Laura Kremer

On the first day of the K5 conference, you can join me on a very special guided tour - the Marketplace Universe Tour at K5 in Berlin. 🤝 It starts on 25 June 2024 (first day of K5) at 4 pm. We will spend a interesting and entertaining hour together with lots of valuable information and contacts! You will get first hand insights from me as a Marketplace expert. I am looking forward to answer your marketplace related questions.  I will introduce you to four great marketplaces and marketplace service partners. I will share with you my stories and insights I have about them and we will meet them at their booth to ask all your questions. I won´t tell you upfront whom we meet. But you can be sure that we will have a insightful and great hour together! You can find all the information about the program here: https://lnkd.in/dMSDhMd5 You definitely want to be part of my guided tour? Then register now in the K5 App (And please note, the number of participants is limited.): Marketplaces Universe Tour: ‘Your journey through Marketplaces and Marketplace Service Partners’ 📅 25 June 2024 🕓 4-5 pm. Looking forward to meet you in Berlin! And if you can´t make it to the tour - just come to me and talk with me at the conference wherever you will see me :) #marketplaces #marktplatzmanager #marketplacemanager #platformbusiness #platform #marktplätze #marketplacebusiness #k5 #ecommerce

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I have to confess that I have been nervous: Standing on this massive stage in front of an 11k people audience and speaking to no one less than Mateo Price, Chief Strategy Officer of MrBeast. 🤯 What a beast of an experience… 😉 During our interview on the OMR Conference stage this Tuesday, Mateo shared fascinating insights on how AI is transforming their creative process. My biggest three take aways: 1. Mateo outlined their creative process, spanning ideation, design, production, editing and localisation. AI tools are already being utilized broadly! 2. AI’s biggest benefit is saving time: As MrBeast reinvests every single dollar back into new video production, their main constraint is time. AI tools enable  them to work faster and more efficiently. 3. Their favourite AI tool is Aloud, Youtube's dubbing feature, and multi-language-audio: MrBeast's content is already available in 15 languages around the globe. And now the best news of the week: Soon, there will be a 16th language available – GERMAN! 🎉 This is a perfect example of what I believe: AI will significantly enhance creativity. 💪 At YouTube, we're thrilled to see how top content creators like MrBeast experiment with AI tools. At the same time, we at YouTube are committed to develop AI responsibly. This means carefully considering potential benefits while proactively assessing and addressing challenges and risks. We adhere to our principle-based approach and collaborate closely with industry partners. ➡️ What was your favourite talk at #OMR24?  Let me know in the comments! #OMR #AI #Creators #YouTube #CreativeAI

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Join us at Google Cloud Summit Berlin on May 29th! Google Cloud Security team will be on-site to discuss how Google Cloud's advanced security features can empower you to proactively identify and neutralize threats. Don't miss our security live demos about: - Threat Intelligence and Expertise: to understand threat actor activities and take actions on the threats that are most relevant to your industry - Security Operations : a modern, AI and Intelligence-driven SecOps platform that empowers your security teams to better defend against today’s and tomorrow’s threats - Cloud Security : to help you protect your cloud workloads and meet compliance & sovereignty requirements Let's talk about how we can make Google part of your security team! Have a look at the complete security agenda “The new way to protect” here ⬇️

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🔘 It takes just ONE click to vote! I’m excited to share my talk, AI’s Secret Superpower: How It Sells Before You Even Know You’re Buying, at the upcoming E-Commerce Berlin Expo—and with your help, it could hit the main stage! (Smart tactics, Organizers !!) In this session, I’ll reveal how AI has evolved from a support hero to a revenue-driving genius—seamlessly boosting conversions, personalizing customer experiences, and saving abandoned carts. If you're curious about the future of e-commerce and how AI is quietly shaping it, cast your vote with one click and be part of this conversation ➡️ https://hubs.li/Q02RNRHz0

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See you at Startup Nights 2024 | October 31 & November 1 | Winterthur #startupnights #sictic #sn2024 Topic: Prepare for funding - Things you should do before talking to any investor. Together with Thomas Dübendorfer

