributing the most. Now we published it as public Template 📇: https://lnkd.in/d-r-3g-5

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#SEO isn’t just about rankings .. it’s about results! Here’s a real example: A multinational company in the #UK found eureka digital through a simple Google search ✌️ With a £40K budget (and another £40K planned), they also brought us a super detailed brief and when we sent the proposal, they gave us super valuable feedback ... a dream client, isn't it? 😃 This opportunity came directly from our SEO efforts, Alhamdulillah! It proves that when your digital presence is optimized, the right clients will find you. SEO isn’t just a tool .. it’s a map to uncovering treasure clients! #SEOPower #DigitalMarketing

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🚨"The more conversion events in your account, the better and faster Google Ads bidding models learn." This is a common myth. 1️⃣ Too many primary conversion events? You're actually hurting your bidding models. Focus is key. 2️⃣ Mixing primary conversions (e.g., $500 purchase vs $10 newsletter signup) can backfire. Your model might chase cheaper, less valuable events. 3️⃣ Page views, sessions, button clicks as secondary events? In my oppinion, they're not useful as conversion events at all. 4️⃣ Remember: 𝗦𝗲𝗰𝗼𝗻𝗱𝗮𝗿𝘆 𝗲𝘃𝗲𝗻𝘁𝘀 𝗱𝗼𝗻'𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗯𝗶𝗱𝗱𝗶𝗻𝗴 𝗮𝘁 𝗮𝗹𝗹. 5️⃣ Custom goals are the exception. Use them to group similar events (like purchases + add to cart) when you're short on primary conversions. Use carefully and limit to cases when you have a limited amount of primary conversion events (e.g. high priced products with long buying cycle). 📣 Found this helpful? Shares are appreciated! And drop a comment for more no-nonsense Google Ads tips! 📣 #GoogleAds #DigitalMarketing #ConversionOptimization

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🌟 Join Our Adbeat Group Buy! 🌟 Hey everyone! 🚀 Are you looking to supercharge your advertising game? Join our Adbeat group buy and unlock powerful insights into your competitors' ad strategies! 💡 What’s Adbeat? Adbeat is a premium tool that provides in-depth analysis of display advertising trends and strategies. With Adbeat, you can: Discover top-performing ads in your niche Analyze competitor spend and ad placements Optimize your campaigns for better ROI 🤝 Why Join Our Group Buy? By joining forces, we can significantly reduce the cost of access! Here’s what we offer: Affordable Membership: Share the cost with like-minded marketers. Exclusive Community: Get tips and strategies from fellow members. Regular Updates: Stay ahead with the latest in advertising trends. 🔗 Interested? Drop a comment or DM me for more details! Let’s boost our ad performance together! 💪 #Adbeat #GroupBuy #DigitalMarketing #Advertising #GrowthHacking https://lnkd.in/gXHa8TJk

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Did you know that Ahrefs can help you discover which keywords your competitors are ranking for in featured snippets? 🏆 Our Head of Organic, Bruno Rodríguez Armesto, shared with HubSpot how this is a game-changer for optimizing content and snagging those coveted top spots in search results. But that's just one tool! From SEMrush for deep competitor analysis to SimilarWeb for traffic insights, this article is a must-read for anyone wanting to unlock the ultimate toolkit for competitor keyword analysis. Read more here: https://lnkd.in/gfPAj368 #SEO #SEOtools #Hubspot #competitoranalysis #digitalmarketing

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𝐋𝐚𝐬𝐭 𝐰𝐞𝐞𝐤, 𝐈 𝐜𝐚𝐦𝐞 𝐚𝐜𝐫𝐨𝐬𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐬𝐡𝐨𝐜𝐤𝐢𝐧𝐠 𝐰𝐡𝐢𝐥𝐞 𝐚𝐮𝐝𝐢𝐭𝐢𝐧𝐠 𝐚 𝟕-𝐟𝐢𝐠𝐮𝐫𝐞 𝐫𝐨𝐨𝐟𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐚𝐧𝐝 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 ... They were spending THOUSANDS targeting their own brand name yet their competitors were outranking them! Imagine losing leads to competitors because your ads aren't optimized. Here’s the full breakdown of the audit:👇

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Ever had visitors leave your site without converting? Don't let them slip away! With remarketing, you can re-engage those lost opportunities and boost your conversions. From dynamic ads to audience segmentation, discover how to maximize your impact and see real results. Ready to unlock the power of remarketing? Dive into our latest insights and share your success stories with us! 👋I am Erum, and I share updates about Google & YouTube ads. Follow my posts to stay updated about industry trends and new features with insights!

