Marco Hamburger 🤖

Marco Hamburger 🤖

Berlin, Berlin, Deutschland
3095 Follower:innen 500+ Kontakte

Mitglied werden und folgen

Artikel von Marco Hamburger 🤖

Alle Artikel anzeigen

Aktivitäten

Anmelden, um alle Aktivitäten zu sehen

Berufserfahrung

  • intouch hcc GmbH Grafik

    intouch hcc GmbH

    Berlin, Deutschland

  • -

    Berlin, Deutschland

  • -

    Berlin, Germany

  • -

    Berlin, Germany

  • -

    Berlin Area, Germany

  • -

    Berlin Area, Germany

  • -

    Berlin und Umgebung, Deutschland

  • -

    Berlin und Umgebung, Deutschland

  • -

    Berlin, Deutschland

  • -

  • -

    Berlin und Umgebung, Deutschland

  • -

    Berlin und Umgebung, Deutschland

  • -

    Berlin und Umgebung, Deutschland

  • -

    Berlin

  • -

    Köln und Umgebung, Deutschland

  • -

    Wiehl, Germany

Projekte

  • French top 3 Pharmaceutical Company

    • Indication: Patent-free Products
    • Target Group: misc.
    • Phase: Maturity
    • Project: Creation of a long term focussed (2017 - 2020) and data based strategy for the heterogeneous patent-free portfolio. The flexible multi-channel approach included a customer centric approach based on a complex technical set up to deliver individually relevant content, based on preferences, permissions and ladder of adoption information per single brand, to the high number of clients.

  • Global Top 5 Pharmaceutical Company

    • Project: Developing of a 50+ pages Medical Multi-Channel Cookbook to be used for medical teams as a guide to plan, execute and measure successful medical campaign. It can be used without any ("marketing") knowledge, gives a wide overview of channels, like events, websites, e-mail, e-MSL etc. As appendix relevant instruments like channel & communication plans, segmentation & contact planning were added.

  • Mid-Size Orphan Drug Provider

    • Indication: Orphan Disease / Blind People
    • Target Group: Blind Patients
    • Phase: (Pre)-Launch
    • Project: Comprehensive multi-channel strategy and set up of a patient support program with nurses on the phone advising blind people and self-help groups, incl. CRM concept and technical management

  • Top 15 global Pharmaceutical Company

    • Indication: Hyperkalaemia
    • Target Group: Nephrologists, Heart Specialists, GPs, Patients
    • Phase: Pre Launch
    • Project: Creation of eMSL concept for a pre launch situation. These medical science liaisons on the phone are supporting their colleagues in the field to achieve the most possible reach among KOLs and ensure a fertile communication with HCPs.

  • Top 3 German Pharmaceutical Company

    • Indication: Pain (OTC)
    • Phase: Maturity
    • Target Group: GPs, Patients and Pharmacies
    • Project: Creation of a long term focussed (2016 - 2020) and data based turnaround campaign for one of the most popular OTC brands in Europe. The multi-channel approach included a massive boost of contacts to the target group (+ 2 million contacts) by increasing reach and frequency. Due to the importancy of the brand within the company change management and on boarding were important parts of the…

    • Indication: Pain (OTC)
    • Phase: Maturity
    • Target Group: GPs, Patients and Pharmacies
    • Project: Creation of a long term focussed (2016 - 2020) and data based turnaround campaign for one of the most popular OTC brands in Europe. The multi-channel approach included a massive boost of contacts to the target group (+ 2 million contacts) by increasing reach and frequency. Due to the importancy of the brand within the company change management and on boarding were important parts of the approach.

  • US Based Global pharmaceutical Company

    • Indication: Complete Portfolio
    • Target Group: misc.
    • Project: Consent and permission concept for DACH region that ensures all legal requirements, for instance the new data security regulation (EU) 2016/679. As well the technical processes around permission management and a web based consent profile for HCPs were covered in the concept.

  • Italian Midsize Healthcare Provider

    • Indication: COPD
    • Target Group: misc.
    • Phase: Growth
    • Project: Roll out of an EMEA multi-channel strategy into the German market, adaption due to the local requirements. Management of all relevant stakeholder and service provider, such as sales team, marketing team, legal, creative agency, coding agency, call centre etc.

  • Global Generics Company

    –

    • Indication: Neural System
    • Target Group: Neurologists, Psychiatrists, GPs, Pharmacists
    • Phase: Generics
    • Project: Strategic development of an since some years running multi-channel campaign including a new customer centric portfolio approach. Due to the very heterogeneous target groups and sub segments the tracking needed to be refined and all data is stored on unique customer level in a centralized campaign database. With a relaunch of the company HCP website an automated…

    • Indication: Neural System
    • Target Group: Neurologists, Psychiatrists, GPs, Pharmacists
    • Phase: Generics
    • Project: Strategic development of an since some years running multi-channel campaign including a new customer centric portfolio approach. Due to the very heterogeneous target groups and sub segments the tracking needed to be refined and all data is stored on unique customer level in a centralized campaign database. With a relaunch of the company HCP website an automated delivering of individual content was as well ensured.

