Frederik Bierfreund

You imagine it, we create it. 🚀 At yokAI, we're redefining the future of advertising with cutting-edge AI technology. In today's fast-paced world, AI isn't just a buzzword—it's a game-changer. The increasing popularity of AI is transforming how we approach advertising, offering unparalleled opportunities to streamline and optimize business strategies. From data-driven insights to creative automation, our AI-driven solutions are designed to enhance every aspect of your campaigns, making them more efficient and impactful. Imagine cutting-edge creativity combined with precise data analytics. That’s what yokAI delivers. Ready to elevate your advertising game? Let's bring your vision to life with the power of AI. 💡 #AI #Advertising #Innovation #yokAI #FutureOfMarketing #BusinessOptimization

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Studies show brands using CGI in campaigns see 30% higher engagement. CGI-driven campaigns increases the potential to engage on an entirely new level. Yet without a clear strategy, you will fail to make an impression. This is how I actively plan the CGI driven campaigns that truly resonate with the brands and you can do it too. 1. Set Clear Goals & Know Your Audience ↳ Define whether you’re aiming for - brand awareness, - a product launch, or - a memorable connection. ↳ Understand your audience's - tastes, - values, and - viewing habits. 2. Develop a Story that Connects ↳ Build a story that reflects the brand values and speaks to the heart of your audience. 3. Choose the Right CGI Techniques ↳ Select visual theme – hyper-realistic or fantastical. ↳ Utilize 3 things to make your campaign stand out - 3D models, - animations, - visual effects. 4. Select Strategic Channels ↳ Leverage Instagram and TikTok with short, striking CGI videos. 5. Measure, Optimize, Repeat ↳ Analyze and use the data to fine-tune and elevate your next campaign. - Track views, - engagement, - conversions. Steal this proven framework in order to build effective CGI campaigns. And Follow me for more insights like these. PS: Who loves coffee? Let's have a coffee chat in the comments below.

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' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

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The good people at Magine Pro - led by Matthew Wilkinson - and the equally good people at Stockholm Stream Media AB - led by Patrik Littmann - have partnered to integrate the Stockhom Stream Delta product seamlessly into the Magine distribution process. This collaboration aims to abstract the complexity of content distribution and improve operational efficiency through a pre-integrated Media Asset Management (MAM) platform. You can read all about it at: https://lnkd.in/eKSBmFfy And please connect with them at https://lnkd.in/epjZx_xB to book a meeting at IBC - International Broadcasting Convention in Amsterdam at Magine's stand 5.H56 in Hall 5 of the RAI Convention Center - Sept. 13-16. Key Features of the Integration: Unified Ingest and Distribution: The core premise is “Ingest Once – Distribute to Many,” simplifying the content management process. Comprehensive Asset Overview: Delta provides a clear status overview of each asset in the delivery pipeline, enabling efficient workflow management and quality control. Automated Queue Point Markers: The system efficiently handles automated queue point markers, identifying intro and credit time markers, and allowing for flexible ad-queue points in VOD. Localisation Support: The integration supports multi-language localisation for media, including multiple audio tracks and subtitle options. Format Unification: Delta unifies exports and converts video and subtitles to the required format for each platform, ensuring effortless delivery to Magine Pro and other services.

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Taking the guesswork out of social media engagement! 📊✨ Join me behind the scenes as I research platform analytics, so you can focus on what you do best. * * #SocialMediaInsights #EngagementBoost #DataDriven #JFlowersMarketing #TheSanctuarian #DigitalMarketing

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⭐️⭐️⭐️⭐️⭐️ Reviews are incredibly important for businesses, especially with the rise of AI-driven search and the significance of the "three-pack" in local search results. ➕Positive reviews boost credibility exponentially. ⭐️Google and search engines put strong emphasis on fresh reviews. This platform gets you reviews containing keywords, attracting more people to your web presence, which ultimately helps you increase online trust and visibility. 🚀Reviews boost your SEO and PPC efforts. ☺️The platform gives you the possibility to easily share positive reviews on social media, which helps you communicate more trust in your social media posts and ads, hence, we boost your Social Media Marketing efforts. ✨The platform saves you time by centralizing reviews from various review platforms, enabling you to monitor and reply to all reviews in one place. ➖Negative reviews will can harm the reputation of you and your business. 🏹It's absolutely crucial for businesses to actively manage their online reviews to maintain a positive presence and ensure you and your businesses reputation remains intact.