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🚨 Google Ads campaigns feeling like a before shot? Check out this 60 Minutes-inspired transformation! 👇 Before: Campaigns struggling, budgets burning, and results… well, not exactly worth celebrating (just like Kamala Harris’s serious face). 😟 After: With a 60-minute audit from Guided PPC, everything changes—just like that smile! 😄 Our expert recommendations can turn your campaign around, boost your ROI, and make those ad dollars count. 💥 Don’t miss out—request your FREE* Google Ads audit today and see the transformation for yourself. 🧑‍💻 #GoogleAds #PPC #60Minutes #BeforeAndAfter #memes #GuidedPPC *PS: Only business owners who have an agency or freelancer managing their campaigns are eligible for a free audit. If you are freelancer, employee, or an agency managing campaigns yourself then you can get a paid audit ($499) or level up on Google Ads with courses by Guided PPC Academy.

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🚀 A/B Testing in Google Ads: Small Tweaks, Big Results 🚀 A/B testing is one of the most effective ways to improve the performance of your Google Ads campaigns. By experimenting with different versions of your ads, you can uncover what resonates best with your audience and optimize for higher conversions. Here’s how to do it right: 🔍 What is A/B Testing? In Google Ads, A/B testing (or split testing) involves creating two or more versions of an ad to see which one performs better. You can test different elements like headlines, descriptions, CTAs, and even landing pages. 💡 What to Test? 1. Headlines and Descriptions: Try different wording to see which appeals most to your audience. 2. Call-to-Action (CTA): Experiment with phrases like “Shop Now” vs. “Learn More” to see what drives more clicks. 3. Landing Pages: Direct users to different landing pages to see which one converts better. 4. Ad Extensions: Add or modify extensions to test if they increase engagement. 📊 Analyze the Results Monitor metrics like CTR, conversion rate, and cost-per-conversion to determine which ad performs best. Let each test run long enough to gather sufficient data before making conclusions. 💼 Optimize and Scale Once you identify a winning ad, implement those elements across your campaigns. Continuous testing ensures you’re always fine-tuning for the best possible results. A/B testing helps you make informed, data-driven decisions, improving your ad relevance, boosting ROI, and getting more out of your Google Ads campaigns! #GoogleAds #ABTesting #DigitalMarketing #AdOptimization #PPC #MarketingTips #ConversionRate

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Bad HTML title DEATH SPIRAL 🌪️💀 confirmed? ➡️You're ranking despite a bad html title ➡️Competitor enters the SERP with awesome HTML title ➡️Competitor attracts more clicks ➡️Competitor gets navboost ⬇️You lose a position ➡️You get fewer clicks ➡️You lose navboost ⬇️You drop a position ➡️You get even fewer clicks ➡️You lose navboost ⬇️You drop a position and so on... That's my harebrained Friday theory anyway. 🧢🤔👽

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Maximizing PPC Campaigns for Automotive Brands 💰 In the fast-paced world of automotive marketing, Google Ads can be a game-changer. Here are some best practices to elevate your PPC strategies and drive more car sales: Best Practices for Google Ads in the Automotive Sector: Tailor your campaigns to target specific audiences and showcase your unique selling points. Crafting Compelling Ad Copy for Car Buyers: Create engaging, persuasive copy that speaks directly to the needs and desires of your customers. Highlight special offers, financing options, and unique features that set your vehicles apart. Tracking and Optimizing PPC Performance for Car Sales: Utilize analytics to monitor performance and make data-driven adjustments. A/B testing your ads can lead to better ROI and increased conversion rates. Let’s connect and share insights on driving success in automotive PPC! 🚀 #PPC #GoogleAds #AutomotiveMarketing #CarSales #DigitalMarketing #AdCopy #Analytics #MarketingStrategies

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Swydo × SE Ranking integration is live! Now, you can pull all your SE Ranking data straight into Swydo. Create powerful all-in-one marketing reports and dashboards in just a few clicks, including: → A quick overview of your keyword rankings alongside other marketing data → Google Index status and traffic forecasts → Key insights into changes in keyword positions and visibility Even more Swydo features you'll enjoy: → Pre-made KPIs for all the metrics you care about → Customizable Data Widgets → A template that lets you create reports in a few clicks Shout-outs to Betty H., Adriana Luxwolda Gomez, Jerrel Zandgrond, and Roman Chygur for bringing this collaboration to life! Try SE Ranking in Swydo for free: https://lnkd.in/dvxnynas

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