PII Guard

A few weeks ago our CEO Martin Staal Boesgaard had first hand updates on Schrems III and in particular more fuel to why privacy matters for us all 🎯 Still, we're puzzeld about if or when Privacy between EU-US can be alligned. What are your thourghts and perspectives ❓ #privacy #gdpr #euusdataprivacyframework

WHAT'S AT THE TOP OF YOUR MARKETING WISH LIST? 🎁 🌟   ‘Tis the season of gift giving and wish granting, and when we speak with marketing professionals across Europe, there’s one request that repeatedly tops their wish list. The ability to identify website visitors and their interactions – without relying on cookies! “That’s not a wish, that’s a dream,” you say? Well, that dream can come true!   Life with 🍪 cookies isn’t so sweet! A related obstacle to this wish coming true is the ubiquitous “cookie consent banner”. With increasing numbers of users saying ‘no’ to cookies, it’s becoming harder to track website visitors. You know that the picture you’re getting from analytics tools using cookies is incomplete, to say the least. Especially since cookies aren’t reliable! Martin Vinter, Head of Nordic Web Analytics and Martech at Tryg Forsikring A/S, explained that this was just one of the reasons why these tools were rapidly becoming a “dying breed”. “Traditional analytics tools focus primarily on what a user does on your website,” he said. “But there’s always a before and an after. In our business, for example, something happened before the user came to our site that generated a need for a particular type of interaction. And, if the user becomes a customer, their relationship with us doesn’t stop when their user session ends. So, we want to know what happens next – do they stay a customer, are they satisfied with our service, and so on.”   But to do that, you need data that’s anonymized – cleansed in such a way that you can’t reconstruct it to uncover the user’s identity or personal information – yet carefully preserved in a format that retains its business value.   Companies are already living the anonymized data dream! 👥 📈 And there’s an added benefit of working with anonymized data – it makes everyone’s life easier. By using state-of-the-art depersonalization, you can get more business value out of your data. For marketing professionals like Martin, this is a dream come true. “The processes for obtaining and working with data are only growing in complexity as time goes on. If we can succeed in making data less problematic, it makes it easier for us to democratize it across our organization.” And he’s not alone. Many of our customers use Analytics Gateway to, ‘bring their data home’ so to speak, funneling anonymized data back into their organization and analyzing it to improve the overall customer journey and experience.   But how can you gain all those insights, if you don’t know who they are?   We get that question a lot. The answer lies in Analytics Gateway. It’s 10x more powerful than server-side tracking, can free you from cookies and give you +100% more and better data – all while keeping you fully compliant with privacy regulations. So, yes, your digital marketing dream can come true. And you don’t have to wait. You can open this present now. You’re welcome...   Get in touch 🚀 💫 #Cookieless #Tracking #AnalyticsGateway

📈 What’s the status of data collection today, over six years after GDPR took effect? And how our companies navigating the tight rope of creating more engaging online experiences while respecting users’ right to privacy? Those are just some of the topics we covered in yesterdays webinar: “Understand your customers through more and better data”. A huge thank you to Martin Vinter, who explained how Tryg Forsikring is working with data to meet its customers’ demands for better service, and to Nikolaj Sonne for his expert moderation. If you weren’t able to attend, you can access a full recording (in Danish) via link posted in comments below. And if you’d like to find out more about Analytics Gateway and how it can help you get more out of your data, without compromising your customers’ privacy, get in touch 🚀 #Analytics #Tracking #Cookieless

Har du appetit på mere og bedre data fra besøg og interaktioner med jeres website?   👉 Så sæt X i kalenderen 5/12 fra 10.00-11.00!   Uanset om du har innovative marketingplaner for 2025 med umætteligt afhængighedsforhold til kundedata, i konstant søgen efter forbedringspunkter til kunderejsen, eller hvis dagligdagen ikke efterlader det store overskud i ønskeskyen, er det værd at se kommende Version2.dk Briefing.   Her kan du bl.a. inspireres af vores diskussion med Tryg Forsikring om nyeste website muligheder, som kan være uafhængig af cookies og 10x stærkere end server-side tracking/tagging. Vi kalder det Analytics Gateway 🚀   Invitationen kommer i kommentarsporet. #Analytics #Cookieless #Tracking

🔍 Vil du forstå dine kunder via mere og bedre data – så du kan forbedre kundeoplevelsen og øge værdien! I kommende online briefing hos Version2.dk, dykker vi sammen med Tryg ned i nyeste website muligheder, der bl.a. er 10x mere kraftfuld end server-side tracking/tagging og i nogle tilfælde kan vinke farvel til cookies og consent banners. 👉 så tilmeld dig her, vi ser frem til at ses https://lnkd.in/dYZZi64p #datagateway #cookieless #website

