Ivo Dimchev

Imagine not knowing how to get insurance for your family. That was me 1 year ago. My co-founder Diogo went through the same. Lost in the insurance maze, I wondered why it had to be so hard? I was hoping it would be as easy as buying a product off Amazon. But nothing about it was simple. With no company benefits as a safety net, it felt like we’d hit a wall. Until an INDEPENDENT AGENT stepped in. Sera didn’t just sell us a policy—she guided us and gave us peace of mind. That’s when I realized: The future of insurance isn’t about replacing agents. It’s about empowering them to help people like us. And that’s the future we’re here to build. This even led me to take the agent licensing exam. Stay tuned to learn more. #Insurance #IndependentAgents #Innovation

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We do these 2 things to predictably improve our clients’ AOV by 15-27%. (works every time) 1. Introduce bundles Bundles are a win-win for both you and your customers - They get a sweet deal You get higher AOV without explicit discounting Try these: - multi-packs bundles - perfect for things people stock up on eg. food & bev, fashion basics, supplements, skincare etc. - sets (complimentary products) - ideal for 'starter kits' of all kinds and 'shop the look' 2. Optimized cart drawer This is your last chance to boost your AOV before the checkout (and remove any doubt) Are they getting free delivery? Make that very clear Didn't reach the threshold yet? Nudge them towards it Show them other products they looked at Or show complementary products that go well with their cart items Q4 is around the corner. A profit-first mindset will make or break your success. P.S. A +20% higher AOV could mean 3X profit! Yup, do the math: AOV €100 CAC 40% €40 COGS 50% €50 Profit 10% €10 AOV €120 CAC 33.3% €40 COGS 41.6% €50 Profit 25.1% €30

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Niche: Skincare RoAS: 6x+ Revenue since onboarding in January: ₹1.6Crore %age growth since onboarding: Good Sunday❤️

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That user is the CRO of a 11 employees IT company in Munich. That’s his feedback about Scalelist after his 1st extract 👇. In 2022, we worked with that CRO on a lead generation project (with The Scalelab) for his previous company. Getting feedback from people we know and have their honest view on your product is a great gift. It can’t go wrong: - Getting a positive feedback from a user triggers a: “How can we do that even better”. - Getting a negative feedback from a user triggers a : “How can we improve this to make our users happy”. The quality of our product is essential to us. So, getting a: “Not bad, so far” from him after his 1st extract on Scalelist is considered a (little) success. (Also, That CRO is german. Germans are known for their no BS policy 😅 - which I like ) - - - PS: Check out our 14-days free trial on Scalelist(.com) and get 60 credits.

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12 reasons why your brand is not making +25% revenue monthly… 1. LOW TRAFFIC  → You struggle acquiring customers at scale 2. HIGH CHURN  → You have barely to no repeat customers 3. WASTED AD SPEND → Due to lack of expertise 4. RISING AD COSTS → Even more struggle 5. UNCLEAR OFFER → No traction 6. LOW CONVERTING STORE → Low or no revenue or ROI/ROAS 7. CHAOS  → Inefficiency & bad organization structure 8. BAD TRACKING  → Unreliable decision-making 9. UNRELIABLE AGENCIES  → Poor communication & results 10. LOW SM ENGAGEMENT  → Lack of strong SM presence 11. BURNED-OUT  → Stressed and not knowing what to do 12. LONELY  → Missing the right partner for scaling ▶ Now read these points again, but in the opposite way and do that! Now you know how to scale. 📈

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Just FYI... It's coming. "Cost Reduction in External Agency Expenses: Klarna has decreased its spending on external marketing suppliers by 25%, including translation, production, CRM, and social agencies, with run rate savings of  $4 million. Savings on Image Production: Achieved a $6 million reduction in image production costs, despite running more campaigns and creating significantly more images. Using genAI tools like Midjourney, DALL-E, and Firefly for image generation—and Topaz Gigapixel and Photoroom for final adjustments—Klarna saved $1.5 million in the first quarter of 2024 alone. Increased Efficiency and Creativity: Generated over 1,000 images in the first three months of 2024 using genAI, reducing the image development cycle from 6 weeks to just 7 days. This acceleration includes checks for brand consistency, image quality, and legal compliance." That's just what AI can currently do and it's getting better. #danchez PS - Would you be interested in learning how to cut your podcast production work down significantly with AI? Let me know below.

