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Nubank and Revolut are two of the world’s leading digital banks, transforming the financial services / banking industry, with two very different strategies: Nubank has focused on strengthening its presence in select markets. Revolut is expanding more broadly. Is one strategy better than the other? 1. Footprint: Nubank tailored its services to Brazil primarily, and is now in 3 LATAM markets, going deep and creating a dominant position, while Revolut offers services in 40+ countries. 2. Regulations: Nubank’s localized approach provides more focused regulatory engagements, while Revolut’s broader footprint requires more complex regulatory engagement in more markets. 3. Customers: Nubank has gained ~100 million customers (founded in 2013). Revolute has ~50 million (founded in 2015). 4. Revenue and Profitability: Nubank generates more revenue per customer ($80 vs $45). Revolut achieves higher profit per customer ($12 vs $10). Where will these two companies and the industry be 10 years from now? Source: CFTE - Centre for Finance, Technology and Entrepreneurship