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News publishers didn’t sustain a traffic bump in the 2024 presidential election week like they did in 2020

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Strategizing for the Future

Strategizing for the Future

Digiday editors discuss how publishers are navigating Trump ripple effects

On this week’s Digiday Podcast, publishers are considering what a second Trump presidency looks like in regards to traffic spikes and subscription revenue, otherwise known as the Trump Bump.

November 12, 2024

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‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump
Publishers can no longer rely on Trump to drive subscriptions

Strategizing for the Future

The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow

November 7, 2024
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Media Buying Briefing: Debating the pros and cons of principal media

November 4, 2024
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The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement
Strategizing for the Future

How independent agencies go on the offensive to find new growth opportunities

October 9, 2024
Strategizing for the Future

Digital veteran Amir Malik is poised to join advisory firm Alvarez & Marsall from Accenture Song

September 26, 2024
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How brands are leveraging relationship marketing to win customer loyalty

September 23, 2024
Strategizing for the Future

Journey Further’s Will Anderson starts growth consultancy to work alongside agencies

September 23, 2024
Strategizing for the Future

Magna nudges its 2024 media spend forecast upward

September 16, 2024
Strategizing for the Future

As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff

September 12, 2024
Strategizing for the Future

WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)

September 5, 2024
Member Exclusive

Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform

September 2, 2024
Evolving Agencies

Gale immerses clients into social beyond just media buys — will it pay off?

August 30, 2024
Member Exclusive

Media Briefing: The 2024 media glossary

August 22, 2024

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