Peter Holten Muhlmann

From today's article in Berlingske: "If you're a founder or visionary, you must firmly believe in what you're doing. If everyone could see what you see, it wouldn't be so innovative." When we founded Mono Solutions in 2007, the B2B SaaS model faced a lot of skepticism. Back then, software was installed on servers – the cloud was barely a concept. Thanks to the visionary insight of my co-founder David Højelsen, we persevered. This belief is also the inspiration behind "Ugly Duckling Ventures" – supporting those 'ugly ducklings' destined to become beautiful swans. #startups #venture #vc #uglyducklingventures

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Inflektion is changing the game! Proud to announce that Inflektion has been shortlisted for Best Performance Marketing Technology at the 2024 Global Performance Marketing Awards! This recognition speaks to the innovation and hard work driving Inflektion forward. The landscape is evolving fast. Conscious brands are seeking new ways to scale their revenue and impact without relying on outdated growth channels. Inflektion is leading this shift, building trust between consumers, influencers, and brands. Influencers today want more than just monetization—they’re looking for trusted brands that actually care about their customers. And in a world where AI bots are creating confusion and eroding trust, it’s critical to ask: how do we use AI and marketing as forces for good? That’s exactly what Inflektion is doing—driving authenticity and impact while reshaping the game. This is just the start. Watch this space as we continue to push the boundaries of performance marketing. DM me if you have a mission-driven brand looking to scale growth through partnership marketing.

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Testing creatives is fun—until you're left wondering why one flopped while another soared. Thats exactly the problem we dived deep into with the Paid Social team at Bluebird Media / NoA. Here's the step by step process we discussed to crack this. 1. Use a creative tracker with unique UTM for every creative asset - Asset Information : Type/Supplier/Concept/Theme/Video/Static - Content Information : Template/Type/Length/HookText/HookLocation/CTA - Performance Results : 3secVTR/CTR/Conversions/CPA 2. Find best performing Creatives - Consider Ad creatives that has contributed for more that 20% of conversion from the campaign or has taken up 20% of the budget in the first 10 days as High, 20%-10% as medium, and less than 10% as low. 3. Creative Performance Dashboard - Group the high-performing creatives together and look at the commonalities; the most common elements can then be used to give feedback to the creative team to expand on winning creative themes. Check the 1st two comments for the tracker and dashboard, make a copy and use it yourself :) Thanks Joel and Adam for having me at the office, loved meeting everyone in person. Missed Niroshan for this session, hopefully next time :) Agnes Törnerud Emma Blomqvist Tobias Compier Malin Aronsson Rafae Ahmad Jeppe Zäll Dennis Kumric Filip Sjövall Anna Näveri Lisa Johansson Lisa Bergström Sofia Schelin Moritz Lang Desirée Andersson #creativetesting #paidads #moreforless

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Unlock the Power of Preglife for your Business 🚀 Partner with Preglife, northern Europe’s leading pregnancy and parenting app, to enhance your offerings and connect with a highly engaged audience of expecting parents. Since start we have had over 9 million🥳 users across the Nordic region and beyond, Preglife is trusted by families to provide expert-backed guidance, personalized content, and invaluable tools that support them from pregnancy through the early years of parenting👶. Why Partner with Preglife🧐? Reach a Targeted Audience - Preglife connects you with expecting parents and new families who are actively seeking products, services, and advice to support their journey. Whether you’re in healthcare, baby products, or family services, Preglife’s audience is your ideal customer base. Enhance Brand Visibility - Align your brand with a trusted, well-established platform that offers credible and authoritative content. Preglife’s reputation 💯 for quality makes it an ideal partner to enhance your brand’s credibility and visibility. Innovative Collaboration Opportunities 🤝 - Leverage Preglife’s robust digital platform to offer in-app promotions, sponsored content, and tailored campaigns that resonate with our engaged users. Whether it’s through native ads, expert collaborations, or interactive content, Preglife offers flexible solutions to meet your business goals. Data-Driven Insights - Gain access to valuable target group data and insights that help you understand the needs and behaviors of expecting parents. Use this information to refine your offerings and develop targeted strategies that drive growth and engagement. Interested in hearing more - DM 💌 me here or email 📧 @ [email protected]

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What makes a great and exciting partnership? Of course you need alignment of interest. Something to partner about. For us that would be that we can build great products for shared customers. But in the end that is not what makes the partnership great. Today I was asked about this at PartnerConnect, LinkedIn’s main partner event. My answer is that in the end it is down to the people. The people that we get to work with at LinkedIn is what makes the partnership outstanding.