THE AGE OF USELESS DATA? 📊⚠️ We have never collected more data than we do today. And we will never collect as little data as we do today. That’s great for businesses who benefit from customer data, right? Well, not quite. In recent years the quality of website data has dropped. It is not uncommon to see examples of website traffic quality dipping below 50 pct. Changes in consumer behavior and various browser updates have rendered the cookie close to irrelevant. Today, cookies primarily benefit big tech companies while posing a serious compliance risk and a poor foundation for understanding customers. This means that businesses resort to various quick fixes, but this doesn’t address the real issue: That data quality is getting worse… 📉 This has made some in the tech industry resort to new ways around the cookie conundrum. The concept of modeled data is one example of how companies are being force-fed a substitute for real data traffic to compensate for the quality drop. But how should companies trust the validity of that model? In our eyes, companies should not settle for made-up substitutes when it's possible to get actual data in an anonymized form. That’s what we are offering to a number of Danish and international businesses - across numerous industries. It’s up to you as a business to decide if you want to get closer to your real customers - and not re-modeled avatars of customers you already know. Companies need to decide what type of data they want to work with. And if they refrain from the modeled data approach we can help move the needle towards more high quality data. One online visitor at a time. Reach out if you want to hear more. 👋 #analyticsgateway #cookieless #moredata

🔒 Data ethics is NOT merely window dressing!  It’s about safeguarding our privacy and trust in the digital age. Not least, building a sustainable digital economy for all of us in the EU . On Sunday, June 9th, Europe will shape its future as the European Parliament elections take place. Whether you're a supporter of the EU or not, the outcome will have an impact on your life. Your personal data. And the digital services you rely on. In 2024, our world changes with the blink of an eye. Conflicts, climate change, globalization and the influence of tech giants dominate the headlines. But make no mistake - data ethics is a pressing issue that we must address now more than ever. Political parties need to take a stand when it comes to data - and fortunately, many have. Several Danish political parties actually recognize the importance of protecting our data and have made it a priority in the upcoming election. But there’s still work to be done! Many politicians should recognize that protecting personal data isn't only about societal benefit; it can become the foundation of a new, sustainable digital economy. A new era where we can help develop new business models and AI models built on the right data - and not the personal data from millions of Danish and European citizens. This Sunday, we have a unique opportunity to influence how the EU will tackle data ethics. Let’s make informed choices that will prioritize ethics regarding our data security and take a stand for a better digital future! #Privacy #Dataprotection #EU

Is it a Myth That Companies Know Their Online Customers Better Than In-Store? 🤷👤 E-commerce platforms are known for collecting vast amounts of data, enabling personalized customer journeys and growth. But what if 60% of your store visitors are invisible? This is the reality for many businesses today.   We have analyzed 25 Danish websites across various sectors. The results showed that only 40 – 45 % of visitor data was collected and usable. The rest was lost due to issues such as lack of cookie consent and end-user browser settings. Do you recongnize this?   An increasing lack of consent and technical constraints trap webshops in an unhealthy data ecosystem, limiting their control and access to their own data. However, our Analytics Gateway in Cookieless mode offers a solution that enhances data volume and quality without relying on cookies. For instance, we helped a company improve online visitor data volume from 40% to 98%. While at the same time respecting and enhancing the web site visitors’ privacy.   So, it's not a myth – you can truly know your online customers well.   Curious how you can evade the unhealthy cookie ecosystem? 🍪🤔 Then visit our website. We won’t track you. But if you leave your contact details, we will reach out. #Cookieless #Analytics #Ecommerce

Why do cybercriminals not even have to make an effort? Here’s the proof and the digital pudding 🔐 In less than six months, a key cornerstone of European IT-security legislation, NIS2, will take effect. Designed to strengthen the critical infrastructure across the European Union, NIS2 will aid companies in the fight against unwelcome intrusions and attacks that threaten supply chains among others. But here’s the thing with NIS2: we might not be ready for it. The good intentions of legislation can clash with the complexities of the real world. Because in the real world, clear guidelines tend to compete with the messy reality of running a business. According to IT-Branchen, only 54% of Danish SMBs document their procedures, activities and guidelines regarding IT-security. This means that all the important work of ensuring compliance with NIS2 might lead to a tough implementation. The lack of documentation points to another underlying threat - the employees. We have seen cases where employees accidentally expose critical business data by saving it in its unencrypted form in all the wrong places - such as unprotected folders or other devices. Many employees are unintentionally giving access to critical business data without the criminals having to bypass the protective layers set up around the core data. The proof is in the pudding. Many companies are serving copies of their production data on a silver platter to cybercriminals. Do you agree ❓ Follow the link below, if you’re interested in delving deeper into the alarming research. https://lnkd.in/ek9J3_m4 #NIS2 #Dataprotection #Testdata

What do the Saturn V rocket and an office building in Copenhagen have in common?🚀 They both share the spotlight in this article in Computerworld Danmark about PII Guard and our work in developing the next generation of encryption tools that our customers have been running since 2020. Recently, I had the pleasure of engaging in a conversation with Frederik Therkildsen from Computerworld, diving into encryption technology, our six patents, test data, and the importance of building digital business models on a sound foundation that protects the data while ensuring its utility. A key insight from the interview is the distinction between the traditional encryption and the innovative type-preserving encryption. This new and innovative approach enables companies to use their test data more efficiently without compromising sensitive information. In a data-driven world, type-preserving encryption stands out as a key differentiator which our clients within the financial sector and other regulated industries are leveraging to stay ahead of the competition. … But, what’s the connection with the Saturn V rocket? Well, it was one of the cornerstones of the Apollo Missions that helped the US dominate space - and a great example of how and why we should keep on pushing the boundary of technology.  You can read the full interview with CW in this article below (In Danish behind a paywall) https://lnkd.in/ev9HEbbA