Marcus Welz

Retelling the Future of Automotive 🚀🌐 I was incredibly pleased to scroll through the latest VDE study today. 30 opinion leaders from business and politics have formulated their position on the future of Germany as an automotive location. And I couldn't agree more with them – especially on their last point. My three key takeaways: 👉 #electromobility is not a vision, it is inevitable! It's so clear that electric vehicles (EVs) are the future. With global consensus building around the environmental and economic benefits of EVs, it's imperative that we embrace and accelerate the shift towards electrification. This isn't just about compliance with environmental mandates; it's about seizing the economic upper hand in a rapidly evolving market. 👉 That means: We do need #digitalskills at the forefront! The pivot to electrification is inextricably linked with digitalization. As digital capabilities become increasingly crucial, the automotive industry faces a pressing need for talent skilled in software and artificial intelligence. Addressing this talent shortage requires a collaborative effort between governments and businesses to foster and harness these essential skills. 👉 And that is crucial to me: Let’s rebuild our #Narrative! It's vital to reshape the narrative around the automotive industry. Previous challenges have passed. Technology must not be seen as a barrier but as a beacon for ecological innovation. We all need to help develop a narrative that positions the automotive industry 🚗 as a leader in sustainable and responsible manufacturing. 🔍 These pillars are foundational to our approach at Audi Business Innovation GmbH. By focusing on these areas, we are not just preparing for the future; we're actively creating it. Join us as we redefine the landscape of mobility and drive towards a more sustainable and digitally integrated future.   #AutomotiveInnovation #DigitalTransformation #Sustainability #Electrification #FutureOfMobility

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Highly recommended for understanding the role of AI for Automated Driving.

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Want to learn more about Scout24's mobility strategy? This video of our series #BeyondData will give you lots of insights into this topic. Huge thanks to Maria Forst and Nicola Markwardt for sharing your thoughts! 🧡 #WorkingAtScout24 

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User-Experience Innovations: German OEM still strong - but Chinese OEM are catching up. The latest analysis from the Center of Automotive Management (CAM) examines which automakers are making progress in user experience innovations. Despite the strong performance of Chinese OEMs like GEELY, we see that Mercedes-Benz AG, BMW Group, and Volkswagen are still leading in the fields of entertainment and connectivity. However, when it comes to interface technology, Chinese manufacturers are significantly ahead of their German competitors.   Interface Technology Field: ➡ GEELY leads the interface innovation field with a score of 44.2 and 23 innovations, showcasing its strength in this area. ➡SAIC Motor follows in second place, with a high innovation strength of 36.3 points from just 15 innovations, demonstrating quality over quantity. ➡BMW Group focuses on innovation-driven world premieres, accounting for nearly 50% of its total strength of 27.8 points from 15 innovations.   Entertainment Technology Field: ➡Mercedes-Benz AG leads this field, with technologies such as intelligent gesture control and augmented reality displays contributing to an innovation strength of 21.2 points from nine innovations. ➡BMW Group secures second place with 12 innovations, including the "Mini Cooper AirConsole gaming platform." ➡SAIC Motor is the only Chinese brand in the Top 3, scoring 9.0 points from five innovations.   Connectivity Technology Field: ➡BMW Group and Volkswagen Group dominate this field, with BMW achieving 47.9 points and Volkswagen 38.7 points, demonstrating their leadership in connectivity. ➡GEELY rounds out the Top 3, despite having fewer innovations, once again proving that innovation quality outweighs quantity.   ⚠ In conclusion, Mercedes, BMW, and Volkswagen are leading in the fields of entertainment and connectivity, but since 2021, Geely and SAIC have made significant strides in interface technology, an area where German manufacturers had long been dominant. It will be exciting to see if this trend of Chinese manufacturers continues or if the German automakers manage to reclaim their leadership in this field as well.   For more information on the methodology and further in-depth evaluations, you can access the AutomotiveINNOVATIONS Report: https://lnkd.in/eZhWXZuR

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The #automotive industry is undergoing radical change, and aicas is at the forefront. We're back in #Detroit! Johannes Biermann, Thomas Hentschel, and Steven Marney are at #AutoTechDetroit covering the hottest topics: Over-the-air (#OTA) updates: OTA updates are now the norm, delivering software upgrades and security patches remotely. But with great power comes great responsibility - and challenges. Ensuring #security and avoiding disruption are critical, as vehicle owners often report problems after an update. #AI-powered solutions: In-car AI relies on massive amounts of data from sensors, cameras, and #GPS. This data can revolutionize performance and safety, but its sheer volume presents storage and analytics challenges that often prevent #OEMs from realizing the full potential of AI. Software-Defined Vehicles: #Data is gold, but too much can be overwhelming and costly. Effective data management is critical to gaining insights, understanding customers, and driving innovation across engineering, data science, and marketing. Curious about how aicas is driving #innovation in the automotive world? Contact us via PM to learn more!

