About
I am passionate about innovation and internationalization in education.
I have 10…
Articles by Trang
Contributions
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Here's how you can uncover new market opportunities using creative approaches.
Having a diverse team and great collaboration also plays a crucial role. People coming from diverse experience, cultures, knowledge and perspectives bring a big pool of ideas and solutions. Collaboration ensures these ideas are effectively implemented, leading to greater success.
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Here's how you can uncover new market opportunities using creative approaches.
Fostering creativity is crucial for finding new market opportunities. At DreamApply, we also get encourage by colleagues to think outside the box and challenging assumptions has led to breakthroughs in finding a new approach. Different markets require tailored approaches, whether through tech-driven solutions or personalized strategies. Those "creativity boost" sessions has to be targeted, agile and responsive, ensuring the ideas we propose can meet diverse market needs effectively.
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Here's how you can uncover new market opportunities using creative approaches.
Engaging directly with customers is a good strategy for uncovering unmet needs and desires. However, it's not without its challenges. Organizing focus groups, surveys, or one-on-one interviews takes significant time and effort. It requires building strong connections and honing deep communication skills to truly understand what customers are saying, and even more importantly, what they might not be saying outright. It's a powerful way to ensure our offerings remain relevant and impactful, but it demands a dedicated and thoughtful approach.
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Here's how you can uncover new market opportunities using creative approaches.
Absolutely, diving deep into the existing market data is crucial! By analyzing patterns in customer feedback and purchasing behaviors, along with broader industry trends, we can uncover some not-so-obvious opportunities. We should then focus on problem and solution finding, especially for local matters, we can tailor our offerings more effectively. It's not just about spotting trends; it’s about getting insights and strategically positioning ourselves to solve real problems and meet emerging needs effectively.
Activity
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🌟 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐯𝐬 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 - 𝑵𝒐 𝒎𝒐𝒓𝒆 𝑰𝒍𝒍𝒖𝒔𝒊𝒐𝒏𝒔 - 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐁𝐢𝐠 𝐢𝐧 𝐀𝐬𝐢𝐚 𝟐𝟎𝟐𝟒 It was my…
🌟 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐯𝐬 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 - 𝑵𝒐 𝒎𝒐𝒓𝒆 𝑰𝒍𝒍𝒖𝒔𝒊𝒐𝒏𝒔 - 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐁𝐢𝐠 𝐢𝐧 𝐀𝐬𝐢𝐚 𝟐𝟎𝟐𝟒 It was my…
Shared by Trang Nguyen, Ph.D.
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"Of all the 17 United Nations Sustainable Development Goals, SDG4 is especially and directly relevant to the work of Higher Education (HE)…
"Of all the 17 United Nations Sustainable Development Goals, SDG4 is especially and directly relevant to the work of Higher Education (HE)…
Liked by Trang Nguyen, Ph.D.
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Tôi nỗ lực để làm LinkedIn bớt formal hơn Hôm trước đọc bài của Anh Tú Nguyễn tôi cũng thấy là chúng ta dùng Linkedin không phải lúc nào cũng vì…
Tôi nỗ lực để làm LinkedIn bớt formal hơn Hôm trước đọc bài của Anh Tú Nguyễn tôi cũng thấy là chúng ta dùng Linkedin không phải lúc nào cũng vì…
Liked by Trang Nguyen, Ph.D.
Experience
Education
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Southern Taiwan University of Technology
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Researching topics: Fuzzy Multi-criteria Decision Making, Entrepreneurship, Ed-Tech Start-ups, Talent Management, Culture Diversity, Organization Performance
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Erasmus Plus program - Dora Plus Scholarship for Short-term visiting PhD student
Research Interests: Entrepreneurship, Business and Management Model Entrepreneurship Investment, Decision Making, Social Innovation, Entrepreneurial Finance, Social Finance, ... -
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Licenses & Certifications
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STARTERtech - Startup Idea Development, Marketing, Tax, Legal, Finance, Pitching
TTÜ Mektory Innovation and Business Centre
Issued
Volunteer Experience
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Supporter and tutor
Dainam University
- 4 months
Education
With my team, we fixed the roads for people in countryside, helped poor kids have chance to learn and experience English activities, gave in-needed stuff for poor people
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Marketing Team Member
Latitude59
- 3 months
Science and Technology
Speakers Research & Twitter Content Lead - With our Marketing power team, we earned ~60K on Organic Impressions over 2 days (increased ~150%), Mentions were increased by ~1000% and ~400% for Tweets
Publications
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EVALUATING ACCELERATORS USING THE ANALYTICAL NETWORK PROCESS METHOD
THE 19th INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT, Tainan, TAIWAN, 02 - 03 November, 2023
Following the Covid-19 epidemic, the entrepreneurship program landscape has changed, with
many accelerators opting for virtual formats. This shift has removed geographical constraints for
entrepreneurs, allowing them to collaborate with the most appropriate accelerator regardless of location.
