Toan Nguyen

throwback to a Deutschlandfunk episode about modern scouting tools in professional cycling. Nice insight with different perspectives from Kate Veronneau (Zwift), Tanja Erath (former pro cyclist) and myself (Red Bull – BORA – hansgrohe Scouting). #scouting #talentdevelopment #potential #coaching #skills #humanresources #data #analysis #performancedata #forecast

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With the #EURO2024 kicking off next Friday with #Germany vs. #Scotland, we at Sportworld want to fuel the growing excitement and showcase the EURO in a unique way. Starting now, sports enthusiasts #worldwide can enjoy our new Insight Zone Channels, providing all the key data and stats in a visually engaging manner before, during, and after the games of the EURO. Plus, you won't miss any interviews, press conferences, and much more with us. As the anticipation for #EURO2024 grows, we at #Sportworld are here to amplify the excitement by bringing the tournament to life in a truly special way. Our mission is to make this EURO a memorable and immersive experience for all sports fans. 📺 Key Highlights: 📡  Launching two free-to-air, data-based 24/7 channels: "Insight Zone: EURO 2024" and "Insight Zone: EURO 2024 - Team Germany". 🎥 Sportworld in EURO design with all program information, event clips, and statistics available on Smart TVs and mobile devices. 🕹️ Integration of a global live ticker for real-time tracking of all EURO 2024 games, even without access to the live signal. 🌐 Launch of 100 own Insight Zone channels across various sports in 2024 Our mission is to give sports fans worldwide access to relevant content. The EURO sets a perfect example of how we showcase major events and our partners at Sportworld. For more details, check out the full press release.

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Lost Ruins of Arnak (Czech Games Edition) and my take on its history: This game launched in 2020 and was a finalist for the 2021 Kennerspiel des Jahres award (connoisseur/expert game of the year). Fast forward to 2024 and I think it's clear this should have been the winner that year; no hate to the winner, Paleo, I enjoy that game too. The reason I believe that is because Lost Ruins of Arnak is still a top 30 game on BoardGameGeek *and* because I still continue to hear about it in various forums. Who it's for: Being a strategy game with a 12+ age rating and with its combination of worker placement and deck building mechanisms, this game will shine for those who are comfortable with games like Wingspan and Everdell. I can't wait for my kids to be able to play this with me. My retailer take: As a retailer, I try to only carry the "gamer games" if it has the name recognition already as opposed to the lighter games that I can get my staff excited about sharing. If you have "gamer gamers" that shop with you regularly, they should recognize this and get excited about it. #tabletopgames #boardgames

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“Building a Diverse Future for Sports” was the motto of yesterday's Hamburg Sports Summit. Perfectly executed! Intersectionality and a wealth of thought leadership from across the globe were present at the iconic Elbphilharmonie building. Some points which resonated: 💡 Speaking on agency and impacting change at the highest level, Professor Laura McAllister CBE, FLSW, FRSA, UEFA Executive Committee: Agency is what you do when you are at the table of power and how you influence change. Within the positions of power, the industry is in a huge deficit of diversity across gender, race, and cognitive thinking. 💡 Dr. Anne-Katrin Huebel on the business case for women’s football: Our internal metrics of success show we are over-indexing (speaking about Google Pixel x Frauen Bundesliga and national team partnership). This demonstrates how an investment in women’s football is guaranteed to be good business. 💡 Thomas Hitzlsperger on representation in decision-making positions: The industry, led by white men, needs to self-reflect and ask how they can invite and include marginalised groups in rooms of power. There are only business benefits and uplift on the other side of that decision. Be reflective. 💡 Elsa Arapi and Glen Killane on free-to-air women’s sports trends: Football and cycling show the most visible growth on EBU/Eurovision Sports, with the biggest growth potential across the board in women’s sports. Opportunity for broadcasters include capitalising on the connecting points of the big events to build sustained engagement for fans and the sporting product (league cups, etc.). Thanks to 🔵🟡 Julia Olbrisch for the invitation and congratulations to the whole team at FUSSBALL KANN MEHR gGmbH for platforming forward-thinking as a good case for business and society. I look forward to seeing the level set at the next event. #sports #Diversity #FussballKannMehr #Goodforbusiness #Womensports #strongertogether #hhsportssummit24

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The official drop of the first speakers at ISPO in munich on December 04th. It is an honor for me to talk about the future of sports with Mischa Zverev and his brother and Olympic Champion Alexander „Sascha“ Zverev. We will take up a new form of „Brain Based Performance Training“ that will take on even greater significance when Mixed Reality (XR) and Artificial Intelligence (AI) are taken into account. #unlockyourfullpotential #improvr #mixedreality #xr #neuroathletictraining #virtualreality #vr #meta #apple #htc