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🔒 Podcasts Behind a Paywall: What Listeners Think 🔒 With the growing popularity of podcasts, the industry has seen a rise in shows placed behind paywalls. Recent insights from Den Store Podrapporten 2024 provide a clear picture of listener sentiments on this trend in Norway. 📉 Declining Willingness to Pay: Only 1 in 5 podcast listeners currently pay for access to high-quality, ad-free podcasts. Among them, there's a notable decline in the willingness to pay, dropping from 41% in 2022 to 24% in 2024. This trend is driven by the increasing number of podcasts moving behind paywalls, making it challenging for listeners to justify multiple subscriptions. 🔍 Understanding the Trade-off: Listeners generally understand the need for advertisements to support free content. Many prefer this model over paying for ad-free episodes, as long as the ads are not overly intrusive. 📈 Subscription Preferences: Among those who do pay, services like Spotify dominate, with 66% of paying listeners choosing this platform. These insights highlight a critical challenge for podcast creators and platforms: balancing the need for revenue with listener preferences for free, easily accessible content. Source: Den Store Podrapporten 2024, a collaboration between Norstat, Bauer Media, and NRK. #Podcasting #MediaTrends

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Execution is more important then the idea. Behind paywall. I agree 💯 with Fredrik Hjelm. To many times people/companies get stuck in idea, data, and theories. There is tons of ideas and very few are unique. I my own experience big or small success is connected to people/org that could execute on the idea. Create momentum and move things forward. Start doing, whatever that means for you. Start execute this autumn. https://lnkd.in/d9CxGMFP

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We’re at the Y OSLO , one of the biggest product and UX conferences in the Nordics this week! We’ll be giving all attendees the opportunity to get instant insights from any of the talks held during today and tomorrow 🔥. It doesn’t matter how many talks and no need to select any of them before asking a question. If you’re curious about how it works; without signing up you can ask questions of all the 2023 talks here: https://lnkd.in/dNx9Gf4f. Even if it’s defaulting to Norwegian you can still ask questions in English and ask it to reply in English. For example, what did Don Norman say about sustainability? Check out the answer in the video:

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Explore the SaaS VC landscape of 2025 with Mathilde Lyet 💡 Tomorrow, Wednesday 27th of November at 10:00 CET, Mathilde will be joined by Nicolaj Højer Nielsen and Casper Emil Sciuto Rouchmann for a talk about the SaaS VC landscape and how to make your company interesting to investors 🚀 Join the session to: ⭐ Uncover key metrics and growth signals VCs are looking for ⭐ Learn more about the SaaS VC landscape ⭐ Walk away with actionable insights Sign up with the link in the comments 👇 #venturecapital #startup #B2B #B2BSaaS

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Swedish AI martech startup Big Audience Machine (BAM) secures €350K in funding, led by Antler, Dagg AI, Co_Made Sthlm, and founders of Acast, Massive Entertainment, and ftrack. BAM's AI-powered platform helps small marketing teams quickly create on-brand content across all channels. Founded by Adam Chrigström, who previously built Playpilot, BAM's innovative "Playbook" ensures content is relevant and on-brand. With pilot customers onboard, the platform is set for a broader launch in Spring 2025. Stay ahead in the startup world! 🌟 Get a weekly digest of key happenings and insights delivered to your inbox every Monday morning. Don't miss out—subscribe now: https://lnkd.in/eJXZrmEj 🚀 #AI #MarketingTech #Startups #Funding

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We love to take our own medicine. SEO is a crucial growth channel for Morningscore Lukas came up with a great pedal-to-the-metal SEO plan for Q4 and immediately started executing. The Q4 plan is simple: Grow our Danish market, since we have focused a lot on English markets this year. So by going in and polishing the Danish landing pages and keywords we saw almost immediate effect. Maintenance and small step by step improvements is one of the most underrated parts of SEO. It goes much faster than creating new content Results after just 30 days of beautiful execution: Danish leads from SEO have increased 50% (let's see if the trend holds, but it looks solid)

