Robby Fuchs

Mister Spex Comeback? That was the headline of the latest article from DER AKTIONÄR, highlighting our story and, more importantly, our recent developments like the SpexFocus program, which we rolled out just a month ago, and our new rebranding: Mister Spex – Optician for Life. We’re in the midst of implementing changes and meticulously executing our plans and I can’t help but shamelessly quote the author Michael Schröder: “Hinter den Kulissen tut sich was” // "Behind the scenes, something is happening." With that, let me be cheesy and close by saying: "Stay tuned!" and "Gute Chancen gibt es immer wieder" Mister Spex Stephan Schulz-Gohritz #investorrelations #deraktionär #smallcaps #opticianforlife

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🍫 Everybody likes chocolate... 🍫 Well, at least 95% of the respondents in our latest Im Fokus survey! Milk chocolate is the favorite in Austria, followed by dark chocolate, while white chocolate is less popular. Swiss and Austrian chocolates are especially popular, with Milka and Lindt & Sprüngli emerging as the top brands among our respondents. 🏆 ______________ 💡 In our monthly research series, Im Fokus, we explore current questions from research and practice. This survey is conducted in collaboration with our partner, Talk Online Panel.

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Classic core disciplines are returning, but in a new context and with new opportunities. Check this article to get a sneak peak into what topics are particularly important in 2024 for over 100 marketing managers in Germany!

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🗣 Announcing our Cashwalk Premium Partner: SevenAccelerator SevenAccelerator is an early stage Venture Capital unit of ProSiebenSat.1 Media SE whose aim is to identify strong founders and startups at an early stage and help them to become category leaders in their segment through their media volume, as a sparring partner and through operational support. In their own words..... SevenAccelerator: START. SCALE. SUCCEED. We are one of the leading accelerator programs in Germany and Austria with more than 30 early-stage consumer-driven companies in our portfolio. We provide you with media convertibles, tailored media deals and our full expertise to boost your brand awareness and accelerate your growth. We invest premium TV and digital media into ambitious, scalable B2C startups with mass market-ready products and services which want to take the next big leap on their growth journey. 3 reasons why SevenAccelerator is the right investor for your startup:  1️⃣ SevenAccelerator offers startups access to the full premium, 360° media reach of ProSiebenSat.1 Group. Our integrated network of premium TV channels, streaming, digital video and podcasts as well as influencers allows you to reach every target group with scale. 2️⃣ Early stage startups benefit from our holistic services and expertise including campaign creation/planning/optimization, consulting and mentoring on all media and creative matters: from spot testing to introductions to experienced production agencies. 3️⃣ Companies can accelerate their growth through our unique investment approach and profit from our cash-free and flexible media convertible deal construct. This allows you to boost your company valuation and minimize the equity that needs to be issued in the future. 3 things that grab our attention in a startup:  1️⃣ Passionate founders who truly believe in their product/service and focus on delivering added value to consumers. 2️⃣ Heterogeneous teams with diverse professional experience and industry expertise who are open to questioning their own decisions. 3️⃣ And foremost attractive, highly digital and scalable B2C business models in GAS (Germany, Austria, Switzerland) which address a mass market and benefit from long-term TV brand building effects. ........ Wow ! Increase your funding chances and build lasting connections, no matter the event.    Connect with SevenAccelerator today !! ....... #Cashwalk #SevenAccelerator #invest #entrepreneur #funding #vc #pitchevent #premiumpartner #investment #startup #scale

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Today marks a significant milestone in the history of brewing! On April 23, 1516, in the Bavarian town of Ingolstadt, Dukes Wilhelm IV and Ludwig X enacted what would become one of the most iconic regulations in the world of beer: the Reinheitsgebot, or the German Beer Purity Law. Originally intended for the Duchy of Bavaria, this law quickly gained traction and has since become a cornerstone of brewing tradition. It dictates that only four ingredients – water, malt, hops, and yeast – are permitted in beer production. In Germany 🇩🇪 alone, more than 1,500 breweries craft over 40 distinct styles and approximately 7,000 individual beer brands, all stemming from the simplicity of those four natural elements. Cheers 🍻 German Convention Bureau Future Meeting Space Strategic Alliance of the National Convention Bureaux of Europe Bayern Tourismus Marketing GmbH Ingolstadt Tourismus HSMA Deutschland e.V. Credit: Alexander Dimamarca

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Exciting news from Eucerin! Life Changer ahead for people suffering from dry, itchy skin.🌟Stay tuned. 🚀 #Eucerin #Beiersdorfpioneers #GameChanger #LifeChanger

