Hasyin Iqbal

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Copywriting Tip: Your copy shouldn’t feel like a: - Speech - Lecture - Monologue It should feel like a conversation. Adjust it until it feels that way.

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Copywriting Tip: Make sure your copy follows the 3-S rule. - Simple - Specific - Succinct This is how you write engaging copy.

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Copywriting Tip: Keep your copy simple. - Direct style - Easy grammar - Clear language - No complex words - Short sentences/paragraphs Simple copy is easy to read, understand, and digest.

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Copywriters Remember: The goal of your headline isn't to summarize your copy. The goal of your headline is to make people read the rest of your copy. Crazy how many people get this wrong.

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Copywriting Tip: Develop a style guide for your copy. Include rules for: - Tone - Pace - Voice - Grammar - Formatting This will make your writing process much easier.

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Copywriting Tip: Pick a villain for your product. If you sell traditional watches, your villain is a smart watch. If you sell premium clothing, your villain is cheap materials. If you sell a metal shaker, your villain is microplastics. Once you’ve identified your villain, position against it to cast a positive spotlight on your own product.

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Copywriting Tip: Start writing your copy in reverse order. → CTA → Final warning → Guarantee → CTA → Offer breakdown → Transition → Story → Lead → Headline Weird? Yes. Makes your writing process easier? Also yes.

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Copywriting Tip: Don’t ask open questions in your copy. Instead, ask questions that yield positive responses. Some examples: - Want to get fit? - Looking for a healthier lifestyle? - Ready to lose some belly fat? Positive responses = more convincing copy.

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#Copywriting Tip: Make your writing feel like a conversation. ✅ Ask questions to spark curiosity. ✅ Speak directly to the reader using "you." ✅ Use personal pronouns like "we" and "I" for connection. When your copy feels human and relatable, your audience is more likely to engage.

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Copywriting Tip: Don’t state your price too early. Before you do it: - Illustrate the features - Entice them with the benefits - Address potential objections Persuade them first, then ask them for money second.

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Copywriting Tip: Use sensory words in your copy. Instead of saying: “Delicious low-fat snacks”. Say: “Sweet, crumbly, and tasty low-fat snacks”. Sensory words = engaging copy.

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Copywriting Tip: Draw a wireframe of your page before you write your copy. Include: - Headline - Subheadline - Text blocks - Images - Links/CTAs This will help you structure and write your copy more easily.

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Copywriting Tip: Use numbers instead of words. - “Half” → “1/2” - “A dozen” → “12” - “Fifteen percent” → “15%” They’re easier to read, understand, and digest.

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Copywriting Tip: Replace requests with commands in your copy. Instead of writing: “You can click below to learn more.” Write: “Click the button below to learn more.” Instructing is more effective than asking.

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Copywriting Tip: Make your copy unpredictable. - Shock them - Surprise them - Intrigue them The moment your audience predicts what's next, you’ve lost them.

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