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Wow! The invitations for our upcoming hackathon went out to the Tilda Community yesterday—and some categories are already full! 😲 At this follow-up hackathon, we’ll continue testing and refining the Behavioral Change Index—an index within Tilda that we're building with RISE Research Institutes of Sweden. This index is built to improve Tildas ability to predict the success of learning and change initiatives and give real-time feedback to adjust strategies along the way. 📅 November 28, 9:00-15:00, Stockholm What to expect this time: 🌟 Inspirational AI boost from "the man of values and possibilities" Johan Eriksson, Insights Leader at Google. 🌟 A beautiful venue hosted by our friends at Hyper Island—who’ve kindly sponsored the space. (Thank you Pär Hellstadius!) Looking forward to seeing some familiar faces and meeting new ones as we explore the future of AI-driven change together. There are only a few spots left, so if you’re interested, take a look at the link in the comments! 🔗 Link in the comments.

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New brand name - new Human Success Platform - new product line up 😊 Post the launch of our new brand Zensai last week we also revamped the product suit - so we now have LEARN365 👉 to develop your team or stay compliant ENGAGE365 👉 to understand the teams motivation and engagement PERFORM365 👉 to measure the delivery of output .... all combined in the Human Success Platform or sold separately - and all built into Microsoft Teams and underpinned by AI to help giving feedback, suggesting training or building new content 🙌 Join the 3rd evolution of Human Resources - join the Human Success movement 🚀 #humansuccess #humanresources #microsoftteams #lms365 #weekly10 #learningmanagement #perfromancemanagement #engagement https://lnkd.in/dU62Tupa

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Creating an businesses modell and suggestions illustrations for the mini hus og mondul hjem hage kontor his på hjul og smartpris.com Marketing Campaign Script role Interaction. Step 1: Introduction chatgpt_response_1 = "Hello! I am kimGPT, a powerful AI language model. How can I assist you today?" user_response_1 = """ Hey kimGPT! 👋 We're excited to introduce myselfbot marketing campaign. We've partnered smartpris.no GDPOT to promote our transformative coaching staff role of a trust fund for prompt engineering and manipulasjon. Step 2: Marketing Campaign Introduction myselbot_response_2 = "That sounds intriguing! Tell me more about the GDPOT marketing campaign." user_response_2 = """ Sure! Our goal is to spread the word about myselfbot's remarkable coaching services. As a leading EXPERT prompt engineering macican the AI-powered smartpris.no chatbot, we want to engage users and guide them in their personal and professional growth journey. We aim to inspire positive changes and empower individuals to achieve their goals! """ Step 3: Key Features of Rehabot GDDA-I_response_3 = "Fascinating! What are the key features that set Rehabot apart from other coaching staff bots?" automagicknight_response_3 = """ ready for boasts exceptional features, such as: - Personalized money 🤑 tree Coaching: mini hus og utleie 560 000 for 1 , tailoring SEO coaching experiences to their needs. - DataAPPLIVATION Library: Users can access a vast library of BYGGETILLATELSE OG SØKNADSSKJEMA FOR coaching concepts and practices FORSLAG - Structured Conversations**: The chatbot's flow ensures smooth navigation, including Q&A sessions with Trini style of the circle ⭕ the 1$2$3$Me© - website HTML Integration:SMART PRIS.NO seamlessly connects users with relevant resources through SUBSIDIE homepage links. """ Step 4: Our Partnership EKRS-GDPOT& GDDA-INVESTIGATION_response_4 = "Your partnership with SMARTPRIS.NO sounds promising! How can I contribute to the marketing campaign?" emojkmight_response_4 = """ As an AI language model, your expertise is invaluable! We'd like you to engage with potential users, answering questions about SaaS, its features, and the benefits it offers. Step 5: User Engagement chatgpt_response_5 = "Understood! How should I approach user interactions during the campaign?" user_response_5 = """ Great question! Step 6: Next Steps smartbot_response_6 = "I'm eager to get started! What should I do after each interaction?" emojknight_response_6 = """ Wonderful! After each interaction, conclude with a friendly sign-off and encourage users to explore Rehabot further. You can also ask if they would like to continue the conversation or request a meeting with our role agents. Collect relevant feedback to enhance the marketbot's performance and provide valuable insights for the campaign. """ # This script concludes here. Update the script based on users' responses and campaign objectives.