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How do you encourage fans to shop more sustainably while still promoting your brand sponsors new kit? Quiet influence. England recently released a video to announce their line up for the Euros, 18 seconds into the video they show a fan shopping for England shirts in a vintage shop. Throughout the video they also show past seasons shirts, intermixed with this years strip, and shirts and tees that look worn, creased and anything but new. But why is this important…? 1. Showcasing vintage as the first destination to buy a shirt is pretty groundbreaking given the main goal of brands and clubs is to sell more new garments. This is a direct conflict of interest for a linear business model- that’s a brave move. 2. It shows fans it’s ok to wear an old shirt. It encourages fans to consider wearing a shirt they already have or buying preloved/pre owned, extending the life of existing garments. Essentially circular business models in action. 3. It moves away from the box fresh pristine idea of promoting new clothing. It shows garments that have had a life and are part of someone’s life, encouraging fans to keep, wear and love the shirts they already own. Building emotional durability- a key asset for the circular economy. The interesting thing is that England didn’t need to do this and 95% of fans won’t even consciously notice, but that’s why it’s clever. Circularity requires a change in mindset in how we consume. Often the communication around sustainability can come over as hypocritical when clubs and brands actively speak out, but by including this footage in the video it subtly and almost subconsciously encourages behaviour change, having a quiet influence that can have a massive impact. #football #euros #circularity

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This is such a great story 🤩 Leveraging the power of AI will make the difference between the best in the world and the ‘also rans’ - in every field

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Nike outbid Adidas to become the sponsor of the DFB (German Football Federation), a controversial change that has left many fans puzzled. However, these shifts are more complex than they might seem and come with both benefits and drawbacks. After discussing this with some colleagues, I decided to reconsider the implications of this decision and share my thoughts on the potential pros and cons.💭 What are the benefits of choosing Nike? 📈 Financial Gain: Securing a 100 million euro deal annually provides significant financial resources for the Federation. 📈 Resource Allocation: The financial influx allows for more investment in infrastructure, youth programs, and overall development of the sport. 📈 New Wave: Even while Adidas had been a long-term investor and partner, Nike could offer new opportunities, different perspectives on operations and bring a new drive to the federation. What are potential disadvantages of choosing Nike rather than Adidas? 📉 Patriotism Criticism: Facing backlash for choosing a foreign company over a local one can tarnish the Federation’s image and cause a rift with local supporters. 📉 Cultural Disconnect: Nike, being an American company, might not fully grasp the local nuances and cultural significance of sports in Germany, potentially leading to marketing missteps or alienation of local fans. 📉 Existing Relationships: Nike's entry could disrupt existing relationships with Adidas, a long-time partner, leading to potential friction with stakeholders who have loyalties to Adidas. 📉 Logistical Challenges: Nike might need more time to streamline its operations and supply chains in Germany, leading to initial hiccups in delivering the expected quality and efficiency. Personally, I believe this is a challenging decision that may seem simpler to many of us. The federation should have remained with Adidas. However, it’s crucial to recognize the complexities behind such decisions. As a German, it’s disheartening to see Adidas no longer sponsoring the federation, especially since financial considerations play a significant role in this change. I don’t blame the federation or Nike, but it’s sad to witness how our world operates today. Money dominates nearly every aspect of our lives.💰 #football #soccer #federation #nike #adidas #sponsors #investments #newwave

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It’s time to level up on a global scale. Here's how brands can help even the playing field in women’s sports and esports. Join Jasmin Haasbach and Giulia Z. at the Cannes Lions International Festival of Creativity on a panel with WACL (Women in Advertising & Communications Leadership ) as they discuss the power of brands in women's sports and esports. 📍 Cannes, The Empower Cafe, L'Avenue 1-5 Sq. Mérimée 🗓 Wednesday, June 19th, at 10:00am Women's sports and esports are (finally) enjoying the fanfare they deserve—from the limelight to main character energy—but brands are still holding back when it comes to their investment of time, energy and dollars. But the time to change that is now. While traditionally male-dominated, both arenas have witnessed a monumental shift towards greater gender inclusivity and representation, from the record-breaking turnout for Arsenal ladies at Emirates Stadium to pioneering initiatives like ESL Impact which fosters inclusive spaces for women to excel in games like Counter-Strike. It’s been decades since Title IX and women are just as active in the world of sports as men—in fact seven-in-ten women play video games—which means that brands can no longer afford to ignore them. After all, consumers everywhere are eager to connect with brands that not only “see” them, but which speak to them in authentic ways and on their terms. Learn how your brand can become a game-changer in this dynamic landscape. Sign up 🔗 https://lnkd.in/eQKHR7G5

