Ingmar V. Albert

I turn DTC brands into an AI-powered growth machines. 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐌𝐚𝐤𝐞.𝐜𝐨𝐦 & 𝐘𝐨𝐮𝐫'𝐬 𝐓𝐫𝐮𝐥𝐲 𝐢𝐬 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐫𝐞𝐚𝐝 𝐦𝐢𝐧𝐝𝐬 • Connect Shopify + Google Analytics + TensorFlow • Analyze browsing behavior and purchase history • Boost average order value by 20% 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐜𝐫𝐮𝐬𝐡𝐞𝐬 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 • Integrate Shopify + Market Intelligence API + Prisync • Adjust prices in real-time based on demand • Increase profit margins without losing customers 𝐑𝐞𝐯𝐢𝐞𝐰 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐧 𝐚𝐮𝐭𝐨𝐩𝐢𝐥𝐨𝐭 • Link Shopify + Yotpo + Sentiment Analysis API • Categorize and respond to reviews automatically • Turn negative feedback into positive experiences 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐑𝐎𝐈 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐦𝐚𝐝𝐞 𝐞𝐚𝐬𝐲 • Combine Instagram API + Shopify + Airtable • Track sales driven by each influencer • Optimize your influencer marketing spend 𝐀𝐛𝐚𝐧𝐝𝐨𝐧𝐞𝐝 𝐜𝐚𝐫𝐭 𝐫𝐞𝐜𝐨𝐯𝐞𝐫𝐲 𝐭𝐡𝐚𝐭 𝐩𝐫𝐢𝐧𝐭𝐬 𝐦𝐨𝐧𝐞𝐲 • Connect Shopify + OpenAI + Twilio • Send personalized SMS reminders • Recover lost sales while you sleep 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐕𝐚𝐥𝐮𝐞 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 • Integrate Shopify + BigQuery + Prophet • Forecast future value of each customer • Allocate marketing budget like a pro 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐚𝐠𝐠𝐢𝐧𝐠 𝐚𝐭 𝐬𝐮𝐩𝐞𝐫𝐡𝐮𝐦𝐚𝐧 𝐬𝐩𝐞𝐞𝐝 • Link Shopify + Google Cloud Vision API + Bulk Editor • Auto-tag product images with AI precision • Improve searchability and boost sales 𝐑𝐞𝐨𝐫𝐝𝐞𝐫 𝐫𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐬 𝐭𝐡𝐚𝐭 𝐟𝐞𝐞𝐥 𝐦𝐚𝐠𝐢𝐜𝐚𝐥 • Combine Shopify + Segment + Customer.io • Send personalized reorder notifications • Increase repeat purchases effortlessly 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐬𝐭𝐞𝐫𝐨𝐢𝐝𝐬 • Connect Shopify + Amplitude + Mailchimp • Create hyper-targeted customer segments • Personalize marketing at scale 𝐒𝐨𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐨𝐟 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 • Integrate Shopify + Fomo + Zapier • Display real-time purchase notifications • Boost trust and urgency on your store 𝐅𝐫𝐚𝐮𝐝 𝐝𝐞𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐧𝐞𝐯𝐞𝐫 𝐬𝐥𝐞𝐞𝐩𝐬 • Link Shopify + Sift Science ( API) + Slack • Catch fraudulent orders in real-time • Protect your business 24/7 𝐕𝐨𝐢𝐜𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 • Combine Shopify + Dialogflow + Algolia • Optimize product listings for voice queries • Get ahead of the voice commerce trend The best part? You can set up these automations without writing a single line of code. Make.com's visual builder lets you drag, drop, and dominate. The future of DTC isn't just AI-powered. It's a symphony of no-code automations, orchestrated by Make.com. Are you ready to conduct your e-commerce orchestra? Or will you keep playing solo while competitors create symphonies? The choice is yours. But the audience is waiting.

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3 critical CRO strategies for BFCM And how to implement them: Ever wondered how to optimize your e-commerce site for BFCM? The strategies might be different than you think. It's easy to stick to your regular CRO plan. But during BFCM, shoppers are: - More impulsive - Highly price-sensitive - Motivated by urgency Your strategy needs to adapt. Boost your BFCM conversions By focusing on these key areas: 1. Optimize Your Offer ↳ Test different bundles across your site ↳ Experiment with upsells and cross-sells ↳ Try various subscription incentives 2. Avoid Certain Tests ↳ Don't run tests on value propositions ↳ Skip major headline or layout changes ↳ Pause audience demographic targeting tests 3. Address Low-Hanging Fruits ↳ Conduct a full conversion walkthrough ↳ Test on various devices and browser. ↳ Fix usability issues and friction points - - - - Which strategy do you think is most crucial for BFCM success? ♻️ Repost to help others prepare for BFCM.

