Karim Hisham

Karim Hisham

القاهرة القاهرة مصر
١٧ ألف متابع أكثر من 500 زميل

انضم للمتابعة

نبذة عني

A marketing professional with a proven track record of driving business growth and…

الإسهامات

انضم الآن لعرض كل الإسهامات

النشاط

انضم الآن لعرض كل النشاط

الخبرة

  • رسم بياني Bayer

    Bayer

    Cairo, Egypt

  • -

  • -

    Cairo, Egypt

  • -

  • -

  • -

    Cairo, Egypt

  • -

    Egypt

  • -

  • -

    Cairo, Egypt

  • -

    Cairo Governorate, Egypt

  • -

    Cairo

  • -

  • -

  • -

    Egypt

  • -

    Nasr City

التعليم

  • رسم بياني UCAM Universidad Católica San Antonio de Murcia

    UCAM Universidad Católica San Antonio de Murcia

    -

    Thesis : analyzing the impact of Social Media influencers on the sales performance and purchase intent of medicated skincare products

  • -

  • -

  • -

  • -

التراخيص والشهادات

المشروعات

  • Middle East Creative Champion in the EMEA creative community

    -

    Drive creative excellence framework within the Middle East team . Leading the ways of working , implementation and adoption for creativeX tool in the ME.

  • Albak Amana campaign ( Heart Health public Awareness )

    -

    Managed the digital and media aspects of the "Albak Amanah" campaign, a part of the "100 Million Health" presidential initiative in Egypt, sponsored by Bayer Egypt and launched by the Egyptian Ministry of Health. The campaign's primary focus was on the early detection of heart diseases, particularly among the elderly population in Egypt. It aimed to raise public awareness about cardiovascular disease risk factors, the impact of these diseases on quality of life, and methods for prevention and…

    Managed the digital and media aspects of the "Albak Amanah" campaign, a part of the "100 Million Health" presidential initiative in Egypt, sponsored by Bayer Egypt and launched by the Egyptian Ministry of Health. The campaign's primary focus was on the early detection of heart diseases, particularly among the elderly population in Egypt. It aimed to raise public awareness about cardiovascular disease risk factors, the impact of these diseases on quality of life, and methods for prevention and management. Responsibilities included handling both earned and paid media, as well as influencer engagements, to effectively communicate and promote the campaign's goals.

  • Redoxon #DefenceIsOurGame FIFA World-cup 2022 Campaign

    -

    Led the innovative Redoxon #DefenceIsOurGame digital campaign during the first World Cup held in the Middle East. This campaign uniquely highlighted the unsung heroes of football - the defenders, drawing a parallel with the importance of immune defense in life. The campaign spanned various digital collaterals, actively engaging audiences in Saudi Arabia, Gulf countries, and Egypt. It emphasized boosting immunity with Redoxon Vitamin C, correlating football defense strategies with personal…

    Led the innovative Redoxon #DefenceIsOurGame digital campaign during the first World Cup held in the Middle East. This campaign uniquely highlighted the unsung heroes of football - the defenders, drawing a parallel with the importance of immune defense in life. The campaign spanned various digital collaterals, actively engaging audiences in Saudi Arabia, Gulf countries, and Egypt. It emphasized boosting immunity with Redoxon Vitamin C, correlating football defense strategies with personal health defense.

  • Heart of The family Campaign 💚 - Aspirin Middle East

    -

    Heart of the family campaign focused on raising awareness about the risks of cardiovascular diseases (CVD)

    in the Middle East, where 1 in 3 people suffer from heart-related issues. The campaign highlighted the central role of beloved family members, likened to the heart's importance in the body. It emphasized the critical need for regular heart health check-ups, especially as people age and the risk of CVD increases. The campaign aimed to remind everyone of the importance of these…

    Heart of the family campaign focused on raising awareness about the risks of cardiovascular diseases (CVD)

    in the Middle East, where 1 in 3 people suffer from heart-related issues. The campaign highlighted the central role of beloved family members, likened to the heart's importance in the body. It emphasized the critical need for regular heart health check-ups, especially as people age and the risk of CVD increases. The campaign aimed to remind everyone of the importance of these health checks to ensure many more beautiful memories with their loved ones !

    It was a full fledge digital campaign including : online video , Social media marketing and influencer campaign

  • Rennie Ramadan EMEA Region Campaign 🌶️ 🌙

    -

    Led the Rennie Ramadan campaign across the EMEA region, managing creative, content, and media aspects. This year's campaign expanded beyond its usual focus on the Middle East, encompassing the entire EMEA region. It was both a challenge and a joy to create campaign materials suitable for diverse markets. The campaign acknowledged Ramadan as a time of fasting, celebration, and joy, emphasizing the role of Rennie in alleviating the common issue of heartburn during this period. With the tagline…

    Led the Rennie Ramadan campaign across the EMEA region, managing creative, content, and media aspects. This year's campaign expanded beyond its usual focus on the Middle East, encompassing the entire EMEA region. It was both a challenge and a joy to create campaign materials suitable for diverse markets. The campaign acknowledged Ramadan as a time of fasting, celebration, and joy, emphasizing the role of Rennie in alleviating the common issue of heartburn during this period. With the tagline "Spend your Ramadan nights without heartburn with Rennie," the campaign offered a solution for enjoying delicious traditional foods without discomfort.

