Arturo Bermejo Cárdava

⚠️ As companies continue transitioning from "selling boxes" to recurring revenue models, they face new #pricing challenges. 💡 Join Accenture’s Mohamed Beshir and Daniel Antolin for this 𝗭𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝗠𝗶𝗻𝗱𝗦𝗵𝗮𝗿𝗲 𝗘𝘂𝗿𝗼𝗽𝗲 keynote that will explore how to develop effective pricing strategies for ongoing customer relationships, ensuring #profitability and sustainable growth. 🤝 Gain insights into innovative approaches for pricing services and fostering higher conversion and lasting #customer loyalty! 🎟️ Still interested in joining? Email [email protected] to check updated availability or be put on the waitlist. #ZilliantMindShare #B2B #PricingStrategies #PricingStrategy #CustomerRelationships #Growth #IndustryEvent #Amsterdam

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Two amazing innovative Kantar’ projects have made it to the I-COM Data Creative Awards 2024 final. Winners will be revealed at the I-COM Summit Experience May 14-17 in Malaga, Spain. Aarti Bhaskaran, Snap Inc. and Steve Silvers, Kantar are presenting as finalists of I-COM #DataCreativity #Awards with #DataQuality project 'Predict Creative Performance in Real-Time with LINK AI'. Loïs Schut from GroupM Netherlands and Steve Silvers from Kantar are presenting as finalists on the 'Revolutionizing awareness campaigns: Allowing advertisers to optimize directly on a KPI that truly matter, powered by Kantar Context Lab. Join us for Part 2 of the I-COM Summit Experience May 14-17 in Malaga, Spain View Summit Part 2 Programme: https://loom.ly/ZNAXfks #ICOM24 #icomglobal #kantar #LINK #adtesting #creativeeffectiveness #mediaeffectiveness #DataCreativity #AI #kantarmarketplace #brandlift

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Two amazing innovative Kantar’ projects have made it to the I-COM Data Creative Awards 2024 final. Winners will be revealed at the I-COM Summit Experience May 14-17 in Malaga, Spain. Aarti Bhaskaran, Snap Inc. and Steve Silvers, Kantar are presenting as finalists of I-COM #DataCreativity #Awards with #DataQuality project 'Predict Creative Performance in Real-Time with LINK AI'. Loïs Schut from GroupM Netherlands and Steve Silvers from Kantar are presenting as finalists on the 'Revolutionizing awareness campaigns: Allowing advertisers to optimize directly on a KPI that truly matter, powered by Kantar Context Lab. Join us for Part 2 of the I-COM Summit Experience May 14-17 in Malaga, Spain View Summit Part 2 Programme: https://loom.ly/ZNAXfks #ICOM24 #icomglobal #kantar #LINK #adtesting #creativeeffectiveness #mediaeffectiveness #DataCreativity #AI #kantarmarketplace #brandlift

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While the EMEA region (Europe, Middle East and Africa) has massive potential for brands looking to expand their international presence, it’s important to be aware of the challenges that come with marketing across so many different countries 🌎 Here are 10 challenges facing content marketers in the EMEA region—and how to overcome them. By Suze McCullagh #emeamarketing #emea #localization

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Where should you start with incorporating #generativeai in your content approach? Download our free whitepaper for guidance on the best way forward: https://bit.ly/3Rs2MiF #ai #contentstrategy #contentoperations #contentdesign #marketing #cx

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Efficient Content Distribution with #MarketingAutomation In today's fast-paced digital landscape, #contentdistribution plays a critical role in the success of any #contentmarketing strategy. With the rise of online channels and platforms, businesses need to ensure that their content reaches the right audience at the right time.

