NATI marketing

𝗪𝗵𝗼 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝗕𝟮𝗕? 🔹 End users want tools that make their job easier. 🔹 Influencers focus on features and recommendations. 🔹 Decision-makers look at ROI and scalability. 🔹 Gatekeepers ensure nothing unnecessary gets through. In B2B, there’s no single decision-maker. Purchasing decisions are a team effort and each stakeholder cares about something different. It’s a complex process with longer sales cycles, more research, and far fewer emotional decisions than B2C. To help simplify this process, we’ve created a 𝗳𝗿𝗲𝗲 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗕𝟮𝗕 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 with 4 clear steps. By the end, you’ll have a well-defined audience and messaging tailored to every stakeholder. 👉 We also encourage you to read the article 𝙏𝙖𝙧𝙜𝙚𝙩 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝘽2𝘽: 𝙆𝙚𝙮 𝘿𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙘𝙚𝙨, 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨, 𝙖𝙣𝙙 𝙖 𝙋𝙧𝙖𝙘𝙩𝙞𝙘𝙖𝙡 𝙏𝙚𝙢𝙥𝙡𝙖𝙩𝙚. #B2BMarketing #TargetAudience #MarketingStrategy #Positioning

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗗𝗶𝗱𝗻’𝘁 𝗞𝗻𝗼𝘄 𝗔𝗯𝗼𝘂𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁𝘀 🤫 Most people think a positioning statement is just another marketing buzzword, but it’s actually the backbone of your brand strategy. Did you know that: ✅ A positioning statement isn’t for your customers—it’s for your team. ✅ Unlike taglines or slogans, it’s not meant to be catchy. Instead, it’s your brand’s North Star. ✅ When done right, it aligns marketing, sales, and product development around a single, powerful idea. Curious? Dive into our article to learn the art and science of crafting an impactful positioning statement. 𝗛𝗲𝗿𝗲’𝘀 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿: • 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁? Understand how it differs from slogans and taglines. • 𝗪𝗵𝘆 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗡𝗲𝗲𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁𝘀 Unlock their role in scaling businesses. • 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝘃𝘀. 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻 Explore the difference and their unique purposes. • 𝟰 𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀 𝗼𝗳 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 Statement Learn the formula for clarity and focus. • 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀 𝘁𝗼 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 Insights from experts like Geoffrey Moore, Jack Trout, and Marty Neumeier. • 𝟭𝟬 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝘁𝗼 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝗬𝗼𝘂 From Apple to Tesla, see how top brands define their market position. • 𝗛𝗼𝘄 𝘁𝗼 𝗪𝗿𝗶𝘁𝗲 𝗬𝗼𝘂𝗿 𝗢𝘄𝗻 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 A step-by-step guide for startups and small businesses. Position your brand like a pro—read the full article now! #PositioningStatement #BrandStrategy #Startups #MarketingTips #BusinessGrowth #Positioning #MarketingStrategy #SmallBusinessTips #Entrepreneurship

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝘃𝘀. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗹𝗼𝘄: 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲? 💡 Customer Journey = How customers 𝙛𝙚𝙚𝙡 at each step. 💡 Customer Flow = What customers 𝙙𝙤 from awareness to purchase. Example for a luxury handbag brand: ✨ Journey: The customer feels aspiration from the Instagram ad, excitement while exploring the collection, and pride after purchasing. ✨ Flow: They see an ad, click to a product page with clear details, add to the cart, complete checkout easily, and receive a personalized thank-you email. Both matter. One builds emotional connection, the other ensures smooth action. Are you balancing both? #CustomerJourney #CustomerFlow #CXOptimization #MarketingTips

💡Positioning isn’t just a “nice-to-have.” 𝗜𝘁’𝘀 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 - how your audience sees you, why they trust you, and why they choose YOU over the competition.  If you haven’t done this yet, do it now - your future self will thank you! Here’s a simple 𝟯-𝘀𝘁𝗲𝗽 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 to get it done: ✅ Research your market and audience. ✅ Craft a clear positioning statement. ✅ Test and refine until it resonates. Check out the detailed guide with my new article “Positioning Strategy: What It Is and How to Build One”👇 #PositioningStrategy #MarketingTips #BrandBuilding #StartupGrowth #BusinessStrategy #MarketResearch #AudienceTargeting #FoundersLife #MarketingForStartups #BuildYourBrand

So, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 and are excited to bring it to the market. You eager to jump straight into action 🚀: paid ads, content, social media. ⛔ Stop! To focus, 𝗮𝘃𝗼𝗶𝗱 𝘄𝗮𝘀𝘁𝗲𝗱 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆, and get a competitive edge, start smart by answering 𝗸𝗲𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. 1. What exactly are you offering, and why should people care? 2. Who is your audience, and what problems does your product solve for them? 3. How will they discover, buy, and use your product? It doesn’t matter if you’re crafting the strategy yourself, working with an in-house marketer, or teaming up with a consultant—these questions are essential to setting a strong foundation. Answers will help you craft your positioning, messaging, and channel strategy. 💡Read my new article “𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴: 𝘉𝘶𝘪𝘭𝘥 𝘠𝘰𝘶𝘳 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘸𝘪𝘵𝘩 3 𝘚𝘪𝘮𝘱𝘭𝘦 𝘚𝘵𝘦𝘱𝘴” with detailed instructions and download a 𝗳𝗿𝗲𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 to organize your answers and start building a strategy that works! Want to talk about marketing strategy or positioning - book a free call https://lnkd.in/gi4-dPZ2 #MarketingStrategy #BusinessTips #MarketingQuestions #StrategyMatters #Marketing101 #MarketingPlan #SmallBusinessMarketing #BuildYourBrand

𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘃𝘀. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: How Do You Know Which One You Need? Not sure where to start? Here are a few questions to help you figure out which strategy to focus on (or you might need both!). Question 1: 𝘼𝙧𝙚 𝙔𝙤𝙪 𝘿𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙒𝙝𝙤 𝙔𝙤𝙪 𝘼𝙧𝙚 𝙤𝙧 𝙋𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙒𝙝𝙖𝙩 𝙔𝙤𝙪 𝙊𝙛𝙛𝙚𝙧? If your business is new or undergoing a rebrand, a brand strategy is essential for building a clear identity. But if you have a defined brand and need help reaching people, a marketing strategy is your go-to. 𝗣𝗿𝗼 𝗧𝗶𝗽: If you’re launching a new product, consider both. Brand strategy ensures the product aligns with your company’s identity, while marketing strategy ensures it reaches the right audience. Question 2: 𝘿𝙤 𝙔𝙤𝙪 𝙉𝙚𝙚𝙙 𝙩𝙤 𝘿𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙞𝙖𝙩𝙚 𝙛𝙧𝙤𝙢 𝘾𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙤𝙧𝙨? A brand strategy will help you find unique positioning in a crowded market. For example, if you’re launching an artisanal coffee brand, brand strategy will pinpoint what makes you different from every other coffee company out there, whether it’s the sourcing of beans or an emphasis on eco-friendly packaging. Question 3: 𝘼𝙧𝙚 𝙔𝙤𝙪 𝙇𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧 𝙌𝙪𝙞𝙘𝙠 𝙒𝙞𝙣𝙨 𝙤𝙧 𝙇𝙤𝙣𝙜-𝙏𝙚𝙧𝙢 𝙄𝙢𝙥𝙖𝙘𝙩? Brand strategy is about the long game. It may not show immediate results, but it builds the loyalty and trust that pay off over time. Marketing strategy, however, can drive quicker results through campaigns and targeted promotions. Question 4: 𝘼𝙧𝙚 𝙔𝙤𝙪 𝙎𝙩𝙧𝙪𝙜𝙜𝙡𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙈𝙚𝙨𝙨𝙖𝙜𝙞𝙣𝙜 𝘼𝙘𝙧𝙤𝙨𝙨 𝘿𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙋𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨? If the answer is yes, you likely need a marketing strategy to tailor messaging for specific platforms, helping you reach the right people at the right time. If messaging feels inconsistent because your brand identity isn’t solid, however, that’s a job for brand strategy. #BrandStrategy #MarketingStrategy #ConsultingTips #KnowYourNeeds #Branding101 #Marketing101 #BusinessGrowth #StrategyChoice #BrandVsMarketing #ProTips