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How Bosch USA plans to capitalize on software alliance with VW's CARIAD. The supplier says it is using fleet data from its partner to bring functions to the road faster. #Bosch #VW #Cariad #SoftwareAlliance

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🚄 Rail system under pressure – How to succeed? 🚄   The #RailSystem is the backbone of a robust #transportation environment, but it needs more reliable support to handle the increasing demands over time. As someone deeply invested in the future of European rail transport, I like to share my thoughts on a strong rail system. 💡 Success Factors: ✔ Master Plan Focused on Entrepreneurial Needs: A comprehensive plan is needed to ensure planning stability and meet the demands of doubling passenger numbers by 2030. ✔ Digital Infrastructure Investment: Immediate investment in digital signal technology on heavily used tracks to increase capacity and improve punctuality. ✔ Stable Mid-Term Financing: Adoption of a stable, rolling financing plan like Austria’s, with a focus on long-term stability. ✔ Public-Private Partnerships: Leveraging private capital to enhance funding and reduce the complexity of the current financing system. ✔ Reduced Political Influence: Decoupling infrastructure project planning from annual budget discussions to provide more entrepreneurial freedom.   In my opinion, these approaches will help to strengthen the #RailwaySystem to set it up for the future. For further inspiring input I recommend reading our latest article “Mehr Spielraum für die Bahn” at #PorscheConsultingMagazine. Leading experts like Jens Sprotte, Maximilian Altmann, Stefan Bögl and Dr. Heike van Hoorn from the rail and vehicle industry, logistics and infrastructure share their valuable experience and views. https://lnkd.in/eGHZNAHT   #Transportation #RailSystem #PorscheConsultingMagazine

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„🔋🔌 Have you ever navigated to a charging station, only to find out, that the location wasn't quite accurate? With swarm data, we can change that! ☝🤓 Here’s how: today's navigation systems use "Points of Interest" (POIs) to guide you to a destinations. 💬 “At CARIAD, the POI Management brings together various data sources for Points of Interest, combines them with the navigation applications, and continuously updates and improves the database,” explains Volker Remuß, Product Manager, POI Management. 💡 One dedicated team focuses on "Charging Points of Interest" (cPOIs). Their accuracy can be improved with the Charging Feedback solution. This solution uses swarm data to refine the accuracy of charging stations and ensures that the POI database is always up to date. Here’s how it works: 1️⃣ When you start a charging session at a public cPOI, your vehicle shares the location to the POI Management database. 2️⃣ The Charging Feedback solution then validates the location or identifies potential improvements for the cPOI. 3️⃣ The enhanced data is merged with the existing database and updated in the system. Around 78,000 charging points locations have already been enhanced, improving the charging experience for Volkswagen, AUDI AG, Škoda Auto, CUPRA, SEAT S.A., and Porsche AG drivers! This also benefits users of our brand-specific smartphone apps, such as My Porsche and MyAudi.“

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#SDV and #AI in Automotive. My takeaways 👇 These were the main topics at the #automotivesoftwarestrategies conference. > Mastering complexity is a challenge for OEMs, Tier-1 and everyone else > BTW: It was perceived that there is no longer a strong distinction between OEM, Tier-1 and everyone. Everyone can take every role. > Everyone needs access to the same information and needs to collaborate. > Reuse of #software is still a dream. Many people recommend reuse. Only a few can demonstrate success reuse. > Shift-north: functions will be moved from ECUs to Zone Controllers to HPC to the cloud. > Shift-left: you can gain a lot of benefits by doing things earlier in the development process. This was formerly known as "front loading" 🙄 > OpenSource is not for cost savings, but for complexity management. > 85% of software is non-differentiating. Puh. > All bigger systems use #qnx, #android and/or #linux. #Autosar will only survive in small ECU and on safety islands 🏝 > There are many consortia, that want drive SDV. Too many? > time-to-market is a big issue for all players > #GenAI can play an important role in software development. There are many ideas on how to support development teams: reverse engineer requirements, write code and documentations, check consistencies, recommend corrections, find & combine information, generate test cases > with RAG globally available LLMs can be combined with local & domain knowledge Please write 🖊 a comment on your view 👁‍🗨 on #SDV and #AI in automotive software development.

