Marvin Dieckmann

How (un)profitable are German soccer clubs?⚽️🇩🇪 The DFL has released the income statements of all 36 Bundesliga teams for the 22/23 season. Below are the numbers for the teams that played in the 1st division. Key facts: - 16 profitable - 16 lost money - 2 teams broke even (Leverkusen and Wolfsburg) Highest revenues: - Bayern: 812 mio € - Dortmund: 498 mio € - Leipzig: 396 mio € The average profit margin for Bayern is about 4%, comparable to the aerospace and defense industry (5%). The average profit margin across all public markets is 8.5%. If you want to know why Union Berlin and Freiburg have higher profits than Dortmund and Leipzig despite having significantly lower revenues, listen to this week's episode of our Weekly Sports Business Briefing. Follow me (Mark A. H.) for more content on sports business, athlete stories + my entrepreneurial take. Behind the Athletes Podcast Moritz Gessl Pia von Nell

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𝗪𝗵𝗲𝗻 𝗳𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗻𝗼-𝘀𝗵𝗼𝘄𝘀, 𝗔𝗿𝘀𝗲𝗻𝗮𝗹 𝗟𝗼𝗻𝗱𝗼𝗻 𝗵𝗮𝘀 𝗶𝘁 𝗮𝗹𝗹 𝘄𝗿𝗼𝗻𝗴! 𝗥𝗶𝗴𝗵𝘁? 𝗘𝘃𝗲𝗿𝘆 𝗰𝗹𝘂𝗯’𝘀 𝗴𝗼𝘁 𝗻𝗼-𝘀𝗵𝗼𝘄𝘀. While stadiums in Europe's Big 5 leagues are still crowded and often sold out, every club has a fair share of individuals omitting attendance despite having a ticket. Our research shows that in the Bundesliga, for instance, the corresponding no-show rate was, on average, about 12 percent before the pandemic, and it's typically higher for season ticket holders. But really, it’s not just a Bundesliga issue; where there are reservations, there are no-shows. 𝗦𝗼 𝘄𝗵𝗮𝘁? For service providers, like football clubs, no-shows are problematic despite the initial cash influx. Often, clubs facing strong demand could have sold the empty seats to desperate fans on their waiting lists, potentially at a higher margin. Additionally, no-show behavior often results in ineffective operations (e.g., overstaffing, food waste) and lower matchday income. External stakeholders, such as sponsors and hospitality guests, might also be disappointed. 𝗙𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗯𝗮𝗰𝗸. While research on countermeasures is limited, the industry has recently developed a taste for punishing season ticket holders with regular no-show behavior, as I've discussed with Carl-Erik and Tom recently. Last year, for instance, Arsenal, typically atop the European matchday income ranking, announced it would cancel season tickets if used for fewer than 17 out of 22 matches. 𝗔 𝗱𝗶𝘀𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗶𝗻𝗴 𝗿𝗲𝘀𝘂𝗹𝘁? The club canceled 24 season tickets last season. This is similar to other clubs, as our research indicates that only a few season ticket holders omit more than 3 to 4 matches. 𝗪𝗮𝗶𝘁, 𝘄𝗵𝗮𝘁? If the mechanism is that ineffective, why are clubs like Arsenal introducing it? Introducing the mechanism raises awareness among supporters with a relatively low barrier. By also offering solid ticket exchange measures, the club, nudging support to use the secondary market, might be better off financially, benefitting from regular “no-shows.” 𝗧𝘂𝗿𝗻𝘀 𝗼𝘂𝘁, 𝗔𝗿𝘀𝗲𝗻𝗮𝗹'𝘀 𝗴𝗼𝘁 𝗶𝘁 𝗮𝗹𝗹 𝗿𝗶𝗴𝗵𝘁. Going forward, to be even more efficient, minimum usage should be raised successively, in Arsenal's case, to all matches. And guess what? We're likely to get there, as going into the 2024-25 season, Arsenal season ticket holders will be required to use their season ticket for 20 out of 23 games, or else it will be canceled. That's it for now. If you enjoyed reading my analysis and found it insightful, please leave a comment below or share it with your network and fellow football enthusiasts. Stay tuned for more updates!