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Guten tag Deutschland #RetailMedia! The German Federal Association of the Digital Economy (BVDW e.V.) has published the first comprehensive market landscape for the retail media ecosystem in Germany. It's the the first work from the Retail Media Ecosystem focus group, led by Dennis Götze, co-founder of Marketing of Moments GmbH, and Irina Schmitz, senior program manager at BVDW. The work is a result of collaborating across 100 companies from all parts of the value chain - from retailers and advertisers to technology providers and established publishers and agencies. Together with the landscape, the individual categories in the retail media sector were defined in order to gain a common understanding of the complex market. They include: retailers, retail media networks, network marketers, agencies and offsite publishers and marketers, adtech providers and data. These categories were also divided into further subcategories with a view to retail media. The aim is to update the landscape annually to reflect the dynamic changes in the market. The development is carried out in close coordination with numerous players in the focus group and other committees such as the RMC - the specialist group for retailers in the BVDW. #germany #deutschland #retail #media #agency #RMN #retailmedianetwork #ecommerce #shoppermarketing #trademarketing #CPG #FMCG #beverage #advertising IAB Europe IAB Amazon Breuninger flaschenpost SE Douglas Kaufland Deutschland REWE Group OTTO SportScheck knuspr.de SHOP APOTHEKE EUROPE Lidl in Germany Criteo CitrusAd PubMatic Pacvue Skai The Trade Desk Amazon Ads dmr Advertising MediaMarktSaturn OBI Group Holding Schwarz Media GmbH

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If you, as an #entrepreneur or #manager of a company, are dissatisfied with the #SEO #agency you have hired or are wondering why this agency demands SO much #money from the #company every month and often additionally, we are happy to advise you on how to use our unique digital #system with lower #costs in the future, which drives #search engine optimization using #artificial intelligence 24 hours a day and thus also the #value of the company. SEO agencies mainly estimate rather than dealing intensively and regularly with each #customer and their #website. Because the #algorithms of the #search engines are constantly changing, companies are becoming increasingly less #visible. And our digital system never sleeps, but permanently monitors all existing search engines. If you would like to know more, you can find out about our prices on our website under "Price List" and send us your contact details via "Contact" so that we can get in touch with you. #Artificialintelligence #website #searchengineoptimization https://iq-toyou.de

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#𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭 𝐢𝐧 𝐆𝐞𝐫𝐦𝐚𝐧𝐲 💌 A couple of weeks ago we had a webinar in Germany where we did a deep dive in a nano influencer campaign. Rabea Gräfe from Galderma talked with Daniel Schneider and Alina Bilan about a Cetaphil campaign from last year. One major key factor of such campaigns stood out: during our campaigns the nano influencers are able to try out a full size product during a longer period of time, which helps building an informed opinion. 🙌🏼 👉🏼 The german webinar you can see here: https://lnkd.in/dnchAMCw And if you want to know more about nano influencer campaigns, feel free to contact us. 🖊 #nanoinfluencer #influencermarketing #cetaphil #galderma #humanizemarketing

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Es ist offiziell: Ich bin Pinterest Certified Media Buyer! 🏆 #PinterestCertified #BusinessManager #Campaignanalysis #Campaignbidding #CampaignCreation #Campaignmeasurement #CampaignOptimization #CampaignStrategy #Campaigntargeting #CreativeStrategies #PinterestAdsManager #PinterestAPI #Pinteresttag #ShoppingAds

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I couldn’t agree more! 🙌 Investing in training and development is crucial not just for the growth of our teams, but for the overall success of the organization. It’s not just about whether people stay or leave; it’s about fostering a culture of continuous improvement and ensuring that everyone has the opportunity to grow and excel. 🤝 When we prioritize learning and development, we inspire motivation, boost effectiveness, and create a dynamic environment where both individuals and the company can thrive. Standing still is simply not an option! 💪🌱