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3 critical CRO strategies for BFCM And how to implement them: Ever wondered how to optimize your e-commerce site for BFCM? The strategies might be different than you think. It's easy to stick to your regular CRO plan. But during BFCM, shoppers are: - More impulsive - Highly price-sensitive - Motivated by urgency Your strategy needs to adapt. Boost your BFCM conversions By focusing on these key areas: 1. Optimize Your Offer ↳ Test different bundles across your site ↳ Experiment with upsells and cross-sells ↳ Try various subscription incentives 2. Avoid Certain Tests ↳ Don't run tests on value propositions ↳ Skip major headline or layout changes ↳ Pause audience demographic targeting tests 3. Address Low-Hanging Fruits ↳ Conduct a full conversion walkthrough ↳ Test on various devices and browsers ↳ Fix usability issues and friction points - - - - Which strategy do you think is most crucial for BFCM success? ♻️ Repost to help others prepare for BFCM.

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💣 14 ways to supercharge your cold outreach using AI personalization + Clay Personalization at scale is the name of the game right now in Outbound. Cold outreach has gotten tougher. Easily accessible data and new SaaS tools make it easy to launch campaigns. + With PPC ad costs going up and up, outreach is a more attractive channel than ever →So your prospects are getting emailed nonstop Solution = Be different in your outreach, by personalizing each email. Reference research you found to make the email feel handcrafted. →Problem: This takes time, or a lot of expense if you have an army of VAs doing this for you The answer - use AI & automation to personalize your emails at scale. Using Clay 💯Here are 14 use cases for AI in outreach that I'm working on now or thinking about: >>Industry-specific 1. E-com agency: Scrape a Facebook ad a company is running. Then have GPT re-write a better ad, and include this in the email 2. Accounting/bookkeeping: Search the company on Linkedin to see if they have a CFO, bookkeeper, or accountant. If not, mention this in the email 3. SEO/Web agency: Have Clay scrape info from Similar web on their web traffic then have GPT write an email pointing out metrics they can improve 4. Business Consulting: Have Clay check if they are currently hiring for any roles, and pull the job description data. 5. Lead generation/sales agency: Scrape website info, have GPT analyze to determine who their ideal client is, and reference how you can help them book calls with those job titles in your email >>>General: can apply to any industry 6. Summarize a recent LinkedIn post 7. Mention a podcast they were featured on (AI can even pull a quote from it that you can insert into your email template!) 8. Check if they are B2B or B2C. 9. Clean up and normalize company names, job titles, etc (remove LLC from the company name so this isn't in your outreach email) 10. Scrape website information, pick out a recent customer from their case studies or testimonial, and compliment them on the result in the email 11. Search for another decision maker on their team, and have a PS line "Hey, should I reach out to your VP Christian instead?" 12. Summarize the companys focus or mission as a first line: "I saw you're focused on XYZ, so I thought this would be useful for you..." 13. Mention a competitor of theirs "We can help you grow bigger than XYZ down the block" ➡️The possibilities are endless! Again, everything above can be fully automated If youre leveraging AI in your outreach, Id love to hear below - what's a cool campaign, use case, or result you're getting? — 🎇 PS- I shared avideo in the comments walking through an AI workflow we built for a clients cold email campaign. You can also steal the template here https://lnkd.in/ewNRkMkx 🎇 PPS- Want my team to supercharge your existing outreach efforts and 2x-3x your appointments, using strategies like this? Comment/DM me "Outreach"

