Anna Bertoldini

Before starting any types of communication (be it the first step in your brand building, a certain communication campaign or just a simple post), 𝐞𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞 𝐭𝐡𝐢𝐧𝐤 𝐨𝐯𝐞𝐫 𝐖𝐇𝐀𝐓'𝐒 𝐈𝐍 𝐈𝐓 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. 𝐷𝑜 𝑦𝑜𝑢 𝑟𝑒𝑚𝑒𝑚𝑏𝑒𝑟 𝑚𝑦 𝑓𝑜𝑟𝑚𝑒𝑟 𝑝𝑜𝑠𝑡𝑠 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑒 𝑐ℎ𝑒𝑐𝑘 𝑙𝑖𝑠𝑡 𝑤𝑖𝑡ℎ '4+1 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛𝑠'? If not, check them out. 𝑵𝒐𝒘 𝒕𝒉𝒊𝒔 𝒑𝒐𝒔𝒕 𝒊𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒍𝒂𝒔𝒕 (+1) 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏: 𝑾𝒉𝒂𝒕'𝒔 𝒊𝒏 𝒊𝒕 𝒇𝒐𝒓 𝒕𝒉𝒆𝒎? When you know the answers on the first four questions - ’why’, ’who’, ’what’ 'how' - then double-check your planned communication and clarify 'what is in it for them’. 𝑪𝒍𝒂𝒓𝒊𝒇𝒚 𝒕𝒉𝒆 𝒂𝒅𝒅𝒆𝒅 𝒗𝒂𝒍𝒖𝒆 𝒐𝒇 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/𝒔𝒆𝒓𝒗𝒊𝒄𝒆. Firstly generally, then in the certain context for your potential customers. Imagine yourself in your potential customers’ situation and answer these below questions: ▪ What is your target customers' problems (pain points)? Can you indeed solve them with your solution? Yes? - How can you solve them? ▪ What is your target groups' desires? Can you help them reach / fulfill those ones? Yes? - How can you help them reach those desires? ▪ Are your messages clear and expressive enough to convey your benefiting solutions? Yes? - Well done. No? - Fine-tune them. 𝑻𝒉𝒆 𝒎𝒐𝒓𝒆 𝒄𝒍𝒆𝒂𝒓𝒍𝒚 𝒚𝒐𝒖 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒆, 𝒕𝒉𝒆 𝒎𝒐𝒓𝒆 𝒄𝒐𝒏𝒗𝒊𝒏𝒄𝒊𝒏𝒈 𝒚𝒐𝒖 𝒂𝒓𝒆 𝒂𝒏𝒅 𝒕𝒉𝒆𝒓𝒆𝒇𝒐𝒓𝒆 𝒚𝒐𝒖𝒓 𝒐𝒗𝒆𝒓𝒂𝒍𝒍 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 𝒘𝒊𝒍𝒍 𝒃𝒆 𝒎𝒐𝒓𝒆 𝒆𝒇𝒇𝒊𝒄𝒊𝒆𝒏𝒕.. 📩 For more (brand) communication tips that will cover another tips like emotionally affecting messaging, subscribe to my newsletter! Link in the first comment. #BrandBuilding #Marketing #PR #BrandCommunication #PwGcommunication

2

1 comentario

Are you trying to increase your LinkedIn post engagement? 📈 Discover effective strategies like sharing expert insights and leveraging trending topics to captivate your audience: https://lnkd.in/dQmbnHzF #LinkedInTips #ContentStrategy

