Suse Seeger

Christian Russ spoke with ADZINE - MARKETING. TECH. MEDIA. about the role of the Smart-TV start screen, in becoming a powerful platform for brand engagement. Evolving from a simple navigation tool to a key discovery hub for consumers. Read more below to find out how personalised content and first-party data are transforming TV advertising, offering brands new ways to connect with their audiences. #Data #CTV #CTVAdvertising #TVAdvertising

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In the latest issue of New Business - just in time for the OMR - our art and creative director Vivien Schulze writes about AI as a driver of innovation in the brand world 😍 🚀. One thing is clear: we are on the cusp of a new era where AI is also challenging the definition of creativity 🎨 💻 . Today's innovations are creating endless avenues for the discovery of tomorrow's creative ideas 💡 🌎. With this in mind, we are all called upon not to avoid the current and future developments of digital transformation, but to engage with them and use them as a source of inspiration and innovation 🙌 . #creativeai #aiinnovation #digitaltransformation #digitalmarketing

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AI and the Agency Model, such a hot topic. See our Franziska von Lewinski on stage in Düsseldorf Nov 4th discussing the topic

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🚀 Creativity is a core driver of business success. 🚀 "Companies that embed creativity at the heart of their strategy outperform competitors by up to 60%." This finding comes from a recent large-scale creativity study dedicated to analyzing the role of creativity within organizations. I believe that creativity is an essential growth strategy. Building teams and processes that prioritize creativity — fostering innovation and differentiation — lays the groundwork for sustainable growth in every organization. But it's tough work. #businessgrowth #creativity 🔗 Have a look and download the study (German language) by following the link:

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Jung von Matt London launches NERD to connect brands with fandom culture Jung von Matt, the independent creative agency network, has launched a new offering in London – NERD – an agency specializing in authentically connecting brands with fandom communities, nerds and geek culture. Jung von Matt London opened its doors last year and its clients include Vauxhall and Wayfair. NERD is well-established within the JvM network in Germany and Asia, with notable partnerships such as Mini x Pokemon concept cars, Super Mario Haribos, global gaming campaigns for Mercedes-Benz and BMW, and ’90s nostalgia fashion drops with Bugs Bunny and the Space Jam crew. NERD also provides special tech capabilities for Roblox, Fortnite, and Minecraft, collaborating with major brands like BMW, Pringles, and Nivea for immersive experiences. NERD was first founded by Toan Nguyen, a partner at JvM group. The London branch will be led by Calvin Innes, who will become GM and Creative Director of JvM NERD LONDON. Innes brings over two decades of marketing experience, having worked with Sony, Cadbury’s, Barclays, and Adidas as a creative and strategist. He also ran his own creative agency, DA Creative Studio, for almost ten years, gaining a loyal following of both mainstream and nerd fans worldwide, with over 12,000 followers on LinkedIn. Innes will work closely with NERD HQ in Hamburg and JvM London founding managing director Rob Conibear and executive creative directors Charlie Hurst and Marcos Gemal, who have put the JvM group on the London map. This move demonstrates JvM’s intent to become a key player in the UK market, with a diverse offering focused on cultural relevance from the JvM London office in Shoreditch. The newly expanded UK offering will make partnerships and community activations a core focus of JvM. Toan Nguyen said: “Nerd culture and fandoms have become the new pop culture of the next generation. Brands need to focus on communities now because the old way of marketing is dead. There is no mainstream anymore! The nerds and geeks who spent hours playing video games and reading comics have now grown up and are running the world.” Calvin Innes said: “Brands that embrace this movement can step into a whole universe of possibilities, engaging their audiences through gamification and special products, creating fiercely loyal fandoms, and exploring unique and unexpected partnerships.” Rob Conibear said: “We’re building a UK agency fit for modern marketing from the outset. The team at NERD has cracked brand collaborations, community-centric creativity and cultural relevance. To be credible in the modern media landscape, that has to be part of our core offering.” Jung von Matt is a renowned global creative agency with 39 offices in 11 countries. Founded in Germany in 1991, the agency has continuously ranked among the best, being awarded “Independent Agency of the Year” by the One Show, LIA Awards, New York Festivals, and the prestigious Cannes Lions, as wel...