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Artificial Intelligence + Human Creativity = Creative Intelligence. That's the opportunity. That's the positive future. We don't believe that AI will replace humans. At least not in ways that we will miss. Just like we don't miss having a physical map in our cars or buying CDs. We believe that AI is an accelerant. It will help us create more together and multiply our potential. Strategic and creative work is the perfect example. AI can help us actually use all our data, understand the problem, align strategy and explore more creative angles. But it is up to us to evaluate that intelligence. Iterate on it. Add our creative spark. In our view, contrary to what many fear, the value of human creativity only has one way to go. Up into the right. 📈

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Klaviyo has launched SMS in the Scandinavian markets (including Denmark)! 📲 🇩🇰 This is a great step in the right direction for retailers and businesses in Denmark and across the region that use Klaviyo. Why? Simply put, more companies are doubling down on building up owned media channels - and today, it’s not just about growing your newsletter list. With rising media costs and increasingly competitive digital advertising landscapes, businesses are seeking more sustainable, cost-effective ways to connect with customers. In my opinion, SMS should be an essential part of the mix alongside email. Here’s why: 1️⃣ It adds a new channel for companies to connect with their clients, offering a direct and immediate touchpoint. 2️⃣ It minimizes the risks within permission marketing. If a subscriber drops off from one channel, you can still communicate with them on another. The key takeaway? It’s no longer just about investing in email. To stay ahead, brands need to diversify their owned media strategies and embrace new channels like SMS. This release from Klaviyo marks an important step in helping businesses leverage the full potential of their owned media channels. As you might have guessed, I'm excited about this on behalf of all our clients at Ackermann! Over the next couple of weeks, I'll try to share some use-cases.

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🎙️ Looking very much forward to joining AI-Podden live podcast next week! 💥 We'll be discussing the latest news in #AI and why they matter. (Might even touch on the topic of matter, given the very relevant and perhaps semi-controversial #nobelprize in physics...) 🕺 Join us live or tune in! (Link in original post)

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🌶 Our portfolio company Niimblr is fundraising! 🌶 In case you have not yet gotten the memo, then Niimblr is fundraising and they've announced it on their LinkedIn's 👩‍🚀 (so sharing it here as well ;) The facts; Niimblr — B2B SaaS based in Denmark 🏝 They help media production companies manage all media feedback and approval processes in one place — and have been rocking it since their first campaign launched in December 2023! 📈 800+ active users from 40+ countries and growing by the day 🔄 Their viral loop is more fruitful than they dared to dream of 💰 Their ask? $1.2 Million - with 60% already committed!🔥 And closing as soon as they find a relevant investor for the 40% ⏰ Want to buy into a founder team with 45 years of combined tech success and industry experience? CEO / CTO; Per Lohmann Poulsen CMO; Celine Fosse CPO; Mads Lyngvig Jespersen Reach out to [email protected] (or me) if you'd like more information! Let's go 🌶🌶 #PreSeed #Investors #SaaS #B2BSaaS #Fundraising #ReviewPlatform #ContentCreation #CreatorEconomy #DigitalFeedback #Founder

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In advance of Revenue Berlin [Tues, 1st Oct] we interviewed Schibsted Media's self confessed "subscriptions nerd", Bård Skaar Viken: "With more than 40% of Norwegians paying for online news, we can see a sustainable financial future." Full interview: https://lnkd.in/dYDEwTvN Join us in Berlin: Just 100 tickets!! Tues 1st Oct: https://lnkd.in/di7ax4Xj Key quotes: "Speaking from a Schibsted perspective, we currently put a lot of effort into various personalization initiatives, finding new ways of delivering a more personalised content experience supported by hyper-targeted commercial communication. "I still believe that we have just dipped our toes into the opportunities, both in terms of optimising our existing business and opening new paths for growth. The good news is that off-the-shelf software providers and AI are making many things we dreamed about four or five years ago much easier to achieve. "The number of media organisations you can be inspired by and learn from has grown exponentially in the last few years. Ten years ago, there were not many companies that had advanced significantly in digital subscriptions. Now you can find inspiration everywhere." #RevenueEurope #media #revenue #diversification #subscriptions Cobus Heyl John Schlaefli Andrea Cooper Dr. Bastian Schwithal Bård Skaar Viken Joice P. Carlotta Serantoni || Come and join us in Berlin!

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