Nursel Yildirim

How can you use AI in service to human centered experiences? At this years Cannes Lions International Festival of Creativity we've brought the Four Futures immersive experience - enhanced by AI and anchored in climate science. Kampanje met our Co-CEO Behnam Farazollahi on site to experience Four Futures, ask about the strong emotional response to this work, and to chat about the future of AI & design. Excerpt from Kampanje: One of the festival participants who is watching the presentation alongside Kampanje's dispatched reporter starts to cry. -Is that a reaction you often see?- It is a very emotional and strong response. We try to use our product development expertise, design, and creativity to really make people feel the future. Some have had strong emotional reactions and have had to sit down afterward. This has happened at COP28, in Oslo, and here. It means that it does some of what it is supposed to do. It makes us take responsibility, and that makes it extra painful and powerful, says Behnam Farazollahi Continue reading about EY Doberman at Cannes here: https://lnkd.in/dkAdbBzZ #AI #Design

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We are launching our new website – videa.se! We are happy to announce that our new website, videa.se, is now live! The site is produced entirely in-house, from design to content, and it feels good to be able to offer a platform that better reflects our company. With the new website, we want to achieve the following: • More modern design: An updated design that makes it easier to navigate and find information. • Easier to find information about our services: We have restructured the page so that you can quickly find what you are looking for. • Better adaptation for mobile devices: Whether you visit us from a computer, tablet or mobile, the experience will be optimized. • More information about the work behind various projects: Get an insight into the work behind our productions. • More moving material: We have added more films and videos to better showcase our services and projects. • Customer cases: Now we also include customer cases that are not film projects, such as interactive presentations and various visualization projects. • Faster loading time: For a smoother experience, we have improved page loading times. • Better SEO optimization: In order for new customers to be able to find us on the web, we have worked on improving our visibility in search engines. We are proud to have produced this website entirely ourselves and hope it will provide a better customer experience. Please take a look at our new website at videa.se. Sincerely, Vidéa #Filmproduction #Film #3Danimation #visualizations #virtualstudio #interactivity #Gavle #Sweden #Videa

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[This may be of interest for our English-speaking registrars and colleagues.] Do Norid's services fall under the DSA? The Digital Services Act (DSA) is often referred to as part of the EU's platform regulation, aimed at addressing some of the challenges posed by the concentration of power in a few large global technology companies. However, the DSA regulates more than just platforms like Facebook and Instagram. The regulation covers all providers of internet-based services, _to the extent_ that the services fall into one of the following categories: • mere conduit (e.g., internet access services) • caching (intermediary storage services) • hosting (hosting services) There are many different actors involved in making content and services available to users, from content providers who upload content to a server hosted by a hosting service provider, to internet providers who transport the content from the server to the user via the internet. To determine whether a service falls within or outside the scope of the DSA, each actor must specifically assess the technical functionalities of their services. Norid has concluded that our services fall outside the scope of the DSA. Domain name system lookups occur before the content is transported, and the lookup only results in the user's machine obtaining the IP address of the server where the content resides. Neither Norid's name servers nor the name servers for individual domain names _store or transmit the actual content_. Norid's role thus ends where the roles of content providers and other service providers begin. We have published the legal analyses of our services: 💠 https://lnkd.in/dB7c8hNu (translated into English) We hope this will be helpful for domain registrars and name server providers who need to assess whether they offer services covered by the DSA.

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Are you concerned about the security of your IT infrastructure? With Google Cloud, you can enjoy industry-leading security measures and peace of mind. Gapps is here to guide you in adopting Google Cloud and building a secure foundation for your business. Read more and let's discuss your needs. https://hubs.la/Q02fBmz60 #Security #SecureInfrastructure #GoogleCloud

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Read Case study for Digdir implementing OKR!  🎯  🎯  🎯  Challenges before Futureworks.....  ❌  Lack of visible OKR dependencies  ❌  Low compliance with OKR principles and rules  ❌  Difficulty in setting meaningful OKRs aligned with organizational objectives Digitaliseringsdirektoratet (Digdir), also known as the Norwegian Digitalisation Agency, is a government agency in Norway tasked with spearheading digital transformation across public sector services. Digdir’s primary mission is to promote and facilitate digitalization within the public sector to improve efficiency, service delivery, and accessibility for citizens.

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Innovative Breast Treatment Leads the Way in Nordic Healthcare: I am thrilled to share that Sweden is now at the forefront of a groundbreaking medical advancement. The VAE method (Vacuum-Assisted Excision), expertly performed at ex: Östersunds Hospital, and many other Swedish hospitals, offers a kinder approach to treating benign breast changes and cell alterations that could potentially develop into breast cancer. This minimally invasive technique, led by the esteemed bröstradiolog and överläkare Tryggve Eriksson, among others has been recommended by new guidelines in Sweden for its numerous benefits. It’s a significant step forward in patient care, reducing the need for surgery and promoting quicker recovery. Sweden’s leadership in this area is a testament to our commitment to innovative healthcare solutions. We are proud to offer this method, which enhances the well-being of patients across the Nordic region & Emea. #Masteclass #barcelona2024 #HealthcareInnovation #Sweden #NordicPride #MedicalAdvancement #BD #cancer https://lnkd.in/d2sQ6Kje

