Philip Autengruber

How much you should pay for linkbuilding?. 🌐🔗 People often ask, "What's the right price?" Here are a few things to think about: 1️⃣ Good Links Cost More: If you want links from popular and trustworthy sites, it might cost a bit more. But it's usually worth it for better results. 2️⃣ Different Links, Different Prices: There are all kinds of links out there. Some, like guest post links, might be cheaper than others. 3️⃣ What's Your Business About?: Depending on what your business is, prices can change. If your field is super competitive, it might cost more to get noticed. 4️⃣ How They Get the Links: If the service has to work hard to get you good links (like reaching out to people), it might cost more, but it can be worth it. 5️⃣ One-Time or Ongoing: Some services charge once, while others want a monthly fee. Think about what works best for you. Remember, it's not just about the cost. Make sure the service is doing things the right way. Cheaper isn't always better! What's your experience with link-building costs? Drop your thoughts below! Let's share what we know. #LinkBuilding #SEO #DigitalMarketing #letslearntogether

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+ 11.46% increase in conversion rate for Upswing Poker ✅ All we had to do was to instill more trust in the site. Easy right? Well, easier said than done, haha. So what we did to get closer to that, was this: - Added statistics about the client’s community - Added a relevant customer review above the fold This usually leads to more trust as it’s a form of social proof and credibility. And lucky for us, we were right:  ✅ + 11.46% increase on CVR  ✅ + 2.99% increase on Cart Page

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True Classic launched in 2019 and has done half $1,000,000,000 in sales (half a billion) Turns out, it’s all about one simple KPI: 𝗳𝗶𝗿𝘀𝘁-𝗼𝗿𝗱𝗲𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 Let’s break down how this works and why it matters for your Meta ads. 1. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗙𝗶𝗿𝘀𝘁-𝗢𝗿𝗱𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 True Classic’s top goal is to be profitable on the first purchase. Every time they get a new customer, they aim to break even or make a profit right away. Why? Because this means they can keep spending on ads without worrying about cash flow. They don’t need future sales to cover their ad costs. That’s the key to scaling fast and safely. 2. 𝗪𝗵𝗮𝘁 𝗜𝘀 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗳𝗶𝘁? It’s the money left after paying for direct costs like: - Making the product - Shipping - Ad spend It doesn’t include overhead costs like salaries or rent. The formula is simple: Sales - Variable Costs = Contribution Profit 3. 𝗪𝗵𝘆 𝗧𝗿𝘂𝗲 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗙𝗼𝗰𝘂𝘀𝗲𝘀 𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗳𝗶𝘁 Here’s how it helps them grow: → Shows Real Profit Sales are good for the ego. Contribution profit tells you how much money you really earn. → Spends Smarter True Classic uses contribution profit to decide how much to spend on ads. If an ad doesn’t make money on the first sale, they stop or fix it. They only keep ads that work. → Grows Safely By making money on the first sale, they don't have to wait for more sales to cover costs. They make money right away, so they can spend more and grow faster. 4. 𝗛𝗼𝘄 𝗧𝗿𝘂𝗲 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗪𝗶𝗻𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 The CEO shared this in a podcast: - They track cumulative contribution profit for each customer. It’s not just about the first sale, but how much profit each customer brings over time. - They analyze behavior across online, retail, and Amazon to see how different buying paths impact profit. This helps them decide where to invest more or pull back. - They use smart strategies like bundles and upsells to boost profit per order. The Bottom Line: The best DTC brands don’t just chase clicks or revenue. They chase profitability. Contribution profit shows how well your ads and overall strategy are working. It’s the difference between a brand that just spends and one that scales. Keep moving forward!

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SEOs 2X MRR in 90 days with this tactic. Duplicate your site into German (trust me). According to NEXIGA latest purchasing power study (2024), Germans will have €27,926 per person for consumer purchases €2,049 more than in the previous year is an increase of 7,9%. Here are the steps: 1. Translation & Localization Start by translating your website into German, covering all content, buttons, and navigation elements. While automated tools can provide a basic translation, hiring professional translators ensures accuracy and cultural relevance—crucial in markets like travel. Cost: Professional translators on platforms like Upwork and/or Linkedin typically charge between $0.10 and $0.30 per word. For a website with 10,000 words, the cost ranges from $1,000 to $3,000. 2. Technical Implementation Incorporating the German version of your website may require a programmer's assistance, especially for adding language selection functionality or setting up a separate site. Cost: If you handle the tech yourself, the cost could be zero. Otherwise, with a CMS like WordPress, you might spend $500 on basic setups to $2,000+ for custom development. 3. Compliance with Local Laws Germany has some pretty tight laws around privacy (such as GDPR). Make sure you’re not violating any of these laws. An “Impressum” page is also essential. Cost: Consulting a legal expert could cost between $500 and $1,000, depending on your website's complexity. 4. SEO & Meta-Data Optimization Cost: Executing SEO optimization in-house could be cost-effective. However, hiring an SEO expert for the German market might cost between $1,000 and $2,000, depending on the scope of keyword research and other tasks. 5. Link Building In Germany, securing high-ranking positions for competitive keywords without quality backlinks is nearly impossible. Cost: For moderately competitive niches, investing $2,000 to $3,000 per month could yield 5 to 10 strong links. Summary of Costs: Translation: $1,000- $3,000 Technical Implementation: $500-$2,000 Compliance: $500-$1,000 SEO Optimization: $1,000-$2,000 Link Building: $2,000-$3,000 per month By following these steps, you can effectively target the German market and double your monthly recurring revenue within just 3 months. What have I missed? Comment below.