  • Italian + British Affiliates of Global Top 3 Pharmaceutical Company

    –

    • Indication: Rheumatology
    • Target Group: Rheumatologists
    • Phase: Growth
    • Project: Founded by the global rheumatology team an individual multi-channel strategy for clinic based rheumatologists was developed, to be rolled out into 2 pilot markets, Italy and Great Britain: 1. The local roll out started with 2 multi-channel strategy and positioning workshops with both country business units. Key focus was developing a common view on gaps, goals, opportunities and achieve an alignment…

    • Indication: Rheumatology
    • Target Group: Rheumatologists
    • Phase: Growth
    • Project: Founded by the global rheumatology team an individual multi-channel strategy for clinic based rheumatologists was developed, to be rolled out into 2 pilot markets, Italy and Great Britain: 1. The local roll out started with 2 multi-channel strategy and positioning workshops with both country business units. Key focus was developing a common view on gaps, goals, opportunities and achieve an alignment on the general approach. 2. Following the strategy was translated into a local action plan and the multi-channel concept was very successfully executed step by step, with 2-3 days (onsite) support from our side for 6-9 months. 3. Finally the campaign management and marketing knowledge was transferred to the 2 local teams, who continued the campaign.

  • Top 3 German Pharmaceutical Company

    –

    • Indication: misc.
    • Target Group: misc.
    • Phase: misc.
    • Project: Developing and execution of 2-day intensive multi-channel workshops with local affiliate teams. Key goal and approach: Build a national wide multi-channel strategy and achieve a clear positioning for each business unit. That was done by working out gaps, individual goals, existing opportunities and pilot areas with the local teams in Czechoslovakia, Switzerland and the Baltics.

  • German Affiliate Of Top 5 Pharmaceutical Company

    –

    o GP & Speciality Multi-Channel Campaign
    • Indication: Pain, Respiratory and Diabetes
    • Target Group: GPs, Pain Specialists and Respirologists
    • Phase: Maturity & Launch
    • Project: In 2011 to 2013 the campaign was the largest and most innovative RX multi-channel campaign in Europe. It started with non visited GPs and due to the sales proven success it had been steadily expanded in range and frequency. At the peak approx. 40,000 doctors were engaged. These HCPs were covered by…

    o GP & Speciality Multi-Channel Campaign
    • Indication: Pain, Respiratory and Diabetes
    • Target Group: GPs, Pain Specialists and Respirologists
    • Phase: Maturity & Launch
    • Project: In 2011 to 2013 the campaign was the largest and most innovative RX multi-channel campaign in Europe. It started with non visited GPs and due to the sales proven success it had been steadily expanded in range and frequency. At the peak approx. 40,000 doctors were engaged. These HCPs were covered by automated customer journeys including 15-20 digital and offline channels. With adding a Diabetes brand into the campaign the salesforce was positioned as the central channel, triggering activities on other channels. Since 2014 the campaign ("STAMP = Salesforce Triggered Multichannel Program") got very important for the global group, it was promoted as a blueprint and rolled out in other countries, such as UK, France, Benelux etc.

    ---------------------------

    o Mature Portfolio Strategy
    • Indication: >30 Established Brands
    • Target Group: HCPs (physicians and pharmacists)
    • Phase: Maturity
    • Project: An omni-channel strategy across various brands and across various target groups was created. All planned activities ware based on the individual budget situation per brand but still with the goal to use the full synergetic potential of a synced program. The developed strategy followed a flexible approach that allowed adding or deleting brands from the active program. The activities across all channels were as well based on the potential of the unique HCP and their individual preferences and permissions.

  • Austrian Affiliate of German Midsize Pharmaco

    –

    • Indication: Cardiovascular Disease
    • Target Group: misc. Physicians
    • Phase: Maturity
    • Project: After an unexpected salesforce reduction an alternative omni-channel strategy needed to be developed and set up in a few weeks. As no permissions existed the key goal in phase one was a massive raise of digital permissions to use low budget digital channels. The campaign is still running successfully (2016).

  • Midsize European Pharmaceutical Company

    –

    • Indication: Prostate Cancer
    • Target Group: Urologists
    • Phase: Maturity
    • Project: Strategy for a Contracted Sales Force (CSO) team, which is acting as a "Multi-Channel Manager". Sales reps do have a CRM based (salesforce.com) tablet app to record the call results as well as manage follow up communications done on various channels, like e-mail, print, web, fax etc. As the target group was quite unknown, various figures like preferences and ladder of adoption information were…

    • Indication: Prostate Cancer
    • Target Group: Urologists
    • Phase: Maturity
    • Project: Strategy for a Contracted Sales Force (CSO) team, which is acting as a "Multi-Channel Manager". Sales reps do have a CRM based (salesforce.com) tablet app to record the call results as well as manage follow up communications done on various channels, like e-mail, print, web, fax etc. As the target group was quite unknown, various figures like preferences and ladder of adoption information were documented as well. All results were visible for the management team on a realtime web based dash boarding. Due to the high success the campaign is still running (2016).

Sprachen

  • German

    Muttersprache oder zweisprachig

  • English

    Verhandlungssicher

Weitere Aktivitäten von Marco Hamburger 🤖

Marco Hamburger 🤖s vollständiges Profil ansehen

  • Herausfinden, welche gemeinsamen Kontakte Sie haben
  • Sich vorstellen lassen
  • Marco Hamburger 🤖 direkt kontaktieren
Mitglied werden. um das vollständige Profil zu sehen

Weitere ähnliche Profile

Weitere Beiträge entdecken

Entwickeln Sie mit diesen Kursen neue Kenntnisse und Fähigkeiten

Alle Kurse anzeigen