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🚗 XR Developments in the Automotive Industry 🚗 I recently shared insights in a Handelsblatt article on a key #XR trend in automotive: transforming the windshield into a dynamic display. As innovative as this concept is, it comes with its own set of challenges: 🔹 Technical Precision: AR content must align seamlessly with the driver’s field of view to avoid errors or misinterpretations. 🔹 Conflicting Goals: Balancing minimal error with optimal information processing time is crucial. 🔹 System Interoperability: For an integrated experience, cars need open systems that communicate with external AR devices, like #Meta #Orion, #Snap, or #xreal. Otherwise, independent layers of information could cause unnecessary information overload / distraction and lead to potentially "unhealthy" situations. 🔹 Driver Readiness: This evolution demands changes in driving routines – not something everyone can easily adopt. Exciting developments ahead, but also much to consider for safe, effective implementation! #AutomotiveInnovation #XR #AR #Automotive #DigitalTrends Read here (paywall): https://lnkd.in/dJtceDDV CC: Markus Fasse (Thank you!)

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🔋 Exciting Insights from last week's Advanced Battery Power Conference There have been 2 days full of battery innovation and research at Münster with many talks, interesting speeches and high attendance numbers (>1,100). We FEV Europe GmbH had a stand at the booth and were able to hold many interesting discussions thanks to Bernd Hömberg, Prof. Martin Winter and Dirk Uwe Sauer. Here are my key findings: 📌 The most important prerequisites for EU competitiveness in the battery sector are low energy costs and industry funding. Current support from public authorities needs to be improved. In particular, EU research has made some gains in the development of solid-state battery cells, but CN consortia of cell suppliers will follow quickly 📌 Future cell formats will be mainly prismatic and cylindrical parallel, pouch with lower share 📌 Cell chemistry is evolving: LFP is further gaining traction; sodium-ion is becoming more interesting and NMC remains the choice for high energy applications. Interestingly, Solid-State technologies not have been in main focus beside the interest of the Chinese Suppliers forming a consortia… 📌 Main safety issues of last years due to thermal runaway / propagation are under control at system level, energy density vs. fast charging under discussion and cost reduction expected 📌 2nd life applications will be a niche; recycling and reprocessing will play an important role at the end of a battery product's life as customers in all sectors expect best performance 📌 Recycling is complex and not yet standardized, overcapacity is expected in the EU, but with little know-how; we can assume that the cost of battery cells will have to be increased in the future due to recycling, which will affect the attractiveness of the technologies; with the greatest negative impact on LFP, as the recycling of LFP is complex and the recycled raw materials are of low value 📌 the European gigafactories are starting operations, but initially see themselves as (fast) followers of the established suppliers => Battery production remains a challenge 📌 CO2 footprint of Li-Ion batteries is decreasing further to already <30kg CO2 / kWh with using renewable energy     Further I had the honor to lead a session for "battery application" together with Jörg Huslage with four interesting presentations 1️⃣ "Premium Platform Electric (PPE): development of superior charging performance" by Bernhard Rieger 2️⃣ "Battery-in-the cloud for modelbased adaptive control strategies" by Dr. Gerald Rämisch 3️⃣ "Safety Requirements of Stationary Energy Storage Systems for the North American Market" by Juergen Boeck 4️⃣ "Application Driven Differences in Design and Operation of Large-Scale Batteries" by Susanne Lehner 🙏 Thanks to all participants, speakers and organizers for the great event! #Battery #cell #fev

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📢 Exciting news!  Prof. Dr. Stephan Krinke from Fraunhofer IST will be a featured speaker at the European Automotive Circular Economy Summit 2025. Don't miss his insightful presentation on "Decarbonization of the Automotive Value Chain - Optimizing CO2 Reduction and Costs." Join us at the European Automotive Circular Economy Summit 2025. Mark your calendars and secure your spot today. See you there! 🚗💨🌳 🌐 https://lnkd.in/gzu-7CcR 📬[email protected] #European #Automotive #Circular #Economy #Summit #CircularEconomy #Chemical #Battery #Interiors #EV #Steel #Aluminium #Plastics #Recycle #Intelligent #Electronics #Waste #Renewable #Energy #Metal #Mining #logistics #SupplyChain #Digital #Environment #Manufacturing #Sustainability

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„51.1%❗️ For the first time, more than half of the cars sold in China in July were electric.“ China is the largest auto market in the world. In 2023, approximately one out of every three vehicles sold globally was purchased in China „In the crucial Chinese car market, 97% now say their next car will be an electric vehicle. To put it bluntly: A storm is brewing for the German combustion engine fleet.“ #EV #climateactionnow

