Abstract
This paper discusses the application of situational awareness theory in the conversational interaction of shopping apps, proposes the conversational interaction design process of shopping apps based on the situational awareness model and the KANO-AHP model, obtains user needs qualitatively and quantitatively, and explores and summarizes the user experience-oriented conversational interaction design strategy of shopping apps. On the basis of the situational awareness theory, the situational awareness model is used to obtain the user’s experience demand set from the four dimensions of conversational interactive vision, interaction, function and emotion from the three aspects of user situational factors, product situational factors and environmental situational factors. The KANO model is used to screen and classify the resulting demand set. Obtain the shopping APP conversational interactive user demand hierarchy; Then combined with the analytic hierarchy process to calculate the weight of each demand and the importance of the ranking, finally put forward the design strategy. By using the situational awareness theory and the KANO-AHP model to analyze user needs, the author puts forward strategies and suggestions for the conversational interactive experience design of shopping APP from four aspects of user visual interface experience, functional experience, interactive experience and emotional experience. In particular, strategies such as personality characteristics, high-context conversation mechanism and the same emotional feedback mechanism are proposed for emotional experience, so as to improve the user experience and satisfaction of shopping APP conversational interaction.
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09 July 2023
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Jia, F., Chen, X., Chen, Y. (2023). Research on Conversational Interaction Design Strategy of Shopping APP Based on Context Awareness. In: Mori, H., Asahi, Y. (eds) Human Interface and the Management of Information. HCII 2023. Lecture Notes in Computer Science, vol 14016. Springer, Cham. https://doi.org/10.1007/978-3-031-35129-7_6
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