Vparagon - Enterprise Demand Generation

#appointmentsetting, #saassales, #directsales, #technologysales, #onlinesales, #communicationskills, #salesleadership, #vertrieb, #marketexpansion, #marketentry

Sometimes less is more

As a salesperson you need to contradict yourself, from being a nice guy, to ask for the credit to close the sales. Two essential virtues that are not compatible if you have the wrong mindset.   #salesoutsourcing, #softwaresales, #itsales, #appointmentsetting, #technologysales, #marketexpansion, #marketentry, #b2bsales, #businessgrowth, #salesleadership

The Importance of Account-Based Marketing (ABM) Account-Based Marketing (ABM) has emerged as a game-changing strategy for businesses aiming to target high-value clients with precision and purpose. Unlike traditional broad-spectrum marketing approaches, ABM zeroes in on specific accounts, tailoring marketing efforts to meet the unique needs and goals of those clients. This hyper-focused strategy drives meaningful engagement, accelerates sales cycles, and boosts return on investment (ROI). At its core, ABM aligns marketing and sales teams to work cohesively. By targeting accounts with customized messaging and content, companies can address the specific pain points and challenges of decision-makers within their target organizations. This personalized approach fosters trust, deepens relationships, and increases the likelihood of converting high-value accounts into loyal customers. The strategic nature of ABM also enhances resource efficiency. Instead of dispersing marketing efforts across a broad audience, ABM prioritizes resources on accounts with the highest revenue potential. This targeted investment not only improves conversion rates but also reduces the cost per acquisition, ensuring a more sustainable growth model. ABM is particularly effective in B2B environments, where decision-making processes involve multiple stakeholders. By delivering tailored messages to various influencers within an account, ABM ensures consistent and relevant communication, increasing the likelihood of a successful outcome. Moreover, the data-driven nature of ABM allows for real-time adjustments, enabling businesses to refine their strategies based on measurable insights. In an increasingly competitive market, personalization is key to differentiation. ABM not only drives immediate revenue but also builds long-term partnerships by demonstrating a genuine understanding of clients’ needs. Companies that adopt ABM are better positioned to achieve strategic growth, establish thought leadership, and secure a competitive edge. It is not just a marketing tactic—it is a business philosophy centered around value-driven, customer-centric engagement. #internationalbusiness, #marketresearch, #salesmanagement, #softwaresales, #directsales, #saassales, #marketexpansion, #technologysales, #demandgeneration, #businessdevelopment

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The 3 types of Gatekeepers (secretaries) You can certainly categorize secretaries in 3 categories depending on their grade of friendliness or willingness to help you. a.     The friendly ones b.    The rude ones c.     The standard secretary. Regarding A. For some reason those secretaries are willing to help you, either because they like the tone of your voice, or because there is some common identification there (Greek secretaries in Big international companies due to our common accent tended to be extra helpful to me) or simply because they work in a company that has a general friendly attitude. General friendly attitude is being promoted from the management. I remember back in the day, when I used to sell food to restaurants in Athens, you went to a restaurant where the waiter was rude, where the lady in the cash machine was rude, most of the times the owner was a rude guy as well. In contrary you went to a dinner where everyone was friendly, so was the boss. Those extra helpful secretaries are probably 10% of the secretaries in total. Regarding B. This is another 10%, the extra unfriendly ones. The ones that will treat you in the worst possible way. Why is that? Firstly, because they look down at your profession. They’ve been raised in a society or in a country that has a negative attitude on the sales profession. Why is that is the topic of another post. There might be the case, as in A. that the whole company’s management has a similar attitude towards sales. When you land on such a Gatekeeper, there is not a lot you can do, unless you place a seed of doubt on who you are, and what your goal is. Regarding C. Here we talk about the rest 80% of the secretaries. Professional women (or men), doing their job, and that is, protect their manager from people like us, that want to sell them stuff. The typical answer from them is you to send an email to the [email protected] email address, which equals go to the exit door. There are certain methods and techniques to overcome this obstacle. Stay tuned for more information on the topic. #directsales, #saassales, #technologysales, #onlinesales, #softwaresales, #salesoutsourcing, #globalexpansion, #internationalbusiness, #b2bsales, #insidesales

PROMISES I think it must be a cultural thing. Many times, primarily from Asian prospects, I have been asked the question if I can promise X number of results. As a Greek, I also see the same pattern in political parties of the country. The one that promises the most, will be elected. The question is: Do the receivers of the promises believe that they will receive what they have been promised? The answer is No, but then why they ask this question? In my opinion the logic behind is this: The one that promises the most, will not fulfil the promises, however some of the promises will be fulfilled, therefore is better than the one that does not promise anything. Promises also are being used as a leverage mechanism. “You promised us X results, that you can not deliver now.” That has a double function a. It puts pressure on the party that gave the (forced) promises, leading to a toxic relationship and b. it serves as an alibi to a higher authority, (it is not my responsibility, they promised us X results), as if naivety and false evaluation of business partners does not contain responsibility. I would be very sceptical on promises given, without any written guarantee on their achievement, let alone when those promises are forced. Forcing promises, shows something about the person and the company that submerges in such tactics. Alex Valassidis is a Sales Consultant and CEO of Vparagon Sales Outsourcing Agency. #globalexpansion, #marketexpansion, #saassales, #directsales, #b2bleadgeneration, #techsales, #salesstrategy, #internationalbusiness, #demandgeneration, #communicationskills

"Break the pattern" in communication by saying what’s unexpected. Challenge assumptions, surprise with honesty, or shift the narrative entirely. Avoid predictable responses; instead, offer fresh perspectives or bold truths. By defying expectations, you disrupt routine exchanges, spark curiosity, and open the door to deeper, more meaningful conversations and connections. #internationalbusiness, #marketresearch, #salesmanagement, #softwaresales, #directsales, #saassales, #marketexpansion, #technologysales, #demandgeneration, #businessdevelopment

VPARAGON: Plug & Play Enterprise Demand Generation in New Sales Territories Unique Mechanism 1. Demos on Demand 2. We bring decision-makers who are qualified, motivated and eager to hear about your solution. #internationalbusiness, #marketresearch, #salesmanagement, #softwaresales, #directsales, #saassales, #marketexpansion, #technologysales, #demandgeneration, #businessdevelopment

Socially accepted psychological issues The other day I was on the usual Toastmasters session. Toastmasters is an organization that helps you conduct public speaking, a very constructive activity that help someone in a variety of tasks, not only speaking in front of an audience but also building up your confidence, language skills and effective communication. One of the speakers, held and excellent speech from any perspective. Language was perfect, vocal variety, emotion, everything was included. However, something very sensitive was shared in this speech and that was the death of a very close loved one. I don’t know about you guys, but I am of the opinion that certain things need to be kept private or shared only with very close friends or family. Because if you openly share all that intimate information of yours, the whole looses on “weight”, most importantly shows a deep inner void. I think we live in the age where psychologically disturbed individuals are not only accepted but also encouraged to continue and nourish their psychological issues. Not everything should be public. What is your opinion?  #directsales, #saassales, #technologysales, #onlinesales, #softwaresales, #salesoutsourcing, #globalexpansion, #internationalbusiness, #b2bsales, #insidesales