Ahmed Hani

Content creation for #OurNeighbour Unichairs 🪑⁠ Discover how Unichairs dining furniture can transform your hospitality space from contemporary to timeless. ⁠ ⁠ ⁠ #contentcreation #reels #socialmedia #marketing #marketingagency

٤

١ تعليق واحد

Ready to unlock the secrets of successful marketing? 🚀 Join us as we dive into an exclusive episode featuring the esteemed marketing manager of Nestlé Affan Cheema who shares his journey from novice to industry leader! Discover the keys to impactful marketing, the lessons learned along the way, and the innovative strategies that sets a venture apart. Don’t miss this opportunity to gain profound insights that could elevate your own marketing endeavors! Complete Episode releasing soon on YouTube.

٦

Selling is not one time.. There are always some parameters to ensure a good sale. 1- Identify what customer want 2- Identify customer's pain area 3- Offer a value add

٥

٢ تعليق

Ready to take your influence to new heights? 🚀 With MayaIQ, connect with top brands offering free products and real rewards for your authentic promotions! 💼 Boost your collaborations and grow your influence today.  Follow us to be first that experience MayalQ! #MayaIQ #InfluencerGrowth #BrandPartnerships #ElevateYourInfluence

١

Over a decade ago in Egypt, a properly trained marketer had to be familiar with media planning, grps, consumer tracking, and market share from retail audit. They had to be financially savy to read and understand the p&l and to make informed decisions with the financial picture in mind. That was a time where brand management was at the heart of business. The true central dynamic brain that drove the company towards sustainable brand building and growth based on strengtheing brand equity. For numerous reasons fewer and fewer marketers got the training on fundamentals. Now the emphasis is more on whats trendy, what would go viral, get more reach and higher clicks. E commerce and performance marketing, which are critical tools, took over brand strategy. The creative content that is considered successful is one that makes a buzz. A catchy musical or a funny punchline. Brand gradually went to the background. The result is marketers are getting less trained on fundamentals and more trained on creating trends. And Marketing function rightfully took a back seat to other departments, whether it be finance or supply chain. As a discipline we stopped taking our job seriously and thus management in many companies stopped taking us seriously. Creative agencies are focused on creating comic sketches rather than brand building ads. And with that, fewer companies are giving the front seat to marketing. Brand magenent started within advertising agencies. And it seems that soon it could be returning back to advertising and digital agencies. Fewer and fewer properly trained marketers are getting in the market job. However, not all is gloomy. Still there are companies that still put consumer at their center of operations . They are numbered, but they are the ones most likely to thrive more robustly in the future. Probably gradually marketing will get back to the center of decision making of companies. If you are a marketer in Egypt, dont stay content with the learnings you are getting at your job. You will be probably consumed by redundant buzz making short term tactics. Not strategic brand building.There are plenty of high quality marketing articles online. Keep learning, keep sharpening your saw and with a little concxious effort? you will be a rare breed. It will pay off because it will put you on a league of your own.

٣٨

٨ تعليق

📌Elevate #Brand_Engagement and Consumer_Connection with 👉 #Sweepstakes , #Influencers and #Live_Streaming 💥 📍Running Sweepstakes_Campaigns/#Events is not only a strong marketing technique but a fantastic way to 👉1️⃣ Drive engagement with the brand ,2️⃣ Improve brand recognition and 3️⃣ generate excitement. BUT ! ✔️🔺In order for the sweepstakes event #Go_Viral and create a #Buzz 🔺 1️⃣It is very effective to conduct the Lucky_Draws (Sweepstakes) 👉online through 👉 live streaming to enhance trust and credibility ◾The #Digital_Lucky_Draw is done automatically , in real time. Hence It will not only 👉 induces a sense of excitement, suspense and the thrill of Winning Big, 👉but will keep the #participants engaged , hoping for their name to roll out and appear on the screen. ------------------ 2️⃣ Collaborating with influencers 👉to amplify the #Reach and add more credibility to the sweepstakes 3️⃣To offer #Incentive_Prizes (i.e Giveaways and Rewards ) to the #Stream_Viewers for 👉offering #Organic_Reach & interactions during the live stream ------------------------ #FustekaGroup #Sweepstakes #LuckyDraws #DreamBigWinBig #ShopperMarketing #ConsumerPromotions #MarketingStrategy

٩

١ تعليق واحد

Which of these career skills do you need so badly?