  • Rennie Foodies Challenge AR Game

    -

    Pioneered the first AR game project for a pharma brand in the Middle East, the "Rennie Foodies Challenge Game." Rennie, a leading brand for heartburn and indigestion relief with a 90-year heritage, aims to enable people to enjoy food and drinks fully with friends and family. Recognizing the surge in gaming popularity during the Coronavirus outbreak, we sought an engaging way to connect with consumers. In partnership with Facebook and AliveNow agency, we developed an innovative AR gaming filter…

    Pioneered the first AR game project for a pharma brand in the Middle East, the "Rennie Foodies Challenge Game." Rennie, a leading brand for heartburn and indigestion relief with a 90-year heritage, aims to enable people to enjoy food and drinks fully with friends and family. Recognizing the surge in gaming popularity during the Coronavirus outbreak, we sought an engaging way to connect with consumers. In partnership with Facebook and AliveNow agency, we developed an innovative AR gaming filter utilizing face and mouth tracking technology. This allowed fans to engage in the "Foodies Challenge," share their scores with friends, and enjoy a unique, interactive experience.

  • Rennie Chatbot

    -

    Spearheaded the development of the first chatbot for a pharmaceutical brand in the Middle East in 2019, focusing on the Rennie brand. This innovative project involved creating a chatbot designed to interact with consumers by offering tips and recipes. The initiative represented a significant step forward in digital customer engagement for the pharmaceutical industry in the region, leveraging technology to enhance user experience and provide valuable information directly to consumers.

  • "Follow The C-Routine" Influencer Campaign 🍊🍊

    -

    Orchestrated the launch of the Redoxon Influencer Campaign, titled “Follow The C-Routine,” across the Middle East. The campaign's main objective was to emphasize the daily importance of Vitamin C for boosting the immune system and preventing sickness. To initiate the campaign, we sent our ambassadors a unique calendar reminder box with daily notes and emoji stickers, encouraging them to maintain their daily Redoxon intake. The campaign has already shown promising results in its initial days…

    Orchestrated the launch of the Redoxon Influencer Campaign, titled “Follow The C-Routine,” across the Middle East. The campaign's main objective was to emphasize the daily importance of Vitamin C for boosting the immune system and preventing sickness. To initiate the campaign, we sent our ambassadors a unique calendar reminder box with daily notes and emoji stickers, encouraging them to maintain their daily Redoxon intake. The campaign has already shown promising results in its initial days, with more excitement expected as it continues to unfold with various celebrities. The hashtag #Redoxon3Sare3 on Instagram serves as the campaign's primary social media platform.

  • Bepanthen Ft. Heba Magdy

    -

    Led the collaborative campaign between our brand Bepanthen and renowned star Heba Magdy, focusing on skin care and the importance of daily moisturizing. The campaign emphasized the concept that "Your skin is your best accessory," encouraging consumers to prioritize skin health and choose Bepanthen for their skincare needs. Working with Heba Magdy was a delightful experience, showcasing her talent, beauty, and professionalism.

التكريمات والمكافآت

  • Winner of Best Digital Creative

    Bayer Be Digital Superhero

    Rennie Precision Marketing Campaign

  • Self Care initiative of the year

    OTCToolbox Consumer Healthcare Industry

    Empower Muslims for a healthy Ramadan campaign

  • Finalist - Best Brief

    Cannes Lions

    Rennie Middle East Ramadan Campaign

التوصيات المستلمة

شخص واحد قدم توصية لـKarim

انضم الآن لعرض

المزيد من أنشطة Karim

عرض ملف Karim الشخصي الكامل

  • مشاهدة الأشخاص المشتركين الذين تعرفهم
  • تقديم تعارف
  • تواصل مع Karim مباشرة
انضم لعرض الملف الشخصي الكامل

ملفات شخصية أخرى مشابهة

استكشاف مزيد من المنشورات

أعضاء آخرون يحملون اسم ⁦⁩Karim Hisham⁦⁩ في ⁦⁩مصر

69 عضو آخر يحملون اسم Karim Hisham في مصر على LinkedIn

استعرض الأعضاء الآخرين الذين يحملون اسم ⁦⁩Karim Hisham

اكتسب مهارات جديدة من خلال هذه المواد الدراسية

عرض كل الدورات