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🤯 5M visits in 12 days on Roblox 𝗦𝗺𝗮𝗿𝘁𝗲𝘀𝘁 move from Visa Visa & the International Olympic Committee – IOC had the great idea to leverage Roblox to promote the competition to millions of Gen Z players. --- 𝗩𝗜𝗦𝗔 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 --- VISA made the smartest marketing move by sponsoring a Roblox Olympic Game for brand awareness, leveraging: • (Roblox) The best platform to deeply reach GenZ worldwide. • (Olympic Games) One of the biggest events in the world. 𝟱𝗠 𝘃𝗶𝘀𝗶𝘁𝘀 𝗶𝗻 𝟭𝟮 𝗱𝗮𝘆𝘀 This represents significant positive attention from GenZ on both companies : • The game teased the launch of the Olympic Games. • Every day, the game displays the day's Olympic events (News). • Players can obtain FREE UGCs. • The VISA logo is displayed everywhere on the map. It remains a smart move from VISA to seize the opportunity to partner with the IOC. --- 𝗟𝗼𝘄 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 --- Mini-games concept is simply the least engaging type of game on Roblox. I would bet on a low average playtime (3-4 minutes). Even if the experience has low in-game engagement and no long-term retention, it remains a relevant short-term activation, low cost, that will greatly benefit from the huge visibility of the Olympic Games. Simple & efficient. --- PS: Why isn't there an Eiffel Tower in this game? 🤌 PS: I'm French 🥇😏 --- 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 --- Want to learn more about brands on Roblox ? Sign up for my daily insights : https://lnkd.in/e49gkiNU (Still free) --- Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

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🚀 100,000+ Game Visits! Club Brugge x Roblox ⚽ We're thrilled to announce that the Club Brugge game on Roblox has just crossed an exciting milestone of 100K+ game visits! Launching 3 jerseys virtually in Roblox before their physical release was a groundbreaking move, showcasing how football can embrace the digital world and connect with fans in new, exciting ways. At Boltable Studio, we're passionate about pushing the boundaries of virtual sports experiences, and Club Brugge proves how powerful Roblox can be for football clubs looking to engage younger audiences. And we're just getting started... What's next for virtual sports fandom? 🤔 #Football #VirtualFanEngagement #ClubBrugge #DigitalMarketing #GameDevelopment #VirtualFashion #Esports #RobloxDevelopment #Jersey

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🚨 New Scratch! 🚨 HYROX has set a new standard for fitness racing, combining running with functional exercises in a format that appeals to both casual participants and elite athletes. Their events now attract up to 16,000 participants in 50+ cities around the world. I had the pleasure of sitting down with Moritz Fuerste , co-founder of Hyrox and Olympic gold medalist, to break down the "Community-Driven Growth Playbook" he's used to build this global fitness phenomenon. We discussed: ✅ 1 - Market Gaps: How they spotted an opportunity in the fitness industry for a measurable, repeatable sport that didn’t exist before ✅ 2 - Organic Growth: Leveraging community building and partnerships with local gyms instead of paid advertising ✅ 3 - Event-Centric Marketing: Using live events to demonstrate the product and create buzz ✅ 4 - Balancing Mass Appeal and Elite Competition: Crafting messaging that resonates with both casual participants and professional athletes Full episode via the links below👇. Thanks for coming on the show, Moritz! 🎧 Listen on Spotify: https://lnkd.in/dj35cxDp 🎧 Listen on Apple Podcasts: https://lnkd.in/drU3tsy9 📺 Watch on YouTube: https://lnkd.in/dtHhisaN #hyrox #marketing #podcast #cmo #sports

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Who is attending PERFORMANCE DAYS on October 23/24.10.2024 in Munich? Looking for the tech-guys of the sportswear industry, or those who missed the 1st boat and are trying to chase in a paddle boat. We may still take you on board and bring you up to date on: - "How AI is transforming our industry, while most are still doing the ordinary and not realising the risk they are taking" - "Recycled fabrics as well as bio-based materials for the sportswear industry" - "How AI/AR data can be connected with your garments" - "How you can stop overproducing, risking your business as a whole, year after year, and switch to an On Demand Production model" -"Efficient, quick production of high end sportswear, ethically made in Europe by Sportswear of Tomorrow" So if you are looking for more info on '#OnDemandManufacturing', '#AI and #AR in the #sportswear industry', '#sustainability, #recycling and #circularity' - PM me please. Most likely, I will be wearing warmer clothes than in the picture though.