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How much should brands pay for monthly content? Let's check the numbers for 50 photos + 10 reels 👇 - Photographer: 2 days at 6.000kr/day = 12.000kr - Videographer: 2 days at 7.000kr/day = 14.000kr - Studio Rental: 2 days at 6.500kr/day (average rate in Copenhagen) = 13.000kr - Equipment: 2 days at 3.000kr/day = 6.000kr Then there's editing: - 50 photos at 150kr each = 7.500kr - 10 reels video editing, 3 days at 4.000kr/day = 12.000kr ---- Subtotal: 64.500kr (Not including moms or licensing) This is for just one production.. And brands are paying this! For the same price, you could enjoy 1 year unlimited as a CoHo member. 1 year for just 60.000kr 🤯 You do the math. If you're an ambitious brand looking to scale your quality content without breaking the bank, this is your moment. Join the waitlist at CoHo and scale your content potential.. Don't just take my word for it, ask our 30+ members. We're just gettin' started. ------ Pic featuring the lovely Sophie Georgin from Scandinavian Biolabs 💙

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𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐫𝐞𝐟𝐫𝐞𝐬𝐡? 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐰𝐢𝐭𝐡 𝐌𝐚𝐧𝐚𝐠𝐞 𝐘𝐨𝐮𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐬📣 Boost your sales by up to 20%! Give your content and listing pages a post-Prime Day glow up! Use Manage Your Experiments to optimize your content and see what leads to greater conversions, and potentially increases your sales by up to 20%! Run A/B tests (also known as split tests) on your product title, main images, bullet points, product description, and A+ Content (including Brand Story). For registered brands meeting the minimum traffic eligibility, the program allows simultaneous experimentation across hundreds of ASINs across various marketplaces. Learn more about what elements contribute to an efficient experiment, when and how to experiment, and insights into interpreting results. Everything you need to know to run successful experiments! #amazonseller #amazonfba #amazonbusiness #customerloyalty #brandloyalty #customerengagement #eCommerce #growyourbusiness #onlinesales

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"𝗜 𝗵𝗮𝗱 𝗺𝘆 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗽𝗲𝗻𝗱 𝗿𝗲𝗱𝘂𝗰𝗲𝗱 𝗯𝘆 30% 𝗶𝗻 𝗮 𝗺𝗼𝗻𝘁𝗵..." "My client saw a 2x increase in clicks using my Google Ads strategy..." Such claims circulate often here on LinkedIn. But here's what's usually missing from the real story : → The actual ROI from these clicks → The cost per conversion and the customer lifetime value → The long-term impact on overall business growth Avoid getting caught up in the numbers alone. It's not about spending less each month and getting more clicks. Focus on using your budget wisely to attract high-quality leads consistently. That's the real measure of success for the team at Digital Next, UK

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The AI conversation is on steroids. SEO never died harder. Yet little really changed. Let’s look at the facts: • Google just finished rolling out its March 2024 Core Update, a gut punch for fast, no-effort results lovers.  • Sundar Pichai talked about SGE coming in a few months, aka Google results are evolving to even more zero click results. • Growth in unpaid visibility equals more aggressive content production, yet users do not consume more content. Not to mention the critically diminishing attention spans.  • EAT evolved to EEAT stressing even more the expertise delivered in the content What combines all five above? - Search is evolving to rely more on content expertise than on content volumes. What will AI change? - Content production will become a commodity. What will remain? - Expertise. Coming back to the pains of improving the SEO of a technology business in a slightly distressed technology industry, when connecting the dots, I get this: 🔥 By all means - employ AI, but employ expertise harder. Inspired by this fresh thought, I contacted the product marketing managers—the people who know their products, and how to talk to the clients about it with real expertise. I am blessed to know quite a few brilliant product marketing managers - Antonia Bozhkova, Dobrin Grancharov, Galina Jordanowa, Nora Petrova, and Diana Trankova, CPM . I asked them a series of questions, hoping that their answers would shed more light on the importance of their role and involvement in the content production process with the end goal to improve and sustain meaningful SEO results for clients. I will publish all our discussions in the next few days, but remember that this is an open conversation. If you have a question, DM me or leave a comment below, and I will make sure I pick up their minds and answer them. (Due to Linkedin character limitations) let's roll with 1️⃣ Did you receive formal copywriting training, or is your writing expertise self-developed? https://lnkd.in/dHa5bTBU