With many options available, businesses must carefully define and evaluate the criteria for selecting an
accelerator. The selection process entails considering both quantitative and qualitative…Following the Covid-19 epidemic, the entrepreneurship program landscape has changed, with
many accelerators opting for virtual formats. This shift has removed geographical constraints for
entrepreneurs, allowing them to collaborate with the most appropriate accelerator regardless of location.
With many options available, businesses must carefully define and evaluate the criteria for selecting an
accelerator. The selection process entails considering both quantitative and qualitative factors.
Quantitative aspects include analyzing successful exit cases and investment capital, while qualitative
factors encompass the accelerator's local market experience and reputation. Studies using ANP to evaluate
and select the most suitable accelerator from a startup's point of view have never been done before. This
work aims to use ANP to investigate critical criteria and rank alternatives to assist the startup's decision.
The numerical example showed the feasibility and potential of using a multi-criteria decision-making
technique to study a startup's perspective on accelerators. -
Ranking Startups Using DEMATEL-ANP-Based Fuzzy PROMETHEE II
Axioms
Accelerators play a critical role in fostering innovative ecosystems and nurturing startups. The evaluation and selection of startups, particularly technology-based startups, for acceleration programs are essential in accelerator economy and management. Assessment of startups requires consideration of numerical and qualitative criteria such as sales, prior startup experience, demand validation, and product maturity. Startups must be ranked based on the varying importance of criteria, which can…
Accelerators play a critical role in fostering innovative ecosystems and nurturing startups. The evaluation and selection of startups, particularly technology-based startups, for acceleration programs are essential in accelerator economy and management. Assessment of startups requires consideration of numerical and qualitative criteria such as sales, prior startup experience, demand validation, and product maturity. Startups must be ranked based on the varying importance of criteria, which can be identified as a fuzzy multi-criteria decision-making (MCDM) problem. MCDM methods have proven effective in managing complex problems. However, the use of MCDM techniques in startup selection and evaluation of criteria interrelationships from the accelerator perspective is yet to be researched. This study proposes a hybrid DEMATEL-ANP-based fuzzy PROMETHEE II model to rank startups and examine the interrelationships between factors. The final preference values are fuzzy numbers, making a fuzzy ranking method necessary for decision-making. An extension of ranking fuzzy numbers using a spread area-based relative maximizing and minimizing set is suggested to improve the flexibility of existing ranking MCDM methods. Algorithms and formulas are derived and a comparison demonstrates the merits of the proposed method. Finally, a numerical experiment is designed to address the viability of the hybrid DEMATEL-ANP-based fuzzy PROMETHEE II model.
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DETERMINING CRITERIA WEIGHTS FOR STARTUP SELECTION USING ANALYTICAL NETWORK PROCESS METHOD
THE 17th INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT Tainan, TAIWAN, 25-26 November, 2021
A new application of the ANP method of determining criteria weights for startup project selection was presented in this work. The numerical example showed the feasibility of using the ANP method to obtain criteria weights without the alternatives. It can help avoid bias in evaluating steps by decision-makers. The chosen criteria are previously defined as important criteria to the selection process. To a greater extent, this research provides accelerators a better understanding of the roles of…
A new application of the ANP method of determining criteria weights for startup project selection was presented in this work. The numerical example showed the feasibility of using the ANP method to obtain criteria weights without the alternatives. It can help avoid bias in evaluating steps by decision-makers. The chosen criteria are previously defined as important criteria to the selection process. To a greater extent, this research provides accelerators a better understanding of the roles of factors (criteria) influencing decision-making procedures.
Other authors -
Using a fuzzy multiple criteria decision-making method to evaluate personal diversity perception to work in a diverse workgroup
Journal of Intelligent & Fuzzy Systems
This paper provides an accessible and efficiently conducting ranking method and expands the fuzzy MCDM application to the context of diversity perception.
Other authors -
EXAMINING INTERNAL ORGANIZATION FACTORS ON BUSINESS MODEL INNOVATION USING A DEMATEL METHOD
THE 16th INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT
. Several studies have applied DEMATEL in the area of innovation, business, and management. However, studies using the DEMATEL method on the development of Business Model Innovation (BMI) in the organization have not yet been conducted. With the technique’s capabilities and advantage, this paper aims to fill this gap and visualize the interrelationship between internal influencing factors on BMI for deeper understanding and recognition of the mutual influences based on an influential…
. Several studies have applied DEMATEL in the area of innovation, business, and management. However, studies using the DEMATEL method on the development of Business Model Innovation (BMI) in the organization have not yet been conducted. With the technique’s capabilities and advantage, this paper aims to fill this gap and visualize the interrelationship between internal influencing factors on BMI for deeper understanding and recognition of the mutual influences based on an influential relationship map (IRM). A numerical example was carried out to test the feasibility of using DEMATEL to evaluate and gain a better understanding of BMI. The main contribution of this study is a causal analysis among internal organization factors influencing BMI by using DEMATEL, a multi-criteria decision-making (MCDM) method, that explains the interdependency relationships and finds critical factors of a complex system.
