Katerina Burbela 🔜 PGC London

Exciting news! Filip Janczak will be joining us as a speaker at iGaming Germany 2024 on a few exciting topics such as: The Affiliate Game Changer: Explore how influencers, mobile-first strategies, and personalization are reshaping partnerships in the iGaming industry. From Theory to Practice: Learn how to implement behavioral science and psychology for effective player retention strategies. Navigating Regulatory Shifts in Affiliate Marketing: Discover strategies for success in the ever-evolving landscape of affiliate marketing regulations. Gain insights from experts like Filip by registering your attendance today:  https://lnkd.in/dJMyEbrF Eventus International Yudi Soetjiptadi Lou-Mari Burnett Josh Blom Ashleigh Strauss Tamika du Plessis Caylin Keuler Johane Vermeulen Klara Schoonraad Leigh Booysen Duan Nel #iGG2024 #iGamingGermany #CLevelNetworking #BettingGermany #GamblingLaws #GamblingRegulations #PaymentSolutions #OnlineCasinoGermany #IPandPaymentBlocking #GamingConference #Exhibition #iGamingEvent #SportsBetting #FutureOfGaming #Fintech #Casino #AffiliateMarketing #iGamingInegrity #GamingInGermany #SportsBook #ResponsibleGambling #PlayerProtection #SEO #PlayerProtection #ResponsibleGaming #RegulatoryCompliance #EventusInternational

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Why are players leaving you and how can you fix it? I recently shared my expertise in player retention in the #iGaming industry with AffTimes. The article is in Russian, but thanks to modern technology, it can easily be translated into any language you need. Here are some key points: 🔹 A player's "audacity" is when they constantly contact support asking for bonuses. Everything else is loyalty. 🔹 Everything works if offered correctly. The most effective distribution methods are #cashback and bonuses or free spins that need to be collected every day. 🔹 For a long time, the focus has been solely on attracting new users and extracting maximum value from them during their first month. This approach is ultimately unsuccessful. 🔹 Banks and stores often come up with interesting mechanics that, with some refinement, can be transferred to #casinos. The whole article is here: https://lnkd.in/d9XJiEiJ Follow me for more 🦄

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Join me tomorrow for an informative session about flexible gambling licenses. Together with Ivan Kurochkin and Dmitry Hotsyn, we will be exploring opportunities and talk about how you can overcome challenges. 10:00 AM CEST - on the European Gaming Media LinkedIn page, YouTube, Twitch, and X. #gamblinglicensing #compliancetalks #webinars #hipthers

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Player complaints are a strong indicator of company culture. Still, some mechanics and scenarios of negative experiences are obscured from the internal perspective. Join me for a webinar on lessons from an external perspective to learn how to increase positive experience and create a safer player environment for your players!

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How can AI help in CRM?

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What does the future of mobile gaming look like? Our CTO Sérgio Laranjeira will dive deep into the topic in a panel discussion at the HIT Games Conference Berlin on October 24 at 15:00 CET. See you there!

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If you could choose a dream career, what would it be? I know most people don’t dream of working, but still! I like to imagine all the different professions I could try. 😃 PR has always been on my list of interests, and now I know a thing or two about it. Check out the latest issue of Mini Turbo Interviews. You may consider switching your profession after reading! #turbostars #turboplatform #turbogames #turbosportsbook #igamingsolutions #instantgames

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❓ Do you have any recommendations regarding cool trade fairs in the upcoming months (focused more on PC/console than mobile)❓ The first two weeks of my new job as BizDev Pixel Maniacs are done ✅ To be honest: most of the time was dedicated to writing the yearly report 📝 on our contacts tool for the EU (since the tool is financially supported by the EU 🎉). ⚠ Having experience in regional and national funding (Germany), I thought it would be an easy task... well, it wasn't - but it's done! 😅 Now I slowly started to reach out to folks to demo our Influencer Marketing Tool. Basically, it allows you to research/outreach to/analyze influencers and campaigns focused on organic growth in a data-driven way. But I'll post a bunch about that in the future, no worries 😉 So let me know if you are working in the influencer marketing space (gaming) and let's have a chat (:

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With numerous questions from game publishing and operation professionals, such as "Ealing, can you tell us about the Russian gaming market? How can we resolve the problem of payment channels? What kind of game genre would be liked by local gamers?" I felt it was essential to share my insights. Having entered the Russian market 13 years ago, I was fortunate to operate several projects, including a social voice platform, a video live streaming app, as well as game operation and publishing. After spending several nights compiling my thoughts, I have organized my insights on the Russian gaming market. I hope this will be helpful for those interested in learning more about this market. Read the full article here: https://lnkd.in/gq7vQSis #Russia #Gaming #Interview #Opportunities #Aptoide #Catappult

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Today is my professional anniversary, 14 months and 2 days in iGaming. Till this date, I am confused by not being able to connect with some leads - they simply not replying my nice messages. Why? I have few hypothesis: 1. They are busy playing: as iGaming industry is all about games, they might take advantage and have fun themselves 2. Their mom told them not to reply to strangers 3. They are stuck, lost or else in the woods. 4. They do not know, that my boss set some KPIs for me There may be more. You are welcome to add your hypothesis in comments. PS> I am heading to Amsterdam for iGB, let us catch up (I got much more dad jokes for you than this) My calendar: https://lnkd.in/gm6-ZyZF #igaming #igaminghumor #humor #sales #workinsales #saleskpis #salesroutine #igb #igamingnetworking #igbevent #igbamsterdam

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Dear colleagues in betting and iGaming, It’s been a few years since I joined SOFTSWISS Sportsbook, and I’m proud of the journey we’ve taken 🚀. Since 2020, starting as a Product Owner, I’ve had the privilege of leading the Sportsbook division and, together with an incredible team, transforming it into an independent, all-in-one platform for online bookmakers 🏆. My background in technology 💻 and psychology 🧠 has allowed me to approach product development and leadership from a unique perspective. But I believe each of us in this industry has our own path and valuable lessons to share. What do you consider your key takeaways or achievements in our field? Share your insights, ideas, or stories — let’s inspire each other and continue driving innovation in iGaming together! 🌟 Stay tuned for more reflections and stories from the 15-year journey of SOFTSWISS in the world of iGaming 🎉. #winningcombination #igaming #betting #SOFTSWISS #Akamenetskyi

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So, my trip to Spain got me down. Then a work trip to Tbilisi. I've been off LinkedIn for the last couple of weeks. In general, business trips are overly romanticised. As my friend once said: it's usually a marathon rather than a romantic business trip. Totally agree with him. Random Wisdom. This might come in handy for someone in a difficult moment. Want to know the market for your future product better? Do a pitch deck. It's not that I skipped this stage during the discovery/research phase and didn't evaluate competitors, but while working on a pitch deck you ask questions differently. You look at the market, wiggle from different angles, trying to understand if it's promising enough or if you should open the door from a different side. Bonus. It's another checkpoint, where you can ask yourself: would I give money for such a product? Is there even anything to pay for? All in all, a very useful experience!

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Is a provider up for adapting your platform to specific markets? You can quickly check it even before signing the deal. In iGaming, poor customization can drown your business. The truth is that far too many B2B providers fail in this regard. How can you separate the wheat from the chaff at the very beginning? Pay attention to how they react when you inquire about customization or support for specific regions and content. You don't want to work with a provider who either claims it’s unnecessary or promises to think about it and put it into a backlog. The truth is that they have too many requests on that list, and it's going to take ages. The second thing to consider is the company size. The larger the software house, the more inflexible and bureaucratic it gets, which means less leeway room for your brand's creative iGaming ideas. That’s why working with agile, innovative teams makes a difference. It's more exciting for them to work on your projects and dedicate time to geo-specific development. Start-up-like platform providers are ready to collaborate and deliver tailored solutions that evolve with your needs. Is your current platform keeping up? #turbostars #turboplatform #turbogames #turbosportsbook #igamingsolutions #instantgames