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Simon founded a brand that exited for $600M. In this video, he shares the 3 most impactful lessons from Bernard Arnault, founder of LVMH ($300B+ house of brands), on why Brand is the biggest driver of business value. If you're debating if, why, or how investing in Brand building is right for your company, this post is for you Modern brand builders might dismiss Arnault's lessons as “luxury-only.” Simon proves they’re just as relevant to your Brand (luxury or otherwise) today, right now, on Nov 11, 2024 Rather than scoff at these 3 ideas as truisms, ask yourself whether your company's marketing strategies and tactics are consistent with the 3 ideas Simon shares. The timing is perfect, given the fact that promo season kicks off this week and you're likely putting finishing touches on 2025 plans. All this stuff is top of mind I used to feel, and maybe you do as well, that investing in Brand seemed foolish in daily operations, it can seem foolish to invest in this mythical, hard-to-define thing called "Brand" However, if we listen to the founder of one of the most successful consumer brands in the last 20 years share what he learned from the most successful judge of fundamental business asset value over the last century, it's clear that a strong Brand is the most important thing Here are the 3 topics, the 3 takeaways, and the 3 questions to consider when incorporating these ideas into your day-to-day 3 topics: 1. Perceived value IS value 2. The knock-on consequences of Discounting 3. Disassociating the customer from the price 3 Takeaways: 1. People buy brands to feel valued in their group or community. Many of us sell products made from the same general materials or ingredients as countless competitors, so as brand builders, our job is to make sure our products make our customers feel more valued compared to anyone else's 2. Everybody pays full price. This is obvious and easier said than done, but to make it tangible, when you have inventory to sell, rather than lowering the price as the only solution, also take time to legitimately think about actions that increase the perceived value. Intended result: sell through the inventory at a lower discount 3. Make price an afterthought 3 questions to consider if you're operating a Brand right now: (Write your answers down on a sheet of paper and ensure you feel great about them) 1. Why do people pay more to choose you vs a cheaper alternative with the same general features and benefits? 2. If you look at your ads, social posts, emails, and website right now, are you conveying those messages and ideas? 3. As you think about the 2025 marketing strategy, set 1-3 reasonable, practical company-wide goals that reflect progress on one, or all, of the 3 ideas above Are you building a Brand that makes people feel more valued in their social group, reducing discount reliance, and putting price in the background of the purchase decision? Or just chasing clicks? #brand #marketing #ecommerce #DTC

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🔥 Case Study: Reviving a Dormant Amazon Brand 🔥   Background: Our client came to us with a big problem: their brand had been inactive on Amazon for a year. This inactivity caused their listings to drop in ranking and their Best Sellers Rank (BSR) to fall dramatically. With high storage costs and Amazon fees piling up, the client needed a quick and effective way to revive their brand and boost sales. Problem Statement: The brand had around 25,000 units stored in a 3PL (third-party logistics) warehouse, leading to high storage costs. Because of poor sales, they were also paying extra fees to Amazon. The client’s goal was to quickly increase sales to reduce these costs and get the brand back to normal operations. Objectives: Our main goal was to increase sales quickly while keeping the client’s profitability intact. Strategies and Tactics: After a thorough review of the brand’s listings, we found several areas to improve and implemented the following strategies: ✅ Image Optimization: We enhanced the listings with lifestyle images, infographics, and comparison images to better target user needs and increase engagement. ✅ Copy and A+ Content Optimization: We improved product descriptions and added comparison charts in the A+ content to boost cross-selling opportunities. ✅ Promotional Offers: We introduced coupons, discounts, and Subscribe & Save vouchers to attract more customers and encourage purchases. ✅ PPC Campaigns: We restructured the campaigns, properly used converting search terms, and created new defensive ranking and search campaigns. Implementation: We used A/B testing to ensure the effectiveness of these strategies. Although we saw some initial improvements, our targets were not fully met. A detailed market analysis revealed that the brand's pricing was not competitive. We then conducted a price point analysis and introduced an effective pricing strategy using strike-through pricing. This led to a 12% improvement in the Click-Through Rate (CTR).   Results:   The results were impressive and showed significant growth in sales performance. 👉 December 2023 to February 2024: Sales: $21,798.13 Units Sold: 1,308 👉 March 2024 to May 2024: Sales: $40,047.74 Units Sold: 4,091 Conclusion: This case study highlights the importance of comprehensive listing optimization, including user-centric improvements and effective pricing strategies. These efforts were crucial in reviving the brand's sales on Amazon and achieving significant growth within a few months. The positive results show the value of strategic planning and execution in overcoming market challenges and restoring brand performance. We at EcomFleet provide the best-tailored solutions to the Brands. If you are in a similar situation just reach out and see your brand growing. We are also helping international agencies grow fast without adding tons of cost with our tailored White-Label solution. #amazon #amazonfba #amazonppc