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Are you ready to start mastering Digital Asset Management? 📈 Great timing! We just launched its definitive DAM guide for insights and strategies to manage your digital content effectively. 📘 Get the answers to frequently asked questions about DAM that we have received over the years – no DAM 'stone' is left unturned! Start enhancing your DAM operations and your workflow now! 🚀 https://sowo.kr/YdGn8sAe #DigitalAssetManagement #DAMGuide #DAM #WoodWingWisdom

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"I wonder if the creative team drank their own detergent and became delusional while formulating this ad" - find out why Norwegian Company På(fyll)™ fell like those in their latest sustainability ad. In our latest stream, Purpose Hits and Misses, with Ad Age, we dissected some winning work from @Bodyform's powerful ad "Never Just a Period", a game-changer in tackling menstrual stigma, while The Coca-Cola Company's heartwarming celebration of togetherness was a beautiful reminder of the power of human connection. Closer to home, we looked at Copenhagen's innovative CopenPay program leading the way in sustainable tourism. We also scrutinised some misses, including Thomas Cook's inflatable raft campaign that fell short and IKEA's "Here Comes the Sun" ad that missed the mark. Want to hear more? Check out the latest episode with the great E.J. Schultz. https://lnkd.in/dxk-pHyj Let's keep the conversation going! What are your thoughts on these campaigns? Share your insights. #purposemarketing #advertising #sustainability #socialimpact #brandpurpose #ethicalmarketing #sustainablebrands #socialresponsibility #marketingtrends #advertisingindustry #creativeadvertising #adage #goodvertising

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One of our company values is: don’t react to the changing shape of the industry, drive it. As a result, Manifest Group has always embraced new tools and AI is no exception. So when my friend, collaborator and professional crush Rasmus Adler Wahlberg began developing an AI platform I was always going to be first in line - even before he knew really what it was going to be. First Manifest Group developed the name for Multiply, then Multiply gave us an opportunity to build our own bespoke agency operating system - with clear confidence in terms of security and sensitivity that just cobbling together LLMs won’t allow. We have developed our own dedicated AI profiles and protocols in Multiply - even while the product continues to be built - establishing a clear role for AI across our insight, imagination and implementation processes. It’s already had a big impact for us in 2024 even as things were under development, but as we stare down the barrel of what is set to be a record year for us in 2025, Multiply and the systems we’ve built on it promise to improve every area of our business on a daily basis. We call this AI ecosystem AIMOS (Artificial Intelligence Manifest Operating System). We are now Manifest Group , multiplied. If you’re an agency or creative team looking for a way to embrace AI across the board, I would recommend you check out Multiply, or feel free to slide into my DMs to see how we got things moving. #AI #agencyleadership #agencylife #multiply #Manifest #aimos

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Future You, Future Proof – The Creative Playbook for Navigating the Next Decade Join me at Adobe MAX on Wednesday, October 16th at 8:15 AM for a session that dives deep into the future of creativity. The industry is at a pivotal crossroads as technology reshapes our landscape. Together with Chris Duffey (Adobe), we’ll explore how to thrive in this rapidly evolving era. Key themes include: Adapting Gen AI to supercharge workflows New storytelling frontiers with emerging tech Next-gen computing for exponential creativity Sustainability and ethics in creative work This session will equip creatives, leaders, and innovators with the tools to stay ahead. Don’t miss it! #FutureProof #CreativeInnovation #GenAI #NextGenTech #Sustainability #AdobeMAX #CreativeLeadership #EmergingTech #AIInCreativity #FutureOfWork #DigitalCreativity