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You know, I can’t emphasize enough how important it is to register for the European Gaming Congress in Warsaw on October 15-16. Seriously, folks, this isn’t one of those things where you can just show up fashionably late like you’re at some kind of casual brunch. No, no, no – this is the real deal. Imagine showing up in Warsaw, ready to soak in all the gaming industry wisdom, only to find out the event’s packed tighter than a subway car at rush hour. You're standing outside, pressing your nose against the window, trying to catch snippets of conversation about the latest in gaming tech and regulatory updates. It's like trying to hear your favorite song through a brick wall – you just can't get the full experience! And the networking! Oh, the networking. You miss out on rubbing elbows with the industry’s finest. Instead, you’re stuck in a coffee shop around the corner, practicing your elevator pitch on the barista, who just wants to know if you want room for milk. So, trust me on this – register now. Be there, be in the room where it happens, and don’t be the one scrolling through social media feeds, living vicariously through everyone else's posts about the event. This is your chance to be part of something big, to gain insights, to make connections, to... I don't know... change your life! I can't stress this enough. Sign up today. Be there or be square... and trust me, in Warsaw, you don’t want to be the square. Register here: https://lnkd.in/d8ZZ27Qa #Warsaw2024 #EGC2024 #EiGEAwards2024 #hipthers

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Consider this a reminder to review your game portfolio before SIGMA Europe! Finding standout games in the instant niche isn’t easy. But 1Tap Mines is a fan favorite with a 96% RTP and plenty of hidden rewards. 💎 Classy game with modern features to engage players. Be sure to check out different gameplay options in Malta and enjoy a live demo of 1Tap Mines! 💣 #turbostars #turboplatform #turbogames #turbosportsbook #igamingsolutions #instantgames

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Fingers crossed for us! You’d think that once you’re Tipico, you’ve already hit the jackpot. We’re the #1 licensed sports betting operator in Germany – online and offline – and Tipico Games is leagues ahead as the #1 in iGaming. Yet, the SBC Awards are something special for us, especially since we don’t usually roll with these kinds of events. With our bold move of taking gaming to the streets – smashing through conventions instead of showing the same old ‘spin-the-reel’ winning scenes – we’ve gone all in on our brand, along with our three premium partners (Play'n GO, MERKUR GAMING / edict egaming GmbH - A member of the MERKUR Group, and Greentube GmbH / NOVOMATIC). We’ve also thrown in real, physical sets for maximum authenticity. Was it cheap? Nope. But the results speak for themselves. Effectiveness-wise, we've cut our CPA by a cool 20%. User quality? It's going up, bucking the market trend, because we're focusing on brand over bonuses. And we keep weaving the stories of our premium partners into everything we do – from our game lobbies to ads, emails, push notifications, retargeting, and even pop-ups and banners. In a market that's shrunk by over 22% YoY, we’re still growing – and no, we’re not joining the unprofitable bloodbath of massive overspendings. Our ROI keeps climbing, and even if bonus rules get tougher (just look at some foreign markets!), we’re all about building a brand and forging alliances with partners who are in it for the long haul. While everyone’s chasing the latest ad channels and ever-more ridiculous KPIs, our sustainable approach – building a brand and telling consistent stories – is paying off. It’s old school thinking, but guess what? It's time for a renaissance! I’m super excited about September 26th and the SBC Awards, and of course, I wish the best of luck to all the competitors. May the best win… oh, who am I kidding? … Let’s bring this home, Tipico! See you next week! #MaximiseSpannung #OneTeam #SBC #iGaming #Germany #Award #LetsBringThisHome

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Thank you, Yggdrasil Gaming Ltd, for the kind invitation last night. We are pleased that part of your game catalog has finally been approved for Tipico Games. The deal is set, and if the contract is countersigned and returned this morning, we can go live before the #EURO24 opening match. This would certainly be to your advantage, as we also operate the largest sports betting provider in Germany, and we expect a high volume of activity today. James, unfortunately, we missed each other last night, but Jakob told me he had some good conversations with you over a couple of gins. Let's arrange to meet for lunch or dinner in the coming days. Today, we are all looking forward to the opening match between #Germany and #Scotland. Martin, what is your prediction? Our regulatory authority, the #GGL, also published an interesting press release yesterday titled "GGL warns against illegal online sports betting for the 2024 European Championship" (https://lnkd.in/eSEiw7Ay). I would welcome more such initiatives to better protect the legal market in Germany. On June 27th, we will kick off the second round of our "#German #Gambling #Gatherings," with over 20 licensed German operators already confirmed to attend. This round will exclusively discuss measures, ideas, and concepts to protect the legal gambling market in Germany. The most important thing today, however, is that we win our opening match and avoid a bad start to the tournament. Although I feel for my Scottish friends, my prediction is a 3-1 victory for our team tonight. #iGaming #Partnership #Gambling #Gaming #Slot #MaximizeSpannung

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