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Check this post first ➡️  https://lnkd.in/d7Anz5tj Asking the PMMs, Question 2️⃣ What types of public-facing content do you typically contribute to (blog posts, website copy, social media, etc.)? 💡 (I know this question sounds basic but it is important. It aims to give more visibility on the scope and impact of the PMM role for companies who don't have it internally. If you don't have PMMs and don't plan having, who is building this content for you? Are these people involved in your SEO plans? They should be.) Nora Petrova: Nowadays it’s mostly website copy and blogs. At various times, I’ve also covered social media and writing ads, blurbs and brochures. Galina Jordanowa: Mainly blogposts, website copy, email, ad campaigns. Diana Trankova, CPM: In my role as a Product Marketing Manager, I'm actively involved in creating a wide array of public-facing content. This includes drafting website copy and campaign-related landing pages, developing GTM materials, writing copy for award nominations, and creating case studies. Additionally, I occasionally assist the marketing team with crafting social media posts, particularly within my technology domain (public cloud and productivity). Dobrin Grancharov: Usually website copy and bottom of the funnel blogs. I also take active part in reviewing other blog posts, ebooks and social media posts to ensure they align with the strategic messaging I've put in place. As a product marketeer, my main responsibilities are tied to strategic messaging, which then gets distributed across partner teams, who are responsible for specific channels and content types. Websites are the forefront of a business, presenting the value and positioning of a product or business to customers and ensures we attract the right market segment, which is why product marketing is directly responsible for website copy. Antonia Bozhkova: - Website copy - Whitepapers/eBooks/video screenplay/podcast questions - Blog posts - Case studies - Sales enablement (outbound email copy, slide decks, brochures, etc.) - Email nurtures. You think you have a better bet for someone writing your mid and bottom of funnel content? 💡 Reminder: Have a question of your own? Hit the comments. #content #seo #contentmarketing #pmm #productmarketing

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The 10 most important email flows in my opinion (for eCom brands): In no particular order we have... 1. Welcome Flow 2. Last interaction 3. Cart Abandonment 4. Browse Abandonment 5. Checkout Abandonment 6. Bounce Back Offer (0-7 Days) 7. Customer Winback (180 Days) 8. Cross Sell / Up Sell (15-30 Days) 9. Welcome Series First Time Buyers 10 Back in Stock & birthday Which of these do you think eCom brands ignore the most?

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"𝗜 𝗮𝗰𝗾𝘂𝗶𝗿𝗲 50+ 𝗹𝗲𝗮𝗱𝘀 𝗮 𝘄𝗲𝗲𝗸..." "𝗜 𝗯𝗼𝗼𝘀𝘁𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 𝗯𝘆 30% 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜..." You see these claims often on LinkedIn. But what you don't see: → The quality of those leads → Their conversion rate to sales → The real impact on revenue (verified) Don't fall for the numbers game. It's not about collecting countless leads for growth. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘀𝗲𝗰𝘂𝗿𝗶𝗻𝗴 𝗮 𝗳𝗲𝘄 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝘆. That's where true success lies.

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Dead Amazon products? Here's our exact revival framework: Brand Analytics is your goldmine. But most sellers use it wrong. The strategy: 1. Find 5-10 dominant competitors - Check "Best Sellers" in your category - Filter by 4.5+ star ratings - Look for 1000+ reviews - Verify consistent sales 2. Extract Competitor Keywords - Pull Brand Analytics data - Focus on last 90 days - Look for patterns across competitors - Track click share percentage 3. Organize Keywords - Root keywords (3-7 max) - Related long-tail variations - Group by search intent - Map purchase patterns Real client example: - Analyzed 7 competitors - Found 31 shared keywords - Identified 4 root terms - Built 3 keyword groups Result: Product moved from page 8 to page 3 In 21 days. Want our Brand Analytics framework? ↓ Drop "DATA" below

