Ismail Alkholy

Ready to take your influence to new heights? 🚀 With MayaIQ, connect with top brands offering free products and real rewards for your authentic promotions! 💼 Boost your collaborations and grow your influence today.  Follow us to be first that experience MayalQ! #MayaIQ #InfluencerGrowth #BrandPartnerships #ElevateYourInfluence

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🚀 Boost Your Marketing Prowess! 🚀 Ready to master market research and consumer behavior? Join Reskills' exclusive course to learn from industry pros and elevate your marketing game! 🔍 Course Highlights: ✅ Deep dive into market research ✅ Insights into consumer behavior ✅ Interactive onlive classes 📅 Enroll Now: https://lnkd.in/d5mstnmr Transform your strategies and stay ahead in the game. Let’s grow together! 💡📈 #Marketing #MarketResearch #ConsumerBehavior #CareerGrowth #Reskills

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Our Perspective on 2025 Marketing Trends in Beauty & Skincare Market Map

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With our global population rising, an estimated 100 billion square meters of additional infrastructure, like homes, offices, public spaces, and so on, will be needed. All this new development needs to be done #sustainably.   So, proud to share Paragon Developments' – leading Egyptian real estate developer and 2023 Schneider Electric Sustainability Impact Award winner – story! Committed to sustainability and environmentally friendly practices, using sustainable building materials and implementing green design principles, Paragon leverages EcoStruxure for sustainable real estate solutions, setting a new benchmark for smart and sustainable buildings in Egypt.   With EcoStruxure Power Monitoring Expert (PME), Paragon can monitor energy usage, prevent unplanned downtime, and ensure operational efficiency. Through centralized utility data management and energy load metering to monitor efficiency and equipment performance, Paragon decreased power consumption by 15%, with 6% coming from renewable sources. Water usage also dropped by 15% with a grey water system. As a result, Paragon site’s annual utility expenses achieved 21% in yearly energy savings and reduced CO2 emissions by 1,092 tons.   A big congratulations to #ImpactMaker, Paragon Developments, Bedeir Rizk, and the teams at Paragon for enhancing sustainability in the Egyptian real estate sector! This partnership is a testament to the fact that, together, we make a difference for our planet because when #innovation and #commitment come together, we drive meaningful changes and create lasting impact. Hear more from Bedeir here: https://lnkd.in/dYNGxcxC and share how you’re making an impact today: https://lnkd.in/d_H9tTkt   #LifeIsOn #ImpactMakers #ImpactStartsWithUs #SustainabilityImpactAward

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⛰ Navigating the Landscape of Strategy Planning and Execution in the Age of Transformation 💻 Our most recent webinar uncovers the latest trends and insights on strategic management, performance measurement, and execution in the Middle East and North Africa (MENA) region and addresses global business dynamics based on the State of Strategy Management Practice Report 2024 - MENA Region. 👉 Get the report here: https://bit.ly/3Ywzfql Throughout the webinar, our experts explore critical topics like balancing deliberate versus emergent strategy planning, adapting the performance management framework to the organizational context, and improving strategy execution. The conversation offers practical recommendations, data-driven insights, and best practices to help organizations stay competitive and resilient. ▶️ Check out the video recording here: https://bit.ly/3YPAbr9 #TheKPIInstitute #TKI #Webinar #StateofStrategy #StrategyReport #Research

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The franchise industry in Egypt holds enormous potential for growth, fuelled by a young population, increasing consumer spending, and a growing appetite for global brands. With over 95 million people, 63% under 30 years old, Egypt offers a vast consumer base for franchises. The food and beverage sector, accounting for 22.5% of franchise agreements, and retail franchises, comprising 49% of the market, present substantial growth prospects. U.S. companies lead with 20% of franchise agreements, underscoring the allure of international brands in Egypt. The country's strategic location between Europe and Asia further enhances its appeal to franchisors. Moreover, key sectors such as Information Technology, Renewable Energy, Tourism, Agriculture, and Healthcare are driving Egypt's GDP growth, with franchising playing a pivotal role in fostering development. As Egypt lacks specific franchise laws, consultants play a crucial role in navigating the legal landscape using a blend of contract, commercial, and agency laws. This opens up avenues for new and emerging companies to leverage the franchise model, engaging a burgeoning middle-class entrepreneurial segment. By guiding both franchisors and franchisees in this dynamic market, franchise consultants can facilitate growth and success. Explore the burgeoning opportunities in Egypt by becoming a FranchiseBAZAR Master Franchisee and launching the Number One franchise consultancy business from Cairo. Take charge of appointing and mentoring unit franchises in Alexandria, Giza, Suez, and Port Said, and be part of Egypt's expanding franchise landscape. Calling Senior Professionals, Business Houses, Real Estate, Retail Companies & Investors Interested in Building the Best Franchise Business in Egypt to #Apply now and connect with our Global Expansion Head Ms Chitra M Sharma to build your discussion. #Egypt #Franchise #Consulting #Opportunities #Business