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⚽ Club Football Governance - Evolution of #MultiClubOwnership ⚽ ⬆️ After more than a decade of double-digit growth, the total of clubs in #MCO increased by approximately 5% in 2024 ⚽ 🌍 Total number clubs in multi-club ownership now standing at around the 380 mark ⛔ 24 clubs ceased to be part of an #MCO structure over the past 12 months #footballgovernance #clubownership #footballfinance

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Excellent to see how Hudl is supporting teams with Hudl Insight. A powerful tool that can combine multiple data sources together to maximise efficiency of work flows in human performance, team performance, and scouting & recrutiment. #sportsanalysis #data #football #scouting #performanceanalysis #sportscience

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Finally a scientific point of view about tactical decision. Top research, very helpful

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𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸 𝗯𝗼𝗯𝗯𝗹𝗲𝗵𝗲𝗮𝗱𝘀... Perhaps afraid of public backlash from their core support, German sports executives seem to hardly exploit the potential of non-price sales promotions, such as adding accompanying concerts and fireworks to the matchday experience or introducing matchday giveaways to increase stadium attendance demand. That's certainly different in Major League Baseball (MLB), where team owners use such promotions on average for about every third match. And there's one giveaway that undoubtedly stands out: Bobbleheads. Yes, you've read this right. 𝗕𝗼𝗼𝗯𝗹𝗲𝗵𝗲𝗮𝗱𝘀! I love bobbleheads. I mean, who doesn't? Right? Here are five things you need to know about MLB bobbleheads. 1️⃣ I'm not an expert, but 𝘁𝘄𝗼 𝘀𝘂𝗰𝗵 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 𝗲𝘅𝗶𝘀𝘁: Jeffrey Cisyk and Pascal Courty, from whose empirical results I generously draw here. 2️⃣ According to Jeffrey, MLB teams, on average, 𝘂𝘀𝗲 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗮𝗯𝗼𝘂𝘁 𝗲𝘃𝗲𝗿𝘆 𝘁𝗵𝗶𝗿𝗱 𝗵𝗼𝗺𝗲 𝗺𝗮𝘁𝗰𝗵, and giveaways are relatively common. 3️⃣ You wonder why? Distributing giveaways (e.g., bobbleheads) 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗠𝗟𝗕 𝘀𝘁𝗮𝗱𝗶𝘂𝗺 𝗮𝘁𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲 𝗱𝗲𝗺𝗮𝗻𝗱, on average, by about 10%. 4️⃣ Different strategies exist, and giveaways are not always guaranteed. It's common to distribute giveaways on a 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗲, 𝗳𝗶𝗿𝘀𝘁 𝘀𝗲𝗿𝘃𝗲𝗱 𝗯𝗮𝘀𝗶𝘀 or to fans who bought special tickets. 5️⃣ Intriguingly, with bobbleheads, 𝗺𝗼𝘀𝘁 𝘁𝗲𝗮𝗺𝘀 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 𝗮 𝗹𝗼𝘄-𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (𝗶.𝗲., 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝘀𝘂𝗽𝗽𝗹𝘆), successfully nurturing demand and, thus, making some decent profit. Why's that? While bobbleheads, which are relatively inexpensive, attract new spectators (ticketing income), both new and existing fans might arrive earlier to matches (e.g., concessions income) to grab their figure. What's your perspective on such promotions, Rick J.? Have you ever considered distributing bobbleheads, Daniel Däuper? Would you want one, Mark A. H.?

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🚨 The annual ranking of Europe’s 32 most prominent football clubs based on their Enterprise Value (EV) is out now! 📖 Read the full Football Benchmark report, "Football Clubs' Valuation: The European Elite 2024," and share your thoughts in the comments. #footballbenchmark #clubvaluation #europeanelite