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The Future of Conversational AI: Emotional Design for Deeper Brand Connections 🚀 In a recent KINEWS24 article, Our Co-Founder Alexander reveals how Conversational AI is moving from “helpful but bland” to “efficient and charming.” Emotional personality design is giving virtual assistants a serious glow-up—because who doesn’t want a chatbot that’s as witty as it is smart? This evolution is redefining how brands connect with customers on a deeper level. The Key Insights 💡 ◉ Brand Characters come to life: Think Haribo Bear, but chatty. ◉ Intuitive Interaction: AI that flows as naturally as a real conversation. ◉ Smart, Ambient AI: Personalization that feels like your brand “gets” you. Thanks to Oliver Welling for this opportunity! Read the full article here ➡️ https://lnkd.in/edzHg3c2 #ConversationalAI #EmotionalAI #BrandExperience #Demodern #CreativeTechnologies Demodern — Creative Technologies

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The Apple Vision Pro has finally landed in Germany and that means the NERDs have something up our sleeves! ✨ I am beyond excited to share, that we at Jung von Matt NERD in collaboration with ALFR3D | web3 fulfillment solutions and ERGO Group AG, have developed our first prototype app for the #AppleVisionPro and it’s seriously fun! ERGO who are known for their innovative digital applications, is making history as the first insurance company in the world to launch an app on the Apple Vision Pro, right on time for the big launch last week. Explore an interactive slice of Düsseldorf with our ‘Tiny City’ app. This interactive, small map features various engaging objects and scenarios, including a nod to one of our favourite old school games, Rollercoaster Tycoon (check out the little people, who you can pick up and move). Tiny City will have three more scenarios added over the coming weeks, but kicks off with a traffic accident scenario. We're building this future step by step. A special thank you to Matthias Nawrocki for his vision and ambition in developing this app. The first of its kind. Together, we've turned this idea into reality in record time. 🚀 Huge thanks to our amazing team: Sabine Saeidy-Nory, Thanh Dao, Toan Nguyen, Andre Price, Sebastian Stenzel, Falk Ebert, Charline Hoffmann, Christine Niemann for their tremendous support, skills and creativity. And a special shoutout to Max Lederer, who gifted us the first Apple Vision Pro back in March 2024. The possibilities are endless... let’s build the future together🚀 #AppleVisionPro #Innovation #TechLaunch #ERGO #FutureOfInsurance #Düsseldorf #AR #VR #DigitalTransformation #TeamWork

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🗣 Announcing our Cashwalk Premium Partner: SevenAccelerator SevenAccelerator is an early stage Venture Capital unit of ProSiebenSat.1 Media SE whose aim is to identify strong founders and startups at an early stage and help them to become category leaders in their segment through their media volume, as a sparring partner and through operational support. In their own words..... SevenAccelerator: START. SCALE. SUCCEED. We are one of the leading accelerator programs in Germany and Austria with more than 30 early-stage consumer-driven companies in our portfolio. We provide you with media convertibles, tailored media deals and our full expertise to boost your brand awareness and accelerate your growth. We invest premium TV and digital media into ambitious, scalable B2C startups with mass market-ready products and services which want to take the next big leap on their growth journey. 3 reasons why SevenAccelerator is the right investor for your startup:  1️⃣ SevenAccelerator offers startups access to the full premium, 360° media reach of ProSiebenSat.1 Group. Our integrated network of premium TV channels, streaming, digital video and podcasts as well as influencers allows you to reach every target group with scale. 2️⃣ Early stage startups benefit from our holistic services and expertise including campaign creation/planning/optimization, consulting and mentoring on all media and creative matters: from spot testing to introductions to experienced production agencies. 3️⃣ Companies can accelerate their growth through our unique investment approach and profit from our cash-free and flexible media convertible deal construct. This allows you to boost your company valuation and minimize the equity that needs to be issued in the future. 3 things that grab our attention in a startup:  1️⃣ Passionate founders who truly believe in their product/service and focus on delivering added value to consumers. 2️⃣ Heterogeneous teams with diverse professional experience and industry expertise who are open to questioning their own decisions. 3️⃣ And foremost attractive, highly digital and scalable B2C business models in GAS (Germany, Austria, Switzerland) which address a mass market and benefit from long-term TV brand building effects. ........ Wow ! Increase your funding chances and build lasting connections, no matter the event.    Connect with SevenAccelerator today !! ....... #Cashwalk #SevenAccelerator #invest #entrepreneur #funding #vc #pitchevent #premiumpartner #investment #startup #scale

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🎉 We’re thrilled to announce that we secured 3rd place in the Trendence Awards for Best Digital Recruiting Campaign Event with our recruiting campaign for Bertelsmann’s Future Leaders Graduate Program 🥳 Many thanks to Steffi Heldberg and Jasmin Kramer for the successful pitch. Are you ready to become a Future Leader? Apply by December 29 to join us as a Business Track trainee. 👉 For more details, visit futureleaders-business.com. #FutureLeaders #GraduateProgram #Entrepreneurship 📸 Christian Lietzmann