Strange and not obvious ways to use ChatGTP. 1. 𝗖𝗵𝗲𝗰𝗸 𝗰𝗵𝗶𝗹𝗱𝗿𝗲𝗻’𝘀 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸. If you are not sure, ask ChatGTP to check it and explain the solution to your child 2. 𝗘𝘅𝘁𝗿𝗮𝗰𝘁 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝗶𝗺𝗮𝗴𝗲𝘀 3. 𝗥𝗲𝗳𝗼𝗿𝗺𝗮𝘁 𝘁𝗲𝘅𝘁 - change punctuation, order, make a list from the line and vice versa 4. 𝗟𝗲𝗮𝗿𝗻 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀 5. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗮𝗻𝗱 𝗰𝗵𝗼𝗼𝘀𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 to buy 6. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝘄𝗼𝗿𝗸𝗼𝘂𝘁 𝗽𝗹𝗮𝗻 taking into account your goals and conditions. 7. ...? What other option do you know? #chatGTP #AI 

I’ve put together a Social Media Cheatsheet to give you quick, funny insights into each platform so you can have it all together at hand. Think of it as your guide to understanding the vibe, content styles, and what really works—beyond just scrolling. 📲 🎯 Grab it, use it, and level up your strategy! Facebook | Instagram | LinkedIn | TikTok | Twitter (X) | Pinterest | YouTube | Reddit, Inc. | Snap Inc. | Quora | Mastodon | Discord 👇 What platforms would you add to the list? #SocialMediaStrategy #MarketingTips #CheatSheet #SMCheatSheet

One study shows that people are super annoyed by pop-ups (reactance effect). As much as 55% of customers 😱 feel put off by retargeting ads*. On the other hand, digital marketer’s experience says that pop-up increase sing-in up to 30%**. So, what to do? 🤔 Look for the balance ⚖ , know your niche 🎯 , analyze your customers' behavior and test. Also, if you’re pushing sales using time-based scarcity, offer customers an option to change their minds later (like options to return). By doing this you’ll reduce pressure and chance of rejection. And the main thing, care about your customers and try to make them happy 🤗 . *Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads, - Journal of Advertising **Combined data from personal communication with marketing professionals, webinars and presentations. #DigitalMarketing #CustomerExperience #PopUpAds #ConversionOptimization #MarketingStrategy #RetargetingAds #UserEngagement #CustomerBehavior #MarketingInsights #ScarcityMarketing #CustomerSatisfaction

You can have the shiniest product in the world, but if it doesn’t make your customers’ lives easier, it’s just noise. 3 simple steps to check if you’re not missing something: 1. Listen to the Pain Points. Talk to your customers. What’s frustrating them? What’s taking too much time? If you’re not solving their real problems, you’re missing the mark. 2. Align Your Messaging. Make sure your product pitch addresses those pain points head-on. Don’t get lost in features—focus on the benefits that matter to them. 3. Test and Tweak. Don’t assume you’ve got it right. Test your messaging and solutions. If they’re not resonating, go back to the drawing board and refine until they do. 𝘚𝘵𝘢𝘳𝘵𝘶𝘱𝘴, 𝘪𝘵’𝘴 𝘯𝘰𝘵 𝘢𝘣𝘰𝘶𝘵 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘰𝘧𝘧 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘤𝘢𝘯 𝘥𝘰. 𝘐𝘵’𝘴 𝘢𝘣𝘰𝘶𝘵 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘸𝘩𝘢𝘵 𝘪𝘵 𝘤𝘢𝘯 𝘥𝘰 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮. Serve their needs. Solve their problems. That’s how you win. #GTM #ProductMarketing #StartupSuccess #CustomerFocus #MarketingStrategy #SolveProblems #Startups