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𝗜𝘀 𝗚𝗲𝗿𝗺𝗮𝗻 𝘀𝘁𝗮𝗱𝗶𝘂𝗺 𝗮𝘁𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲 𝗱𝗲𝗺𝗮𝗻𝗱 𝘂𝗽? With German professional football's regular season 2023-24 arriving at its (preliminary) conclusion last weekend, I thought you might be interested in revisiting German stadium attendance demand. So, as usual, I crunched the numbers, and here's what I think is most interesting... 𝗧𝗵𝗲 𝗯𝗶𝗴 𝗽𝗶𝗰𝘁𝘂𝗿𝗲: 𝗦𝗽𝗲𝗰𝘁𝗮𝘁𝗼𝗿 𝗱𝗲𝗺𝗮𝗻𝗱 𝗶𝘀 𝘂𝗽. 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆. 1️⃣ In sum, the 56 clubs in Bundesliga, Bundesliga 2 and 3. Liga attracted about 24.69 million spectators, which is significantly more than in the previous season, 2022-23, where demand was roughly 22.87 million. 2️⃣ Obviously, stadium attendance demand for Bundesliga football was the strongest (~ 12.10 million or 49 percent), followed by Bundesliga 2 (~8.94/36), and 3. Liga (~3.66/15). 3️⃣ While Bundesliga demand was lower than last season (~12.98 million), evidently, this is also a question of league composition or, put differently, seat supply/stadium capacity. As such, only looking at those 16 Bundesliga clubs participating in both campaigns reveals a positive development, even if some few clubs seem to have distributed fewer tickets. 𝗧𝗵𝗲 𝘀𝗽𝗲𝗰𝘁𝗮𝘁𝗼𝗿'𝘀 𝗰𝗵𝗼𝗶𝗰𝗲: 𝗔𝗹𝗹 𝗲𝘆𝗲𝘀 𝗼𝗻 𝗙𝗼𝗿𝘁𝘂𝗻𝗮 𝗗𝘂̈𝘀𝘀𝗲𝗹𝗱𝗼𝗿𝗳. 𝗞𝗶𝗻𝗱 𝗼𝗳... 4️⃣ An interesting question is, which clubs attract the most spectators? Recently, more and more fans have stressed that Bundesliga 2 is the better, more in-demand football league because it features more clubs with an established and, more importantly, strong fanbase. Still, if you rank all 56 teams according to spectator demand, ten Bundesliga teams would remain in a reshuffled, spectator-maximized Bundesliga. For what it's worth, however, there are seven clubs from Bundesliga 2 and one from 3. Liga (👋 SG Dynamo Dresden e.V.) that would join them. Theoretically, these clubs could host a staggering 16+ million fans next season. 5️⃣ Among these seven Bundesliga 2 teams is Fortuna Düsseldorf (#13), which distributed about 150k more tickets than last season, a fair share of them due to their innovative strategic initiative. Accordingly, in absolute terms, Düsseldorf is only outgrown by VfB Stuttgart (+158k; #06). 6️⃣ Oh, and speaking of capacity constraints, Bayer 04 Leverkusen (#19) wouldn't make the cut... 𝗢𝗻𝗲-𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁 𝗰𝗹𝘂𝗯𝘀: 𝗧𝗵𝗿𝗲𝗲 𝗰𝗹𝘂𝗯𝘀 𝘁𝗼 𝗿𝘂𝗹𝗲 𝘁𝗵𝗲𝗺 𝗮𝗹𝗹. 𝗙𝗼𝗿 𝗻𝗼𝘄... One of the other Bundesliga 2 clubs that would play in the spectator's Bundesliga is FC Schalke 04 (#03), which ranks third in absolute demand after Borussia Dortmund (#01) and Bayern Munich (#02). All three clubs were able to distribute more than 1 million tickets for their domestic league competition, which is undoubtedly outstanding. However, in the future, VfB Stuttgart could join these reigns. That's it for now! I may look further into the Bundesliga and other European leagues in the following weeks. So stay tuned...

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Don't miss our video highlighting the recent event featuring Onur von Burg, CIIA, CWMA at Banque Heritage, as we delved into football strategies and data-informed investment techniques. We discussed everything from assessing player performance on the field to enhancing asset allocation, showcasing how data is instrumental in both domains. Like it very much this moment to be around you all there.👍👌 #data #performance #football #assetmanagement