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Please check out this article (in german) from Brian, Marc and myself about #UWB technology and how it fits into a connected vehicle of the future. #uwb #automotive #nxp https://lnkd.in/d_D2SMuY

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Shaping the future of companies with joy 🚀 🤗 Many thanks to Meta and inside360, in particular Bastian Wagner, Marc Forstmann, Fabian Starkbaum, Michael Cieslak, Andreas Mose, Niklas Eggeling, Alexander Menakhin for the useful and valuable exchange at the top-class event 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗟𝗲𝗮𝗱𝗲𝗿 𝗗𝗮𝘆: 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 On April 30th at META in Munich. It was very remarkable to see what is already possible today with AI in conjunction with AI. In particular, these technologies can, among other things, improve efficiency, save resources and enormously improve the qualifications of employees and their ability to act. We are pleased that we can participate and support with our companies QUANTUM berufliche Bildung and AKADEMIE 4.0. We are currently in the process of passing on our broad experience to the specialists at Lynkt. Together we are striving to make Lynkt the leading product in this segment. 🚀 🚀 🚀 We will keep you up to date on the latest developments and use cases. #Innovation #Effizienz #Qualifizierung #Bildung #Zukunftssicherheit #zukunftgestalten #neuetechnologien #künstlicheIntelligenz #augmentedreality #ai #XR

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Software failures may lead to a disaster at VW. It showcases what may happen in other traditional German stronghold industries that face disruption. Germany is a hardware country that lacks software capabilities. The attached post is in German; it is worth reading to understand what is brewing.

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Reflections from Forum UnternehmerTUM: Navigating Innovation and Leadership with #resilience 🌟 Yesterday, I had the privilege of attending the transformative #ForumUnternehmerTUM event, which brilliantly highlighted the pivotal role of resilience in leadership. 🚀 Key Takeaways: 1)Self-Knowledge as the Bedrock of Resilience: Embracing challenges is second nature to us as leaders, yet true growth stems from profound self-awareness. Understanding our limitations not only guides us in seeking help but also ensures we sustain our resilience through robust network and team support. 💪 2) Stepping Beyond Comfort Zones: To genuinely harness the power of uncertainty, we must venture beyond familiar territories. This requires challenging not only our technical skills and leadership styles but also our beliefs, emotions, and cultural assumptions. 🌍 3) Innovation as Transformational Energy: In a world shifting from change to chaos, innovation emerges as our beacon, transforming potential future anxieties into positive, actionable energy. ⚡ 4) Redefining Innovation Across Sectors: Innovation transcends the startup ecosystem. It is a dynamic, though young discipline that enhances established businesses by integrating existing knowledge with innovative management and leadership practices, balancing internal strengths with external capabilities. 🔄 5) Humanizing Technology through AI: Artificial Intelligence should not only streamline processes but also embrace risks, with our teams playing the role of mentors and innovators. This approach allows AI to balance optimizing processes with spearheading innovation. 🤖 6) Flexible Financial Strategies for Innovation: Whether it's family-owned firms innovating based on intuition without strict financial frameworks, or publicly traded companies constrained by quarterly reporting, the essential strategy is to humanize financial approaches. In SMEs, we use financial metrics to clarify our methods of value creation, while in larger firms, it's crucial to communicate to investors how short-term sacrifices can yield long-term benefits. 💼 7) Leadership for Future Generations: Now more than ever, responsible leadership is crucial. We must arm our teams with the tools necessary for resilience and adaptability, ensuring our innovations make a positive societal impact and pave the way for long-term success. 🌱 Thank you to the organisers at UnternehmerTUM for a truly enlightening experience! 🙏 Join me in reflecting on how we can all contribute to a more resilient and innovative future. #Leadership #Innovation #Resilience

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Entrepreneurship … … is sometimes also about working hard “in the trenches”. 😉 It was great being at Technical University of Munich Entrepreneurship Day (again). I did not only learn, that about 80 startups are founded every year within the TUM #ecosystem, but also that this makes TUM the largest B2B start-up hub in Germany! Of course, I took the opportunity to talk with Sebastian Wann Luca Fabiano Abdullah Ghazi from Muniqo Performante. Actually, they are now in a crucial phase. They passed the ideation phase and are leaving the trenches by validating their concept with customers. This includes not only technical questions, but even more importantly the #businessmodel and go-to-market. Results are really promising. 😀 BTW: Here is, what they are doing: Based their advanced technology, they are offering active damper systems (in contrast to classic passive systems), Besides much higher precision and speed, this allows for real-time data collection, which is of the essence for application e.g. in mobility and production.

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