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🌟 Exciting News from Our CEO! 🌟 We are thrilled to share the latest episode of our Podbites series, where we explore the groundbreaking innovations in Through Channel Marketing Automation (TCMA). In this episode, we highlight Video2Market—the first platform that seamlessly integrates interactive videos and AI to elevate partner engagement. Why is this important? Here’s how Video2Market is transforming the landscape of Channel Marketing: Personalized Campaigns: Reach the right decision-makers with tailored messaging. Streamlined Sharing: Effortlessly distribute content across various digital channels. Real-Time Insights: Gain valuable data insights to monitor performance and adapt strategies quickly. AI-Driven Recommendations: Leverage intelligent campaign strategies for maximum impact. As we embrace the era of collaboration and innovation, we believe that AI and automation are key to making marketing campaigns more effective than ever. Curious to see our #AIpoweredTCMA platform in action? Wait for more Podbites about this fascinating topic! 🎥 Ready to revolutionize your Channel Marketing approach? Let’s connect for a personalized demo! https://lnkd.in/dCjjavUv #InteractiveVideo #TCMA #Video2Market #ThroughChannelMarketingAutomation #MarketingInnovation #PartnerMarketing #BusinessGrowth #OptimeUSA

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Discover what public sector audiences really want at each stage of their journey with the 2024 Content Marketing Review data report. Strategic planning starts here 👉 https://hubs.li/Q02YmZs70 #B2G #PublicSectorMarketing #ContentMarketing #Insights #M4PS

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Want to learn how you can use #AI #technology in your #marketing efforts? Discover how Claritas’ AI Optimization capabilities can enhance efficiency and effectiveness in your #MarketingStrategy. >> https://lnkd.in/dCA5EW7x

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💙 Navigating the New #Frontier: #AI's Transformative Role in #Digital #Marketing 🩵 How #ArtificialIntelligence is Reshaping #Consumer #Engagement and #Strategy https://lnkd.in/eVpUEGHm

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Make informed decisions and shape effective #marketing strategies based on a deep understanding of your #audience with Data Enrichment! Detect overlaps between your #databases and our panel, then enrich your data with comprehensive consumer information. Want to know more? Click here: EN: https://bit.ly/4aiKUgp ES: https://bit.ly/3JKLV5U PT: https://bit.ly/4bfei8B #OnlinePanel #Dataprovider #Qualityinsights #Research

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With sustainability front and center this #earthday, how do EMEA marketers plan to prioritize sustainable media buying this year? Check out the infographic: https://bit.ly/3Qdj3H6 #DemandMore #DemandSustainability

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Using Data Cloud Credits in Marketing Cloud Growth Edition: A Guide for Account Engagement Users written by Julian Janssen https://bit.ly/4ehpiUk

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Hey, Champions! Are you ready to prove your in-house #communication #data and #insights game is the best? This is your moment! We've got five categories exclusively for in-house teams in the #private, #public, #government, and not-for-profit #nfp sectors. If you're part of an in-house team or collaborating with #data-driven pros, this is your golden opportunity to earn a prestigious AMEC bronze, silver, or gold Communication Effectiveness Award. Participating in these awards isn't just about recognition—it's about showcasing your dominance in #communication, #data, #analysis, #measurement, #planning, #research, #evaluation, #leadership, and #team collaboration. The "Categories for All" section opens up even more chances to spotlight your leaders, teams, and clients. Remember, you can enter your stellar work into more than one category. To claim that top spot, tailor your entry to meet the specific category criteria. Don't wait! Sign in NOW to kick off your 2024 AMEC Global Communication Effectiveness Award submissions. Dive into the 2024 guidelines and transparent scoring criteria to set your team up for a massive W-I-N! Final entry deadline? Monday, 22 July 2024. Mark your calendars and get ready to seize the glory! #amecawards   Find all of the details here: https://lnkd.in/etdG_wF6

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As we approach Global Measurement Month in November, it's time to shift from tracking outputs to understanding real impact. In our latest blog, written by our partner, Felicia Nugroho, discover how the AMEC Integrated Evaluation Framework is helping Indonesian organizations lead in communication measurement. Plus, don’t miss exclusive events and insights from global and local leaders! Read the full guide here https://lnkd.in/gRe82aDv #GlobalMeasurementMonth #MeasureWhatMatters #AMECMM2024

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