Olga Springer

Workshop: Bilder mit KI generieren Midjourney Workshop für den OBSERVER https://lnkd.in/dpqgHBDG

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It’s in swiss only unfortunately but with online subtitle ai tools you might understand too! this is such an important topic highlighted: how people feel and are when working on a spectrum and how often they are misunderstood when being honest in feedbacks, pointing towards improvements, working in a flow or how often employers don’t act accordingly when work surroundings are inefficient, chaotic or noisy and how this effects autistic individuals on the long run. #autism #spectrum #creativeminds

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New article on my blog about the potential return of Mid-Budget-movies: https://lnkd.in/dd7wKEtG

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important discussion at the right time!

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Jung von Matt London launches NERD to connect brands with fandom culture Jung von Matt, the independent creative agency network, has launched a new offering in London – NERD – an agency specializing in authentically connecting brands with fandom communities, nerds and geek culture. Jung von Matt London opened its doors last year and its clients include Vauxhall and Wayfair. NERD is well-established within the JvM network in Germany and Asia, with notable partnerships such as Mini x Pokemon concept cars, Super Mario Haribos, global gaming campaigns for Mercedes-Benz and BMW, and ’90s nostalgia fashion drops with Bugs Bunny and the Space Jam crew. NERD also provides special tech capabilities for Roblox, Fortnite, and Minecraft, collaborating with major brands like BMW, Pringles, and Nivea for immersive experiences. NERD was first founded by Toan Nguyen, a partner at JvM group. The London branch will be led by Calvin Innes, who will become GM and Creative Director of JvM NERD LONDON. Innes brings over two decades of marketing experience, having worked with Sony, Cadbury’s, Barclays, and Adidas as a creative and strategist. He also ran his own creative agency, DA Creative Studio, for almost ten years, gaining a loyal following of both mainstream and nerd fans worldwide, with over 12,000 followers on LinkedIn. Innes will work closely with NERD HQ in Hamburg and JvM London founding managing director Rob Conibear and executive creative directors Charlie Hurst and Marcos Gemal, who have put the JvM group on the London map. This move demonstrates JvM’s intent to become a key player in the UK market, with a diverse offering focused on cultural relevance from the JvM London office in Shoreditch. The newly expanded UK offering will make partnerships and community activations a core focus of JvM. Toan Nguyen said: “Nerd culture and fandoms have become the new pop culture of the next generation. Brands need to focus on communities now because the old way of marketing is dead. There is no mainstream anymore! The nerds and geeks who spent hours playing video games and reading comics have now grown up and are running the world.” Calvin Innes said: “Brands that embrace this movement can step into a whole universe of possibilities, engaging their audiences through gamification and special products, creating fiercely loyal fandoms, and exploring unique and unexpected partnerships.” Rob Conibear said: “We’re building a UK agency fit for modern marketing from the outset. The team at NERD has cracked brand collaborations, community-centric creativity and cultural relevance. To be credible in the modern media landscape, that has to be part of our core offering.” Jung von Matt is a renowned global creative agency with 39 offices in 11 countries. Founded in Germany in 1991, the agency has continuously ranked among the best, being awarded “Independent Agency of the Year” by the One Show, LIA Awards, New York Festivals, and the prestigious Cannes Lions, as wel...

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Starke Kooperation 🚀

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Great interview by my dear colleague Peter Kasza from C3 Creative Code and Content about the potential of AI in the creative space. While many people on LinkedIn have been quick to proclaim the "AI Bubble" recently, I can only emphasize what Peter said here: If you incorporate AI into your workflows just for the sake of AI, you will not get anything out of it. Only when you use it as a tool to boost your own creativity and productivity, will you manage to create real value. 🎥 In the field of video that means being able to visualize stories in ways that were never thought possible - at minimal cost. Think of a young and aspiring filmmaker with a great movie idea - perhaps even a script - but without the means to turn it into a film. Using image generation tools like Flux AI by Black Forest Labs (which is even open-source) in combination with video tools such as Luma AI offers an entirely new world of creative expression. This is just one of many examples. 🗑️ There is one general rule when it comes to Machine Learning and AI in general: Garbage in = Garbage out. So if you're business case is bad, slapping the AI label on top of it will do absolutely nothing for you. But if you can help streamline processes, design products in new ways or take tedious and time-consuming tasks of your people through the use of AI, you will be on the winning side of the AI revolution. #AI #video #creativity #LLM #GenAI #Sora #FluxAI #lumalabs

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👜Digital-Storytelling par excellence 🍾 🎯 monkeyberlin.de #BrandStrategy #DigitalFirst #Storytelling #HighFashion #LuxuryMarketing #SocialMediaTrends #ViralMarketing #CreativeCampaigns #Netzkultur #DigitalMarketing #KunstUndMode #Eskapismus #Jacquemus #InnovationInMarketing #ContentCreation

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Check out our latest editorial on Roy Lichtenstein and see our future ones and team updates by following Lougher Contemporary

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WWF Germany and IBM are counting elephants. Yes, you read that right, they are using AI to identify and protect the endangered species, often referred to as the climate heroes (not all heroes wear capes, some wear tusks). Would this also be a solution for our bear problem in Romania? You tell me. Read more about IBM’s solution in the post bellow (if you speak German) and find out why elephants are ecosystem engineers here: https://lnkd.in/dKE2S_xk