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Why yokAI? ⭐ Efficiency: Automate tasks, freeing up time for creativity. ⭐ Insight: Gain deep understanding with AI-driven analytics. ⭐ Impact: Achieve better ROI through precision targeting. ⭐ The Future is AI: By 2025, AI will power 95% of customer interactions. Get ahead of the curve with yokAI. https://lnkd.in/ezQcAM5i

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As the world of advertising continues to evolve, marketers face increasing pressure to stand out. Sometimes, the simplest ideas work best. 💪 Captivating and inspiring video content consistently triumphs, and The Barn – Arla Foods’ internal creative agency – is a trendsetter in this regard. By adopting a ‘never finish’ mentality focused on continuous learning and improvement, the brand has refined its approach to drive impressive results with video ads. 📹 We spoke with Jais Holm Skyvald, head of the global creative studio at The Barn, to learn his three secrets to success. Here’s a teaser tip: you have to reach viewers where they stream... https://lnkd.in/dWD8Wmhd #ThinkWithGoogle #Marketing #Video

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Pay attention! 📚 Week Two of 52 Weeks of Marketing Wisdom brings us invaluable insights from "Look: How to Pay Attention in a Distracted World" by Christian Madsbjerg. This brilliant book showcases the commercial value of observation for brands and businesses, emphasizing the significance of integrating social sciences with data-driven strategies. At Selbey Labs, this book holds a special place in our hearts. Hope you find it as enlightening as we did! #MarketingWisdom #Observation #DataDrivenApproach

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Recently I caught up with a friend who runs a successful B2B agency in Stockholm Sweden. She’s stressed. She shared her recent revenue numbers, and she’s about 47% down from where she needs to be. She has 12 employees, a family, and a mortgage to support, and she’s worried. She mentioned that it’s been really quiet this year, and she’s not sure why. Her primary focus has been helping clients generate net new customers. But is it time to rethink that approach? As budgets are being squeezed at the top of the funnel, should the goal of marketing shift from acquiring new clients to maintaining and growing the existing customer base? It’s five times more expensive to win a new customer than to retain an existing one. So, are we stunting our growth by focusing too much on the top of the funnel rather than nurturing our customer base? I believe we’re approaching a time when every marketer’s world is going to be flipped upside down. I think we’re moving towards a world where our primary KPI will be customer lifetime value, not MQLs or SQLs. If we ever face economic challenges like those of 2008 or the COVID-19 pandemic again, the marketers who focus on growing and maintaining customer lifetime value will weather the storm better than those who just focus on topline numbers.

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My proudest achievement to date? Anteriad's rebrand. Because when we rebranded from MeritDirect to Anteriad, it wasn't about a new name, logo and color scheme. It was the result of 5 global acquisitions in 5 years. And while I'm obviously proud of the huge impact this has had on our customers, our team and our stakeholders, what really gets me is the huge amount of work we collectively put in – all 900 of us – to make it happen. We managed to balance: The *flexibility* it takes to consolidate 5 companies into 1 brand, With the *resilience* it takes to hold onto our original mission. These are hard enough to get right in silo – let alone in tandem with each other. Every single acquisition has been different, and has required different strategies and solutions, but our core goal was to get all the management and ownership teams aligned with what we're doing. And we did that. Very successfully, if I may say so myself. So yeah, becoming Anteriad is my proudest achievement so far – but it wasn't just my achievement, it was all of ours. Here's to the next 5 years!

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We partner with the best, why don't you? It's time to join the #new way of #branding and #wowing your #customers . #escalate your #brand now with #motioniconukandeurope and #tke , in the most sort after #shoppingmalls #publictransport #airport and #rail environments. #escalators #printing #oohmedia #mediabuyer #advertising #design #wowfactor #largeformatprinting

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Really beautiful, simple but creative ads in print.

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Buildspace Update - Week Four We are making significant progress and are getting closer to having at least one prototype. Each week brings us closer to our goal, and the improvements are becoming more evident. buildspace

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