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For this role, YOU should apply quickly if … 🙈 You want to work not only with me, 🥰 But also with Ali, Maggie, Matthias & Laura 🤗 and briefly with Eva ➡️ Head of Product at Swat.io with a passion for strategy and an absolute hands-on attitude wanted ⬅️ Since Eva is temporarily leaving us for a project in her private environment (🍼), I am looking together with Jane for the ideal replacement for Eva. What is the role all about? 🤩 Lead our Product Team, consisting of two Product Owners and two UI/UX Designers (4 people) 🤩 Develop strategic product roadmaps and align regularly with our strategy group to ensure our product fits within the overall company strategy 🤩 Further develop our product to ensure our users have the best possible experience while driving our business forward 🤩 Coordinate our product owners, developers, and designers to develop solutions and ensure great UX 🤩 Serve as an internal link, aligning our Customer Support, Development, Marketing, and Sales Teams to analyze user problems, develop solutions, and work on user acquisition strategies 🤩 Actively stay informed about changes in the market 🤩 Allocate 50% of your work week to strategic tasks and 50% to hands-on projects and teamwork 🤩 Work closely with the Development Team, enabling the development of value-adding features 🤩 Define and monitor key KPIs and derive improvement potentials 🤩 Support the Sales, Marketing, and Support teams in effective communication with customers and customer acquisition This is how we role: Iterate Agilely: * We prefer small iterations over waterfall. * We ship often & early. * We embrace continuous change. Simplicity Wins: * Simplicity is in our DNA * No project is too small, but there is definitely a „too big“. * We value clear and simple design. * Simplicity also means no technical debt. Collaboration First/ one for all, all for one: * Arguments before ego. * We are one team that supports each other. * We are managers of ourselves. Data-Driven Excellence: * Data is a strong argument. * Challenge the status quo. Positive Team Culture: * We are the good & fun people. * We assume the best intent. * We give feedback because we care about each other. In case this sounds great, let me close with the following: 😮 No Bullshit 😮 No Company Politics 😮 Full Hybrid Work (office in Vienna, but most people in the unit are working remotely) 😮 Impact, Impact, Impact 😮 Amazing Teammates In case you’re now even more excited, just drop me a PM! It doesn’t get easier to apply for your next dream job. #swatio #jobs #productmanagement #remotework #socialmediamanagement #saas

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we are about to kick off our partnership with Factory Network Berlin! 😍🚀 & we start with an exciiiting workshop & networking event. Berliners, listen up: on Wednesday, June 19th, we'll meet at the re-opened Factory Berlin Mitte for a workshop on mastering personal branding & content creation with AI. it’s followed by drinks, chats, and sharing ideas in their awesome space & terrace. what excites me most about this kick-off & partnership: we empower factory members to use their voices – to elevate their business potential. 🙌 sounds fluffy? Let me put you like this: 1 LinkedIn strategy + valuable content + consistency = 10x inbound leads that's what we'll break down in our workshop. and that's what Factory Berlin members will get through their partnership: - a special offer on their Scripe subscription - updates on LinkedIn best practices - access to our community this why our partnership with Factory Berlin is such a perfect match: with over 4.500 members worldwide, Factory is a community & platform to inspire and empower the best entrepreneurs – equipping them with co-working spaces, tools, and events they need to grow on a personal and professional level. ✨🎯 the best part is, we are just getting started! I can't wait to kick things off – a huge thanks goes to Emanuel Jöbstl, the most dedicated community director you could think of. 🙋🏻‍♀️ anyone who wants to join our event next Wednesday, send me a DM, we still have a few spots left. #PersonalBranding #AI #CommunityBuilding #factoryberlin #berlin #events

