Barbara Fernandez-Ochoa

📢 As anticipated, exciting news from the retail sector in Spain over the last days! Investment volumes in the first half of 2024 have surged, reaching approximately €1.16 billion. This represents a remarkable 197% increase compared to the same period in 2023, and it's 37% higher than the average of the past five years, excluding a massive €2 billion transaction in the second quarter of 2022. 🏬💼 Leading the charge in investments are shopping centres, accumulating around €750 million transacted in the first half of the year. This represents an incredible 820% increase compared to the same period in 2023 and a record-breaking 40% surge compared to the accumulated volume in the last three years. The strong appetite for this asset class is driven by its solid recovery in footfall and sales, as well as its attractive returns considering the level of risk involved. Awareness by investors of the strong performance of these assets, the impressive mispriced risk on the market, and the clear understanding that we are currently on a limited window of opportunity have led to intense investor demand. 💰🌟 Looking ahead, we anticipate that investments in shopping centers will continue to rise, and we estimate that it will reach around €1.4 billion by the end of 2024, without even considering M&A activity. The projection is based on expected opportunities and ongoing transactions. This is a fantastic opportunity for investors seeking high returns in the retail sector. Stay tuned for more updates on the thriving retail sector in Spain, and if you want to learn more about this exciting investment opportunity, feel free to reach out to me at [email protected]

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Finally the time has come for what was promised!! A rockstar? a Robin Hood? a British man with a passion for what he does? What was the real reason behind his departure from WOM? Chris Bannister, a prominent figure in the world of telecommunications, confesses in the first interview of Branding and Society in @concontenido that he is not to be missed. The former CEO of WOM Chile, Chris Bannister, opens his truth and shares the details behind his departure from the most innovative telecommunications company in the country. Since 2015, when I had to meet and work with Chris in the creation from scratch of the WOM brand together with our agency at the time Divan, I was able to meet a man who was passionate about what he does, transparent, with a line and inspiring. In a few years, having started with a minimal market share, entering the telecommunications arena with big companies like Movistar, Claro and Entel, with a naked war on the “Dark Side” where we were sued, we were treated as misogynists, of immoral It was the politically incorrect brand that no one could talk about. However, after a short time and the construction of a community as powerful as the womers, the brand came to be in second place in market share and rapid growth of line carriers. A few weeks ago, we were surprised to learn that Chris Bannister, who had returned to Chile to support WOM from a difficult financial situation, decided to request Chapter 11 in order to reorganize the financial situation; the management of the Novator group, owner of WOM, decided to remove him. And here allow me to express my personal opinion. A few days after this news, people who fawned over Chris, who invited him to give talks, to take him as an example, are now tearing their clothes and criticizing him as the executive “who destroyed” the telephone market in Chile. That it was unethical, that the brand was misogynistic, etc etc etc. We call this the "Chilean payment". However, today Chileans pay a much lower telephone rate than before the brand entered, it is an inclusive brand, it generated a sense of community, it was a case study by Bloomberg and in turn the tone and personality of the brand was later replicated by the competition. I believe that life and brands are not just about unicorns, successes, fanfare and red carpets. Life and brands are people, passion, failure and most importantly resilience. I invite you to watch and listen to the interview and of course I very eagerly await your comments, be they of any kind. Excuse my nerves in the interview but it was the first. The interview is in English but on our YouTube platform you can press CC (Subtitles) to follow it. Follow us on our social networks at: Instagram: https://lnkd.in/ecCq-X8t Tiktok: https://lnkd.in/eq6UMPGF Every week, a new chapter of Branding and Society in Con Contenido #Branding #brandingysociedad #ChrisBannister #WOMChile #marketing #novator Chris Bannister Francisco Sagredo .