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Over a decade ago in Egypt, a properly trained marketer had to be familiar with media planning, grps, consumer tracking, and market share from retail audit. They had to be financially savy to read and understand the p&l and to make informed decisions with the financial picture in mind. That was a time where brand management was at the heart of business. The true central dynamic brain that drove the company towards sustainable brand building and growth based on strengtheing brand equity. For numerous reasons fewer and fewer marketers got the training on fundamentals. Now the emphasis is more on whats trendy, what would go viral, get more reach and higher clicks. E commerce and performance marketing, which are critical tools, took over brand strategy. The creative content that is considered successful is one that makes a buzz. A catchy musical or a funny punchline. Brand gradually went to the background. The result is marketers are getting less trained on fundamentals and more trained on creating trends. And Marketing function rightfully took a back seat to other departments, whether it be finance or supply chain. As a discipline we stopped taking our job seriously and thus management in many companies stopped taking us seriously. Creative agencies are focused on creating comic sketches rather than brand building ads. And with that, fewer companies are giving the front seat to marketing. Brand magenent started within advertising agencies. And it seems that soon it could be returning back to advertising and digital agencies. Fewer and fewer properly trained marketers are getting in the market job. However, not all is gloomy. Still there are companies that still put consumer at their center of operations . They are numbered, but they are the ones most likely to thrive more robustly in the future. Probably gradually marketing will get back to the center of decision making of companies. If you are a marketer in Egypt, dont stay content with the learnings you are getting at your job. You will be probably consumed by redundant buzz making short term tactics. Not strategic brand building.There are plenty of high quality marketing articles online. Keep learning, keep sharpening your saw and with a little concxious effort? you will be a rare breed. It will pay off because it will put you on a league of your own.

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Our latest POV on how brands can leverage the key moment of Saudi National Day to connect with consumers, foster brand loyalty, and drive sales. #planahead #saudinationalday

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Mai Salama , founding partner of Creative Industry Summit, shares her journey of resilience and growth on Level Up with Ramez Youssef . Discover how a key client meeting reshaped her perspective, balancing ego and business, and turned a connection into a lasting friendship. Watch the full episode!

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Ready to unlock the secrets of successful marketing? 🚀 Join us as we dive into an exclusive episode featuring the esteemed marketing manager of Nestlé Affan Cheema who shares his journey from novice to industry leader! Discover the keys to impactful marketing, the lessons learned along the way, and the innovative strategies that sets a venture apart. Don’t miss this opportunity to gain profound insights that could elevate your own marketing endeavors! Complete Episode releasing soon on YouTube.

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A Closer Look at Egypt's Real Estate Sector in H1 2024 Check out the report for a deep dive into what’s driving the market and where it’s headed! #dubizzleegypt #Realestateegypt #InvestinEgypt #dubizzleegypt

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What will 2025 bring the PR industry in the Middle East? We have five predictions that will change how you get media exposure in the region and how you'll run your public relations... #2025 #predictions #PublicRelations #MiddleEast

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Saleh Ghazal, CEO of OMD MENA, features in Campaign Middle East’s 2024 Power List 💫 In this year's Power List issue, Saleh unpacks the evolving consumer landscape, shedding light on how behaviors and consumption patterns have shifted. He emphasizes the need for industry specialists to adapt swiftly, urging a change in mindset to stay ahead. Read the full feature here: https://lnkd.in/dxthDXQx

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90% of brands use social media to build awareness—are you one of them? With 4.8 billion users worldwide, social media isn’t optional anymore—it’s essential. AEDRA Digital’s social media management services keep you ahead of trends, help you engage your audience, and build brand loyalty. Don’t just post—start conversations that matter. Let’s take your social presence to the next level! ☎️(403) 473-5806 🌐 www.aedra.ca #OnlineVisibility #DigitalStrategy #DigitalMarketing #BrandSuccess #SocialMedia #SocialMediaMarketing #BrandAwareness #DigitalStrategy

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The 2024 Kantar BrandZ Spotlight on Egyptian brands highlights key accelerators for sustainable growth in a challenging economic landscape that are essential for brands to not only survive, but thrive, amidst evolving consumer behaviours and preferences. If you would like to attend our launch event, please reach out to Amol Ghate, Nermeen Bedeir, Menna Edrees and Ilse Dinner. #SustainableGrowth #KantarBrandZ #Egypt

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Stories, stories & stories. This is what keeps brands alive, what keeps people connected, and what keeps goodwill. At #MKYCOMM, we build emotional repport, we build long lasting entangliment between brands and audiences. #Marketing #Communications #Agency #Cairo #London #NewYork #Jeddah.

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