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What happened in MAY? [SEO Recap] 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗟𝗼𝘀𝘀 𝗼𝗻 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲𝘀 𝗔𝘀 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀’ 𝗚𝗿𝗼𝘄𝘀 Interesting data shows Google's consistent search market share loss since last August while competitors like Bing and Microsoft are showing YoY growth. Link: https://lnkd.in/e46ufZyr 𝗥𝗲𝗱𝗱𝗶𝘁 𝗶𝘀 𝗦𝗲𝗲𝗶𝗻𝗴 𝗘𝘅𝗽𝗹𝗼𝘀𝗶𝘃𝗲 𝗦𝗘𝗢 𝗚𝗿𝗼𝘄𝘁𝗵. 𝗕𝘂𝘁 𝗜𝘀 𝗜𝘁 𝗧𝗿𝘂𝗹𝘆 𝗛𝗲𝗹𝗽𝗳𝘂𝗹 𝘁𝗼 𝗨𝘀𝗲𝗿𝘀? Reddit has experienced explosive SEO growth. The platform's rise in search rankings raises questions about the quality and intent behind this growth. Link: https://lnkd.in/eWHf8Sjm 𝗜𝘀 𝗥𝗲𝗱𝗱𝗶𝘁 𝗧𝗮𝗸𝗶𝗻𝗴 𝗢𝘃𝗲𝗿 𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗥𝗣𝘀? 𝗔𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝟴𝟬𝟬 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 A study by BrightLocal 🇺🇦 analyzes 800 keywords to see if Reddit is taking over local search results. Link: https://lnkd.in/eTssPczj 𝗡𝗲𝘄 𝘄𝗮𝘆𝘀 𝘄𝗲’𝗿𝗲 𝘁𝗮𝗰𝗸𝗹𝗶𝗻𝗴 𝘀𝗽𝗮𝗺𝗺𝘆, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗼𝗻 𝗦𝗲𝗮𝗿𝗰𝗵 Google details its latest efforts to combat spam and low-quality content in search results. Stay updated! Link: https://lnkd.in/eyqEHGsb 𝗜𝘀 𝗔𝗜 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘁𝗲𝗰𝘁𝗮𝗯𝗹𝗲? 𝗔𝗻𝗱 𝗱𝗼𝗲𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗲𝘃𝗲𝗻 𝗖𝗮𝗿𝗲? Matt Diggity created a YouTube video that goes into the question of whether Google can detect AI-generated content and if it even matters to them. Link: https://lnkd.in/eATTmhhY 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺: 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵’𝘀 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗛𝗮𝘀 𝗟𝗲𝗮𝗸𝗲𝗱 There has been a leaked that showed 14,000 ranking factors used by Google Search Engines. This has been analyzed by Michael King from iPullRank. Link: https://lnkd.in/e2RHUhyS 𝗚𝗼𝗼𝗴𝗹𝗲 𝗥𝗼𝗹𝗹𝗲𝗱 𝗢𝘂𝘁 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗧𝗼 𝗨𝗦 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 Google rolled out AI-powered overviews in US search results, aiming to provide more comprehensive information directly on the search page. Link: https://lnkd.in/eRTf8Fqy 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗔𝗜 𝗙𝗮𝗰𝗲𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗼𝗰𝗸𝗲𝗿𝘆 With the release of AI overviews, Google has faced mockery according to NBC News. As seen from social media posts from users, the tool has been providing misleading information. Link: https://lnkd.in/eP_7-u_B Did I miss any top SEO news or updates? Let me know in the comments! #SEO #digitalmarketing #marketing #business #businessgrowth 🔔 Follow for more SEO insights that built an 8-figure brand within a year.

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How to Close an Angel Round: Securing angel investment requires strategic planning and building momentum. Here are essential steps to help you close the round: 1. Mass Syndication: Approach multiple investors simultaneously to create urgency and increase social proof. 2. Set Terms Below Market: Start with investor-friendly terms and valuation to gain initial traction with interested angels. 3. Build Social Proof: Mention reputable backers who have shown interest, as this can create momentum among other investors. 4. Rolling Close Strategy: Accept funds as they come, rather than waiting for the full round to close, allowing you to stay agile with cash flow. 5. Use Angel Networks: Platforms like AngelList can connect you with potential investors and streamline introductions. 6. Clear Deadline: Set a timeline to push for commitment, using milestones like holidays or oversubscription to create urgency. #AngelInvesting #StartupFunding #InvestorRelations #Entrepreneurship #VentureCapital PS. check out 🔔 for a winning pitch deck the template created by Silicon Valley legend, Peter Thiel https://lnkd.in/ejp-Bhnu