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Yesterday I had the pleasure to assist to the evolution event of I+A in Madrid in representation of council of ESOMAR together with our amazing Spanish Esomar’s representative Estefania Clavero. This was a great event that gave us a global and a Spanish vision. You can’t miss it next time!! 😉 #esomar #insights #encuentroinvestigacion #marketresearch #mrx #repsesomar #insightsanalytics

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Hoy en el #OOHEuropeForum de World Out of Home Organization, nuestra directora general Elia Méndez Bravo ha compartido con la audiencia los puntos impactados por la #regulación para el sector en Europa. Como aspectos a tener en cuenta incluímos los 8 puntos clave para estar preparados y el "tagline" con los que ha cerrado la presentación: 1. Stay vigilant: Monitor evolving regulations closely and anticipate future trends 2. Strengthen public relations: Foster closer relationships with public administrations and regulators to build trust and cooperation. 3. Educate and inform: Provide training to those involved in public tenders so they understand the full value chain of the OOH sector. 4. Advocate effectively: Submit well-founded legal appeals when necessary to challenge unfair regulations. 5. A voice for more than brands: Position OOH not only as a channel for advertising but as a platform for amplifying social and cultural messages that benefit society. 6. Self-regulation: It allows all relevant stakeholders, from the brands and creative agencies to the media and digital players to be co-owners of a set of rules that go above and beyond requirements. 7. UNITE AS A INDUSTRY: Work together through industry associations and with local SRCs to present an unified voice that highlights the economic and unique social and cultural value of OOH advertising. 8. WOOH as a partner: Provide updated information on the regulations of each country in which there are clauses that affect the OOH media, as well as ongoing allegations and their results. By staying informed, engaged and united, the OOH industry can not only navigate the challenges but thrive as a key media for both brands and societal impact. #OOH #Exterior #PublicidadExterior #Legal #Regulación

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(EN) investment opportunities in #andalucia, South #Spain, close to #portugal, in strategic #industries and sectors !! 🌱 ⚡ 💧 ☀ Thanks to Juanma Moreno, Junta de Andalucía, Jorge Paradela, Consejería de Industria, Energía y Minas for amplifying the message and widening the ambition of the business people and the authorities in the region. #iberia peninsula with the lowest #electricity prices in Europe during 6 months in a row (january-june 2024) 👌 ⚡ 🔝 these regions are developing the #infrastructures neccesary to provide #greenhydrogen and #biofuels to serve greener power to X facilites, to those intensive or heavy #industries or sectors and so obtain #decarbonized or #netzero or #carbonfree products !! 🌱 ⚡ 💧 ☀ The time is now to start #industrial projects from scratch, in tier sectors, such as #renewable #energy, #aeronautics, #space, #agrifood, #mining, #water treatment, among others. The time is now to jump onto re #industrialization wave in Europe, to leverage the advantages of #innovative regions, with top #research institutions, with #clusters in the verticals. #investinspain #invest #infrastructures #hydrogen #H2G #powertox #greenfuels #decarbonization #decarbon #netzero

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Entrepreneurship involves navigating uncertainty, facing constant challenges, and dealing with high levels of stress. In fact, 72% of founders struggle with mental health and 81% of them hide their stress, fears and challenges from others. If you're one of those founders who loves the business you've created and want to see it grow, consider joining us on May 21st to learn more about the Foundations of Scaling program, meticulously crafted for founders eager to propel their businesses to new heights while also taking care of themselves. Scale yourself. Scale your business! It's a privilege to witness the thoughtfulness and care that Sebastian Ross has put into IESE Business School's School of Founders, to support the evolution of founders and their businesses, in very real and sustainable ways. 🔍 What to Expect on May 21st: • Expert-led Session: Learn from seasoned professionals who have successfully scaled businesses: IESE (E)MBA alumn Oriol Vila, co-founder of Holaluz and Entrepreneur in Residence; and Christina Engebak, Managing Director at Lexidy and alumni from the first cohort of the Foundations of Scaling program. The session will be moderated by Thomas Maximilian Klueter, Professor of Entrepreneurship at IESE and Academic Director of the School of Founders. • Invaluable Insights: We’ll discuss some of the lessons and best practices learnt from two years’ experience within IESE’s Foundation of Scaling program. • Networking Opportunities: Connect with fellow leaders and potential collaborators who can help accelerate your growth. • Meet The Coaches: Stephen Stynes Tony Anagor Ramon Estrada Emilia Domenech Jasmine Borhan Enrique Escauriaza and Aline Badr PCC 🙋🏽‍♀️ and the lovely Patricia Gil de Sola who makes everything that much better! 📅 Join Us: • Date: May, 21st , 19h • Venue: South Campus Auditorium. IESE Business School, Barcelona • Registration: https://lnkd.in/dw4VsYbK Look forward to seeing you there. #IESEBusinessSchool #Entrepreneurship #ScalingSuccess #ScaleUp