٦

"PepsiCo is a place where you can really unlock your full potential." Legal Director, Yara Alzouman, reveals how a supportive team and culture of growth fueled her inspiring career journey. In this thought-provoking video, Yara dares you to find purpose by making a real-world impact. Are you ready to unlock your potential? #DareForBetter #AmazingAMESA http://spr.ly/60485uSFu

٢

٣ تعليق

#Digital_transformation Embracing technology allows telecom companies in general to streamline operations, improve customer service, and innovate faster. By adopting digital tools and platforms, they can become more agile and responsive to market changes.#salehAlmansoori_philosophy #technology

١

Strategic thinking in retail involves setting long-term goals and aligning operations and products to achieve them, while continuously providing value to customers. #Retail_Means_Detail #Strategy #Management_Consulting #Omnichannel #Analytics

٣

7 effective Trade marketing strategies 1. Conduct market research 2. Develop a comprehensive plan 3. Participate in trade shows 4. Make sure to have a strong brand 5. Run ads 6. Promote promotions 7. Use digital marketing methods Next: Consumer Electronics Show (CES) #trade_marketing #marketing #marketing_strategies #digital_marketing #promoting

٢

The primary motivator for #sellout in #retail is consumer demand, driven by factors like product quality, #pricing, promotional strategies, and emotional appeal. Overall perfect #Merchandising is the key. #retailisdetail

٩

٦ تعليق

The End of Zombie Consumerism These trends indicate highly price-sensitive consumer base, adaptable and focused on value for money (VFM) 1- 98% of Saudi consumers have changed their FMCG shopping habits (NielsenIQ). 2- 24% prefer to buy brands on promotion (NielsenIQ). 3- 59% would purchase products that are more affordable through innovation (NielsenIQ). 4- There is a shift from premium to economically priced options (NielsenIQ). https://lnkd.in/ehj5gdaQ #ValueForMoney #ConsumerTrends #SaudiArabia #PriceSensitivity #FMCG #InnovationInRetail #EconomicShift #BrandPromotions #behvoiur #Trademarketing

٣

١ تعليق واحد

“Catching up consumer at the right timing with proper product details is the key for successful conversion” In fact, consumers are not dealing with all products with the same way when it comes to purchase decision. That is why consumer buying behavior is classified into 4 subtypes regarding when they do the purchase: 1- Impulsive buying;  the lowest subtype in terms of consumer involvement (minimal effort & thinking) that is why purchase is usually unplanned, e.g. #confectionary. 2- Routine buying;  low consumer involvement for low cost products which purchased almost automatically, e.g. #staples (rice, pasta). 3- Modified buying;  products purchased occasionally so consumer need time & information about brands and updates, e.g. clothes. 4- New task buying;  highest consumer involvement for expensive, infrequently bought products with high degree of economical and/or psychological risk, e.g. Car, Home, computer. #consumer_behaviour #shopper_marketing

١

Focusing on Hypermarket based Modern Trade business with a strategic approach to drive sustainable business growth in Qatar market. #PRAN_RFL_GROUP #MODERN_TRADE_BUSINESS #QATAR_MARKET

٢٤

١ تعليق واحد

Electrical engineer

٦

The techniques and tricks used by food stylists to prepare the food before the shooting #video #advertising #food_stylist #marketing #food_photography

٢٣

Worth listening , how top level strategty is very important, where you have to setup goals and control with KPIs to achieve synergy in all levels.

١