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UN-POLLUTE will be part of the exhibition The Air We Share (Luft, Eine für alle), at Deutsches Hygiene-Museum, Dresden, Germany, Nov. 9, 2024 – Aug. 10, 2025. #TheAirWeShare #Air #LuftEinefüralle #Luft #UnPollute #ZlatkoCosic #DeutschesHygieneMuseum  https://lnkd.in/g6Sisx2a Invitation to hold your breath and take a deep breath Air is omnipresent and yet elusive. It is always in motion and connects living beings - across ecosystems and geological eras. We humans also live in and through the air: we breathe it in and out around 20,000 times a day. And yet we behave as if we are not dependent on it. Through our actions, we change the air and thus increasingly also our living conditions. The exhibition takes these changes as an opportunity to examine not only the physical properties of air but also its social impact - both locally and globally. Follow the movements of air through different ecosystems and geological eras and across national borders. At the beginning of the exhibition tour, an air archive brings together personal air and perceptions of air. Fog catchers, which are used to filter water out of the air in places with low precipitation, capture air movements and air phenomena for visitors in the exhibition. A giant air conditioning pipe tells of the attempts to bring the air under control. Numerous works of art and interactive stations are integrated into the exhibition, inviting visitors to discuss global environmental issues related to the state of the air. With an “emissions memory”, for example, the often abstract dimensions of CO2 emissions can be revealed.

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We are over the moon by the reception that our typeface Push has received in the press and beyond and thought we would share a few of our favorite quotes and articles so far: In the online edition of PAGE – Das Magazin der Kreativbranche, there is a full feature and the behind the scenes story of Push, head to their website find out all about story behind the marketing campaign by Rocket & Wink and much more. Designer Christine Gertsch was also recently interviewed in Communication Arts and shares some insights into her design process and thinking. Across the web, there’s a fantastic profile of Push on WE AND THE COLOR “Push is more than just a font; it’s a carefully considered system, a tribute to design history, and a powerful tool for the modern designer. With its confident presence and clever curvature transformation, Push compels you to push the boundaries of your creativity.” While Print Magazine explains, “Push showcases a blend of the Old and New—a type chameleon for the designer’s toolbox. The range of possibilities across the width, weight, and shape spectrum gives designers typographic versatility for today’s multifaceted, complex, and multi-media brand applications.” Links mentioned above: PAGE (DE): https://lnkd.in/ekmvXmgZ CommArts (ENG): https://lnkd.in/eSkJyC83 We And The Color (ENG): https://lnkd.in/e2vngjRY PRINT (ENG): https://lnkd.in/e7mngDUN Further links: Design made in Germany (DE): https://lnkd.in/eP7zghvg Gràffica (ES): https://lnkd.in/dj_Ni3sK visuelle (ENG): https://lnkd.in/ecccx48m Designer in Action (DE): https://lnkd.in/eZUE3kPY Last but not least, the link to Push itself: https://lnkd.in/ekHdSDdE #Typeface #Fontwerk #PushFont #TypeDesign

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For the rebranding of one of Europe’s most eminent research institutes, the PSI Paul Scherrer Institut in Würenlingen, Switzerland, the design agency Scholtysik commissioned a customized version of Revolver Type’s Ritual typeface. Dubbed Accelerate, PSI’s exclusive typeface contains the complete Latin and Greek alphabets, as well as the mathematical symbols and special characters of all European languages. The Greek script was developed in collaboration with Irene Vlachou. Scholtysik developed a dynamic logo that is constantly being formed and re-formed from tiny particles. The resulting shapes are inspired by PSI’s diverse research fields, such as quantum technology, neutron scattering, protein folding or atmospheric chemistry. The PSI design system creates a new variety of expression. A free-style imagery, a broad colour palette and a variable layout offer great creative freedom. Precise language, clean typography and high-quality photography convey scientific excellence. Read and see more in Scholtysik’s case study: https://lnkd.in/e34uZ8gQ SideFX Houdini animations: Burki Scherer Web development: MD Systems GmbH Usability testing: Die Ergonomen Usability AG #typedesign #typefoundry #fonts #customtype #rebranding #sciencebranding #logodesign #sciencecommunication

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🗣 Booth presentation at Frankfurter Buchmesse: „What does artificial intelligence have to do with Comic Sans?“ On Thursday, the second day of Frankfurter Buchmesse, there will also be interesting presentations at our booth. Steffen Meier from Digital Publishing Report will kick things off! Who will be attending? ▪ What: "What does artificial intelligence have to do with Comic Sans?" ▪ When: Thursday, Oct. 17, 11 a.m. ▪ Who: Steffen Meier (Editor-in-chief at DIGITAL PUBLISHING REPORT GmbH) ▪ Where: Hall 4.0 / G57 (Fabasoft Xpublisher booth) ▪ Presentation language: German 👉 You can register for the presentation here: https://lnkd.in/dTtpnW2D Pre-registration is not compulsory, but it helps us to plan the necessary equipment, e.g. headsets. 📄 Presentation details: Where do publishers stand on AI? State of play and results of the publisher survey: One of the most exciting technological developments of recent years is undoubtedly generative AI. This technology can generate not only text, but also images, videos and even music. Companies are already using generative AI to automatically create product descriptions or news articles, develop creative content and organise workflows more efficiently. But what's next? Is this the end of the road - or are we on the verge of even more disruptive uses of artificial intelligence? In this presentation, we will take a look at the far-reaching changes we can expect from AI in the future. The first results of the second 'AI@media Snapshot Publisher 2024' survey will also be exclusively presented, providing a market overview and benchmark for the current use of AI in publishing houses. #fbm24 #AI #artificialintelligence #publishing

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Creativity! A picture that reminds the irregularity of impressionist paintings. Analog picture from Hamburg harburg. Look at a picture and see its potential. #hamburg #hamburghafen #germany #hafen #analog #analogphotography #painting #impressionism #impressionist #art #modernart #gallery #artgallery #iompicture.

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