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The myopia epidemic 👓 About 30% of the global population is currently myopic. When focusing on children and teenagers in Spain 🇪🇸, the situation is also quite alarming: in the past six years, there has been a distressing 17.8% increase in childhood myopia, according to the College of Optometrists and Opticians of Castilla y León (COOCYL). At the start of the school year, it is crucial to reinforce eye examinations to monitor this refractive issue and other underlying problems that could account for up to 30% of school failure cases. The key to health is prevention! Here is the full article from the organization, which provides data and recommendations I strongly advise everyone to read 👇. #myopia #backtoschool #prevention #eyehealth

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The figure that clearly demonstrates the resurgence of interest in shopping centres: so far in 2024, the transaction volume in shopping centres in Spain has surpassed the total of the last three years combined! Incredible but true. It is an unequivocal sign of the return of investor appetite for shopping centres. #JLL #JLLretail #Retail Capital Markets at JLL​

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Speak up! If you don't want others to speak for your brand. This is one of the messages that I had the pleasure of learning in the event "La Reputación de Marca en el Retail" organized by the Asociación Española del Retail AER. Hugo Calvo Gama, Partner at Auren Spain highlighted the importance of a coherent and solid #communication strategy- internal and external- if you want to build or protect your brand. I couldn't agree anymore! The important thing is to know and measure your brand's reputation. For that purpose, Rut Cano Silva, Marketing Manager at Partoo, presented software that can efficiently help manage your brand's online revews. She delved into the #ethics and responsability in online communication. Speaker Marc Carrillo Mediña, Chief Client Officer at Epsilon, continued the conversation in the same vein, emphasizing that solutions and analysis of brand reputation are crucial for taking effective action. The great Patricia Carballedo Castro, General Director at Asociación Española del Retail AER, guided us through an interesting conversation on crisis reputation management and how to handle such situation. My tips? - Transparency and honesty - Agility - Rumour management- set your own path! Don't let others control de narrative! - Understanding if it is truly a crisis - Damage control - Have a recovery plan ready! It was a great honour to share panel with Ana Valencia Chicote, HR Director at VisionLab!, José Ricardo Recio Jareño, CEO at Walter, S.A. Cuchillería, y Gloria Gubianas Blanes, CEO and Co-Founder at Hemper. Congrats on what you are building and doing with your businesses! Thanks Alfonso Sebastián📙, LAUREANO TURIENZO ESTEBAN for the initiative and Ángela Sánchez Sánchez y Laila Baameiro Ruiz for the great organization. #ConstruyendoRetail Covisian #BrandConstruction #Branding #Communication #branding #InternalCommunication

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True creativity can not be confined... not even by budget restrictions. The real message here is not about how a true creative can deliver an effective campaign with limited budgets, but rather showing the mastery behind NUDE PROJECT's marketing team; misfits, outcasts, and wild ones themselves, who live by the brand's vision of defiant creativity, without fear of judgment. They are artists stripping down for other artists to see what they care for (aka their creative process) delivered in true NUDE fashion: unfiltered and raw. What's 'nuder' than letting your customer base behind the curtains of how corporate politics can hinder your creative vision? What's more unorthodox than utilizing your financial hardships as the fabric for great content - all while having fun?

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📊 Who are the top 20 FMCG banners in terms of household penetration in the EU5 market? Thanks to NielsenIQ HomeScan, we have a clear view of the leaders. As recently shared in the “share of wallet” analysis, Mercadona and Tesco top the ranking: over 90% of Spanish households shop at Mercadona at least once a year. 🎯 🔹 Discount banners in the spotlight: #Discount banners, especially Lidl and Aldi, are also well-represented across EU5 markets. They now attract a much broader audience and are no longer limited to less affluent consumers. 👉 These findings highlight the evolving shopping habits of European households, with a growing diversity in channel and retailer choices.