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Excited to announce that I’ll be speaking at the Nordic SEO Summit 2025 in Helsinki! 🇫🇮 I hope to see many of you! Ill be sharing insights from a 14 years long SEO career, transitioning from agency to inhouse SEO Lead in Nordea Here, anchoring SEO into company culture has been a key focus area to succed with and I hope that my insights and journey, can inspire you on your journey - regardless of your level. #SEO #SEOconference #SEOjourney #SEOinspiration #practicalSEOtips #shareSEOlove

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Whereas the term AI is now used anytime, anywhere, and by almost anyone, and applications are readily spelled out, much less thought appears to be going to how validated solutions can be put into practice, and how these can be embedded safely in a highly regulated clinical environment. Thanks so much Mikael for thinking ahead along those lines. AI certainly will become strong and important in the medical field, as well as in many other areas in our lives. But as for genetics, it will not revolutionize the field overnight, just on its own, but will have to be carefully integrated with other technologies, regulatory guidance, and social domains. Validation and quality assurance at all levels will be key.

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Webinar 11th of November from 13:00-15:30. "Digital Product Passport – Results, Insights, and the Road Ahead" Program - The Current Status of the Digital Product Passport by representative from the Danish Erhvervsstyrelsen - Practicing the Digital Product Passport: Case Examples from 14 Brands. Speakers: KEA, Jesper Thisted Larsen & FORCE Technology Emilie Ava Møllenbach and Meiken Hansen - Interview: What have brands in the fashion and furniture sectors learned from their Digital Product Passport prototype? by Heidi Svane Pedersen - Is the Market Ready? KEA - Københavns Erhvervsakademi students have done consumer surveys. Three Nordic Success Stories: The Digital Product Passport in process - Holzweiler is one of the fastest growing brands in the Nordics – running a successful direct-to-consumer business while creating a community and lifestyle around their contemporary brand: How have they worked with the Digital Product Passport. - Vestre is one of the world’s leading manufacturers of sustainable furniture with Scandinavian design for cities, parks, and public outdoor spaces. They will share Insights from the furniture industry’s first initiative with the Digital Product Passport, can data turn into business? - Johanson Design AB has more than 60 years of experience in creating Swedish furniture. They will sharethe case APPEND, Digital Product Passport in Swedish furniture industry How to get started and train your journey towards EU's digital product pasport?  https://lnkd.in/dXVzAJqd

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Uncover the potential of your next project with insights from Anders Paulsen, Director of UX. Discover the essential exercises we use to gather crucial information and set the foundation for successful project planning. Learn how our thorough approach can help your B2B manufacturing business meet its goals and thrive in a competitive market. Watch now to understand how we: 🔹 Conduct technical audits to identify necessary integrations and features 🔹 Perform content inventories for comprehensive site assessments 🔹 Utilize analytics to gauge performance and inform strategy 🔹 Engage in detailed discovery sessions to align with your business objectives Ensure your digital transformation starts with a solid foundation. https://lnkd.in/gj-9Vd69

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Music and sound can supercharge your brand across all touchpoints. Now, this article on sonic branding by Martin Ljungdahl Eriksson is pure magic! Grow your brand by predisposing more people, conveying meaningfully different emotional consumer connections through music and sound! https://lnkd.in/d4SH4XUq #sonicbranding #insights #needscope #meaningfullydifferent #blueprintforbrandgrowth

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This week Caroline Segerstéen Runervik hosted the first live Nordic Townhall, celebrating acievements from the first half of the year and all the great work done by or team members cross Capgemini in the Nordics.   As we are approaching summer we have had summer mingles with our great Capgemini Invent community last week. I am so proud of our teams in Sweden, Denmark and Finland. Together we are growing stronger as we take on challenges and learn. I am privileged to have such a talented colleagues and it makes going to work a joy. This great team is the reason we are trusted by our clients to work with them creating tomorrow businesses today.    We have both globally and locally, advanced considerably within Generative AI and were recognized as '𝐋𝐞𝐚𝐝𝐞𝐫' 𝐢𝐧 𝐓𝐡𝐞 𝐅𝐨𝐫𝐫𝐞𝐬𝐭𝐞𝐫 𝐖𝐚𝐯𝐞: 𝐀𝐈 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬, 𝐐2 2024 𝐫𝐞𝐩𝐨𝐫𝐭. In our recently released report "𝐓𝐡𝐞 𝐍𝐨𝐫𝐝𝐢𝐜 𝐀𝐈 𝐅𝐫𝐨𝐧𝐭𝐢𝐞𝐫 – 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 𝐖𝐚𝐯𝐞 𝐀𝐦𝐨𝐧𝐠 𝐍𝐨𝐫𝐝𝐢𝐜 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞𝐬" we see that Nordic enterprises are strategically embracing generative AI, recognizing its transformative potential across key business domains such as sales, marketing, and IT. Their dedication to ethical AI implementation underscores a commitment to responsible corporate citizenship. For more findings, read the full report➡️https://lnkd.in/dX_VJgwD #GetTheFutureYouWant #GenAI #Teamwork Happy summer everyone🌺