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𝗖𝘂𝗿𝘁𝗮𝗶𝗻 𝘂𝗽, 𝘀𝘁𝗮𝗴𝗲 𝗼𝗻 𝗮𝗻𝗱 𝗹𝗲𝘁 𝗧𝗢𝗔 𝟮𝟬𝟮𝟰 𝗿𝗼𝗹𝗹! 📽️🎞️ Tech Open Air is one of the most important tech conferences, currently taking place in Berlin. 🚀 Or as Bloomberg put it: "South by Southwest with slightly more hefeweizen"! 😄🇩🇪 I had the great pleasure of speaking at #TOA24 yesterday on the topic of "Realizing Retail's Potential". ➡️ While advertising has emphasized individuality, the beauty sector lags in digitalization. AI can bridge the personalization gap, providing tailored solutions and deepening customer understanding for brands and retailers, which is critical for customer engagement. 🤝 In this context, I showcased our great project with Fit & Alive Cosmetics, where we are already using AI for better customer engagement and a more personalized customer journey. Once again, many thanks to Marcus Boer and Onur Iskur for your trust! 🙏 AI is already having a major impact on retail today. But the future holds exciting things, too, when we think about using quantum-inspired methods. 🤩 Here are some of the insights I shared in my keynote: ・ Quantum-inspired solutions can speed up every step of the supply chain by solving complex optimization problems in real time. ・ They can provide accurate predictions of customer behavior and trends by rapidly analyzing massive amounts of data ・ Retailers can make real-time adjustments to operations based on more accurate and faster optimization results, resulting in increased efficiency and responsiveness. ・ They can offer enhanced recommendations: even more nuanced and personalized by analyzing a wider range of variables and interactions at once. ・ Analyzing complex consumer data can lead to the development of products that better meet consumer needs and preferences. There are exciting developments on the horizon for retail, and machine learning will play a major role in them. 🙌 What would you most like to see in retail in the future? 🛒 #TechOpenAir #Retail #RetailTech #QuantumMachineLearning #QML

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🤖 🛒 Digital shopping turned into something good 🚀 According to the Gartner B2B Buying Report, most (43%) purchasing decisions in B2B purchasing are made without the influence of the salesperson. Gartner calls this "self-service digital commerce". The problem with these purchasing decisions is that there is a 1.65 times higher probability of regretting these decisions. This is probably due to the fact that many vendors do not publish sufficient descriptions of the products and product value on their e-commerce sites. In other words, it can be said that shoppers have a tendency to use digital shopping channels, possibly to avoid what they perceive to be too much influence from sellers. However, if buyers regret these decisions, the tables should be turned and they themselves should use digital procurement tools to get the ideal price and terms after researching the product or service beforehand. In this way, the seller can once again clearly emphasize the value of the product/service, but is limited to the value for the customer due to the competitive situation with other suppliers. Modern procurement and especially sourcing software combines the digital purchasing process with strong negotiating advantages through the creation of competition (aka Game Theory). 💯 Contact me if this sounds interesting to you. #sourcing #procurement #digitaltransformation SourcingDNA https://lnkd.in/dtzMntQ4

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Another Week, Another Vlog. 🎮 This time I talk about visiting big sexy pictures / bsp media for the day in Hamburg, and why I think every founder should plan a field day at least once. Was super fun editing this right before visiting JUSTADDSUGAR for my second "Schnuppertag", as it let me reflect on the visit and prepare to make the most out of my second one. TLDR: There are certain things, that you just CANT extract from user interviews, no matter how hard you try. But if you breathe behind somebody's shoulder for a whole day and they start to forget you're even there, that's when the real user stories start to come out. 👻 Checkout the vlogs for the whole context! #startup #buildinginpublic

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I was delighted to join as a mentor for the second time, engaging with a new round of entrepreneurs and mentors. The presentations and direct feedback are always insightful, but the true highlight for me is the networking break and the Q&A sessions with the founders afterward. These interactions not only enrich the event but also provide unique opportunities to address the founders' specific needs and foster deeper connections. #startup #mentoring

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Top 3 Insights zu #GenerativeAI vom Microsoft Build AI Day! 🚀 #AzureOpenAI #AzureAIStudio #CopilotStudio