2

[NEW COUPON] LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales Course 16 Days to master LinkedIn marketing for lead generation and B2B sales. LinkedIn messaging templates included Created by Gustavo Escobar Henríquez and Digital Life Academy | 13 hours on-demand video course | 21 downloadable resources LinkedIn Marketing Course Overview LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales Courses Coupon Code. Would LinkedIn Marketing or LinkedIn Lead Generation work for you to generate high-quality leads, book appointments, and increase your B2B sales? Can you generate leads remotely by using LinkedIn? Thanks to LinkedIn Marketing, you have a better way to leverage your time and money. In this course, you will learn a PROVEN STRATEGY that consultants and top salespeople in B2B industries have been using to generate high-quality B2B leads on a consistent basis, schedule meetings, and land new clients every single month without cold calling. And all of this is done remotely. Get Udemy Coupon Code: https://lnkd.in/g6GBzefu #MarketingStrategy #MarketingDigital

1

Competitive Edge of Social Media Marketing Over Traditional Marketing As Marketing strategies shift, as well as any other aspects of business, the selection of any of them in order to get the most willing customers becomes a new challenge. Have a Look Here: https://qrcd.org/7IgY By Sefton J Britto, Correspondent at #MediaandEntertainmentOutlook #SocialMediaMarketing #TraditionalMediaMarketing #TraditionalvsDigital #CompetitiveEdgeinMarketing

10

𝟓 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡! Unlock insights that drive results with our latest guide to conducting market research effectively. From defining clear goals to selecting the right methodologies, this post covers the essentials to set your research up for success. Swipe through to discover each tip and elevate your market research game! 📈 Need more insights? Contact us today! 📩 infmailto:[email protected] #BusinessInsights #DataDriven #MarketIntelligence #ResearchTips #B2BMarketing #HighBeamGlobal #EffectiveResearch #HBGKnowledge

9

Credit to: BigCommerce (https://lnkd.in/dJXQNwWq) //To talk about #performance #marketing, what are the most common types of #performance #marketing? 1.#Affiliate #Marketing #Affiliate marketing is any type of digital marketing that is affiliated with the advertiser and paid out after the desired action takes place. In many cases, this involves partnering with #coupon, #loyalty, #review, and #incentive sites, or it may involve working with #influencer, #YouTuber or #blogger. 2. #Native #Advertising This is a form of #paid media that, unlike display ads or banner ads, doesn’t truly look like ads. #Native #ads tend to follow the natural form and function of the site they’re placed on — such as #news or #social #sites. Instead, they fit “natively” on the page and can be fed dynamically based on each user viewing the content. The most common #payment #models for native advertising are hashtag #CPM (pay per impression) and #CPC (cost per click). 3. #Sponsored #Advertising A form of #native #advertising and #content #marketing, sponsored content involves including a #dedicated #post or #video on a website that publishes similar content. This way the sponsored content will blend in with the rest of the content but include some indication that it’s sponsored. Sometimes the #compensation will be in the form of a #free #product or an experience, while other times it is a #CPA, #CPM, or #CPC-based payout. 4. #Social #Media #Marketing This form of performance marketing uses social media networks to gain #traffic and #brand #awareness, such as digital content showcased on Facebook, LinkedIn or Instagram. Using various ad formats, and #targeting #options, merchants can reach potential clients while measuring #KPIs such as #engagement, #clickthrough rate (CTR), CCP and #ROI. 5. #Paid #Search #Marketing / Search Engine Marketing - SEM Paid search marketing occurs when an #advertiser pays for #clicks to #sponsored #ads on search engines such as #Google Ads, #Bing and #Yahoo. Or, less commonly, an advertiser may pay each time their ad is displayed (CPM). 6. #Search #Engine #Optimization - SEO The opposite of paid search marketing, organic search uses #unpaid methods such as search engine optimization (SEO) and relies on the #search #engine’s #algorithm to rank at the #top. Some companies may measure their search engine marketing results on a performance basis, while others may partner and pay out commissions to SEM companies and campaigns based on results. Let's talk about tips to improve performance marketing and how to get it to be successful in the later posts.

