Advance

If you think nothing’s happening in Ørestad, think again…   Since its first residential building was erected 20 years ago, Ørestad—a city area in Amager, Copenhagen— has developed into an inspiring neighbourhood with impressive architecture, unique access to nature and a vibrant local community.    Together with Udviklingsselskabet By & Havn, we developed a campaign to show the many things there are to discover in Ørestad. Thank you to our client By & Havn for a great collaboration, and to our partner IPG Mediabrands Danmark for a smooth process - we look forward to more exciting projects ahead!    See the full campaign here: https://lnkd.in/demNf_Z2

Bringing together multiple companies under a single new identity is not just a matter of legalities—it’s about people. That’s why, for our recent work with Elcor, we took a value-driven approach to create an identity and brand narrative that would resonate across teams and reflect the values of the new company both internally and externally.    “Through our work with Elcor, we were able to create a brand that people recognise themselves in by bringing out the values that were already felt intuitively, but not yet articulated,” says Chris Calvert, copywriter and concept developer on the project.    For more reflections by Chris and Lone Poulsen (COO and senior project manager) on how we united 900+ employees across the Nordics through a distinctive new narrative and identity, read our latest article here: https://lnkd.in/ex9iXib4

Since 1976, we’ve helped brands win internationally through creating strategically grounded, impactful brand and marketing communication. But what does this mean for you? And, with increased difficulties capturing customer attention across markets, how do we define what makes your brand truly matter and stand out from competition?   Here’s a closer look at how we develop lasting solutions to help you become a leader in your industry and change perspectives, hearts and minds.

In our recent work with the LEGO® Group, we let our imagination bloom while bringing to life one of their newest, super-detailed LEGO Ideas sets.    Take a tour of the LEGO Ideas Botanical Garden, get lost in the architectural details and bask in its botanical beauty 🌺. How many plant species can you identify?

As a creative agency, we actively seek inspiration from our peers in industries that span beyond the world of advertising. And, since we are constantly looking for new ways to capture our audience’s attention, it’s especially interesting to explore how one of our main competitors – the entertainment industry – addresses the same target groups.    That’s why, last week, a team of Advancers attended the KIND OF ART conference in Copenhagen: an intensive, two-day conference about creative development in the games, animation and VFX industries.    Having learned about topics that range from the importance of human touch for AI-powered tools to how to procedurally generate real-time rendered forests in Unreal, we left KOA filled with fresh inspiration for how to master our creative approach and improve our collective ways of working.    Here’s a few highlights from the event. We’re already looking forward to next year!

The recent Worldwide Partners, Inc. summit in Madrid filled Ann-Louise Rosen and Camilla Grove Pelle with fresh inspiration for how to deliver valuable insights, work proactively with clients and utilise AI-based tools while keeping creativity as the agency’s central powerhouse. Read our Co-CEOs’ key takeaways from #WPIONE24 here: https://lnkd.in/ejBc73Rd

October is Audiology Awareness Month, and we’re proud to work together with WSAudiology brands that use technology to help people with hearing loss hear the sounds that make life wonderful. 🙌   In our latest work with Signia Hearing, we helped launch their newest technology platform through a campaign centred around ‘the power of conversation.’ Check it out here:

Meet Annette Blou Pryce, who will be leading our strategy team while Cathrine Esmann Jordansen is on maternity leave 👋 In this Q&A, Annette shares a few insights into strategy as well as what she’s looking forward to most during her time at Advance: https://lnkd.in/eN6bF8SZ

As summer comes to an end, here’s one of our most recent collaborations with the LEGO Group that made quite a splash🦈   To celebrate the launch of the LEGO® Ideas JAWS set, we created a 90-second LEGO brick re-telling of Spielberg’s iconic summer blockbuster. We featured favourite scenes, included a surprise minifigure reveal and even created a ‘teaser’ that went live the day before the campaign to create excitement and anticipation.   This first-ever “brick-buster” succeeded in reaching a highly engaged audience across entertainment titles and gained extensive media coverage around the world. A big thank you to everyone involved in creating a fin-tastic, one-of-a-kind campaign!

Time for a break! During the next two weeks, our teams will be enjoying some well-deserved time off and gathering fresh inspiration. From all of us at Advance: enjoy these summer days and we look forward to seeing you soon ☀️