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At Ogilvy Group Germany creating #impact is what drives us. We believe that the value created by our work must have a significant impact on our #clients business. Delivering a proper Return on Marketing Investment is good example for the impact we strive for. Our very own Friedrich Detering from our Ogilvy #Consulting Team and Martin Feldkircher from our #Data & #Analytics team published an article in HORIZONT on „How to master Return on Marketing Investment“. It’s definitely worth a read! Link in the first comment. And if you want to know more: reach out to us! 🙌 #Ogilvy #Horizont #ROI

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When Josef Schinwald invited me to become a guest-lecturer at Fachhochschule Salzburg I didn't know what to expect. My first time teaching young creative minds has been a super nice experience. As my courses are coming to an end and the students are about to present their final concepts and pitch decks I want to share what I've learned so far. 1) I'm old, yet "The Office" memes still work. 😅 2) Creativity is turbo-charged by the help of AI Tools. It helps students to quickly prototyp ideas, create animatics and presentations. Once they graduate they ll have vastly more workflow knowledge and experience than previous generations. 3) It's finally time to stop thinking in categories and genres: Gen Z approaches creativity holistically, concepts are interdisciplinary. I love this. This finally opens up creative mindsets to solve any issue that might occur. 4) Knitting really is the big new thing ... and I suck at it.

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Berlin, once again. ESMT Berlin, once again. An inspiring professional community and meaningful conversations, once again. Deutsche Telekom NeXt Talent Program module, once again. - Attending ESMT Berlin courses feels like being a curious kid discovering the world from new angles over and over again. There’s always a fresh perspective, a novel approach, a hidden detail worth exploring, learning, and knowing. - That’s what happened in spring, diving into strategy, AI, economics, and data utilization. And that’s what happened this fall, too, focusing on innovation, the organizational culture it requires, customer centricity, and understanding ambidextrous leadership. - We even visited Magenta Mitte and had an amazing professional discussion at Zalando, gaining insights into their forward-thinking business and innovation strategies. The certificate was a surprise. And these certificates, beyond bringing joy, always point the way: curiosity is valuable, and gaining new knowledge isn’t just essential. It’s also one of the most enjoyable parts of life. #deutschetelekom #dtnext #innovation #esmtberlin #berlin 

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𝒲𝑒’𝓇𝑒 𝐻𝒾𝓇𝒾𝓃𝑔 𝒰𝐼/𝒰𝒳 𝒟𝑒𝓈𝒾𝑔𝓃𝑒𝓇𝓈 ✨ Do you thrive in creating robust designs that are built to last for decades? If you're excited about designing interfaces that go #beyond #apps and #websites to shape the future of user experience, then you're the person we're looking for 👀 You’ll work directly with clients in collaborative #Workshops to understand their needs. From there, let your design magic unfold — whether it’s envisioning the future with innovative #Concepts, creating #AI-driven interfaces, or establishing #DesignSystems and #UIKits that stand the test of time 💫 𝒲𝒽𝓎 TEAMS: 🕊️ High level of autonomy and creative freedom 📂 Projects focused on long-lasting designs through structured processes ✨ Growth opportunities with cutting-edge AI tools Let’s create something incredible together — 𝒿𝑜𝒾𝓃 𝑜𝓊𝓇 𝒯𝐸𝒜𝑀 🫵 https://lnkd.in/g6Mr__BV

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Thank you dear Cornelius Ringe, THE IDEA IS KING! or QUEEN ; ) Thank you the Radiozentrale and specially @Juliane Henze and Ralf Gessner for the invitation to the Radio Advertising Summit. Was a pleasure to be on stage with the fabulous Alexander Stauss, Executive Director bei BBDO und Martina Vollbehr And thank you HORIZONT for the review. KI is an instrument, and it is an instrument which we all were looking for, many years ago. And now is there and many are afraid. What is that people said: be careful what you wish for? Exactly! and now that is there we need to teach it and control it. And what I am more afraid at the same time exited are to the humans behind the computer. There are the once that make the KI do what it does. KI is a very strong tool that can do a lot of good, but at the same time if its not use with strong morals behind, can be use for a wrong cause. And this is what we want to make the people understand. We are in times, where everything is faster and faster. This will not end. But if we don't learn how to surf in those waves, we will drown. It is almost a responsibility that we have to understand it, to be able to protect our people and the future. And use it the best way. To help, support and evolve. And if I can tell one thing is, that Humans will even become more valuable than ever before. But I mean the Creative, and Good Humans. And KI will help us to spot the wrong once. And the other way around.

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