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Inflektion is changing the game! Proud to announce that Inflektion has been shortlisted for Best Performance Marketing Technology at the 2024 Global Performance Marketing Awards! This recognition speaks to the innovation and hard work driving Inflektion forward. The landscape is evolving fast. Conscious brands are seeking new ways to scale their revenue and impact without relying on outdated growth channels. Inflektion is leading this shift, building trust between consumers, influencers, and brands. Influencers today want more than just monetization—they’re looking for trusted brands that actually care about their customers. And in a world where AI bots are creating confusion and eroding trust, it’s critical to ask: how do we use AI and marketing as forces for good? That’s exactly what Inflektion is doing—driving authenticity and impact while reshaping the game. This is just the start. Watch this space as we continue to push the boundaries of performance marketing. DM me if you have a mission-driven brand looking to scale growth through partnership marketing.

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How do you know when you encounter AI in media content? AI is changing the media landscape, this is how publishers are making users more aware of it 👇 Earlier this year, Schibsted Media’s Agnes Stenbom led a group of senior leaders from 13 major Swedish media companies in a unique collaborative effort to bring AI-transparency to practice in editorial media. Together they delivered seven tangible recommendations on when and how information about AI-usage should meet media consumers: 1️⃣ AI with 'significant journalistic impact' requires transparency. 2️⃣ Other internal AI-tooling does not require transparency 3️⃣ AI transparency must be approached as an iterative theme 4️⃣ Be specific about the type of AI tool applied 5️⃣ Share information in connection with consumed content 6️⃣ Harmonise the industry's language around generative AI 7️⃣ Avoid visual labels (icons) for AI in editorial media The project was facilitated by the Nordic AI Journalism network under the umbrella of Utgivarna (the Swedish Publishers' Organisation). Schibsted Media are actively exploring the opportunities of AI in our products and processes, and we are dedicated to ensuring that we use and build AI in responsible ways. What do you think about the seven recommendations? Learn all about our work on trust via link in the comments. #trust #media #AI #SchibstedMedia

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The buzz around the potential of AI seems to be increasing exponentially every day. And although it's fantastic with lots of mutual inspiration, there is also quite a bit of hot air and abstract thoughts. Increasingly it seems there is a desire for tangible solutions...what could we do differently to start improving tomorrow? At Factive we are applying it in tangible solutions and tools being put to work in real life, right now. Our corporation story with Densou is one great example. So if we get the question: What can we actually do with AI now? We can answer: You can identify and validate the strongest possible messaging and audiences to unlock the market response you are looking in the most effective and efficient way. You might follow up and inquire: Does is take a lot of time and require big investments? The answer to that would be: Shorter and cheaper than running a couple of focus groups...but a lot more data, more predictive and accurate.

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2nd up: STOCKHOLM MAY 23-24 https://lnkd.in/ecrmRGWJ and also https://lnkd.in/euKuT6N6 The Heart of Agile Masterclass and 1-day Unifying user stories, use cases, story maps

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🎶 Alright stop, collaborate and listen ICE is back with my brand new invention 🎶 Prioritising communication and B2B marketing tasks is key—especially for 𝐛𝐫𝐚𝐧𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠, 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬, 𝐚𝐧𝐝 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐧𝐞𝐰 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐨𝐫 𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐧𝐞𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐬. At Mo Works, we rely on the ICE scoring model to steer our strategies. We evaluate tasks based on Impact, Confidence, and Ease—focusing on high impact with minimal effort. Next, we filter activities by their short and long-term results, balancing costs effectively. The outcome? 𝐀 𝐜𝐥𝐞𝐚𝐫 𝐫𝐨𝐚𝐝𝐦𝐚𝐩 𝐨𝐟 𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐟𝐢𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐝𝐠𝐞𝐭 𝐚𝐧𝐝 𝐦𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐟𝐨𝐫𝐰𝐚𝐫𝐝. Interested in our template? Reach out to me for a copy! #B2BMarketing #BrandStrategy #CommunicationFramework #MakingMoves #LinkedInNewsAustralia

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Your new favorite blog post on AI and content creation has just landed! 🔥 We’ve borrowed the brilliant minds at Be frank, Copenhagen's own data-driven marketing experts, just for your benefit - you’ll thank us after reading it! 🤩 Their must-read blog post delves deep into the revolutionary world of AI in content marketing 🤖✍️ And, of course, there are also advice for your SMS marketing 💌 You will learn how AI, particularly ChatGPT, is transforming content creation. Whether you're a marketer, a content creator or simply curious about the future of tech, there will be valuable insights and practical tips on leveraging AI to enhance your content strategies 🙌 👉 Dive into the full blog post here: https://lnkd.in/dKZ2KDVZ 👋 Say hello to the lovely guys at Be frank here: https://be-frank.dk/ #ContentMarketing #AI #ChatGPT #DigitalInnovation #BeFrank #RelationCity

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