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Tip 37: Been hit by a Google Update? Don’t panic. My biggest tip is to do absolutely nothing for at least 2 weeks. Google updates take a while to roll through and traffic levels can vary a lot for a while. Wait till the dust has settled. Google is getting better now at announcing when their major updates are taking place and crucially when they have finished rolling out. Always wait till an update has completely rolled out before trying to even start making sense of what has happened. I have seen on many occasions sites take big hits at the start of updates then recover before the end. It’s tough to have to wait, but it’s what you need to do. Find more Quick SEO Tips at https://lnkd.in/dPpkharB

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If you are an 8-figure brand doing this, you need to stop! 🛑 How do you know your CRO team/agency is doing enough? or worse, doing it wrong? In the past four years, we have conducted CRO & A/B Testing for Germany's top 1% D2C brands, including HelloFresh, SNOCKS, Giesswein, and over 95 more. What we wish more brands knew was how to use CRO to help them get to 9-figures. The #1 learning we had is that nothing is more important than truly understanding your customers on a deep psychological level. It is more important than: - the ads, - the copy, - the creative, - the online shop. Without understanding your customers, all these are worthless. We put together a playbook on how: - CRO should be to help you become a market leader - Methodologies & SOPs for 9-figure CRO 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸'𝘀 𝗶𝗱𝗲𝗮𝘀: 1. Like this post. 2. Comment "Sharing is Caring". 3. Copy your comment link (you'll need it for verification). 4. Click this link for instant access: https://lnkd.in/e__YdrQ6 and i'll sent it to you ✨ #ecommerce #marketing #psychology P.S. if you repost this, I will send you our ultimate psychology playbook as well.

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Tobi Lütke, the founder of Shopify, is recounting why VCs initially didn't believe in Shopify. They mistakenly thought the market was too small, and that very few wanted to run their own webshop. Tobi believed otherwise. He believed that there was actually plenty of people wanting to run their own webshop🛒🛍️, but they didn't because it was just too difficult pre-Shopify. This is what he said on Dan Martell's podcast "Escape Velocity"🎙️: ❝ What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. (…) That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.❞ I believe the same is true with UX-designers: It's not that designers do not WANT to code (after all, the best way to assess the UX, is to have it in code), it is simply too difficult in its present form😬😣. What if coding was as easy as designing? What if coding didn't require typing a whole bunch of special characters in the right order in a textual IDE? What if a textual IDE wasn't the only interface into code? THIS is why Jim and I are building Henosia 💜 (P.S. Exciting new things coming to Henosia soon, btw! Stay tuned!)

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Safe Superintelligence Inc. (SSI) has just raised £790 million and they don’t even have a product yet! Founded by Ex Open AI, Ilya Sutskever, So with only 10 staff that’s like handing each one a £79 million contract. It’s a long game, focusing on R&D for years before even thinking about the market. This is a big vote of confidence from the investors. It’s no longer just about the next shiny app - it’s about investing in people who can shape our future responsibly. Please let me know what your thoughts are. #AI #TechInvestment #FutureOfAI #BrainPower

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Always challenge your existing tools. When it comes to setting up workflows, Zapier is often the go-to solution - so we used it too. But recently, we tried n8n and ended up moving everything over. Why? Zapier is great, but n8n offers the flexibility we need. It’s open-source, giving us full control over automations without paywalls. Plus, it’s far more customizable for complex workflows. It’s a bit more technical—but with ChatGPT helping where some JavaScript is needed, you don’t need deep engineering skills to make it work.

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Great update from Klaviyo last week (just in time for BFCM)... Introducing: The Sign-Up Counter Block. 𝐖𝐡𝐚𝐭 𝐈𝐬 𝐈𝐭? We can now add a sign-up form counter block to display real-time submission counts (e.g. "30 shoppers signed up for this deal in the past hour!"). 𝐖𝐡𝐚𝐭'𝐬 𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭? Boost conversions and accelerate list growth. ↳ Bandwagon Effect: showing loads of others have already signed up for a deal encourages more users to do the same (the email version of peer pressure 😉) ↳ Urgency: real-time submission counts, especially with time-sensitive language like "in the past hour," creates a sense of urgency. Can push users on the fence to sign up quickly, fearing they might miss out on a popular deal. 𝐇𝐨𝐰 𝐓𝐨 𝐑𝐨𝐥𝐥 𝐈𝐭 𝐎𝐮𝐭? 1. Go to form builder 2. Select the block 'sign-up counter' 3. Configure how sign-ups are counter (30 days, 7 days, 24 hours etc.) 4. Determine show after __ submits (once this is met the block displays) 5. Publish 𝐈 𝐜𝐚𝐧 𝐬𝐞𝐞 𝐭𝐡𝐢𝐬 𝐛𝐞𝐢𝐧𝐠 𝐬𝐮𝐩𝐞𝐫 𝐮𝐬𝐞𝐟𝐮𝐥 𝐟𝐨𝐫: ↳ BFCM: converting as much site traffic as possible to your offer. Great buzz builder & the final 'nudge' to get people to sign up to holiday deals. ↳ Stock Clearances: existing sub pop ups for limited sales on stocks (urgency). E.g. 'We've only got 1,000 units' + the timer. What's your thoughts on the new update? #emailmarketing #klaviyo #sms #retention #digitalmarketing #blackfriday #BFCM -------------- Valuable? Like & share it! 👍 Plus, follow for more insights. I write about: ↳ AI-driven retention 📩 ↳ Email & SMS strategies 🎯 ↳ Flow, Campaign & Segmentation tips 💰 Straight from the front lines building Titan with this nutter Jake Chivers 😉