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Can Data & Analytics thrive without AI? Like so much else, Data & Analytics is also dominated by the topic of AI. This is also evident in the trends identified by Gartner for this year. Whether it's at the strategic level or in practical and organizational aspects. #DataAnalytics #AI #Gartner #TechTrends #DigitalTransformation #BusinessIntelligence #DataScience #RemoteNative #TechInnovation

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𝐈 𝐟𝐞𝐥𝐭 𝐚 𝐛𝐢𝐭 𝐨𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐞𝐝 𝐥𝐚𝐭𝐞𝐥𝐲.. and just needed a break ⚡🪫🔌🔋 Since some of you already reached out in the past days asking if I'm fine - thanks for asking, I am good. 🙏 ➡ 𝐈 𝐣𝐮𝐬𝐭 𝐭𝐨𝐨𝐤 𝐚 𝐛𝐫𝐞𝐚𝐤 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐛𝐫𝐞𝐚𝐭𝐡𝐞 𝐚 𝐛𝐢𝐭 𝐚𝐧𝐝 𝐭𝐨 𝐫𝐞𝐟𝐥𝐞𝐜𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐚𝐦𝐚𝐳𝐢𝐧𝐠 𝐫𝐢𝐝𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐚𝐬𝐭 𝐦𝐨𝐧𝐭𝐡𝐬! Being active here for 3 months daily, I not only gained in record speed almost 5k new followers through hundreds of thousands impressions, I also met so many amazing people, new customers and coachees, potential business partners and even new friends..but I also ended up investing way more energy and time than initially planned. That all made me think and wanting to share my key learnings with you: ➡ 𝐘𝐨𝐮 𝐠𝐞𝐭 𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐩𝐮𝐭 𝐢𝐧 (Investing more time and effort potentially leads to greater returns - This holds true to almost anything in life, yes, but specifically in Social Media.) ➡ 𝐃𝐨𝐧'𝐭 𝐚𝐥𝐥𝐨𝐰 𝐨𝐭𝐡𝐞𝐫𝐬 𝐭𝐨 𝐝𝐢𝐬𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐲𝐨𝐮  (Whenever you begin something new, some people will first laugh at you and these same exact people later then ask you how you did it - Screw them ;) ) ➡ 𝐎𝐮𝐫 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐨𝐟𝐭𝐞𝐧 𝐞𝐱𝐜𝐞𝐞𝐝𝐬 𝐨𝐮𝐫 𝐬𝐞𝐥𝐟-𝐢𝐦𝐩𝐨𝐬𝐞𝐝 𝐥𝐢𝐦𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐬 By pushing our boundaries and embracing challenges, we can achieve much more than we initially thought possible. Also, as much as LinkedIn is a damn great community, it's important to allow ourselves taking breaks from social media. This offers numerous benefits for your mental and emotional well-being. Let's remember not all the LinkedIn Guru juice is real nor healthy, so it's about finding a healthy balance that works for you and prioritizing your well-being. 𝐖𝐡𝐚𝐭'𝐬 𝐚 𝐤𝐞𝐲 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐡𝐞𝐫𝐞? 🤔 Please comment below 👇 - - - 🔔 Activate the bell and follow me Claudio Meidler for regular posts and updates on #sales, #salesenablement, #personalgrowth and #coaching

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I’m in the midst of our 1st Linkedin dedicated Influencer Marketing campaign, working with over 20 influencers on tens of posts and one of my biggest pain points is keeping track of the number of impressions per influencer post, considering this is my most important KPI. I ask, why do Linkedin impressions need to be such a secret? Why are they not visible as they are on twitter posts or Instagram reels? I mean, common, what's the big deal Mr. LinkedIn?? Today, I need to ask each influencer to share stats with me that are only true to the exact moment they checked and sent it to me. This means I need to keep bugging them every time I need to report updated stats to management… So, I need some crowdsourcing help here! What if we could come up with an estimated number of impressions based on the stats that are visible today on Linkedin - Likes, Comments and Reposts? Below are stats from my past 10 posts, including the number of impressions. Can someone help me come up with a calculation that would allow me (and others!) estimate Linkedin post impressions based on Likes, Comments and Reposts alone? #influencermarketing

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