1

Do you know these trending platforms for business and consumer? Trend platforms play a crucial role in shaping business strategies and consumer behavior. For Businesses, trend platforms provide valuable insights into market trends, consumer preferences, and competitor strategies, enabling them to make informed decisions and stay ahead of the curve. Consumers benefit from trend platforms by discovering new products, services, and ideas that align with their interests and values. Sprink Waves will help you increase brand visibility and engagement in your businesses. Phone: +91-9024636485 Email: [email protected] #sprinkwaves #trendplatforms #businessinsights #consumerbehavior #softwarecompanyindia #digitalmarketingstrategist

3

𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐥𝐢𝐬𝐭 𝐨𝐟 𝟕𝟎+ 𝐂𝐓𝐀 𝐩𝐡𝐫𝐚𝐬𝐞𝐬! 🚀 From urgency-driven calls to action that create immediate response, to benefit-oriented CTAs that highlight the value, we’ve curated the best to help you convert visitors into customers efficiently. Discover CTAs based on urgency, benefits, social proof, interests, emotions, exclusivity, and more. Whether you're designing a new landing page or optimizing an email campaign, these tried and tested phrases are designed to boost your conversion rates significantly. Don't miss out on leveraging these powerful tools. Save this list, apply these CTAs, and watch your engagement soar. Tell us your favorite CTA in the comments and share this with someone who could benefit from it! Follow @Webspire for more invaluable digital marketing tips and tricks. #cta #boostconversions #MarketingInnovation #brandingtips #seotips #BusinessStrategy #leadgeneration #ConversionOptimization #OnlineMarketingStrategies #digitalmarketing #marketingstrategy #MarketingSuccess #Webspires

2

With the changes in the external market, the company's products are facing iteration, and the business model is also changing. For marketers, the original way of playing has become out of control and even facing the pressure of survival, constantly exploring new marketing models, or thinking about how to make the marketing path shorter. New technologies, new skills, and new models will accelerate in 2024, and MARKETERS will still become more and more involuted under layers of pressure, which has also accelerated the change in the perception of market segments! From resource-based marketing to technology-based marketing, from value positioning to ecological proposition, from long-termism to new marketing, from top-down centralized brand management to distributed brand reach of team and individual IP, we refresh our cognition and improve our ability to adapt to the market in active competition! In 2024, we will actively compete, or fast-accurate-ruthless, or refuse-rely on-want, and 2025CC will discuss the competition belonging to the B2B marketers! Featured Attending Benefits / 为什么参会 : 1) 持续12年专注于B2B市场营销界和当年国内外市场营销趋势洞察； 2) 覆盖全B2B领域（上中下游）各大主要细分垂直领域；专注在B2B； 3) 聚焦80位行业实操者分享，多元化嘉宾来自MNC跨国企业、本土头部企业以及创业黑马； 4) 现场基于微信端的资讯平台 3.0 版：现场最佳用户体验； 5) 每天4大专题分会场：覆盖Marketing 主要核心模块：前端、后端、品牌、PR、CorCom/MarCom等； 6) 以甲方公司的CMO为主（95%）； 7) 会后的全PPT下载和周期性短视频分享； Formats: Day 1: MAIN CONFERENCE - Competitive Marketing/ 营销竞取 - 打破市场内卷实现认知进化 Day 2: Track A - Martech & Al | 科技力 Track B - Branding & lP | 品牌力 Track C - Conversion ROl | 转化力 Track D - Productivity Marketing | 产品力 Day 3: Track E - Digital Transformation | 数智营销 Track F - Eco Partnership | 生态合作 Track G - Sales Enablement | 销售赋能 Track H - Strategy 2025 | 2025战略 The early bird discount is available until Oct. 11.