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𝟓𝟎+ 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐊𝐞𝐲 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 Over the past few years, I’ve had the privilege of sitting down with over 50 remarkable individuals in the sports sector—entrepreneurs, CEOs, and innovators who are shaping the future of the industry. Here are some of the most important takeaways I’ve gathered from these discussions: 𝟏. 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐊𝐞𝐲: Many leaders emphasize that the ability to pivot quickly and embrace change is crucial in a rapidly evolving sports landscape. Whether it's leveraging new technology or shifting business models, the most successful ventures are those willing to adapt. 𝟐. 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐃𝐫𝐢𝐯𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Building strong, authentic relationships within the industry has been a recurring theme. From securing sponsorship deals to developing long-term partnerships, many of the top executives credit their success to the networks they’ve cultivated. 𝟑. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐍𝐨𝐧-𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐛𝐥𝐞: In an era where data is king, most leaders highlight the importance of data analytics in shaping business strategies. Whether it's evaluating player performance or understanding fan engagement, data plays a pivotal role in decision-making. 𝟒. 𝐏𝐚𝐬𝐬𝐢𝐨𝐧 𝐅𝐮𝐞𝐥𝐬 𝐋𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲: Nearly every interviewee echoed the sentiment that passion for sports drives their long-term success. That energy not only helps them navigate challenges but also inspires their teams to push boundaries. 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞𝐬𝐞 𝟓𝟎+ 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬, 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐢𝐬 𝐜𝐥𝐞𝐚𝐫: 𝐭𝐡𝐞 𝐬𝐩𝐨𝐫𝐭𝐬 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐬 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫, 𝐚𝐧𝐝 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨 𝐬𝐮𝐜𝐜𝐞𝐞𝐝 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐰𝐡𝐨 𝐞𝐦𝐛𝐫𝐚𝐜𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐯𝐚𝐥𝐮𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬, 𝐚𝐧𝐝 𝐬𝐭𝐚𝐲 𝐝𝐞𝐞𝐩𝐥𝐲 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐤. 𝐓𝐡𝐞𝐬𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐬𝐡𝐚𝐩𝐞 𝐦𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐚𝐭 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐒𝐩𝐨𝐫𝐭𝐬 𝐚𝐬 𝐰𝐞 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐭𝐡𝐢𝐬 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐬𝐞𝐜𝐭𝐨𝐫. #sports #sportsbiz #sportsmarketing #sportsbusiness #sportsmoney #sportstech #sportsindustry #sportsmangement #constantsports

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This could be one of the smartest deals in European football. 🔴⚪ Sportico revealed yesterday that Crescent Capital Managing Partners Mark Attanasio and Jean-Marc Chapus were reportedly in talks to acquire 25% of Sport Lisboa e Benfica. While this still has to be confirmed (and closed), it is definitely one of the most interesting club profiles to look into. Benfica has consistently been one of the most performing clubs in European football, both on and off the pitch (see financials below) ⬇️ 📈 Commercial performance ➡️ The club has been consistently appearing in Deloitte Football Money League ranking the top 30 European teams in terms of commercial revenue (incl. media rights, sponsoring, matchday, and merchandising revenue). ➡️ They only dropped out of the Deloitte Money League in 2020/21 with €94 million revenue. ➡️ They even reached their highest ranking even in the latest 2024 edition (2022/23) season with a 22nd position and €233.4 million revenue. ⚽ Player trading performance ➡️ One of Europe's best-performers in creating and monetizing player value with cumulated net transfer profits of close to €650 million over the past 8 years. ➡️ They generated a yearly average net transfer profit of €80 million over the last 8 years - almost c.€100 million when excluding the 2020/21 season which show a negative transfer balance. ➡️ Squad market value grew by +12.6% (CAGR) over the last 8 years to reach c.€480 million in 2022/23 with average age of 25 years. 🔴⚪ Attanasio co-founded Crescent Capital Group LP, a Los Angeles-based asset management firm that also has a longstanding presence in the UK and Europe. He's the Chairman and principal owner of the Major League Baseball (MLB)'s Milwaukee Brewers, which became one one of baseball’s most competitive teams over the course of his 17-year tenure. To be noted as well that a group led by Mark Attanasio acquired a minority shareholding in Norwich City Football Club, who finished 6th in the Championship.