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AppAdvice Campaign Recap: 🚀 📥 9.2k+ downloads in less than 48 hours. ⭐ Hundreds of ratings and reviews. 📧 Dozens of feedback emails. Next Steps: Time to generate some revenue 💸. The AppAdvice free lifetime offer is over—new BF paywall activated. 🎉 Black Friday Deal enabled: Lifetime access is 75% off for a limited time! 📈 Expanding visibility: listing the app in multiple directories to drive traffic. 💰 Already earning some bucks from the new offer. #ios #buildinpublic

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I have a feeling most technical founders want to use side project marketing to stay in their comfort zone and avoid doing real marketing. But in my experience all the ones that did well had at least one of these: - They verified that it had good search volume for multiple keywords - They already had an audience made by people potentially interested in it - They believed it was so cool and innovative that it had a lot of viral potential - They were good at outreach and promoted the hell out of it - They had enough budget to pay influencers to talk about it The moral of the story is that you'll have to do real marketing for your side project too or you'll just end up with two products both with no users.

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Daniel Hires 🌍 Fabian Pfortmüller I'm curious about your views on investing on a community-led business. The arguement I've hear referring to VCs is that many don't get it, and many who do see it's valuable but hard to assess AND hard to scale (dropping a couple million into a community can make it crumble, while 2 million for ads on a souless saas can work more reliably). the VC arguments feel reasonable yet I keep thinking they miss the mark but struggle to articulate why so convincingly. Something about cocreation and non-directive exponentiality of community, but that requires so many other capabilities few understand, even fewer have implemented. (we're working to commoditise those through our work in RnDAO but still a long way to go) so from your perspective, or if you have any investors who deploy on community basis to recommend, what's the thesis?

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🎁 We've just added a new feature to GBP Posts 👇 You can now add photos to your GBP Posts and publish posts directly to your Google Business Profile from within LocalPanda (localpanda.ai) Google Business Profile posts help you update prospects who are interested in your services and keep your GBP up to date... Please let me know your feedback :) P.S: Yes, I was coding on a Saturday, welcome to founder-land 🤣 #localseo #googlebusinessprofile #gbpposts #gbpoptimization #localseotools

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4 fastest ways to build customer trust (as a DTC brand): > Real customer testimonials (not just reviews) > Money-back guarantee offers > Access to content about the founder > Credible press mentions (not pay-to-play)

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We work FOR 1.000s of agencies every day at awork but this one is for the agencies that have worked for US over the last years. Findig a great agency partner that fits your work style is so hard… these are the ones we recommend without any hesitation after almost 15 years of hiring agencies (at our scale, of course): 🫶 🪩 MOIN MOTION is killing it again and again with wonderful motion design and custom 3D assets. And so unfussy. Wonderful. 📰 getpress is the first PR agency that really delivers on the publications they promise (and we’ve tried a bunch, big and small). 💸 AdStrat has been skillfully handling our google account for years, all the way from 5k spend to 200k spend through ups and downs. 🎬 LABAMBA Agency GmbH was the happiest video production we’ve ever done. Such fun from casting to post production. Loved every second we reinvented high-fives together. Honorary mentions: Refokus built our website and it’s still absolutely unique in our space (pricey, tho ;) Magic Design is the first real design flat rate service that works (our designs may be a little too complex for the model). charles & charlotte - we're hiring! social media giants. Such fun. Not a perfect fit for our performance orientation, but a blast to work with. Thanks for really knowing your stuff, you’re all amazing. 💜 Caspar Domizlaff Arne Rosemeyer Felix Schulz Maximilian Ziche Leonardo Zakour Maximilian Fleitmann pascal fiedler ❤️‍🔥

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