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5 out of the 10 most marketable athletes are women 👩 📈 SportsPro launched their latest report on the most marketable athletes of 2024 and there are significant more women in the top 50 since last year. 👀 But what else do we see? ➡ Women score extremely high on brand strenght 💪 If you look at the top 10 most marketable athletes, their brand strenght is on average the best scoring variable. Scoring much better than the man on that aspect. So why is that? What distinguishes Simone Biles from Lionel Messi? Authencity and relatability. Simone Biles have spoken a lot about her mental health, she has spoken up about the industry and you feel like you almost personally know her. And next to that, she continues to be the best. 🏆 THAT’S WHAT IS CALLED A STRONG BRAND! Not even to start with Ilona Maher, who became an internet sensation during the Olympics. Why? 🧠 Because she understood her value as a personal brand. Sharing her trainings, her days at the Olympics and just her personal stories with fans. Her TikTok account was on FIRE during the Olympics. Conclusion? Women are just very good in building their personal brand and athletes should tap into that more and understand that they are not just an athlete, they are a brand aswell. It this doesn't wake up brands to work with female athletes more, than I dont know what else does.

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🏀 Why is the UK missing out on Basketball's explosive potential? While the rest of the world capitalises on the growing fandom and commercial opportunities of basketball, we're still on the sidelines. British Basketball has the audience, the talent, and the excitement, yet it’s still overlooked. I recently wrote a blog exploring why the game continues to miss out in the UK and what needs to change. From untapped community engagement to the sheer scale of its crossover appeal, basketball is ripe for growth, but it demands bold ideas and the right strategy to unlock its potential. 🔗 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗲𝗹𝗼𝘄 𝗽𝗼𝘀𝘁 This is an open challenge to the sports marketing industry: it’s time to stop leaving basketball behind. Let’s create sustainable impact, nurture this culture, and finally give UK basketball the spotlight it deserves. #sportsmarketing #basketball #ukbasketball #growthstrategy #brandactivation #communityimpact #SportsMarketing #BasketballGrowth #UKBasketball #BrandStrategy #CommercialGrowth #AthleteBranding #SportsBusiness #SportsIndustry #CommunityEngagement #PartnershipsInSport.

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Newsletter Alert "Revolutionizing Athletics: Latest Trends in Data-Driven Sports" Sharing with our passionate and fast growing data-driven Sports enthusiasts community the actual news update. If you are not registered yet pls do so on our website or shoot us (Klaus Mueller ✌️or Markus Unterweger) a message to get you on the distribution list! Enjoy reading and thanks for supporting / following our journey! #DataDrivenSports #SportsTech #FutureOfSport #DataRevolution #DataScience #startuplife #AI #HealthTech #wearables #datasovereignty

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This new Nike commercial is a Masterclass in consumer insights and branding. Launched just days after the 2024 marathon season, it is a brilliant example of how the brand is connected to its audience. Sore muscles are a struggle runners face the day after a race. This light-hearted approach to post-race soreness speaks volumes about Nike’s understanding of its consumer. Why It Works: Consumer Insight Successful companies are attuned to the challenges their customers face, and this ad reflects Nike's awareness of their athletes pain points (pun intended). The soreness and exhaustion after a marathon may not be glamorous, but it’s a part of the runner’s journey. By showing this in a relatable and humorous way, Nike taps into an experience that resonates with runners across the globe. The inclusion of the radio dedication, “Hope you’re doing okay out there,” reinforces the feeling of community between runners. Branding Excellence This ad is a part of Nike’s "Winning Isn’t Comfortable" campaign, which emphasizes the brand's philosophy: success requires perseverance and the tenacity to push through. This reflects a key tenet of Nike’s branding—authentically highlighting the grit and determination of athletes*. The ad doesn't sell shoes; it sells a mindset. People want to see themselves in the brands they buy, and this commercial makes the aspirational performance of Nike relatable and attainable. Key Takeaway: This ad is not about promoting performance gear—it’s about showing consumers that Nike understands them, supports them, and celebrates every aspect of their athletic journey. This is the purpose of great branding: being more than a product, and instead, becoming a trusted partner in a consumer’s life. Also, it made me laugh. #Marketing #Nike #Branding #ConsumerInsights #Advertising #Athletics #JustDoIt *if you have a body, you are an athlete https://lnkd.in/gsTgyGDb

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👉 Did you know 11 million people run in marathons every year ❓ 15.000 of them yesterday in Copenhagen Marathon, breaking a participation record ❗ 🏃‍♂️ With an estimate between 2500-4000 marathons each year, the sport has become more popular, reaching 3bn EUR only in registration fees globally. Some with interesting insights: 🏃‍♀️ Gender-equal, 55% of total runners are men and 45% are women The amateur segment is becoming more relevant than the pro runners 💲 Revenue of the biggest marathons (USD million) New york 15,9 (economic impact of 427 million USD) Chicago 10,6 Berlin 8,2 Boston 5,2 Tokyo 5,2 London 2,6 👇 Dive in US running industry report

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