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🚀 Being a visitor at OMR = Wow For us with our startup booth = Boo 😞 Why? See below. And at the end, what really annoys me. 👍 First, the good stuff: A lot went really well at the OMR: The organization beforehand was spot, accreditation was quick, food areas had short wait times, our master class ran smoothly, and the speakers were really impressive. 🌟Overall, it was much emptier, which can be both good and bad. 💔 For us as a startup, that was bad and our stand wasn't worth it at all. We booked a stand relatively early in the startup hall and chose the best possible spot. Additionally, we booked a masterclass and bought tickets for employees. Then we got a stand "upgrade" and of course, we were happy. Sounds good at first. The background was that due to underbooking and many cancellations from exhibitors, the entire area we originally booked was cancelled. The downside of the upgrade was that we had no influence on the position anymore. => The bottom line was that we got a stand at the end of a pretty dead aisle where hardly anyone passed by. Even more stupid was that all upgraded stands were forgotten to be offered to print all stand advertising spaces. 🤯 That means, at the counters where stands normally show logos & claims, there was nothing to see for us (see foto) 😞 Sure, we could have done things better to connect with the few people who had wandered into this remote corner of the hall, but it was really bleak and wasted money. Some stand neighbors had completely empty stands where no one came by for 2 days. One stand neighbor completely gave up after a few hours on the first day and left the stand. Also on the 2nd day, only a few team members were at the stand briefly in the morning. Imagine that! Apart from the appointments I had made, hardly any visitors came by. It was much more effective for me to walk around the fair myself and connect with companies. I understand that you can't please everyone. But there still has to be a minimum amount of "foot traffic" for everyone. Otherwise I don't need a stand since I can meet my contacts anywhere. And where I feel screwed over: When I talk to some other exhibitors in the same hall and find out that they booked very late (April), only pay a fraction of the money AND then get much better spots than we do!?! If so many exhibitors drop out that there are still places available, I would have expected the better spots to be offered to those who pay more, book early, or also do a masterclass or similar. Instead of "upgrading" them to the last places, and selling better, vacant places for a fraction of the money to absolute latecomers. That not only feels unfair, but makes me feel taken advantages off... So next year I will do it like others I talked to who also tried having a stand once: Enjoy the festival as a visitor; gladly hold another masterclass; and also arrange many appointments... just not at my own stand. #OMR #OMR24 #exhibitionwoes #lessonslearned 🚶‍♂️ 🚶‍♀️ 💼🛠️

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𝐘𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐰𝐡𝐞𝐫𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐢𝐬 𝐡𝐞𝐚𝐝𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐮𝐩𝐩𝐞𝐫 𝐟𝐮𝐧𝐧𝐞𝐥?  𝐉𝐮𝐬𝐭 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐛𝐫𝐢𝐞𝐟 𝐬𝐮𝐫𝐯𝐞𝐲 of the focus group Retail Media Ecosystem at Bundesverband Digitale Wirtschaft (BVDW) e.V. and get insights to the importance of Retail Media for brand awareness. It only takes 5 minutes max.

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Israel's genocide and ethnic cleansing in Palestine - this is only reported in Germany when it costs companies like Coca-Cola and Starbucks money to take part in the genocide! Keep boycotting!!! It works!!! The Frankfurter Rundschau reports: Large American companies are currently experiencing declining sales in many countries due to their proximity to Israel - and their international reputation is suffering. Coca-Cola is particularly affected. To improve its image, Coca-Cola came up with a special marketing idea. However, this backfired badly. In advertising, the Coca-Cola franchise in Bangladesh tried to convince the audience that its products had nothing to do with Israel. The spot shows a store owner trying to convince a skeptical customer that Coca-Cola is not an Israeli product but is consumed worldwide. It was particularly emphasized that there was even a Coca-Cola factory in Palestine. This information was apparently intended to allay consumers' concerns about the company. The reference to an alleged Coca-Cola factory in Palestine quickly turned out to be false. In fact, it is an Israeli bottling company in East Jerusalem, a region illegally occupied under international law. The ad's misleading message sparked immediate backlash and generated even more anger toward Coca-Cola. Coca-Cola quickly responded to criticism and pulled the commercial. Scott Leith, vice president of global strategic communications at Coca-Cola, told The Washington Post that the campaign was an “unfortunate mistake.” The company failed to achieve the goal of regaining consumer trust and publicly apologized for the misleading advertising. (Note: they are only apologizing for advertising, not for supporting Israel's genocide in Palestine). Major US corporations under pressure because of boycott Other large corporations are criticized for their proximity to Israel and are being boycotted by a large number of people. Customers in the Middle East and Southeast Asia in particular are increasingly avoiding restaurants and cafés such as McDonalds, KFC and Starbucks. So the boycott is loud and clear enough. Sales have visibly fallen in many countries. Decline in sales at Starbucks: Boycott campaigns are damaging the company Starbucks reported a two percent decline in global sales and net profit fell by 15 percent, causing its share price to fall significantly. That marks the first such decline in nearly three years. In addition, boycott campaigns are affecting the company internationally. Sales have also fallen noticeably in Southeast Asia in recent months.