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Measuring Personal Perception in A Diversity Workgroup by An MCDM Method under Uncertain Environment
THE 15th INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT
Many studies have been conducted to focus on dealing with workgroup diversity as it is one of the most challenging issues facing organizations today. However, studies addressing learning personal perception, especially in diversity workgroups using fuzzy MCDM somewhat limited. The purpose of this work is to establish a multi-criteria model based on fuzzy set theory to evaluate and rank the willingness to work in a diverse workgroup of experienced employees. An empirical example was conducted…
Many studies have been conducted to focus on dealing with workgroup diversity as it is one of the most challenging issues facing organizations today. However, studies addressing learning personal perception, especially in diversity workgroups using fuzzy MCDM somewhat limited. The purpose of this work is to establish a multi-criteria model based on fuzzy set theory to evaluate and rank the willingness to work in a diverse workgroup of experienced employees. An empirical example was conducted with decision-makers from Europe, Asia, and South America. The main contribution of the paper is applying fuzzy MCDM to solve the uncertainty and vagueness of human’s subjective points of view about working in a diverse workgroup.
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Ranking Alternatives with Relative Maximizing and Minimizing Sets in a Fuzzy MCDM Model
International Journal of Fuzzy Systems
This work proposes relative maximizing and minimizing sets to improve upon Chen’s ranking method. Comparative examples are provided to demonstrate the advantages of the proposed ranking method, and an experiment is conducted to show its robustness. The proposed ranking method is applied to a fuzzy multiple criteria decision making (MCDM) model to present its applicability. The ranking procedure can be clearly displayed to enhance the execution efficiency of the suggested fuzzy MCDM model. A…
This work proposes relative maximizing and minimizing sets to improve upon Chen’s ranking method. Comparative examples are provided to demonstrate the advantages of the proposed ranking method, and an experiment is conducted to show its robustness. The proposed ranking method is applied to a fuzzy multiple criteria decision making (MCDM) model to present its applicability. The ranking procedure can be clearly displayed to enhance the execution efficiency of the suggested fuzzy MCDM model. A numerical example is used to display the feasibility of the proposed model. Finally, an experiment is investigated to show that the proposed ranking method improves upon Chen’s method inconsistently ranking the final fuzzy numbers in the suggested fuzzy MCDM model.
Other authors
Projects
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Social Innovation and out-of-classroom practice-based learning strategy
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- Plan and manage the project regarding the survey, budget and so on.
- Investigate "Out of classroom practice-based learning strategy" and the relationship of perceived social impact on social innovation moderated by self-oriented and others-oriented perspectives" of students and professors in Vietnam
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Customer Service & Digital Marketing
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- Working hard with my team, we increased 600 new students for Dai nam University in 2016.
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Establishing Dainam University Language Center
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AP16 Vietnam Conference on Global Business, Economic, Finance and Social Science
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- Conference content developer
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Business Development and Re-structuring Organization
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- Setting up education program
- Staff Training and re-structuring organization
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Evaluating Language Center Locations using Fuzzy Multiple Criteria Decision Making Method
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An application of Fuzzy MCDM Method to setting up new business
Honors & Awards
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Outstanding Group Performance Contest (1st place)
Asian Youth Forum 2020
Contest Award for our group (1st place) for an innovative solution under Cultural Inheritance and Innovation theme, SDGs goals in Asian Youth Forum 2020, organized by National Tsing Hua University and Fair Winds Foundation
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Eramus Plus - Dora Plus Scholarship
Tallinn University of Technology
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PhD Full Scholarship
Southern Taiwan University of Science and Technology
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MBA Scholarship
Southern Taiwan University of Science and Technology
Languages
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English
Full professional proficiency
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Chinese
Professional working proficiency
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Vietnamese
Native or bilingual proficiency
Organizations
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KLAF Group
Founder
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Recommendations received
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Abbotsholme School is seeking a first-class professional for the role of #Director of Admissions and Marketing for its two independent schools in…
Abbotsholme School is seeking a first-class professional for the role of #Director of Admissions and Marketing for its two independent schools in…
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Vietnam: The Tech Place to Be? As investors pivot from China, Southeast Asia is reaping the rewards. Recent announced investments highlight this…
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