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In the summer of 2020 after much thought and over 20 years as an executive in multinational companies I decided on the journey of THETOTALBUSINESS which officially started in 2021. A journey of a new professional path with my own business that will express a part of me which it could not be expressed within the context of a large company. A journey of faith, many difficulties, strong self-confidence but also with moments of fear for an unknown future. The vision was to create an "influential" social+business digital magazine that will think differently, be of quality, be beautiful and have an opinion. Today 3 years later we present the new TTB and we hope you like it. It's an important moment for me as we move into a new era of expressing a new way of doing business that genuinely cares about people. It is also a happy day on a personal level because 3 years after the decision to change my career path I deeply understand what Steve Jobs said: "You can't connect the dots looking forward? you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future". In other words, there are moments in our lives when we do-decide things just because we like them, our soul wants them with an inner faith, which is not based on logic, but expects a beautiful+creative future. I am one of those who strongly believe that the best work is done when there is emotion. And I always hope that this will be confirmed.

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Extortionist journalism, discrediting of your country's media. South America is labelled as corrupt journalists and politicians in the shadow of Narcos who are liars, corrupt, prostitutes and extortionists in the shadow of communism. Let us redouble the expletives against sectors of South American journalism where their ideologies and aspects of the policies of their traitorous government are questioned. "These prophets of the unique and incontrovertible truth" who cannot be criticised or disproved, nor corrected. "If anyone dares to commit such recklessness, they are punished in unison by all members of the corporation and its groupings. "As has happened with all other issues related to politics, South American journalism has been corrupted, soiled and prostituted in the heat of the envelopes and the government's pay," said Milei. Let us not allow this tallow ball to continue to stain our condition, our lives and that of the future of our lands. The gap between the old continent and our countries in the last corner of the world, and the power of corruption prostituted with people of government of our judiciary and journalism, overshadow our countries where this vice grows and summons young people to follow its dirty practices.

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From IESE Business School and the Facultad de Económicas. Universidad de Navarra we have launched the #Barómetro #segundaedición on the implementation of #PropósitoCorporativo in the Iberian Peninsula and in Ibero-America together with DCH - Organización Internacional de Directivos de Capital Humano and the CEOE As academic partners we have a network of associated business schools: IPADE Business School, Universidad del Istmo, INALDE Business School, IDE Business School, ESE Business School Chile, IEEM - Escuela de Negocios, IAE Business School, PAD - Escuela de Dirección de la Universidad de Piura, ISE Business School and AESE Business School. The objective of this study is to take the pulse and know the reality of how companies are formulating, deploying and implementing their corporate purpose, as well as what impact the purpose has on ESG (Environmental, Social and Corporate Governance) aspects, promoting business sustainability. Can you help us by answering this very short survey (https://lnkd.in/dcSVhX_P)? Thanks a lot!

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💡 The Evolution of the Funnel: Why Omnichannel Marketing Matters Today 💡 In his latest article, Rafael Garcia, CMO of Numatec, shares insights on how the marketing funnel has evolved and the growing importance of omnichannel marketing. 🚀 🔹 Seamless Experiences: Modern consumers expect integrated experiences across all channels—social media, websites, email, and physical stores. 📱💻📧 🔹 Data-Driven Personalization: By leveraging data from various touchpoints, brands can create personalized interactions that increase engagement and effectiveness. 📊🔍 🔹 Relationship Building: Marketing is no longer just about driving sales; it’s about building long-lasting relationships and keeping customers engaged beyond their first purchase. 🤝❤️ Adopting an omnichannel strategy is key for brands to stay relevant and deliver value throughout the entire customer journey. 🌍✨ 🔗 Read the full article (Spanish) 👇 https://lnkd.in/ddH2AyHA #OmnichannelMarketing #CustomerExperience #DataDrivenMarketing #MarketingStrategy #Numatec #DigitalTransformation #MarketingInnovation

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