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How AppTrack (a mock Micro SaaS firm) Found Their Most Effective Marketing Channel: AppTrack, a provider of time-tracking tools for freelancers, conducted structured experiments across multiple marketing channels to identify the best way to grow their user base. Here's what they discovered: 1️⃣ Paid Ads: Quick testing and significant user influx, but high acquisition costs reduced ROI. 2️⃣ Cold Outbound: Moderate insights and conversions but less cost-effective. 3️⃣ Ambassador/Affiliate Program: The most effective channel, leveraging influencer networks for high trust, conversion rates, and ROI. 4️⃣ Blog Content for SEO: Long-term strategy with low immediate ROI but valuable for organic growth. Outcome: Through strategic channel experimentation, AppTrack determined that the Ambassador/Affiliate Program was their most effective channel, striking a balance between cost, conversion rate, and ROI.

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I've optimized 1000s of landing pages for top DTC brands. Here are the 5 mistakes killing your conversions: Most DTC brands believe their number 1 challenge is getting more visitors. But that's not the real issue: The real problem is wasting the traffic you already have. Success doesn't come from chasing ad spend. It comes from maximizing every click you get. Here are the 5 critical mistakes killing your conversions: ♻️ Please repost this carousel if you found it helpful.

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LTV/CAC model is severely flawed for ecommerce brands. In theory, it tells How much money are you making from each new customer? For every $1 spent, how many $$$ is generated back? Pretty important question. Right? In practice, both metrics LTV & CAC are flawed in answering this correctly. Both on the acquisition side and on the retention side. Here's why --> CAC Doesn't consider other variable costs It might work for software subscription businesses as other variable costs of delivery are minimal if not zero. In ecommerce, the cost to deliver a physical product includes COGs (cost of goods sold) & 3PL partners (logistics & fulfillment) CAC alone doesn't account for how much it costs to get the product in the customer's hand. --> Unpredictable LTV DTC brands, if not on a subscription or don't have reliable historical subscription data, can't accurately predict the LTV. With scale, LTV mostly goes down. Secondly, most brands don't have cash flows to wait for 6 months or a year for returns. They will run out of business before they realize their LTV. Even if you can predict the LTV safely, if it's taking you more than 1 purchase to break even, the cash cycles will be severely restricted. So LTV: CAC is not telling the right answer. Back to the key question - How much money you are making from each customer? Contribution margin (CM) is a great metric to understand your profits on a single purchase. For a lifetime, you can find the repeat purchase rate in the next 60 or 90 days. Multiply that percentage by your contribution margin on a single acquisition. That's your profit from a single customer. But again repeat purchase is not free. In short, DTC brands should break even on the first purchase or at least in the first month to grow faster. Don't rely on LTV: CAC to judge your marketing efforts, for both acquisition and retention. It might be leading to wrong insights. #dtc #ecommerce Looking to achieve profitable growth. Yes, it's possible! Follow Rahi Jain to grow your store profitably.

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🚀 Master Post-Cookie Growth Marketing via Blotout. 🚀 Are you ready to thrive in the post-cookie era? Join us for a critical webinar: "Why We Need a Conversions API in a Post-Cookie Era?" This session is tailor-made for agencies and growth marketers. 🗓 Date: April 24, 2024 ⏰ Time: 9 AM Pacific / 12 PM Eastern 🌐 Location: Online Webinar Highlights: The End of Third-Party Cookies: Understand the implications for your marketing strategies. iOS Limitations: Navigate Apple’s privacy updates and their impact on tracking and targeting. Implementation Essentials: Learn about the EMQ score and why it matters for optimizing your campaigns. Gain the insights needed to adapt and excel in a changing digital landscape. Secure your place today: https://cvent.me/xB2x72 #BlotoutInc #Webinar #GrowthMarketing #DigitalAgencies #ConversionsAPI #PostCookieMarketing #ecommerce #shopify

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🔥 This autonomous AI workflow levels up the outbound game 🚀🤖 posts-> make leads -> personalize -> Send What you'll see in the video: 👉 MONITOR posts for specified keywords or track selected profiles 👉 QUALIFY posts with AI to check relevance 👉 EXTRACT people who engaged (likers, commenters) 👉 IDENTIFY relevant ones using AI 👉 AUTOMATE daily runs sending new leads to your campaigns 👉 FIND & VERIFY emails through waterfall enrichment 👉 ENRICH leads with additional data for better personalization 👉 PERSONALIZE messages with AI 👉 OUTREACH (rotate unlimited inboxes, warm-up, etc.) This is our first AI Sales "robot" that is faster, with better quality, and at a fraction of the cost of a human. 🚀 STILL IN BETA - READY FOR A FIRST LOOK? 🚀 --> Comment below for early access! --> I'll DM you within with your exclusive link --> Like this post if you're excited about more innovative solutions like this!