6

Navigating the New Consumer Decision Journey: How Marketers Must Adapt to Changing Buying Behaviors This article is a summarized version of an interesting article. For further insights, visit: https://lnkd.in/gD2kcqe2 Here’s a streamlined guide to understanding and leveraging the new customer journey. 1. Awareness (First Moment of Truth) Previously, awareness happened through ads or physical encounters with a product. Today, the process starts online with consumers searching for information, reading reviews, and exploring solutions. Visibility across digital channels essential. Key strategies: Build a robust online presence across platforms. Create valuable, problem-solving content. Use targeted advertising to capture attention early in the decision process. 2. Consideration (Second Moment of Truth) Consumers actively compare products and services, weighing their options through online reviews, peer recommendations, and price comparisons. All about credibility and differentiation. How to stand out: Highlight positive customer feedback. Clearly communicate the unique value of your product or service. Provide useful comparisons, case studies, and data to reinforce your offering. 3. Purchase (Third Moment of Truth) At this stage, customers are ready to buy, but the experience they have during the purchase process matters more than ever. A smooth, positive experience can lead to greater satisfaction and brand loyalty. Improve purchase experiences by: Offering a user-friendly website or seamless in-store process. Providing multiple payment options and clear policies. Ensuring customer support is accessible. 4. Post-Purchase Experience (Fourth Moment of Truth) The customer journey doesn't end with a purchase. Post-purchase experiences shape loyalty and influence whether a customer will recommend your brand to others. Positive engagement after sale can turn one-time buyer into a loyal customer. Build loyalty by: Following up with customers for feedback. Creating incentives for repeat purchases. Encouraging customers to share reviews and social media testimonials. 5. The Zero Moment of Truth (ZMOT) Introduced by Google, ZMOT refers to the moment when a potential buyer researches a product before making any decision. Online searches, reading reviews, or seeking peer recommendations. Maximize ZMOT opportunities by: Optimizing your website for search engines (SEO). Producing targeted content that aligns with search intent. Encouraging satisfied customers to share their experiences publicly. Conclusion: The New Reality for Marketers The modern consumer journey is non-linear, requiring marketers to be agile and proactive at various touchpoints. Trust, visibility, and seamless customer experiences are key to navigating this new path. #MarketingStrategy #ConsumerJourney #BrandAwareness #CustomerExperience #DigitalMarketing #TrustBuilding #ContentMarketing #SEO #ZMOT #CustomerLoyalty

1

🔍 The Great Debate in B2B Marketing: Is Demand Creation Real? 🔍 As we navigate the complexities of B2B marketing in 2024, a pivotal question emerges: Can we truly create demand, or are we merely aligning with inevitable market movements? This question has stirred significant debate among marketing professionals, highlighted by Dale W. Harrison's provocative stance that "demand creation doesn't exist," which has sparked both controversy and support within the community. This article from Marketing Week delves into several key points: • Demand Creation vs. Brand Salience: Explore the nuanced arguments about whether marketers can generate new demand or should focus on being top of mind when buyers are ready to purchase. • The Role of Lead Generation: Discuss the shift from traditional lead generation metrics towards more meaningful engagement strategies that reflect actual business impact. • Brand Salience and the Sales Funnel: Understand how creating strong memory structures can influence buyers' decisions at critical moments. • The Three Vs of Complex Sales: Value, Volume, and Velocity. Learn how these factors interact in complex B2B sales and how marketers can navigate these dynamics to influence the sales process effectively. This thought-provoking piece challenges conventional wisdom and invites us to reconsider our roles as marketers in the B2B landscape. Whether you lean towards scepticism or advocacy of demand creation, this article offers insightful perspectives that will enrich your understanding and potentially reshape your approach to B2B marketing. 🔗 Join the discussion on this fascinating topic and evaluate how these ideas apply to our strategies as we aim for success in 2024👉 https://lnkd.in/eM5xAJ4k Here are 3 ways to create demand and sell to the industry and decision makers you choose. Click here to find out more 👉 https://lnkd.in/eS7bMGga #B2BMarketing #DemandGeneration #BrandSalience #MarketingStrategy #BusinessGrowth

2

For marketers in B2B manufacturing, staying ahead of the game is crucial. Has your #LeadGeneration kept up with the times? Our comprehensive guide covers the five essential areas that will empower you to improve your #EmailMarketing efforts and fuel your lead generation engine. Was this useful? Make sure to follow us for more valuable content!

