Ralph Breuer

Ralph Breuer

Köln, Nordrhein-Westfalen, Deutschland
2783 Follower:innen 500+ Kontakte

Info

I am a Partner in McKinsey & Company’s Cologne office and member of the global Customer…

Artikel von Ralph Breuer

  • Jobeinstieg: Back into the closet?

    Jobeinstieg: Back into the closet?

    Das Coming-out empfinden die meisten Angehörigen der LGBTQ-Community als komplexe Herausforderung, aber auch als…

    6 Kommentare
  • McKinsey LGBT Leadership Award. Apply now!

    McKinsey LGBT Leadership Award. Apply now!

    The McKinsey LGBT Leadership Award is targeted to MBA candidates in Western Europe who have made significant…

Aktivitäten

Anmelden, um alle Aktivitäten zu sehen

Berufserfahrung

Ausbildung

  • RWTH Aachen University

Veröffentlichungen

  • How medtechs can meet industry demand for omnichannel engagement

    McKinsey

    A McKinsey survey of more than 1,900 medtech leaders shows that their customers want more omnichannel engagement. We describe five ways medtech companies can respond.

    Veröffentlichung anzeigen
  • AI for medtech commercial growth: Five missteps to avoid

    McKinsey & Company

    As the availability and competencies of AI continue to grow, companies that wish to remain competitive are rethinking their traditional commercial models and designing differentiated hybrid models including digital and AI. Medtech companies that have begun to explore commercial AI augmented sales motions are already seeing significant business benefits and commercial growth. But while some of them lead the pack in AI adoption, others are overwhelmed by the possibilities and are making common…

    As the availability and competencies of AI continue to grow, companies that wish to remain competitive are rethinking their traditional commercial models and designing differentiated hybrid models including digital and AI. Medtech companies that have begun to explore commercial AI augmented sales motions are already seeing significant business benefits and commercial growth. But while some of them lead the pack in AI adoption, others are overwhelmed by the possibilities and are making common missteps.
    In this article, we lay out five frequent missteps companies make—and what commercial organizations seeking to build a winning customer engagement model can do instead—to achieve near-term benefits and build a foundation for the future.

    Veröffentlichung anzeigen
  • Omnichannel engagement in medtech: The time is now

    McKinsey & Company

    This article describes how to build a successful omnichannel model in medtech along six concrete elements. Context of this: Leading medtech companies are shifting to omnichannel models to build personalized engagement and stronger relationships with healthcare professionals, which will ultimately translate into better care for patients

    Veröffentlichung anzeigen
  • The three building blocks of successful customer experience transformations

    McKinsey & Company

    Comprehensive article on what it takes to be successful in a Customer Experience transformation: 3 key ingredients (i) build a customer centric aspiration and purpose, (ii) transform the business through new redesigned customer journeys and (iii) enable the transformation notably through technology and an efficient CX measurement system.

    Veröffentlichung anzeigen

Weitere Aktivitäten von Ralph Breuer

Ralph Breuers vollständiges Profil ansehen

  • Herausfinden, welche gemeinsamen Kontakte Sie haben
  • Sich vorstellen lassen
  • Ralph Breuer direkt kontaktieren
Mitglied werden. um das vollständige Profil zu sehen

Weitere ähnliche Profile

Weitere Mitglieder namens Ralph Breuer in Deutschland

Entwickeln Sie mit diesen Kursen neue Kenntnisse und Fähigkeiten