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Most important metrics to be tracking: - 180 Day LTV - CAC - LTV:CAC Ratio - Time to breakeven on ad funnel - Cold emails sent per lead - YouTube videos per week - Newsletters sent per week - Hours worked (focused) - Income vs. Expenses - Net Margin Create a basic spreadsheet for this

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unPacking Amazon's unBoxed ⬇️ - AMC for all  - Audience Bid Boosting  - AI Creative Studio  - AI Audio Generator  - Multi Touch Attribution Beta - SP and DSP - New Product Campaigns - New DSP Experience 🔶 Long Term Sales Impact Dashboard- “Long-term sales insights estimate the sales that a brand can expect to generate over the next year based on how effectively their campaign moves new-to-brand shoppers down the purchase funnel. For example, a customer may click on an ad and engage with a brand for the first time by visiting their product page, and go on to purchase from that brand months later. With long-term sales insights, that campaign now receives credit for the new product page visit based on the historical outcome from customers who have also visited a product page. Together, immediate sales and long-term sales metrics help advertisers quantify immediate sales and potential return from driving key customer engagements throughout the funnel.“ 🔶 Multi-touch attribution - “Multi-touch attribution is new campaign measurement that divides credit for Amazon purchase conversions across Amazon Ads touchpoints in proportion to their value—that is, their likely contribution to shopping decisions. This approach helps you see the value of ads that appeared earlier in the customer journey, like awareness campaigns that build interest before shoppers are ready to buy. When shoppers interact with more than one of your ads before buying, multi-touch attribution divides the credit among those ads and gives more credit to the ads that were more likely to have influenced the decision.” 🔶 Audience bid boosting - “Amazon Ads is launching audience bid boosting for Sponsored Products and Sponsored Brands, enabling advertisers to reach and engage audiences they define and create. With this new offering, advertisers can create custom audiences, such as shoppers who have not previously purchased their product and shoppers who were exposed to their streaming TV campaigns. Advertisers can adjust their bids for these audiences to help drive greater product discovery and sales. Audience bid boosting taps into Amazon Marketing Cloud (AMC), a privacy-safe, cloud-based, clean room environment. Advertisers build their custom audiences within AMC, and those audiences are then made available within their sponsored ads account. This allows advertisers to adjust bids for those audience groups when launching their Sponsored Products and Sponsored Brands campaigns.”

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7 things that are stopping you from selling high-ticket SEO services 👇 • Charging hourly rate instead of charging by value • Letting your location influence your pricing • Selling too many things at the same time • Doing a lot of customized services • Investing only in long-term acquisition channels and ignoring the ones that will bring you results quickly • You are afraid to give value for free • Your offer is based on what you do not on the desired outcome of your ICP - - - ♻️ Repost to help someone on your network

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99% of FB/IG ad accounts are impressively overcomplicated. Although it may FEEL like things need to be complex to scale... There are only 4 campaigns you REALLY need to scale: 1. Testing Campaign (per country / region) - Upload all your creative tests here - Don’t exclude customers to increase engagement - Run campaign as ad set budget optimization (control) - Pro Tip: If a test is working, increase budget by 20% every few days to scale 2. Advantage Plus Campaign (per country / region) - Use post ID’s for winning ads from test campaign - Start campaign budget at $500 per day - Set customer budget % to 0 to force FB to go after new customers - Increase budget 20% per day until BE-ROAS 3. Evergreen Lead Gen (per country) - Generate demand from customers who need to be warmed up more - Build a backlog of customers for promos - Use campaign budget to funnel spent into lowest CPL ads 4. Evergreen Retargeting/Catalogue Sales Campaign - Run catalogue dynamic product ads - Retarget to 180-day hot & warm traffic in 1 ad set - Also, re-target people who are at risk of churning with an offer The rest? Cut it. And instead, use that time to: - Create better marketing assets (images / videos) - Create a better product - Create a better customer experience - And ultimately, increase your repeat purchase rate Because this is what actually moves the needle. I you can acquire as many customers as you want, but if you can’t keep them... You won’t have a business long-term. So cut the B.S. - stop overcomplicating ad accounts and get more back time to focus on the fundamentals. ~~~ If you found this helpful, consider resharing ♻️ and follow me Blake Bauer for more content like this.

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