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I believe subject matter expertise (SME) in content production is critical. Of course you can outsource some, and AI another part of it, and you should definitely do it to scale. But product expertise is the foundation of winning content and is non-negotiable. Google thinks so, too. I've reached out to a few tech PMM folks for their input; this collaboration gives more visibility to the critical role their expertise plays in SEO and organic growth. (more on why I did it here ➡️  https://lnkd.in/d7Anz5tj). So today I post Question 3️⃣  Can you outline your role in the content creation process? Do you draft, edit, provide input, or give feedback? Nora Petrova: Today, I mostly write website content, though I may write a few blogs throughout the year. I wear many hats in content creation, though - I often provide feedback to my colleagues’ copy or collaborate on a shared document. Galina Jordanowa: Usually I create the content, and then the content goes through proof-reading team. Diana Trankova, CPM: I play a hands-on role in the content creation process, primarily drafting and editing. I play a critical role in shaping the message and ensuring it aligns with our objectives. Dobrin Grancharov: Depends on the type of content and company process, but in general I am responsible and accountable for website and BOFU blogs and assets, while being consulted or asked to review all other product content. Antonia Bozhkova: It really depends on the type of content that needs to be created. I usually draft more technical product-related content from scratch and get input and/or feedback from the PM and developers. The same may be true for whitepapers, eBooks, surveys, etc. When it comes to blog posts, SM posts, and email copy, I usually provide feedback on something drafted by the marketing team. Short and sweet. Linkedin character limitation does not allow me to post more from the interview, so I will continue tomorrow. Previous questions: Question 1: https://lnkd.in/dHa5bTBU Question 2: https://lnkd.in/d4K8Hezd 💡 Reminder: Have a question of your own? Hit the comments. #content #seo #contentmarketing #pmm #productmarketing

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How to reduce agency client churn and improve profitability? I have no idea how to do it (😏), so I asked 5 6-figure agency founders to share their perspectives from the front line! Here are the summaries and you have the carousel for more details! Thomas Oben: We ensure client retention by maintaining transparency, setting clear goals, offering flexible and scalable service packages, actively seeking feedback, and incentivizing long-term contracts. Jules Davies: Reducing churn starts with a strong foundation during the early stages of a campaign, involving clear expectation-setting, structured kick-off meetings, efficient onboarding processes, multiple communication touchpoints, and demonstrating team expertise by overdelivering from the outset. Igor Buyseech: My strategy to reduce churn is to avoid long-term contracts and focus on delivering consistent value, while for profitability, I charge for the core work itself rather than bundling extras, ensuring clients perceive lower costs while maximizing profit. Nick Zviadadze: The key to reducing churn is setting realistic expectations from the start; we make sure clients understand our SEO process thoroughly, so they appreciate the effort involved even before the results begin to show. Amit Raj: Reducing churn relies on setting clear client expectations from the start and having a strong, dedicated team that consistently delivers outstanding service; at TLG, this approach has led to long-term client retention and valuable referrals. #churn #agency #b2b #profitability

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One of our favorite sentences in the industry... Instagram is updating its algorithm. The four key elements to the update are: 1️⃣ Removing aggregator accounts from recommendations 2️⃣ Adding labels to reposted content 3️⃣ Replacing reposts with original content in recommendations 4️⃣ Smaller creators will get more distribution This change looks to be aimed at helping creators get more eyes on their original content rather than those who repost it elsewhere, urging more creative content on the app. But how will this affect brands that heavily rely on user-generated content? This update will also give those creating the best content the platform to showcase their work, no matter how many followers the account has. This quality over quantity focus is very exciting across the board. Algorithm changes are always interesting and frustrating, but understanding them as best you can allows you to stay ahead. Any challenge is another opportunity to flex your creative muscles. Excited to see what these changes bring to the app! Read the full article from Andrew Hutchinson here ⤵️

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I see most people who are running FB ads not having a funnel They run just "ads" A product image + a discount OR some video on IG that got a lot of likes You need these 3 in your creatives to make it work: - TOF: make people familiar & inserted with you - MOF: remind & sell - BOF: upsell Follow this and you will be printing

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Is your LinkedIn #outreach campaign falling flat? Go back to the whiteboard & try these 3 steps 🔽 Clearly define: 👉 *what* you do 👉 *who* you do it for 👉 *how* are you doing it You need to be able to communicate the value of your offer in one sentence but still to be able to hook people with your offer proposition. Here is how we use our offer proposition in our campaigns: "We help #B2B tech companies (who) schedule sales meetings (what) through automated LinkedIn outreach at scale (how)."

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🚀 𝗧𝗼𝗱𝗮𝘆’𝘀 𝘁𝗵𝗲 𝗱𝗮𝘆! ​ Dive into the comprehensive guide released right now. ​ Let it be your blueprint for mastering 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆. ​ I've distilled years of expertise into this ‘must-read’ resource, tailored to elevate your digital marketing strategy. 🌟 ​ Ready to transform your approach and stand out online? ​ You’ll find a 𝗹𝗶𝗻𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗴𝘂𝗶𝗱𝗲 𝗶𝗻 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄... ​ Start your journey to becoming an online visibility champion. ​ Your digital future awaits!

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