Page Insights API Updates

As we migrate from Classic Pages to the new Page experience on Facebook, we will be deprecating a number of Page Insights API metrics. In December 2023 we announced in a developer blog post the removal of a list of metrics, which were removed in March 2024. We have expanded upon this and will be removing additional metrics, which will be listed in the changelog. Below we will include the details that are relevant to the developer community. These changes include notifications on deprecations that we believe are relevant to your application(s)’ integration with our platform.

For a complete list of all changes and their details, please visit our changelog.

Metrics Removal & Breaking Changes

Page Insights API changes - metrics removal

With the migration of all Facebook Pages to the new Pages experience, the Page Insights tab for classic Pages has been fully deprecated as of November 1, 2023. As part of this deprecation we are also deprecating Page insight metrics that are no longer relevant or useful for the new Pages experience or are no longer the industry standard.

We are providing a 90-day notice to developers that these deprecations will be implemented on September 16, 2024, to give ample time to make any changes that are needed in preparation for this update. Once they are deprecated, the API will return an invalid metric error when calling any of these metrics. To avoid disruption to your business, please review the list of deprecated metrics to ensure your business transitions from using these.

With these updates, we are improving the quality of the metrics we are providing for the new Pages experience on Facebook and reducing confusion and inconsistencies that may have resulted from these deprecated metrics.