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𝗧𝗵𝗲𝘀𝗲 𝟱𝟬 𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗖𝗹𝘂𝗯𝘀 𝗖𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗔𝘁𝘁𝗿𝗮𝗰𝘁 𝘁𝗵𝗲 𝗠𝗼𝘀𝘁 𝗦𝗽𝗲𝗰𝘁𝗮𝘁𝗼𝗿𝘀 𝗪𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲 If you saw my last post, it may not surprise you that a significant portion of these 50 clubs are from the Bundesliga and the English Premier League. Yet, a few names might catch you off guard. 𝗧𝗶𝗰𝗸𝗲𝘁𝘀, 𝗧𝗶𝗰𝗸𝗲𝘁𝘀, 𝗧𝗶𝗰𝗸𝗲𝘁𝘀! Altogether, these clubs have distributed around 20.5 million tickets so far, averaging an attendance demand of approximately 53.7k tickets per match and a stadium utilization rate of about 90%. To make it onto this list, clubs needed to distribute at least 42.5k tickets per game. 𝟱𝟬 𝗖𝗹𝘂𝗯𝘀, 𝟭𝟲 𝗟𝗲𝗮𝗴𝘂𝗲𝘀, 𝗮 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗮𝗻𝗸𝗶𝗻𝗴. Though the list includes familiar faces from the Big-5 leagues, several other leagues are represented, each with at least one fan-favorite boasting high seat capacity. The current ranking even features clubs from Brazil, China, Mexico, and Scotland, among others. And interestingly, sitting at number two is River Plate—a club from Argentina. 𝗚𝗲𝗿𝗺𝗮𝗻 𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗦𝘁𝗶𝗹𝗹 𝗗𝗿𝗮𝘄𝘀 𝘁𝗵𝗲 𝗠𝗮𝘀𝘀𝗲𝘀. While the English Premier League shows the strongest ticket demand both in absolute and relative terms, German football remains a powerhouse for attendance. Notably, with Barcelona’s Camp Nou under reconstruction, Borussia Dortmund claims the top spot, with Bayern Munich (#3) and Schalke 04 (#10) both making the top 10. Overall, a quarter of the clubs on this list are from Germany, with the surprising addition of six clubs from Bundesliga 2. 𝗚𝗿𝗼𝘄𝘁𝗵, 𝗚𝗿𝗼𝘄𝘁𝗵, 𝗚𝗿𝗼𝘄𝘁𝗵? Though it's a bit technical (and where "the fine print" really matters), it's worth noting that, despite an average stadium utilization of around 90%, only 13% of matches are complete sell-outs. Why? These clubs already supply, on average, 60.8k seats per match—a substantial amount. Given demographic shifts, it’s interesting to see that stadium expansions are still on the horizon, especially in the UK. 𝗧𝗵𝗲 𝗙𝗶𝗻𝗲 𝗣𝗿𝗶𝗻𝘁. All data here is sourced from public data (Transfermarkt, as of November 13th) and should be considered a measure of tickets distributed, not actual physical attendance. This includes free tickets and season tickets, whose holders sometimes don’t attend, leading to instances of no-shows. So, while the figures are impressive, they approximate demand at best rather than displaying actual attendance, with some counts potentially inflated (due to no-shows) and others limited by stadium capacity.

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Time for the #TFAArchives! Each day, Fintan O'Reilly gets deep into the 10,000+ articles we've written on TFA over the years and pulls out a few that might be of interest based on current events and news and sometimes, Chris Beaumont remembers to post them. Borussia Dortmund will play in the 2023/24 UEFA Champions League Final after defeating Paris Saint-Germain 1-0 in Tuesday’s semi-final. Although they’re UCL finalists, they’ve still struggled domestically this term — we analysed their struggles earlier in the season, will any of these issues be exposed in the final? https://lnkd.in/eAdjHk7T Real Madrid defeated FC Bayern in a dramatic semi-final last night to secure their spot in the final — our tactical analysis piece from November details how Carlo Ancelotti has struck the right balance in midfield at the Bernabeu this term: https://lnkd.in/eEs5Qzdc Erik ten Hag is being discussed as a possible Bayern managerial target, despite his lacklustre time at Manchester United which is not guaranteed to be close to an end. Revisit our analysis of his Ajax philosophy to identify why the Bavarian giants would be interested in his services: https://lnkd.in/ebWpK2rH Florian Wirtz is constantly linked with a Bayer Leverkusen departure, as is the case currently in the rumour mill. Three years ago, we highlighted what made him one of Europe’s top young talents: https://lnkd.in/eu8K7HCv And that is it for today - we will be back in the morning with the latest analysis. #football #analysis #scouting #tactics #soccer #tactical #recruitment #data #analytics #viz