4

ANPR accuracy rate of 99 % - Can it be true? Is it great?   Have you ever heard about ANPR with 99 % accuracy or above? I almost guarantee you have. If your business uses ANPR, you’re bound to have encountered the magical 99 % accuracy rate in sales presentations, posters at trade fairs, in product sheets, in ads or articles and the likes. As far as I can observe, every single ANPR software on the planet achieves 99 % or above. Can it be true? The answer is both yes and no. Yes, with perfect images it's possible. But customers never have perfect images, so the answer is no. Or at least you have to add “on average 99 %”, which means that for a substantial part of the year (winter) accuracy is far below 99 %. And weather conditions are only one factor. What about e.g. camera? Is it a camera at € 1.000 a piece for taking images at low speeds with stable illumination, or is it a € 10.000 a piece for use at high speeds with a single flash? Without thorough information about a customer’s actual images, which in reality requires running them through the ANPR engine and recording the results, all mention about accuracy rates is basically nonsense. The truth is that there are many very good ANPR software on the market. One of them may be better than the others for your specific needs. But don’t be fooled by 99 %. The only way to be sure is to test, or at least get reference data from a customer with similar images and operating conditions as yours. I wish that ANPR developers/suppliers would stop bragging about 99 % accuracy rates, but I’m afraid they’ll continue to do it. So it will be up to customers to counter this nonsense, e.g. by demanding; “Prove it! Run my ground truth dataset of 100,000 typical images through your ANPR and document 99 %”. Is it great? Now, what if 99 % is achieved, is it great? Well, it depends on the customer's needs. A 99 % accuracy rate, i.e. 1 % error or no-read, could be an economically viable accuracy for one customer, but a huge economic loss or non-operational failure rate for another depending on the volume running through the ANPR. My point is that 99 % accuracy, or other figures for that sake, only make sense in relation to needs or requirements.

6

#CustomerReviews #ReviewManagement #BrandReputation #FeedbackManagement #OnlineReviews Discover the art of turning feedback into your competitive advantage with our latest exploration: "5 Star Strategies: Elevating Your Online Reviews". Dive into list-oriented insights that promise not just to inform but transform the way you perceive and manage customer feedback. - Understand the pivotal role of customer reviews in shaping brand reputation. - Learn strategic approaches to manage and leverage these insights for product improvement. - Explore how a timely, thoughtful response to reviews can turn critics into advocates. - Gain tips on employing customer feedback strategies to enhance your brand loyalty and product ratings. This guide is not about mere management, but about elevating your review management process to forge stronger connections, foster trust, and drive your brand’s growth forward. Enhance your brand’s dialogue with its community today. Find out how at https://lnkd.in/eQmPGJbr

1

Are you “Marketing” or “Selling”? If you are using financial ROI to measure the effectiveness of your Marketing then you are measuring the effectiveness of your sales process, not just your Marketing. And even more so if you are only using short term financial ROI. Brand Affinity is the true measure of Marketing Effectiveness. Moreover, you can use it to put a financial value on your Marketing Effectiveness - one you can present as the contribution you have made to building brand value. Unlike Brand Equity, which is a retrospective measure of where we have got to today - important but not telling you enough about your brand’s future prospects - Brand Affinity tells you how much people will want to seek out your brand because they want to buy it. And it’s not just about Brand Preference. That is a passive concept that does not include any guide to whether they are inspired to act on that preference and seek out the brand. Nor is it Brand Perception. That just tells you what they believe about the brand, not that they believe in the brand. It makes a difference. To find out more about why Brand Affinity is a metric you should put at the heart of your marketing plans and how you can use it to justify the financial contribution your marketing is adding to your brand’s financial worth, contact your nearest RedRoute Marketing Effectiveness Consultant or follow our Newsletter on LinkedIn-In. RAAVE®️ Reports - Fortunes Foretold #MROI #Marketing #BrandAffinity

6