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𝗞𝗼𝗥𝗼 𝗶𝘀 𝗻𝗼𝘄 𝗕 𝗖𝗼𝗿𝗽™ 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁-𝗳𝗼𝗿-𝗮𝗹𝗹-𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆! 🎉 Joining this global movement, we are committed to using our business as a force for good. Our focus on vegetarian and vegan products that can be part of conscious nutrition, transparent communication, bulk packages and shortened supply chains, are the main areas in which KoRo wants to achieve a benefit for all. 🤝 𝗜𝗻 𝗴𝗿𝗲𝗮𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 Alongside companies like Veganz Group AG, nucao, and Tony's Chocolonely, we pursue the vision of “Use business as a force for good!”. We are excited to be part of this inclusive, fair, and regenerative economy and to connect with other B Corps worldwide. 🌱 🏁𝗢𝘂𝗿 𝗚𝗼𝗮𝗹𝘀 𝗮𝗻𝗱 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 Sustainability and transparency in all areas of the company require continuous efforts. And let's be honest: We are not perfect and will still face some challenges. After all, you don't change the global food market overnight and, above all, not on your own. However, we are determined to make our contribution to more sustainability and transparency in supply chains and to take our customers with us on the journey. 🗺️ 𝗢𝘂𝗿 𝗕 𝗖𝗼𝗿𝗽 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 Meeting B Lab™ standards, we have committed ourselves to positively impact all stakeholders – workers, communities, customers, and our planet. Since our founding 10 years ago, we've aimed to source truly excellent and innovative products closer to their origin for fair prices for consumers and reduced environmental impact. With this certification, we have taken another important step, which will also be the start of many new projects. B Lab Germany B Lab Europe

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‼️Mission or Claim ⁉️ A Game-Changing Insight ... 🚀 Last week, I had the opportunity to attend a workshop with Yai.Vision GmbH in which we focused on increasing brand awareness and developing a sell-in strategy for the German retail market. One of the key moments that truly resonated with both Anja Junkersfeld, Insa Horsch and myself was a realization about our slogan for Compass Mints. You all know my/our slogan, #RedirectYourMind. This wasn’t just a product claim – it was so much more than that. It defines our mission as a company. 🌍💡 For #CompassMints, this differentiation can streamline our communication strategy. Our mission (e.g., inspiring a shift in perspective, or offering something more meaningful) can now stand separately from the product claims (e.g., freshening breath, offering a sugar-free option, etc.). Both can complement each other but serve different purposes. So this was my learning: 💥Brand mission – #RedirectYourMind can guide our marketing narrative, emphasizing how Compass Mints align with a healthier, mindful lifestyle. 🌱 Product claims – We can now create claims that focus directly on what Compass Mints offer (flavor, freshness, convenience, sugar-free, etc.), giving customers clear reasons to choose your product in a competitive market like German retail. So, #RedirectYourMind isn’t about just selling mints – it's about encouraging a mindful approach to life, a moment to refresh and refocus. It represents the broader purpose behind everything we do and what we want from our clients and cosumers. We want society in general to be more aware to what we consume and eat, what products are put in the shelves and which should vanish. We want people to rethink their decision making, not go for the usual and especially not for the mainstream. Making more consciencious decisions! Meanwhile, our product claims need to speak directly to the needs of our customers: fresh breath, 100% natural essential oils, sugar-free indulgence, portability, and convenience. This separation allows Powermints GmbH to better communicate the value we offer, while also sharing the deeper mission behind the brand. This clarity will be a game-changer as we continue to build our presence in the German retail market, ensuring our message resonates both emotionally and practically with our customers. 💬 Has anyone else had a similar experience with redefining their brand messaging? Let me know… 👇🏼 _____________________________________ I am Jannis Theileis - Your Food Gladiator Liked this post? Want to see more? 🔔 Ring the bell on my Profile Follow #RedirectYourMind 🔝 Connect with me

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Innovating Grocery Shopping: Local2Go Wins the EIFEL Award Imagine buying fresh, locally sourced food at any time of day, no matter where you live. That’s the idea behind Local2Go, a start-up founded by Florian Bales and WHU student Emely Marie Junker (BSc 2025). Their container stores and vending machines provide rural areas with access to fresh groceries 24/7, addressing a key challenge in underserved communities. Currently, Local2Go operates 125 vending machines at 45 locations around Mayen-Koblenz, using digital analyses to determine which products are in high demand. By mid-2025, the company plans to install an additional 200 vending machines. Their smart use of digital tools to track and meet demand has earned them the 2024 EIFEL Award for Digitalization. This success shows how innovation can thrive beyond big cities and bring lasting change to regional communities. Congratulations to Emely, Florian, and the team for shaping the future of rural retail! Read more: https://lnkd.in/ekaPqDaf #myWHU

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