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𝗥𝗲𝗰𝗼𝗿𝗱 𝗮𝘁𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝗳𝗼𝗿 𝗕𝘂𝗻𝗱𝗲𝘀𝗹𝗶𝗴𝗮 𝟮, 𝗯𝘂𝘁 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗮 𝘁𝘄𝗶𝘀𝘁... Bundesliga 2 kicked off its 50th season last weekend with mostly packed stadiums, highlighted by a sold-out match between Köln and Hamburg. Other stadiums, including those in Berlin (48,591 distributed tickets) and Gelsenkirchen (60,534), also saw high attendance. Consequently, roughly 83 percent of all available tickets were distributed to fans, similar to last season's average. For those who follow my LinkedIn posts, this evidently strong interest in Bundesliga 2 should come as no surprise. The league attracted more fans than France's Ligue 1 last season, and this year, I anticipate ticket managers will distribute over 9 million tickets. This could theoretically position Bundesliga 2 to surpass Italy’s Serie A in attendance, though this remains a long shot. 𝗦𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗮𝗿𝗲 𝗯𝗼𝗼𝗺𝗶𝗻𝗴 A significant portion of these tickets are season passes, which are in high demand. According to Kicker, 13 out of 18 Bundesliga 2 clubs sold more season tickets than last season, while four maintained last season’s numbers. Only Darmstadt saw a decline, though the relegated club still distributed about 13,000 tickets, which translates into the largest percentage considering the club's relatively small capacity. Overall, the 18 clubs issued approximately 294,000 season tickets. Before the first match day, the ticket count was already around 5 million, representing about 51% of the available home (team) capacity. This excludes matchday tickets, which last year accounted for roughly half of all tickets. For context, these 5 million tickets are only slightly fewer than the approximately 5.4 million distributed in the 2014-15 and 2017-18 seasons. 𝗙𝗼𝗿 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀, 𝘀𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗰𝗼𝗺𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗵𝗲𝗳𝘁𝘆 𝗽𝗿𝗶𝗰𝗲 𝘁𝗮𝗴, 𝘁𝗼𝗼 However, the distribution of season tickets presents challenges. Season ticket holders typically miss three to four matches per season and tend to arrive later. Additionally, season tickets come with significant discounts, leading to smaller profit margins. 𝗦𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁 𝘀𝗮𝗹𝗲𝘀 𝗮𝗿𝗲 𝗮𝗻 𝗶𝗺𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗶𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿 𝗼𝗳 𝗱𝗲𝗺𝗮𝗻𝗱 Given these factors, one might question why clubs are issuing so many season tickets, especially if the demand for seats is that high. Perhaps the demand isn't as high as it seems. Survey research suggests that a primary motivation for purchasing a season ticket is not necessarily to attend every match or to receive a discount but to support the team financially and feel involved. Therefore, attendance demand, as indicated by season ticket sales, may be overestimated. Ticket executives likely recognize this and prefer the secure income from season tickets over the potentially higher but less certain margins from matchday tickets. As we'll likely see in the next weeks, this tendency is stronger in Bundesliga, though.

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An in-depth analysis by Off The Pitch shows a clear shift in the football transfer market, with clubs increasingly focusing on younger talent. Data from over 100,000 transfers reveal a consistent decline in the average age of signings across European and global markets. 1. What has caused the decline in the average age of football transfers? The shift toward younger talent is driven by both financial and strategic considerations. Younger players offer better long-term potential, higher resale value, and clubs are increasingly competing to secure emerging stars before their rivals do. 2. How has this trend impacted the major European leagues? In leagues like The Premier League, LALIGA, and Ligue 1, the average age of signings has dropped significantly, reflecting a growing appetite for younger, less experienced players. Lega Serie A, however, has gone against this trend. 3. Is this youth-focused trend limited to European football? No, it's also seen in global markets. For instance, the Saudi Pro League (SPL), traditionally associated with veteran signings, has begun to prioritize younger talent, signaling a broader shift across football markets worldwide. #SportsBusiness #Football #SportsBiz #Finance #Forecast #Data #Tech #Intelligence

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